Moore Design
Moore Design is a privately held, owner-operated design and printing firm in North Billerica, MA, founded in 2003, offering graphic design, WordPress web design and hosting, printing, and promotional products to small businesses across New England.
- Company typePrivate
- Founded2003
- HeadquartersNorth Billerica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Moore Design does
Moore Design is a privately held, owner-operated full-service design and marketing firm founded in 2003 and headquartered at 49 Rogers Street, North Billerica, Massachusetts. The company is led by Karen Moore (Owner/Designer) and operates with a small team (11-50 employees), delivering graphic design, custom WordPress website design, managed WordPress hosting, offset and digital printing, and promotional products to small businesses primarily in the New England region. Its client base spans local restaurants, medical and counseling practices, construction firms, schools, non-profits, and national organizations, with several multi-year relationships (15+ years) indicating strong retention in its SMB segment.
The business model is a hybrid of one-time project-based pricing (graphic design, print, promotional products) and modest recurring revenue from managed WordPress hosting, domain administration, and routine maintenance. Pricing is not publicly disclosed; projects are quoted individually, with a free 30-minute consultation offered as the primary lead-conversion mechanism via Google Calendar booking and direct phone outreach (978.663.6171). The technology stack is conventional — WordPress CMS for web design and a managed hosting platform featuring 24/7 system administration, Let's Encrypt, backup/restore, and staging tools — layered on top of traditional print production capabilities for digital, offset, large-format, and bindery output.
Go-to-market is overwhelmingly direct and owner-led: organic search through the company website, a Google Business Profile (5.0 stars, 13 reviews), Facebook (mooredesign30), LinkedIn, and grassroots referrals. Distribution channels are domestic only, with no resellers, affiliates, or ad-spend-driven acquisition. The firm is bootstrapped, founder-owned, and has no external investors, parent company, or acquisition activity. Strategic posture is best characterized as lifestyle/solopreneur-scale optimization rather than venture-style growth, with the 2025 corporate logo refresh and incremental product-line extensions (e.g., auto/home/tools promotional products) representing the most material recent moves.
Moore Design firmographics
Firmographics- Name
- Moore Design
- Legal name
- Moore Design
- Website
- https://mooredesign.biz
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moore Design is a privately held, owner-operated design and printing firm in North Billerica, MA, founded in 2003, offering graphic design, WordPress web design and hosting, printing, and promotional products to small businesses across New England.
- Ownership category
- akta.pro rank
Where Moore Design is headquartered
LocationHeadquarters
- HQ city
- North Billerica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moore Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Graphic Design Services: One-time design services for logos, stationery, business cards, flyers, brochures, posters, banners, postcards, catalogs, and newsletters. Project-based pricing.
- Web Design Services: Custom website design, WordPress hosting, domain names, routine maintenance, and website security services. May include recurring hosting fees.
- WordPress Hosting Services: Managed WordPress hosting with ongoing maintenance, security, backups, and support.
- Printing Services: Offset and digital printing, large format printing, yard signs, labels, tags, stickers, waterproof menus, and bindery services. One-time project pricing.
- Promotional Products: Branded merchandise including apparel, drinkware, bags, technology items, stationery, and tradeshow materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Moore Design product offering
Product offeringCore offering
Moore Design is an owner-led, full-service marketing and design firm providing graphic design (logos, branding, stationery, brochures, flyers, posters, banners), custom WordPress web design, managed WordPress hosting, offset and digital printing, and branded promotional products for small businesses and local organizations. All project work is delivered personally by founder Karen Moore, offering a single point of contact across design, web, print, and merchandise.
Product overview
Moore Design is a full-service design and marketing agency offering a comprehensive suite of services for small businesses. The core offerings include Graphic Design (logo design, branding, stationery, business cards, flyers, brochures, posters, banners, postcards, catalogs, newsletters), Web Design (custom WordPress websites, hosting, domain names, maintenance, security), Managed WordPress Hosting (with security-first approach, backup tools, Let's Encrypt integration, and staging), Printing Services (offset, digital, large format, yard signs, labels, menus), and Promotional Products (apparel, drinkware, bags, technology items, stationery, tradeshow materials). All services are owner-led by Karen Moore, providing a single point of contact for coordinated branding and marketing presence.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphic Design Professional graphic design services covering logo design, stationery, business cards, flyers, brochures, posters, banners, postcards, catalogs, and newsletters, focused on branding and visual identity creation for small businesses and local organizations.
- Web Design Custom WordPress website design providing responsive, easy-to-manage websites tailored to business goals and customer needs, with bundled domain name registration, routine maintenance, and website security services.
- Managed WordPress Hosting Recurring managed WordPress hosting service with a security-first approach, backup and restore tools, Let's Encrypt integration, smart staging, collaboration tools, starter and migrator plugins, and 24/7 system administration.
- Printing Services Professional printing services covering offset and digital printing, raised printing, large format printing, yard signs, labels, tags, stickers, waterproof menus, and bindery services for small businesses and organizations.
- Promotional Products Branded promotional merchandise including apparel, drinkware, bags, technology items, stationery, tradeshow materials, and auto/home/tools products for brand visibility and event marketing.
Companies that use Moore Design
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles1 record
Moore Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Moore Design partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Moore Design competitors and assessment
Company assessmentBroad incumbents
- GoDaddy: GoDaddy is a large incumbent offering domains, hosting, website builders, and marketing tools for small businesses. Overlaps with Moore Design's WordPress hosting and web design services as part of a much broader SMB services portfolio.
- Thryv: Thryv is a SaaS platform providing small business marketing, web presence, and customer communication tools. Comparable to Moore Design's role as a marketing services provider for SMBs, though delivered via software rather than services.
Emerging players
- Canva: Canva is a self-service design platform that enables small businesses to create their own logos, marketing materials, and basic websites. Represents an emerging DIY alternative that partially overlaps with Moore Design's SMB design offerings.
- Fiverr: Fiverr is a freelance marketplace where SMBs can source graphic design, web design, and other creative services. Represents an emerging low-cost alternative to traditional agencies like Moore Design for budget-constrained small business clients.
Direct peers
- Hibu: Hibu is a full-service marketing provider for small businesses, offering websites, print, and digital marketing under bundled packages. Comparable to Moore Design's integrated design/web/print offering for the same SMB customer.
- 99designs: 99designs is an online graphic design marketplace connecting SMB clients with designers for logos, branding, and marketing collateral. Directly comparable to Moore Design's project-based graphic design services.
- Wix: Wix provides a DIY website builder and hosting platform targeting small businesses. Competes with Moore Design's web design and hosting services, particularly for SMBs seeking lower-cost alternatives.
- Vistaprint (Vista): Vistaprint provides design, printing, and marketing services targeted at small businesses. Directly comparable to Moore Design's offset/digital printing and graphic design offerings for SMB customers.
- Squarespace: Squarespace offers website building and hosting for small businesses and individuals. Comparable to Moore Design's custom WordPress web design and managed hosting services for the same SMB segment.
- DDC (Ascend): DDC is a marketing services agency serving small and mid-sized businesses with direct response and creative services. Comparable to Moore Design as a multi-service agency for SMB clients, though at larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Moore Design social profiles
Digital presenceMoore Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moore Design leadership team
Management profileNumber of profiles
Profiles1 record
Moore Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moore Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moore Design
What does Moore Design do?
Moore Design is an owner-led, full-service marketing and design firm providing graphic design (logos, branding, stationery, brochures, flyers, posters, banners), custom WordPress web design, managed WordPress hosting, offset and digital printing, and branded promotional products for small businesses and local organizations. All project work is delivered personally by founder Karen Moore, offering a single point of contact across design, web, print, and merchandise.
Is Moore Design a public or private company?
Moore Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moore Design founded?
Moore Design was founded in 2003. It employs 11 to 50 people.
Where is Moore Design based?
Moore Design is headquartered in North Billerica, United States, in the North America region.
How does Moore Design make money?
Five revenue lines are on record. Graphic Design Services are the primary driver. The others are web Design Services, wordPress Hosting Services, printing Services and promotional Products.
Who are Moore Design's main competitors?
Broad incumbents on record are GoDaddy and Thryv. Emerging players are Canva and Fiverr. Direct peers are Hibu, 99designs, Wix, Vistaprint (Vista), Squarespace and DDC (Ascend).
Does Moore Design have an API?
No public API is recorded for Moore Design.