Newpong

Name

Newpong

Legal name

(주)뉴퐁

Website

https://newpong.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Aesthetic Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)

akta.pro secondary industries

Intraoperative Imaging & Guidance (C-arms, O-arm, IOUS, fluorescence) (HLAHADAH), Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

Keywords

• Aesthetic medical devices
• HIFU ultrasound systems
• Ultrasound-assisted liposuction
• Medical aesthetic equipment
• Therapeutic ultrasound devices

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Medical Device Sales: Sale of aesthetic ultrasound medical devices including HIFU systems (Lincurve Pro, SonoQueen), ultrasound lipolysis devices (LSSA, Liposound), and therapeutic ultrasound equipment (SonoCare). Sold through distributors and direct inquiries globally.
2. OEM/Export Contracts: Original equipment manufacturing agreements with international buyers. In 2016, achieved a $300,000 annual OEM contract with an Iranian buyer, representing over 40% of their then-annual revenue of KRW 861 million.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Newpong designs, manufactures, and sells ultrasound-based medical devices for aesthetic medicine and clinical applications. Its portfolio includes HIFU facial lifting systems (Lincurve Pro with patented Concave Technology, SonoQueen), minimally invasive ultrasound-assisted liposuction devices (LSSA with a 0.9mm probe, Liposound for body contouring), and therapeutic ultrasound equipment (SonoCare and SonoCare for Women). Devices are sold to clinics, plastic surgeons, and dermatologists globally through distributors and direct inquiry.

Product overview

Newpong is a medical aesthetics company specializing in ultrasound-based medical devices. The product portfolio centers on HIFU (High-Intensity Focused Ultrasound) and ultrasonic surgical systems for aesthetic and clinical applications. Core products include: Lincurve Pro (world's first curved HIFU device with patented Concave Technology for facial lifting), LSSA (minimally invasive ultrasonic liposuction device with 0.9mm probe), SonoQueen (HIFU therapy for face lifting and body tightening), Liposound (HIFU body contouring), SonoCare (ultrasound therapy for pain relief), and SonoCare for Women (gynecological ultrasound device). The products are marketed under sub-brands with dedicated product pages (lincurvepro.co.kr, lssa.co.kr, sonocare.co.kr, sonocarev.co.kr) alongside the main newpong.com platform.

Differentiator

Problem solved

Functional benefit

Brands

• Deep Sono Lab: Newpong's corporate-affiliated R&D center dedicated to ultrasound technology research and development. Designated as an 'Outstanding Corporate R&D Center for H2 2024' by Korea's Ministry of Science and ICT.
• LINCURVE PRO
• LSSA
• SonoCare
• SonoQueen
• Liposound

Products and services

• Lincurve Pro (린커브 프로) World's first curved cartridge HIFU (High-Intensity Focused Ultrasound) device for facial lifting and eyebrow lifting. Features patented Concave Technology with curved cartridges that conform to facial contours, forming uniform thermal coagulation points at constant depth along skin curves without excessive pressure. Sold to aesthetic clinics and medical professionals.
• LSSA (Liposound Subcision System Advance) Minimally invasive ultrasonic liposuction surgical device featuring the world's thinnest 0.9mm diameter probe. Uses Deep Sono Algorithm to detect frequency in real-time and maintain constant output for precise treatment of delicate areas including face, gynecomastia, calves, and double chin. FDA 510(k) cleared; targets aesthetic and plastic surgery clinics.
• SonoQueen HIFU therapy device for face lifting and body tightening. Delivers focused ultrasound energy to dermal and SMAS layers at 60-70°C to create thermal coagulation, rejuvenating collagen and inducing neocollagenesis for natural tightening and lifting effects. Sold to aesthetic clinics.
• Liposound HIFU device for body contouring and body tightening treatments. Part of the LSSA product family for body contouring and liposuction procedures. Sold to aesthetic and body-contouring clinics.
• SonoCare Ultrasound therapy device that delivers high-frequency ultrasound energy (above 20KHz) to human tissue for pain relief and therapeutic applications. Targeted at clinics and therapeutic practices.
• SonoCare for Women Specialized gynecological ultrasound device that applies ultrasound energy above 20KHz for women's health treatments and pain relief applications. Targeted at OB/GYN and women's health clinics.

Quantifiable outcome

• LSSA FDA 510(k) clearance obtained, enabling US market entry
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Huons MeditechminorChannel Partner/ Reseller/ Distributor · 3 December 2025Huons Meditech signed a sales agreement with Newpong for distribution of products.
• Professor Chang-Hun Huh from SNUBHminorStrategic or Co-development Partner · 10 September 2025Professor Chang-Hun Huh from Seoul National University Bundang Hospital joined Newpong's Advisory Board, providing expert guidance on medical technology development.
• HPF Surgical (Brazil)coreChannel Partner/ Reseller/ Distributor · 1 January 2023HPF Surgical is the Brazilian distributor for Newpong's LSSA and Liposound products. Named '2023 Best Distributor' for their strong promotion and presentations by renowned Brazilian surgeons. LSSA and Liposound are recognized as the most sought-after liposuction surgical devices in the Brazilian market.

Scale indicators4 records

Recent moves6 records

Direct peers

• InMode: InMode sells minimally invasive and non-invasive aesthetic platforms (BodyTite, Morpheus8, Evolve) including body contouring and lipolysis technologies that overlap with Newpong's LSSA/Liposound offerings for aesthetic clinics and plastic surgeons.
• Jeisys Medical: Jeisys is a Korean aesthetic device company offering HIFU systems (Doublo, LinearZ) targeting the same dermatologist and plastic surgeon customer base as Newpong, with overlapping geographic reach in Asia and Latin America.
• Sofwave Medical: Sofwave markets a non-invasive ultrasound-based aesthetic device for facial lifting, directly competing with Newpong's HIFU systems in aesthetic clinics. Both target dermatologists and plastic surgeons seeking non-invasive skin rejuvenation modalities.
• Classys: Classys is a Korean medical device company selling the Ultraformer HIFU platform globally, directly competing with Newpong's HIFU portfolio (LINCURVE PRO, SonoQueen, Liposound) in the same dermatology and plastic surgery clinic channels across Asia, Europe, and the Americas.
• BTL Industries: BTL sells energy-based aesthetic devices (EMFACE, EMSCULPT, Exilis) including ultrasound-based platforms for face lifting and body contouring, directly competing with Newpong's HIFU and lipolysis portfolio in medical aesthetic clinics globally.
• Merz Aesthetics (Ultherapy): Merz owns the Ultherapy HIFU system, the gold-standard non-invasive ultrasound skin lifting device and the most direct competitor to Newpong's LINCURVE PRO and SonoQueen. Both compete in the same aesthetic clinic channel for facial lifting and tightening indications.

Broad incumbents

• Cutera: Cutera manufactures energy-based aesthetic systems (truSculpt, Secret RF, enlighten) for body sculpting and skin rejuvenation, addressing similar clinical indications as Newpong's HIFU body contouring and lipolysis devices.
• Venus Concept: Venus Concept offers a broad aesthetic device portfolio (Venus Versa, Venus Legacy, Venus Bliss) targeting body contouring, skin tightening, and fat reduction — overlapping indications with Newpong's HIFU body and lipolysis products.
• Cynosure (Hologic): Cynosure, now part of Hologic, sells a broad portfolio of aesthetic energy-based devices (lasers, RF, body contouring) to the same dermatology and plastic surgery clinics that Newpong targets with its HIFU and ultrasound lipolysis systems.

Regional players

• Hugel (Aesthetics division): Hugel is a Korean aesthetics and pharmaceutical company whose aesthetics portfolio includes toxin and filler products; while primarily injectables, it shares the Korean aesthetic clinic channel and overlapping physician customer base with Newpong.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newpongmedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newpong