What Parti Pris does

Parti Pris is a Paris-headquartered, privately held Société Anonyme (S.A.) boutique event communication and experiential marketing agency operating since approximately 2004. The firm is structured as a 15-person creative studio led by founding Creative Director Patrice Nave and Managing Partner Guillaume de Truchis, with a senior team of scenographers, art directors, and producers. It generates revenue through project-based professional service fees for creating physical, digital, and phygital brand experiences including product launches, press events, retail and shop-in-shop activations, pop-up stores, influencer trips, content production, luxury concierge services, and 3D imagery.

The agency's core technology is its in-house creative and production capability — combining scenography, design, storytelling, and brand content — supported by an international creative talent network rather than a proprietary software platform. Services are delivered bespoke per engagement, with no public pricing or standard rate card; quotes are custom per project. The firm holds ISO 20121 certification for sustainable event management and is a member of evenement.org, the French professional event industry association.

Parti Pris serves enterprise clients in the Luxury & Prestige Brands segment as its primary vertical, with marquee logos including Chanel, Dior, Louis Vuitton, Rolex, Audemars Piguet, Piaget, Ulysse Nardin, Fenty Beauty, Lancôme, YSL Beauté, Givenchy, Balmain, and Rabanne. A secondary vertical in entertainment includes Netflix, Warner Bros, and Disney+ premiere activations. Distribution is via direct enterprise sales through relationship-based business development led by account directors and a formalized new business contact. Geographic scope is Europe-based with international project delivery across Geneva, Berlin, Marrakech, Monaco, Hong Kong, Shanghai, and other global luxury markets.

Name

Parti Pris

Legal name

PARTI PRIS

Website

https://www.partipris.com/

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Parti Pris is a Paris-based boutique event communication and experiential marketing agency serving luxury and prestige brands — including Chanel, Dior, Louis Vuitton, Rolex, and Netflix — with bespoke physical, digital, and phygital brand experiences delivered by a 15-person creative team.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Public Relations Agencies (541820), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VIP Event & Venue Access (Clubs, Lounges, Private Suites) (HSACAMAB)

akta.pro secondary industries

Luxury Shopping & Private Appointments (HSACAMAK), Corporate/VIP Executive Itinerary Planning (THAKAOAG), Luxury Shopping & Personal Styling Experiences (Personal Shopper, Atelier Visits) (THAJALAL)

Keywords

• Experiential marketing services
• Luxury event production
• Brand activation agency
• Experiential design services
• Event communications agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event and Experiential Marketing Services: Project-based professional service fees for creating and producing brand experiences, including events, retail installations, content creation, influencer trips, and luxury concierge services for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Parti Pris is a Paris-based boutique event communication and experiential marketing agency that designs and produces physical, digital, and phygital brand experiences for luxury and prestige clients. Its service portfolio spans events and e-vents, retail and retailtainment installations, creative content production, luxury concierge, digital experiences with gamification, concept and 3D imagery, brand guidelines, product launches, press presentations, influencer trips, and itinerant roadshows, delivered end-to-end from concept through production.

Product overview

PARTI PRIS is an event communication agency (agence de communication événementielle) based in Paris, France, specializing in creating physical, digital, and phygital brand experiences for luxury clients. Founded 20 years ago, the agency operates as a boutique firm of 15 people and offers a comprehensive suite of event and experience services including Events & E-vents, Retail/Retailtainment, Creative Content production, Luxury Concierge services, Digital Experiences & Gamification, Concept & Guidelines development, and Influencer Voyages. The agency works across luxury sectors including Beauty & Perfumes, Watchmaking & Jewelry, Fashion & Accessories, Wines & Spirits, Corporate, and NGOs.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & E-vents

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Evenement.orgminorOthersParti Pris is listed as a member of Evenement.org, the French professional event industry association, which provides industry networking, credibility, and best practice standards for sustainable event management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bureau Betak: Paris-founded event production house founded by Alexandre de Betak, widely considered the reference for luxury and fashion runway events, showrooms, and brand experiences. Directly comparable to Parti Pris on client overlap (Dior, Chanel-tier maisons), boutique creative profile, and luxury event production core.
• Mazarine: Paris-based communications and content agency group serving luxury, beauty and fashion brands with events, digital, content and influencer activations. Overlaps directly with Parti Pris's luxury experiential + content + influencer trip offering.
• The Independents: Paris-headquartered collective of independent agencies covering luxury communications, events, digital and influence. Directly comparable as a competitor for the same luxury experiential mandates Parti Pris pursues.
• Villa Eugénie: Paris-based luxury event and communications agency producing brand experiences, launches and immersive installations for fashion, beauty and luxury clients. Closely comparable in size, Paris HQ, luxury-only focus and experiential offering.
• BETC Paris: Havas-owned Paris creative agency with deep luxury and beauty credentials (Chanel, LVMH brands) and a strong track record in brand experiences and campaigns. Comparable in Paris base and luxury client roster, though larger in scale.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency (IPG) producing events, pop-ups, and immersive activations for major brands including luxury and entertainment clients. Comparable experiential capability with global delivery footprint.
• Publicis Live: Publicis Groupe's global experiential and live marketing network with deep luxury and entertainment client work (LVMH, luxury fashion houses). Comparable offering with far greater geographic reach and integrated media.
• George P. Johnson Experience Marketing: Large global experiential agency known for flagship launches, brand experiences and event production for premium and tech brands. Comparable in event/experiential craft at significantly greater scale.
• Serviceplan Events: Munich-based, Europe's largest independent agency group with a dedicated events/experiential practice serving premium automotive, luxury and FMCG clients. Comparable on event production craft, broader in scale and cross-channel capability.

Emerging players

• Atelier 2B: Paris-based boutique event and scenography agency producing luxury brand experiences, pop-ups and immersive installations. Comparable in size and Paris-luxury focus, though smaller brand portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/partiprisparis
• Xx.com/partiprisparis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parti Pris