What Bicker Elektronik does

Bicker Elektronik GmbH is a 31-year-old, family-owned German specialist in industrial and medical power electronics, headquartered in Donauwörth, Bavaria. The company develops, manufactures and distributes industrial PC power supplies, industrial and medical-grade power supplies (DIN-Rail, Open-Frame, contact-cooled, enclosed, desktop, wall-mount form factors), DC/DC converters, UPS systems (DC, AC, AC/DC UPS plus batteries), and supporting system components (motherboards, RAM, flash storage, embedded modules, graphics cards, DIN-rail IPC, accessories). Its technical differentiator is the Power+Board bundle, which combines a power supply, UPS, industrial mainboard (from partners Kontron and ASUS IoT), memory and storage into a pre-validated, fixed-BOM solution for industrial and embedded system developers. Proprietary UPS battery chemistries (LiFePO4, TPPL/Hawker Cyclon, SuperCap-based DC UPS) anchor the differentiation. Representative customers include Dr. Langer Medical (neuromonitoring), Wanzl (automated access systems), Hoogendoorn Growth Management (greenhouse control), VAISALA (autonomous environmental sensors), JÜKE Systemtechnik (digital ward trolleys) and Sunflower Labs (security robotics).

The business model is B2B hardware sales delivered through two complementary motions: a direct-to-customer B2B webshop (bicker.de in Germany, bicker-electronics.com / Bicker USA in North America) with a quote-based 'Request Price' workflow, and enterprise field sales in which technical project managers perform feasibility analyses and support design-in from prototype through series production. Pricing is quote-based across all tiers; no list pricing is disclosed publicly. The company targets industrial automation, robotics, IIoT, medical and lab technology, transportation/maritime, gaming/POS/digital signage, and security & building technology verticals, with primary focus on Industry 4.0/IIoT and Medical/Lab Technology. Strategic technology partnerships with Kontron and ASUS IoT drive the Power+Board roadmap, complemented by a distribution relationship with Delta Electronics for high-wattage industrial ATX supplies. Brand awareness is supported by content marketing (success stories, TechBlog, newsletter), paid search (Google/Bing Ads), and a multi-platform social presence (LinkedIn, Facebook, Instagram, XING, YouTube).

The company is family-controlled, with Markus Bicker and his son Tom Bicker serving as co-Managing Directors following Tom's 2024 entry into management. With approximately 520 employees, over 2,000 products in portfolio and a claimed base of 168,410+ customers worldwide, Bicker operates as a self-funded Mittelstand industrial electronics firm with no external institutional investors, no parent company, no disclosed funding rounds, and no public revenue disclosure.

Name

Bicker Elektronik

Legal name

Bicker Elektronik GmbH

Website

https://bicker.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bicker Elektronik is a family-owned German specialist that designs, manufactures and distributes industrial and medical-grade power supplies, DC/DC converters, UPS systems, and pre-validated Power+Board bundles for industrial OEMs and embedded systems developers worldwide.

Ownership category

akta.pro rank

Product category

Industrial Power Supplies

NAICS

Electrical Equipment, Appliance, and Component Manufacturing (335), Electrical Equipment Manufacturing (33531), Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)

akta.pro secondary industries

EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

Keywords

• Industrial power supplies
• Medical power supplies
• UPS systems
• DC/DC converters
• Embedded system components

Headquarters

HQ city

Donauwörth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Power Supply and UPS Product Sales: Revenue generated from developing, manufacturing and distributing power supply solutions, UPS systems and system components in industrial quality. Products include Industrial PC Power Supplies, Industrial Power Supplies, Medical Power Supplies, DC/DC Converters, UPS Systems, and System Components.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bicker Elektronik supplies industrial and medical-grade power solutions, including industrial PC power supplies, industrial power supplies, medical power supplies, DC/DC converters, UPS systems, system components, and Power+Board bundles combining power supplies with mainboards. The company serves B2B customers with design-in consultation, a fixed bill-of-materials guarantee, and over 2,000 stocked products ready for same-day shipment.

Product overview

Bicker Elektronik is a solutions provider specializing in power supply products and system components for industrial and medical technology applications. Their portfolio centers on industrial-grade power supplies (Industrial PC Power Supplies, Industrial Power Supplies, Medical Power Supplies) and DC/DC converters, complemented by UPS Systems for uninterrupted power. The offering is organized around complete solutions including System Components (motherboards, RAM, flash storage, embedded modules, graphics cards, DIN rail IPC) and Power+Board Bundles that combine mainboards with matching power supplies and UPS for streamlined system development. Accessories include harness, connectors, housing, expansion cards, filters, and coolers. Key product lines include the DELTA GPS Series high-power ATX supplies (850W/1000W/1300W), DC401W, UPSI series UPS units, DC300WS DC-DC converter, and ASUS IoT motherboards like the Q870I-IM-A. The company serves industrial automation, robotics, medical technology, measurement systems, transportation, energy, communication systems, gaming, and digital signage sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial PC Power Supplies

Quantifiable outcome

• Saves time and money in product qualification and reduces time-to-market for system developers

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• KontroncoreTechnology or IntegrationStrategic technology partnership. Bicker Elektronik received the 'Best Motherboard Business Developer 2021' award from Kontron, a major technology partner. They offer Power+Board solutions with Kontron boards (12th Generation Intel Core), demonstrating deep integration partnership in industrial computing solutions.
• ASUS IoTcoreTechnology or IntegrationStrategic technology partnership. Bicker Elektronik received an ASUS IoT Award and offers Power+Board solutions with ASUS IoT Boards (13th Generation Intel Core). They bundle ASUS IoT industrial and medical boards with their power supplies and components.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PULS Power: German specialist in DIN-rail industrial power supplies, directly competing with Bicker's DIN-rail industrial PSU line in the European industrial automation market.
• FRIWO: German-headquartered power supply and e-mobility charging manufacturer producing industrial, medical, and DIN-rail power supplies. Directly comparable German-headquartered mid-market peer.
• XP Power: UK-headquartered provider of AC/DC power supplies, DC/DC converters, and high-voltage products for industrial, medical, and technology applications. Directly comparable product portfolio and customer verticals.
• Mean Well: Taiwan-based global leader in standard and industrial power supplies (DIN-rail, open-frame, enclosed, adapters). Directly competes with Bicker's industrial power supply portfolio across AC/DC and DC/DC form factors.
• Phoenix Contact: German industrial automation and connection specialist offering DIN-rail power supplies, UPS, and surge protection. Overlaps Bicker's industrial power, UPS, and Industry 4.0 customer base.
• Bel Fuse: US-listed manufacturer of power conversion products (AC/DC, DC/DC) for industrial, rail, and military markets. Comparable product mix and broad industrial customer base.
• COSEL: Japanese manufacturer of AC/DC and DC/DC power supplies for industrial, medical, and semiconductor applications. Directly competes in medical and industrial-grade power conversion.
• TDK-Lambda: Subsidiary of TDK specializing in industrial, medical, and programmable DC power supplies and DC/DC converters. Directly overlaps Bicker's medical power supplies and DC/DC converter lines.

Emerging players

• Advantech: Taiwanese embedded computing platform provider that, like Kontron and ASUS IoT, supplies industrial motherboards and platforms. Adjacent competitor in the embedded systems ecosystem where Bicker bundles.

Broad incumbents

• Delta Electronics: Taiwanese power and thermal management giant and existing Bicker partner (Delta GPS Series). Operates a vastly broader portfolio across industrial, telecom, EV, and renewables power electronics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bicker-elektronik-gmbh
• Xx.com/bicker_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bicker Elektronik