Equity

What Equity does

Equity Inspiring Learning Limited, trading as Equity, is a UK-based school travel operator founded in 1933 and headquartered in Brighton. The company organizes group tours for schools, colleges, and other educational institutions across the UK, continental Europe, and worldwide destinations spanning North America, Asia, and Africa. Its portfolio covers curriculum-linked educational trips, ski trips, activity and watersports trips, sports fixtures, performing arts and music trips, and primary education trips, with curriculum subjects ranging from English and history to modern languages and computer science. Sub-brands include Equity School Travel, Equity Student, and Equity Ski, and the company operates an online planning tool branded Travel Manager.

The business runs on a sales-led, bespoke model. Dedicated Account Managers handle enquiries, develop custom itineraries, and quote per-person package prices that vary by destination, duration, and included services; example pricing includes Barcelona at £675 per pupil (4 days, 35 paying passengers), Berlin at £619, Rome at £635, and Ypres Battlefield Tours at £435, with deposits ranging from £40 to £200 depending on destination region. Customers (teachers, Educational Visits Coordinators, and headteachers) interact through a direct enquiry-to-quote-to-booking workflow rather than a self-service platform. The company is privately held, incorporated in England and Wales (company number 02598164), and operates with no disclosed external equity or debt funding.

Equity's defensibility rests on regulatory credentials rather than proprietary technology. It holds ATOL license number 2680 from the Civil Aviation Authority, ABTA membership (V5376), School Travel Forum membership with verified safety standards, and the Learning Outside the Classroom (LOTC) Quality Badge. Marketing is executed through the company website, blog, organic social media on LinkedIn, Instagram, Facebook, Twitter, and YouTube, email newsletters, awards participation, and experiential events such as the Normandy Showcase, which combines EVC training with familiarization trips for school decision-makers. No AI, machine learning, or proprietary technology platform is described in the source material; the operation is characterized as a traditional tour operator with manual itinerary planning and account management.

Name

Equity

Legal name

Equity Inspiring Learning Limited

Website

https://equity.co.uk

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Educational Group Travel / School Tour Operator

NAICS

Tour Operators (56152), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

School, University & NGO Outdoor Programs (Curriculum/Program Delivery) (THAAAOAD)

akta.pro secondary industries

Instructor-Led Skills Academies (Climbing, Paddling, Mountaineering Schools) (THAAAOAI), Cultural & Environmental Education Expeditions (Citizen Science, Conservation Volunteering) (THAAAOAH)

Keywords

• School group travel
• Educational tours
• School ski trips
• Curriculum-linked trips
• Educational visit tours

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. School Trip Packages: The company generates revenue through packaged school travel tours sold on a per-person pricing basis. Customers pay deposits followed by final balances, with pricing varying by destination (UK, European, or Worldwide), trip duration, and included services such as flights, accommodation, meals, and excursions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Equity (Equity Inspiring Learning Limited) is a UK school travel operator that designs and delivers packaged group tours for schools, colleges, and other educational institutions. Its packages combine flights/coach transport, accommodation, meals, excursions, insurance, and 24/7 support, and are tailored by destination specialists to curriculum subjects (English, history, music, modern languages), sports, skiing, performing arts, and primary-level activities across UK, European, and worldwide destinations.

Product overview

Equity is a school travel operator offering a comprehensive portfolio of group tours for educational institutions. The core offering centers on School Trips, which encompasses specialized sub-products including Educational Trips (curriculum-aligned itineraries), Ski Trips (ski packages with instruction), Activity Trips (adventure experiences), Sports & Watersports Trips, Performing Arts & Music Trips, and Primary Education Trips. The company also provides Travel Manager, an online planning tool for teachers to organize trips. Services are available across UK, European, and worldwide destinations with comprehensive support including financial protection (ATOL/ABTA), 24/7 assistance, health & safety documentation, and insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Manager: School trip planning tool for teachers to manage and organize school travel bookings.

Products and services

• School Trips (Educational Group Tours) Bespoke group tours for schools, colleges and other educational institutions across UK, European, and worldwide destinations, including transport, accommodation, meals, excursions, insurance, and 24/7 on-tour support.
• Educational Trips Subject-specific curriculum-aligned itineraries for school groups covering English, history, music, modern languages, and computer science, with visits to relevant educational destinations.
• Ski Trips (Equity Ski) School ski group packages to European ski resorts including Andorra, Austria, France, Italy, Norway, Switzerland, and Turkey, with ski school instruction and equipment included.
• Activity Trips Adventure-based school trips including watersports in the Pyrenees, covering white-water rafting, kayaking, and canyoning activities.
• Sports & Watersports Trips Sports-focused school group travel including fixtures and training opportunities, particularly for football and watersports groups.
• Performing Arts & Music Trips Specialized trips for performing arts and music students, including visits to music heritage destinations like Liverpool (Beatles experience) and live performance venues.
• Primary Education Trips Age-appropriate educational travel experiences designed for primary school students with curriculum links and supervised activities.
• Travel Manager Online school trip planning tool that helps teachers organize and manage school travel itineraries, bookings, and documentation.

Quantifiable outcome

• Financial protection for all school trip bookings through ATOL and ABTA

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EVOLVE AdviceminorStrategic or Co-development Partner · 4 July 2025EVOLVE Advice provides EVC (Educational Visits Coordinator) training delivered through Equity's Normandy Showcase event. The partnership offers teachers professional development combined with familiarization trips, with EVOLVE's experienced Educational Visits Advisers conducting training sessions during the residential visit to France.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TUI Group: Europe's largest integrated tour operator with broad leisure travel brands (TUI, Thomson) and group travel capabilities — comparable in tour operating capability and supplier relationships but operates at vastly greater scale and is not specialized in school travel.
• Trailfinders: Large UK independent travel company with bespoke trip planning for groups, families, and educational clients — comparable in bespoke high-touch itinerary service but with much broader customer base than Equity's school focus.

Direct peers

• NST Group (National School Trips): One of the UK's largest dedicated school tour operators, offering curriculum-linked trips, ski trips, and activity tours for UK schools and colleges — directly comparable in customer segment, product mix, and GTM motion to Equity.
• Halsbury Travel: UK school tour operator providing curriculum-linked group travel for schools across Europe and worldwide, with similar bespoke itinerary services and educational focus — a direct competitor in the same niche.
• WST Travel: School travel specialist serving UK and Irish schools with educational tours, ski trips, and sports tours, with comparable curriculum-aligned itineraries and destination specialists — directly competitive with Equity.
• The School Travel Company (Diverse World): UK-based school tour operator focused on curriculum-linked educational tours for primary and secondary schools across Europe and beyond, serving the same customer base as Equity with overlapping destination coverage.

Emerging players

• Jigsaw Education Group: UK educational travel and residential experience provider focused on primary and secondary schools, offering curriculum-linked trips with an emphasis on UK and European destinations — partial overlap with Equity's educational and primary trip categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/equitytours
• YouTubeyoutube.com/channel/UCjBY0l_qexgkycX5aS3iCJQ
• Facebookfacebook.com/equitytours
• LinkedInuk.linkedin.com/company/equity-travel-limited
• Instagraminstagram.com/equitytours

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equity