Press Room Automation & Feed Fixtures

What Press Room Automation & Feed Fixtures does

Press Room Automation & Feed Fixtures (I) Pvt. Ltd. is an Indian industrial automation manufacturer specializing in press feeding and coil processing equipment for sheet metal and wire applications. Founded in 1986 as Jay Shanti Marketing and incorporated as a private limited company in 1995, the company designs and builds pneumatic feeders, NC servo roll feeders, mechanical gripper feeders, decoilers (single, twin, motorized, pallet), straighteners, component levellers, and integrated 3-IN-1 and 4-IN-1 coil processing units. It also assembles higher-end processing lines including cut-to-length lines, slitting lines, automatic circle cutting blanking lines, and high-speed feeding lines for electrical motor stamping. Core technology relies on Mitsubishi servo drives, PLC, and HMI control systems with closed-loop feedback achieving feed accuracy of ±0.025mm. The company operates from a Mumbai office and a 20,000 sq ft manufacturing facility in Ambernath equipped with CNC machines, a Haas UMC 750 5-axis machining center, and a Hexagon 5-axis CMM.

The company's business model is built on direct, sales-led distribution of capital equipment with quotation-based pricing, factory visits, and trade show participation (Imtex Forming). It complements its own product portfolio with technology partnerships and joint ventures formed in 2016 with Italian firms LC Cattaneo (compact coil processing lines, HSS feeding), LCM Progetti (robotic automation including ABB and KUKA 6-axis robots), and Die Tronic (spray lubrication systems), alongside international partners in Korea, Japan, Sweden, Finland, and Germany. Revenue streams include one-time capital equipment sales, custom engineering solutions, and recurring spare parts and after-sales service. The company reports over 6,000 installations, 2,000+ clients, and exports to more than 20 countries, serving automotive, electrical motor, kitchenware/utensils, and general industrial manufacturing segments. It is privately held by co-founders Lajesh Khona and Bhupendra Shah with no external institutional investment and no public revenue disclosure.

Name

Press Room Automation & Feed Fixtures

Legal name

PRESS ROOM AUTOMATION & FEED FIXTURES (I) PVT. LTD.

Website

https://powerpressline.net

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Press Room Automation & Feed Fixtures manufactures press feeding and coil processing automation equipment (servo feeders, decoilers, straighteners, and complete processing lines) for sheet metal and wire applications. The Indian private company serves automotive, electrical motor, kitchenware, and industrial OEM manufacturers across 20+ countries.

Ownership category

akta.pro rank

Product category

Industrial Press Automation Equipment

NAICS

Fluid Power Cylinder and Actuator Manufacturing (333995)

SIC

Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industry

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Industrial press automation
• Coil feeding equipment
• Decoiler straightener machines
• Metal stamping equipment
• Press room machinery

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Automation Equipment Sales: Sale of press feeding automation equipment including pneumatic feeders, servo roll feeders, decoilers, straighteners, and complete coil processing lines. One-time capital equipment purchases with installation and commissioning services.
2. Custom Engineering Solutions: Customized system solutions and complete technological solutions including line automation, design, manufacturing, and installation services for sheet metal component manufacturing.
3. Spare Parts and After-Sales Service: All spare parts readily available for breakdown/service requirements with prompt sales and service personnel support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Press Room Automation & Feed Fixtures manufactures and supplies industrial press room automation equipment, including coil feeders, decoilers, straighteners, and complete coil processing lines used in metal stamping and forming operations. The company primarily serves automotive and metal fabrication industries with engineered material handling and feeding solutions for power press lines.

Product overview

Press Room Automation & Feed Fixtures offers a comprehensive portfolio of industrial press automation and coil processing equipment. The core product lines include Pneumatic Feeders (available in LS, MS, EMS, HS series), NC Servo Roll Feeders with Mitsubishi control systems, High Precision NC Servo Feeders, Mechanical Gripper Feeders, and Servo Wire Feeders. The decoiler range spans Single Decoilers (100kg to 10,000kg), Twin Decoilers, Motorized Decoilers, and Horizontal/Pallet Decoilers. Straightening solutions include Coil Straighteners, Precision Straighteners, and Pull-Through Wire Straighteners. Combination units combine decoiling and straightening in space-saving designs: Compact Type Decoiler cum Straightener and Cradle Type Decoiler cum Straightener. Component levellers (Single and Twin) handle part straightening for automotive applications. The integrated coil processing units—3 IN 1 and 4 IN 1—combine decoiler, straightener, and feeder functions. Complete processing lines include Cut to Length Lines, Slitting Lines, Automatic Circle Cutting Lines, and High Speed Feeding Lines for electrical motor stamping. Supporting equipment includes Part Conveyors, Coil Stock and Spray Lubrication Systems (from Italian partner Die Tronic), and Stamping Robots. International products from partners LC Cattaneo (Italy) and LCM PROGETTI (Italy) expand the offerings with compact lines, robotic automation, and specialized welding systems. The company serves automotive, electrical, appliance, and metal fabrication industries with over 6,000 installations worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Coil Feeders

Quantifiable outcome

• Up to 90% reduction in oil consumption with LVLP spray lubrication technology
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LC Cattaneo (Italy)coreStrategic or Co-development Partner · 1 January 2016JV partnership since 2016 for complete coil processing solutions. LC Cattaneo provides high precision NC servo feeders with imported gearboxes, measuring wheel technology, and compact coil processing lines suitable for automotive HSS applications. Collaboration includes TDC arrangement technology and high-end automation products.
• LCM Progetti (Italy)coreStrategic or Co-development Partner · 1 January 2016Since 1988, LCM designs and builds special automatic machines including SCARA robots with 4 controlled axis, 6-axis welding robots (ABB, KUKA), automatic assembling machines, plasma welding systems, and NDT pressure testing equipment. Partnership provides robotic automation and welding solutions for press room applications.
• Die Tronic S.r.l (Italy)coreTechnology or Integration · 1 January 2016Offers spray lubricating systems using Low Volume Low Pressure (LVLP) technology that can reduce oil consumption by up to 90%. Products include electronic spray lubrication (LCP, MCPX models), electro-pneumatic systems (EPC models), and sector spray lubrication (SAGOMA) for various industrial applications including press/coil feeding lines, rolling mills, and tube mills.
• International Equipment Partners (Korea, Italy, Japan, Sweden, Finland, Germany)minorStrategic or Co-development Partner · 1 January 2014Partnership with international manufacturers for complete technology solutions: Large Width & Heavy Duty Press Feeding Lines from Korea, Lubricating systems from Italy, Heavy Slitting Lines for larger Width & Thickness from Japan, Blank/3D Transfer Automation and Tooling Solutions from Sweden, Punching, Bending & Flexible Manufacturing systems from Finland, Wire Straighteners from Germany.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Bystronic AG: Swiss-based provider of sheet metal processing solutions — laser cutting, bending, automation. While not a direct coil feeding competitor, it serves the same metal fabrication customers with broader capital equipment portfolios that often include or replace PRA's scope in larger stamping/bending shops.
• Schuler Group: Global leader in metal forming press technology and press-shop automation, including feed lines and integrated stamping systems for automotive OEMs. Competes with PRA in the high-end automotive press automation segment and represents the dominant incumbent in the broader market PRA serves.
• Komatsu Industries Co., Ltd. Japanese manufacturer of metal-stamping presses and press automation systems, including servo feeds, for automotive and appliance customers. Overlaps with PRA's high-end automotive and HSS line business as a broader incumbent.

Direct peers

• FIMI S.p.A. Italian manufacturer of coil processing, cut-to-length, slitting, and feeding equipment. FIMI is one of the closest direct competitors, offering a comparable range of decoilers, straighteners, and complete processing lines to similar metal-stamping and electrical-lamination customers as Press Room Automation.
• COE Press Equipment Corporation: US-based supplier of coil handling, feeding, and pressroom equipment, including straighteners, servo feeders, and 3-in-1/4-in-1 coil processing lines. Directly comparable product scope and target customer base (stamping shops and OEMs) to Press Room Automation.
• ASC Machine Tools, Inc. North American manufacturer of press room automation — pneumatic feeders, servo feeders, gripper feeders, decoilers, straighteners, and cut-to-length lines. Highly comparable catalogue and metal-stamping customer focus to PRA's pneumatic and servo feeder lines.
• Japan Automatic Machine Co., Ltd. (JAM): Japanese maker of coil feeding equipment, including NC servo feeders, gripper feeders, decoilers, and straighteners. Comparable precision-feeding positioning and electrical-motor/lamination customer base to Press Room Automation's servo and high-speed feeding lines.
• Rite Engineering & Manufacturing Corp. US-based press room equipment maker (feeders, straighteners, coil handling, automation), serving stamping shops across automotive, appliance, and electronics — a near-direct mid-tier peer to Press Room Automation in product and customer type.

Emerging players

• AP&T Group: Swedish supplier of press hardening, forming, and automation equipment for automotive and heavy industry. Focused overlap with PRA's HSS coil processing lines for automotive customers, particularly around high-strength steel applications.
• LASCO Umformtechnik GmbH: German manufacturer of forming presses and press automation (feeders, decoilers, complete lines). Comparable scope to PRA with a stronger European automotive focus, competing for similar precision-feeding and HSS applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PressRoomAutomationandFeedFixtures

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Press Room Automation & Feed Fixtures