EVOLVE Advice
EVOLVE Advice Ltd is a UK-based, founder-owned specialist providing educational visits advisory, training, and management software to over 4,500 schools, trusts, and local authorities across the UK and 10 international markets, with IOSH/IOL-accredited training and 24/7 critical incident support.
- Company typePrivate
- Founded2017
- HeadquartersLong Buckby, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What EVOLVE Advice does
EVOLVE Advice Ltd is a UK-based, founder-owned specialist in educational visits advisory, training, and management software, founded in 2017 by Jake Wiid and headquartered in Long Buckby, Northamptonshire. The company supports schools, multi-academy trusts, local authorities, and educational visit providers across the UK and in 10 international markets, with a stated customer base of over 4,500 schools and educational settings that collectively processed 326,565 visits and supported more than 6 million children and young people in 2024/25. The core offering combines a subscription advisory service (with Premium tier delivering 24/7 critical incident support via partner Pharos Response), the EVOLVE visit management platform (provided by third-party eduFOCUS Ltd) extended through EVOLVE+ and a suite of integrated modules (EVOLVEclubs, EVOLVEpay, EVOLVEshop, EVOLVEsports, EVOLVEaccidentbook, EVOLVEhub, EVOLVEgo mobile), an IOSH- and IOL-accredited training catalogue, and the EVA! AI-powered guidance assistant. Revenue is generated through recurring subscription fees, paid training courses, and transactional Stripe payment processing for invoices. Commercial reach is amplified through content marketing (The EVC Magazine, fortnightly newsletter, FundingFinder, toolkits), the biennial National Educational Visits Conference at the British Library, free webinars, and grant programmes (Get Out! Grant, Eco Trip Grant), with over 8 employees delivering the proposition.
EVOLVE Advice firmographics
Firmographics- Name
- EVOLVE Advice
- Legal name
- EVOLVE Advice Ltd
- Website
- https://evolveadvice.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EVOLVE Advice Ltd is a UK-based, founder-owned specialist providing educational visits advisory, training, and management software to over 4,500 schools, trusts, and local authorities across the UK and 10 international markets, with IOSH/IOL-accredited training and 24/7 critical incident support.
- Ownership category
- akta.pro rank
EVOLVE Advice industry classification
Industry- Product category
- Educational Visits Advisory Services
- NAICS
- Educational Support Services (61171), Educational Support Services (611710), Other Scientific and Technical Consulting Services (54169), Educational Services (611)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industry
- Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN)
Keywords
Where EVOLVE Advice is headquartered
LocationHeadquarters
- HQ city
- Long Buckby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EVOLVE Advice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advisory Services: Subscription-based advisory services for schools providing educational visits advice, guidance, compliance support and year-round 24/7 support in Premium package. Multiple tiers including Premium with critical incident support.
- Training & CPD: IOSH and IOL accredited training courses for EVCs, Visit Leaders, Heads and Governors. Includes face-to-face, blended and online learning options.
- EVOLVE Systems Subscriptions: Various EVOLVE system subscriptions including EVOLVEstandard and EVOLVEpremium tiers for visit management functionality.
- Invoice Payments: Payment processing for invoices via Stripe gateway for card payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | EVOLVEgo - free mobile app access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
EVOLVE Advice product offering
Product offeringCore offering
EVOLVE Advice provides educational visits advisory, training, and software solutions to schools, academy trusts, local authorities, and educational visit providers. The company delivers subscription-based advisory services covering planning, compliance, risk management, and 24/7 critical incident support, alongside IOSH and IOL accredited training courses for Educational Visits Coordinators, Visit Leaders, Heads and Governors. It also sells access to the EVOLVE suite of visit management software (provided by third-party eduFOCUS Ltd) and the EVA! AI-powered guidance assistant.
Product overview
EVOLVE Advice operates as a unified platform-plus-services model serving the educational visits sector. The core system consists of EVOLVE (visit management software provided by third-party eduFOCUS Ltd), enhanced by premium add-ons under the EVOLVE+ brand. The product suite spans desktop applications (EVOLVEvisits, EVOLVEclubs, EVOLVEpay, EVOLVEshop, EVOLVEsports, EVOLVEaccidentbook, EVOLVEhub) and mobile access via EVOLVEgo. Supporting services include advisory services (advisory, critical incident support, provider advice), training courses (EVC Training, Visit Leader Training, First Aid, etc.), Tools for Schools (FundingFinder, Grants, Emergency Pocket Guides, EVC Register, Toolkits), and AI-powered EVA! assistant. Third-party integrations include Triptelligence and Loyalty Locker (via Elfandor Ltd) and 24/7 crisis response via Pharos Response.
Differentiator
Problem solved
Functional benefit
Brands
- EVOLVEgo: Mobile optimised version of EVOLVE desktop applications for visit leaders and staff to manage visits on mobile devices.
- EVOLVE Visits
- EVOLVEclubs
- EVOLVEpay
- EVOLVEshop
- EVOLVEsports
- EVOLVEaccidentbook
- EVOLVEhub
- EVOLVE+
- EVA!
- National Educational Visits Conference
Products and services
- Advisory Service
- Critical Incident Support
- Provider Advice Service
- EVOLVE Visits
- EVOLVEgo
- EVOLVEaccidentbook
- EVOLVEclubs
- EVA! AI Assistant
- EVC Training
- Visit Leader Training
- National Educational Visits Conference
Quantifiable outcome
- 99% of learners would recommend EVOLVE Advice training
- +5 more outcomes
Companies that use EVOLVE Advice
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
EVOLVE Advice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature9 records
EVOLVE Advice partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and flagship.
- European Institute for Outdoor Adventure Education and Experiential Learning (EOE)minorEVOLVE Advice welcomed into the European network of outdoor learning professionals, providing connection with international peers and best practices.
- Pharos ResponsecorePharos Response provides 24/7 crisis response service for schools to manage critical incidents, emergencies, or serious issues related to school trips, school site, or school community. Year-round, 24/7 support is included in EVOLVE Advice Premium package.
- eduFOCUS LtdcoreeduFOCUS Ltd provides the EVOLVE system for logging educational visits. EVOLVE Advice shares user data (name, email, login credentials) with eduFOCUS to enable client access to the EVOLVE system.
- Elfandor LtdcoreElfandor Ltd provides Triptelligence (intelligence and data surveys) and Loyalty Locker (offer and discount systems). EVOLVE Advice shares user data with Elfandor under a Data Processing Agreement to enable these services.
- PGL BeyondflagshipPGL Beyond is the headline sponsor of the National Educational Visits Conference 2026. PGL provides transformational experiences beyond the classroom and supports EVOLVE Advice's mission to help every young person access safe, enriching learning experiences.
- AdventureSmartminorEVOLVE Advice supports AdventureSmart, a programme promoting safer outdoor adventures. Being AdventureSmart means planning, checking and knowing how to get help if needed.
- School Travel AwardsminorEVOLVE Advice is an awards partner at the School Travel Awards, celebrating contribution of providers in the Best Residential Experience category.
- The Allergy TeamminorPartnership for allergy and educational visits webinar, with Sarah Knight, Founder of The Allergy Team, co-presenting with EVOLVE adviser Andy Smith.
- edSAFETYminorPartner company providing free access to courses for EVOLVE Advice employees including health and safety, mental health first aid, leadership, critical thinking, mindfulness, time management, change management, neurodiversity awareness, and more.
- Conference Sponsors (Acorn Adventure, Bioasis, Camps, European Study Tours, Experience Education, Halsbury Travel, Next Gen Travel, NST)minorVarious sponsors and exhibitors supporting the National Educational Visits Conference 2026.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EVOLVE Advice competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
EVOLVE Advice social profiles
Digital presenceEVOLVE Advice compliance and trust
Trust signalCompliance5 records
EVOLVE Advice financial estimates
Financial estimateRevenue estimate
Valuation estimate
EVOLVE Advice leadership team
Management profileNumber of profiles
Profiles3 records
EVOLVE Advice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EVOLVE Advice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EVOLVE Advice
What does EVOLVE Advice do?
EVOLVE Advice provides educational visits advisory, training, and software solutions to schools, academy trusts, local authorities, and educational visit providers. The company delivers subscription-based advisory services covering planning, compliance, risk management, and 24/7 critical incident support, alongside IOSH and IOL accredited training courses for Educational Visits Coordinators, Visit Leaders, Heads and Governors. It also sells access to the EVOLVE suite of visit management software (provided by third-party eduFOCUS Ltd) and the EVA! AI-powered guidance assistant.
Is EVOLVE Advice a public or private company?
EVOLVE Advice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EVOLVE Advice founded?
EVOLVE Advice was founded in 2017. It employs 1 to 10 people.
Where is EVOLVE Advice based?
EVOLVE Advice is headquartered in Long Buckby, United Kingdom, in the Europe region.
How does EVOLVE Advice make money?
Four revenue lines are on record. Advisory Services are the primary driver. The others are training & CPD, EVOLVE Systems Subscriptions and invoice Payments.
Does EVOLVE Advice have an API?
No public API is recorded for EVOLVE Advice.
What industry is EVOLVE Advice in?
EVOLVE Advice's product category is Educational Visits Advisory Services. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of BPAEAGAN, Enterprise Application Training, Change Management & Adoption Services. Its NAICS code is 61171 and its SIC code is 7372.