Udi's Granola and Gluten Free Foods

What Udi's Granola and Gluten Free Foods does

Udi's Gluten Free is a Denver, Colorado-based packaged food brand specializing in certified gluten-free baked goods and frozen meals. Founded in 1994, the company operates as a wholly-owned brand subsidiary of Conagra Brands (NYSE: CAG), one of North America's largest packaged food companies. Its product portfolio spans six categories — artisan and sandwich breads, bagels and English muffins, frozen pizzas and crusts, frozen skillet meals, muffins, and granola — totaling 40+ individual SKUs built around nutrient-dense ingredients including millet, sorghum, quinoa, chia, flax, and certified gluten-free oats. Every product is certified gluten-free by the Gluten-Free Certification Organization (GFCO), a third-party credential the company prominently displays on packaging as a trust signal for celiac and gluten-sensitive consumers.

The business model is wholesale CPG: products are sold through US retail grocery chains via a 'Where to Buy' online locator, with no direct-to-consumer e-commerce fulfillment or proprietary mobile app. Revenue is generated through one-time packaged-goods purchases across the SKU portfolio. The customer base is a fragmented long tail of gluten-requiring households — consumers with celiac disease, gluten sensitivity, or voluntary gluten-free lifestyles — plus households seeking gluten-free options for individual family members. The brand does not disclose pricing publicly, captures minimal direct consumer data, and relies on a single Instagram channel for consumer engagement. Under Conagra's ownership, Udi's draws on the parent's procurement scale, national retail distribution, and operational infrastructure, which together provide cost and reach advantages unavailable to independent gluten-free competitors.

Name

Udi's Granola and Gluten Free Foods

Legal name

Udi's Gluten Free (brand of Conagra Brands, Inc.)

Website

https://udisglutenfree.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Udi's Gluten Free is a Denver-based, Conagra Brands-owned packaged food company that makes certified gluten-free breads, bagels, pizzas, frozen meals, muffins, and granola, distributed through US retail grocery and targeted at consumers with celiac disease, gluten sensitivity, or gluten-free lifestyles.

Ownership category

akta.pro rank

Product category

Gluten-free packaged baked goods and frozen foods

NAICS

Frozen Food Manufacturing (31141), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

Keywords

• Gluten-free baked goods
• Gluten-free bread
• Frozen gluten-free pizza
• Gluten-free granola
• Frozen skillet meals

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Udi's generates revenue through the sale of gluten-free baked goods including breads, bagels, muffins, pizzas, frozen meals, and granola. Products are sold through retail grocery stores and direct-to-consumer online purchasing via the Where to Buy locator.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Udi's Gluten Free manufactures and sells a portfolio of certified gluten-free baked goods and frozen foods, including artisan and sandwich breads, buns, rolls, bagels, English muffins, frozen pizzas and pizza crusts, frozen skillet meals (lasagna, ravioli, mac & cheese, enchiladas), muffins, and granola. The brand sells its own manufactured products to consumers through retail grocery stores in the United States.

Product overview

Udi's Gluten Free is a specialty food company offering a diverse portfolio of gluten-free baked goods and frozen meals. The product line spans six main categories: artisan and sandwich breads (16 products including loaves, buns, and rolls), bagels and English muffins (5 products), frozen pizzas and crusts (5 products), frozen skillet meals and entrees (6 products including lasagnas, ravioli, mac & cheese, and enchiladas), muffins (2 products), and granola (5 products). The company uses nutrient-dense, high-quality ingredients including gluten-free grains like millet, sorghum, quinoa, and seeds, with products certified gluten-free by GFCO. Udi's operates as a subsidiary of Conagra Brands, positioning itself as a provider of delicious gluten-free alternatives that don't compromise on taste or texture.

Differentiator

Problem solved

Functional benefit

Products and services

• Delicious Soft White Sandwich Bread Classic soft white gluten-free sandwich bread for sandwiches and toast; sold to consumers via U.S. retail grocery stores.
• Bakehouse White Artisan Bread Soft white artisan gluten-free bread baked with millet, sorghum, and quinoa; a source of dietary fiber. Free of dairy, soy, tree nuts, and peanuts.
• Seed The Moment Artisan Bread Gluten-free artisan bread covered in pumpkin, sunflower, chia, flax, and poppy seeds; a source of dietary fiber.
• Honey Multigrain Artisan Bread Gluten-free multigrain artisan bread sweetened with real honey; a source of dietary fiber.
• Delicious Whole Grain Sandwich Bread Soft-textured whole grain gluten-free sandwich bread for everyday sandwiches.
• Thin-Sliced Soft White Sandwich Bread Thin-sliced classic soft white gluten-free sandwich bread in 12 oz packaging.
• Whole Grain Thin-Sliced Bread Soft-textured whole grain gluten-free bread in thin-sliced format for sandwiches.
• Classic Hamburger Buns Soft golden gluten-free hamburger buns in 10.8 oz packaging; free of dairy, soy, tree nut, and peanut ingredients.
• Classic Hot Dog Buns Gluten-free hot dog buns suitable for hot dogs, Philly cheesesteaks, and meatball subs in 12.9 oz packaging.
• Whole Grain Hamburger Buns Whole grain gluten-free hamburger buns with 6 grams of fiber per serving; free of dairy, soy, tree nut, and peanut ingredients.
• French Baguettes Gluten-free French baguettes with crispy exterior and soft, chewy interior in 8.5 oz packaging; free of dairy, soy, tree nut, and peanut ingredients.
• Classic French Dinner Rolls Gluten-free dinner rolls crispy outside and soft inside in 7.41 oz packaging; free of dairy, soy, tree nut, and peanut ingredients.
• Cinnamon Raisin Bread Sliced gluten-free cinnamon raisin bread for breakfast; can be warmed in oven or toaster.
• Omega Flax & Fiber Bread Wholesome gluten-free bread with omega flax, protein, and fiber; chia supplies nutrients and flavor. 14.3 oz packaging.
• Millet-Chia Bread Gluten-free bread made with millet and chia, using naturally gluten-free ancient grains.
• Hearty 7 Seeds & Grains Artisan Bread Gluten-free artisan bread with quinoa, pumpkin seeds, and sunflower seeds for a soft, sumptuous texture.
• Whole Grain Bagels Gluten-free whole grain bagels loaded with protein and fiber in 13.9 oz packaging; free of dairy, soy, tree nut, and peanut ingredients.
• Plain Bagels Soft and chewy gluten-free plain bagels suitable for cream cheese, sandwiches, or pizza bagels; free of dairy, soy, tree nut, and peanut ingredients.
• Cinnamon Raisin Bagels Soft, chewy gluten-free bagels in a cinnamon raisin variety; free of dairy, soy, tree nut, and peanut ingredients.
• Everything Bagels Gluten-free bagels with classic everything seasoning including millet, flax seeds, poppy seeds, onion, garlic, and salt; free of dairy, soy, tree nut, and peanut ingredients.
• White English Muffins Soft and chewy gluten-free white English muffins; wheat-free and soy-free in 15.7 oz packaging.
• Four Cheese Pizza Thin and crispy gluten-free pizza with tomato sauce and mozzarella, cheddar, and Parmesan cheese; available in 10 oz or 17.53 oz sizes.
• Uncured Pepperoni Pizza Thin and crispy gluten-free pepperoni pizza topped with mozzarella, Parmesan, and uncured pepperoni; available in 10.1 oz or 18.39 oz sizes.
• Supreme Pizza Thin and crispy gluten-free supreme pizza with tomato sauce, mozzarella, Parmesan, green pepper, onion, Italian sausage, and uncured pepperoni; available in 11 oz or 19.12 oz sizes.
• Margherita Pizza Thin and crispy gluten-free Margherita pizza with tomato sauce, extra-virgin olive oil, garlic, spices, mozzarella, tomatoes, and basil in 17.4 oz packaging.
• Pizza Crust, 2-Pack Two-pack of gluten-free pizza crusts for making custom pizzas at home; free of dairy, soy, tree nut, and peanut ingredients.
• Three Cheese Ravioli Skillet Meal Gluten-free ravioli stuffed with ricotta, Parmesan, and mozzarella cheeses, with 12 grams of protein per serving.
• Mac & Cheese Gluten-free macaroni and cheese with creamy pasta and cheese sauce; 11 grams of protein per serving, 8 oz packaging.
• Lasagna with Meat Sauce Meal Gluten-free lasagna with pasta layered with ricotta, mozzarella, and beef in classic red sauce in 28 oz packaging.
• Italian Sausage Lasagna Hearty gluten-free Italian sausage and tomato sauce lasagna with soft gluten-free pasta; 16 grams of protein per serving.
• Chicken Penne Alfredo Frozen Skillet Meal Gluten-free penne pasta with grilled chicken, broccoli, cream sauce, and cheese; ready in under 10 minutes in an 18 oz bag.
• Gluten Free Chicken Enchiladas Mexican-inspired gluten-free frozen dinner with soft corn tortillas stuffed with white meat chicken, mild red sauce, and melty cheese; chicken raised without antibiotics.
• Double Chocolate Muffins Moist gluten-free double chocolate muffins for on-the-go breakfast; free of dairy, soy, tree nut, and peanut ingredients.
• Blueberry Muffins Gluten-free blueberry muffins with sugar sprinkles; free of dairy, soy, tree nut, and peanut ingredients.
• Almond Butter Granola Gluten-free granola made with certified gluten-free oats and almond butter; free of dairy and egg ingredients.
• Au Naturel Granola Gluten-free granola with certified gluten-free oats, sweetened only with wildflower honey; free of dairy and egg ingredients.
• Original Granola Original gluten-free granola with certified gluten-free oats, raisins, banana chips, walnuts, cashews, almonds, and pistachios; free of dairy and egg ingredients.
• Cranberry Granola Gluten-free granola with certified gluten-free oats, dried cranberries, and walnuts; free of dairy and egg ingredients.
• Vanilla Granola Gluten-free granola with certified gluten-free oats, vanilla, and almonds; free of dairy and egg ingredients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Glutino: Gluten-free packaged foods brand also owned by Conagra Brands (acquired via Boulder Brands), directly competing with Udi's in gluten-free breads, snacks, and baking products within the same parent company.
• Canyon Bakehouse: Gluten-free bread and baked goods brand owned by Flowers Foods, directly competing with Udi's in retail gluten-free bread, buns, and rolls with similar national grocery distribution.
• Schär: Dr. Schär's flagship gluten-free brand offering breads, rolls, pizza, and frozen meals with strong US retail presence, directly competing with Udi's across the same gluten-free product categories.
• Three Bakers: Gluten-free bread brand producing sandwich breads, buns, and pizza crusts for US retail, directly overlapping with Udi's core bread and crust offerings.
• King Arthur Baking Company: Premium baking brand with a significant gluten-free product line (flours, mixes, breads) sold through grocery and online channels, directly competing for gluten-free baking and bread occasions.
• Bob's Red Mill: Specialty grain and gluten-free products brand offering flours, oats, baking mixes, and bread products, directly competing with Udi's across gluten-free baking and breakfast occasions.
• Little Northern Bakehouse: Gluten-free and allergy-friendly bread brand (owned by Dr. Schär) selling artisan loaves, buns, and bagels into US natural and conventional grocery channels, closely comparable to Udi's bread portfolio.

Emerging players

• Simple Mills: Better-for-you baked goods and snacks brand with strong DTC and natural channel presence, partially overlapping with Udi's in crackers, breads, and gluten-free baking alternatives.
• Enjoy Life Foods: Allergen-free (gluten-free, nut-free) baking and snack brand owned by Mondelez, partially overlapping with Udi's in allergen-friendly baking and breakfast occasions.
• Base Culture: Gluten-free, paleo baked goods brand with strong DTC and natural grocery presence, an emerging challenger addressing the same allergen-conscious and gluten-free consumer as Udi's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/udisglutenfree/?hl=en
• Xx.com/udisglutenfree
• Facebookfacebook.com/udisglutenfree

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Udi's Granola and Gluten Free Foods