Bellaterra Home

What Bellaterra Home does

Bellaterra Home is a privately held, Sacramento, California-based e-commerce retailer that specializes in solid-wood bathroom vanities and complementary bathroom furnishings. The company sells direct to consumers through its proprietary website (bellaterra-home.com), shipping primarily within the continental United States. Its core customer base consists of residential homeowners undertaking bathroom renovation or remodeling projects, with a secondary audience of design-focused consumers seeking premium materials and craftsmanship. The company has no disclosed enterprise or B2B contracts and no third-party retail distribution.

Product design and construction are centered on genuine materials — solid oak and birch veneer (no MDF or particle board), genuine marble and granite including Italian Carrara, natural stone, and premium European hardware (Blum soft-closing hinges, English dovetail drawers, full-extension glides). Vanities are available in freestanding and wall-mount configurations across ten named collections (Trento, Tivoli, Kolb, Stora, Plantation, Monterey, Forli, Terni, MCM, Scandi) at price points ranging from approximately $630 to $2,900 per unit. The assortment extends beyond vanities to countertops, deep soaking bathtubs, mirrors (including LED/Bluetooth models), backsplashes, sidesplashes, faucets, storage, and accessories, enabling full bathroom outfitting through a single vendor relationship.

The business model is straightforward DTC retail with one-time unit sales — no subscription, financing, or recurring revenue streams. Manufacturing is fully outsourced to multiple ISO 9001:2000-certified factories in China, with the owners applying 15 years of importing experience to manage quality, sampling, and reorders from their Sacramento warehouse/headquarters. Marketing is conducted through the company's own website, email, organic search, and social channels. The company is organized as Bellaterra Home, LLC, a California LLC with no parent company, no subsidiaries, no disclosed funding, and a headcount of 11–50 employees.

Name

Bellaterra Home

Legal name

Bellaterra Home, LLC

Website

https://bellaterra-home.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bathroom Vanities and Furnishings

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

akta.pro secondary industries

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Bathroom vanities
• Wood vanity cabinets
• Bathroom furniture
• Stone countertops
• Bathroom remodeling fixtures

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time sales of bathroom vanities, countertops, mirrors, backsplashes, bathtubs, faucets, storage, and accessories through e-commerce. Products are sold at various price points with discounts on sale items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bellaterra Home designs and sells solid wood bathroom vanities and complementary bathroom furnishings (countertops, bathtubs, mirrors, backsplashes, sidesplashes, faucets, storage, and accessories) direct to consumers through its own e-commerce website. Products are organized into named design collections and manufactured through ISO 9001:2000 certified overseas factories using solid oak, genuine marble and stone, and premium European hardware.

Product overview

Bellaterra Home is an e-commerce retailer specializing in fine quality wood bathroom vanities and bathroom furnishings. The company operates as a single unified product platform centered on bathroom furniture, with vanities as the core product line supplemented by complementary categories including countertops, bathtubs, mirrors, backsplashes, sidesplashes, faucets, storage, and accessories. Products are organized into named collections (Trento, Tivoli, Kolb, Stora, Plantation, Monterey, Forli, Terni, MCM, Scandi, and others) that share consistent design aesthetics, construction materials, and finish options. The company manufactures overseas with production managed through ISO 9001:2000 certified factories, using solid wood construction, genuine materials (marble, granite, stone), and European soft-close hardware. Vanities are available as cabinet-only units or pre-configured with various countertop materials (marble, granite, quartz, ceramic, engineered stone) and sink options.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Vanities Fine quality wood bathroom vanities offered in freestanding and wall-mount configurations with solid oak construction, soft-close mechanisms, and a range of finishes and sizes for residential bathroom remodeling. Available as cabinet-only or pre-configured with various countertop and sink options.
• Countertops Stone and engineered stone countertops including marble, granite, quartz, and ceramic options designed to pair with Bellaterra Home vanity cabinets.
• Bathtubs Deep soaking bathtubs featuring sleek, contemporary styling suitable for both classic and modern bathroom décor.
• Mirrors Bathroom mirrors including illuminated LED mirrors with Bluetooth capacity and framed mirror options for residential bathrooms.
• Backsplashes Wall protection accessories made from natural marble, granite, and engineered stone materials in various sizes for residential bathroom installations.
• Faucets Bathroom faucets available for purchase to complete vanity installations and complement Bellaterra Home bathroom designs.
• Bathroom Storage Bathroom storage solutions designed to complement the company's vanity offerings.
• Bathroom Accessories Additional bathroom accessories sold to complete bathroom installations alongside vanities and fixtures.
• Trento Collection Freestanding-style bathroom vanity line featuring solid oak construction, genuine Italian Carrara marble inserts, gold finish hardware, three drawers, and four cabinet doors. Available in Black, Dark Gray, and White finishes with sizes from 30 to 60 inches.
• Tivoli Collection Double bathroom vanity line with solid construction, available with multiple countertop material options including White Carrara Marble, Black Galaxy Granite, Gray Granite, White Quartz, and White Engineered Stone.
• Kolb Collection Simple-style bathroom vanity line with solid oak construction, English dovetail drawers, full extension glides, and brushed nickel finish hardware. Available in Light Gray and White finishes.
• Stora Collection Traditional cabinet bathroom vanity line with a modern twist, available in wall-mount or freestanding configurations. Solid oak top, birch veneer construction, and full corner blocks for stability. Offered in White and Aqua Blue finishes.
• Plantation Collection Classic-styled bathroom vanity collection featuring solid wood construction.
• Monterey Collection Distinctive-styled bathroom vanity collection featuring solid wood construction.
• Forli Collection Bathroom vanity collection featuring solid wood construction and craftsmanship.
• Terni Collection Bathroom vanity collection featuring solid wood construction and quality craftsmanship.
• MCM Collection Mid-century modern style bathroom vanity collection featuring solid wood construction.
• Scandi Collection Scandinavian-inspired bathroom vanity collection featuring clean lines and solid wood construction.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Home Depot: Largest U.S. home improvement retailer with broad vanity, countertop, and bath categories plus nationwide showrooms. Competes with Bellaterra on availability, financing, and installation services.
• Amazon: Massive online marketplace hosting hundreds of vanity brands including premium solid-wood SKUs. Competes on selection, Prime shipping, and pricing transparency.
• Restoration Hardware (RH): Premium home furnishings brand with galleries and a luxury bath category. Anchors the upper end of the design-driven vanity market that Bellaterra's Trento and Stora collections target.
• Lowe's: National home improvement chain carrying vanities, faucets, and bath furnishings both in-store and online. Competes for DIY renovation shoppers in the same mid-market price tier.
• IKEA: Global home furnishings retailer with a structured bathroom vanity range and integrated countertops. Competes at the entry/mid price tier with strong own-brand recognition.

Direct peers

• Overstock (now Beyond): Discount home furnishings e-commerce retailer selling vanities, mirrors, and bathroom furniture. Overlaps on price-sensitive vanity buyers and the same online discovery channels.
• Wayfair: Online home furnishings mega-retailer that sells bathroom vanities, countertops, and mirrors across price points. Closest scale analog as a pure-play DTC furniture e-commerce platform competing for the same vanity search traffic.
• Build.com (Ferguson): Online home improvement retailer with a strong bath/vanity assortment and Ferguson Bath, Kitchen & Lighting Gallery showrooms. Comparable online buying experience for bathroom renovation shoppers.
• Signature Hardware: Direct-to-consumer retailer specializing in premium bathroom fixtures, vanities, tubs, and hardware. Competes head-to-head with Bellaterra in solid-wood vanities, stone countertops, and coordinating bathroom accessories.

Emerging players

• West Elm (Williams-Sonoma): Modern home furnishings retailer with growing bath category. Comparable design-forward DTC merchandising approach and overlapping aesthetic (Scandi, MCM, modern).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bellaterra-home-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellaterra Home