Beth Sholom Village

What Beth Sholom Village does

Beth Sholom Village is a 501(c)(3) nonprofit organization founded in 1980 in Virginia Beach, Virginia, that operates a continuum of senior care services in the Hampton Roads/Tidewater region. Its service portfolio spans independent living, assisted living, memory support, and hospice care, with new physical capacity coming online through the Aviva Pembroke community — a 7-story, 153-unit development at Virginia Beach Town Center built in partnership with Pembroke Realty Group — and the Dozoretz Hospice House of Hampton Roads, a free-standing hospice facility co-managed with Westminster-Canterbury on Chesapeake Bay that opened in April 2024.

In July 2023 the organization divested its 120-bed skilled nursing facility and College Park assisted living center to Green Tree Healthcare Management, exiting direct skilled nursing operations and pivoting to a strategy emphasizing community resources, partnerships, technology-enabled care, and person-centered service. Resident care is supported by an integrated technology stack that includes smart home devices, wearable health and fall-detection devices, telehealth, social connectivity platforms, and AI-equipped robotic assistance for medication reminders and companionship — capabilities sourced from third-party vendors rather than developed in-house.

Beth Sholom Village's business model blends resident fees for housing and care with a diversified philanthropy stack: annual fund (Friends of the Village), tribute cards, the Janet Gordon Mah Jongg Event and Golf's Longest Day fundraisers, and a Life & Legacy planned-giving program in partnership with the Harold Grinspoon Foundation and administered by the Tidewater Jewish Foundation. The organization also operates the Beth Sholom Village Community Grant Program, distributing grants (minimum $5,000) to 501(c)(3) nonprofits serving seniors across the region. Marketing is community-led, with referral flows through Jewish congregations, synagogues, and senior service organizations, and earned media coverage across local outlets.

Name

Beth Sholom Village

Legal name

Beth Sholom Village

Website

https://bethsholomvillage.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Beth Sholom Village is a Virginia Beach nonprofit founded in 1980 providing independent, assisted, memory, and hospice care for seniors in Hampton Roads, funded through resident fees, philanthropy, planned giving, and a regional community grant program.

Ownership category

akta.pro rank

Product category

Senior Living and Elder Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Voluntary Health Organizations (813212)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), Elder Services & Aging Support (BPAGAEAF), Civic Engagement, Volunteering & Leadership Education for Seniors (EDAAAMAK)

Keywords

• Senior living services
• Assisted living care
• Memory support care
• Hospice care services
• Nonprofit senior housing

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Senior Care Services: Operating senior living communities providing independent living, assisted living, and memory support services to seniors. Revenue generated through resident fees for housing, care, and amenities.
2. Philanthropy and Donations: Annual fund donations through Friends of the Village program, tribute cards, tribute gifts, and general donations. The organization actively cultivates donor relationships to support long-term initiatives.
3. Life and Legacy Planned Giving: Planned gifts through bequests, annuities, or trusts allowing donors to support the organization while enjoying favorable tax considerations or lifetime income. Partnership with Tidewater Jewish Foundation.
4. Special Events Fundraising: Annual fundraising events including the Janet Gordon Mah Jongg Event and Golf's Longest Day. These events generate revenue while building community engagement.
5. Grant Program: Beth Sholom Village Grant Program supports nonprofit organizations serving seniors. While the organization is the grantmaker, this extends their mission and community presence across Hampton Roads.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Beth Sholom Village is a nonprofit senior care organization that operates and develops senior living communities delivering independent living, assisted living, memory support, and hospice care services to seniors in the Hampton Roads/Tidewater region of Virginia. It also runs a community grant program funding nonprofits serving seniors and cultivates philanthropy through planned giving and annual fundraising events, all under a person-centered model rooted in Jewish values.

Product overview

Beth Sholom Village is a senior living and care organization offering a continuum of care for seniors in Hampton Roads/Tidewater. The portfolio includes Aviva Pembroke (7-story senior living community with independent living, assisted living, and memory support units), Dozoretz Hospice House of Hampton Roads (free-standing hospice house), and the Community Grant Program. Additional services encompass community resources and consulting for senior service agencies, technology and innovation initiatives, person-centered senior care, and strategic philanthropy. The organization operates as a nonprofit rooted in Jewish values of community, compassion, and caring.

Differentiator

Problem solved

Functional benefit

Brands

• Aviva Pembroke: A 7-story senior living community including 121 independent living apartments, 20 assisted living apartments, and 12 memory support units, providing a complete continuum of care. Located on the corner of Jeanne Street and Constitution Drive in Virginia Beach.

Products and services

• Aviva Pembroke Senior Living Community A 7-story senior living community offering 121 independent living apartments, 20 assisted living apartments, and 12 memory support units, providing a complete continuum of care for seniors. Located at Virginia Beach Town Center.
• Dozoretz Hospice House of Hampton Roads Hampton Roads' first free-standing hospice house, co-managed by Beth Sholom Village alongside Westminster-Canterbury on Chesapeake Bay, providing state-of-the-art end-of-life care services for the region.
• Beth Sholom Village Community Grant Program A grantmaking initiative supporting nonprofit organizations (501(c)(3)) serving seniors throughout the Hampton Roads/Tidewater region, guided by Jewish values and commitment to dignity, compassion, and tikkun olam. Administered by the Tidewater Jewish Foundation with a minimum grant of $5,000.
• Life & Legacy Planned Giving Program Planned giving program offered through the Life & Legacy initiative of the Harold Grinspoon Foundation, in partnership with the Tidewater Jewish Foundation. Accepts bequests, annuities, and trusts to support Beth Sholom Village while offering donors favorable tax considerations or lifetime income.

Quantifiable outcome

• Serving Hampton Roads/Tidewater region for over 40 years
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and major.

• Tidewater Jewish FoundationcoreImplementation/ SI/ Consulting Partner · 1 January 2026Tidewater Jewish Foundation administers the Beth Sholom Village Grant Program, providing professional oversight of the application, review, and award process. TJF manages eligibility review, application portal, and provides technical assistance to applicants and grantees.
• Westminster-Canterbury on Chesapeake BaycoreStrategic or Co-development Partner · 23 April 2024Beth Sholom Village and Westminster-Canterbury on Chesapeake Bay collaborated to open the Dozoretz Hospice House of Hampton Roads, the region's first free-standing hospice house. Beth Sholom Village co-manages the hospice house facility, which represents a decade of planning and fundraising.
• Green Tree Healthcare Management, LLCmajorOthers · 1 July 2023Beth Sholom Village sold its 120-bed skilled care and rehabilitation facility as well as its assisted living center in the College Park neighborhood to Green Tree Healthcare Management, LLC of Jackson, New Jersey. This sale was part of the organization's strategic response to national trends challenging stand-alone care communities.
• Pembroke Realty GroupcoreStrategic or Co-development Partner · 8 March 2021Pembroke Realty Group and Beth Sholom Village partnered to develop Aviva Pembroke, a new senior living community at Virginia Beach Town Center. The project represents a significant expansion of Beth Sholom Village's presence and services in the region.
• Harold Grinspoon FoundationcoreStrategic or Co-development PartnerBeth Sholom Village is a partner in the Life & Legacy initiative, a program of the Harold Grinspoon Foundation. This program encourages planned giving and legacy gifts to ensure the organization can meet the evolving needs of the growing elderly population.
• Aviva PembrokecoreStrategic or Co-development PartnerAviva Pembroke is a 7-story senior living community under development featuring 121 independent living apartments, 20 assisted living apartments, and 12 memory support units. Located at Virginia Beach Town Center, it represents Beth Sholom Village's new flagship community.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Green Tree Healthcare Management: Acquired Beth Sholom Village's former 120-bed skilled nursing and assisted living facility in July 2023. Operates the same service lines (skilled nursing and assisted living) that Beth Sholom Village previously ran, in the same Virginia Beach market.
• Atlantic Shores Retirement Community: Nonprofit continuing care retirement community in Virginia Beach offering independent living, assisted living, memory care, and skilled nursing to Tidewater/Hampton Roads seniors — directly overlapping geography and service portfolio.
• Hebrew SeniorLife: Boston-based Jewish-affiliated nonprofit senior care organization offering independent living, assisted living, memory care, and hospice with similar cultural mission. Highly comparable in values-driven, faith-affiliated senior care model.
• Westminster-Canterbury on Chesapeake Bay: Nonprofit continuing care retirement community in Virginia Beach that co-manages the Dozoretz Hospice House with Beth Sholom Village. Directly comparable in mission, regional footprint, and senior living service mix (independent living, assisted living, memory support, hospice).

Broad incumbents

• Atria Senior Living: National operator of senior living communities with a strong presence in the Mid-Atlantic and Southeast. Offers assisted living and memory care in similar price points and resident profiles to Aviva Pembroke's target market.
• Riverside Health System: Large regional health system based in Newport News serving the broader Hampton Roads area with senior services including home health, hospice, rehabilitation, and senior living communities. Competes for the same regional senior population across multiple service lines.
• Sunrise Senior Living: National assisted living and memory care operator with communities across the Mid-Atlantic. Competes for premium assisted living residents and brings scale advantages in marketing, staffing, and procurement.
• Brookdale Senior Living: Largest senior living operator in the United States, operating independent living, assisted living, and memory care communities nationwide. National scale competitor that may enter the Hampton Roads market and compete for the same resident pool.
• Sentara Healthcare: Major nonprofit integrated health system headquartered in Norfolk, Virginia serving Hampton Roads with hospitals, senior services, hospice, and post-acute care. A dominant regional incumbent competing for senior care residents and hospice patients.

Others

• Encompass Health: Large national hospice and home health provider that competes with Dozoretz Hospice House for hospice patients in the Hampton Roads market. Provides an adjacent-service benchmark for hospice operations and reimbursement economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/The-Auxiliary-of-The-Beth-Sholom-Village/100064552517731
• Xx.com/BSVillage2016

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beth Sholom Village