Aviva Pembroke

What Aviva Pembroke does

Aviva Pembroke is a private, for-profit senior living community located at 373 Constitution Drive in Pembroke Square, Virginia Beach, in the heart of the Town Center district. The 7-story building houses 153 residential units distributed across a continuum of care: 121 independent living apartments, 20 assisted living apartments, and 12 memory support units. The community is operated by Beth Sholom Village, a senior healthcare organization founded in 1980, and developed in partnership with Pembroke Square Associates/Pembroke Realty Group on the redeployed site of the former Pembroke Mall. Construction broke ground in December 2022, topped off in April 2024, and the community held its ribbon-cutting and grand opening in January and February 2025.

The community operates on a direct-to-consumer, recurring-revenue model. Residents pay monthly rent (independent living apartments start at $3,500 per month) covering housing, utilities, dining dollars, amenities, transportation, and access to wellness programming. Pricing for assisted living and memory care is determined by individualized care assessments. One-time community fees range from $7,500 (independent living) to $10,000 (memory care), with additional recurring charges for a second occupant ($1,500/month), covered parking ($100/month), and pet deposits. Underlying technology and service features include a continuum-of-care aging-in-place model with on-site concierge nursing, a certified memory care program, and a Wellness Pillars program spanning mental, social, physical, intellectual, and spiritual well-being. Physical amenities include an indoor swimming pool and jacuzzi, a state-of-the-art fitness center, multiple dining venues with an award-winning chef, a salon and spa, and pet-friendly accommodations.

Aviva Pembroke markets to seniors and their families primarily in the Virginia Beach and Hampton Roads region through a content-rich website, a dedicated online tour-booking system, SMS and email marketing, community milestone events, and local media coverage. The go-to-market emphasizes the Jewish heritage and values-based care philosophy inherited from Beth Sholom Village, the premier Town Center location, the resort-style amenity package, and the ability to age in place across three levels of care without leaving the community. As a single-site, single-market operator with no disclosed additional facilities or expansion pipeline, the company's revenue is bounded by the physical capacity of its 153 units and by occupancy ramp in the months following its early-2025 opening.

Name

Aviva Pembroke

Legal name

Aviva Pembroke

Website

https://avivapembroke.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Aviva Pembroke is a private senior living community in Virginia Beach, operated by Beth Sholom Village, offering a continuum of care — independent living, assisted living, and memory care — across 153 units in a single 7-story building opened in early 2025. It serves Virginia Beach-area seniors and their families through a direct-to-consumer, recurring-rent model.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

General Assisted Living Facilities (HLADABAA), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living community
• Independent living services
• Assisted living care
• Memory care residence
• Continuum of care

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Residential Rent: Residents pay monthly rent for their apartments, which includes housing, utilities, dining dollars, access to amenities, and various services. Independent Living starts at $3,500/month. The rent structure supports the all-inclusive, multi-level care environment.
2. One-Time Community Fees: One-time fees prior to lease signing to help offset costs of providing multi-level care. Independent Living: $7,500; Assisted Living: $8,500; Memory Care: $10,000. No second person community fee.
3. Second Person Fee: Additional $1,500/month for second occupant, covering meals, utilities, and access to amenities and wellness initiatives.
4. Covered Parking: Optional covered parking available for $100/month on a first-come, first-served basis with 32 spaces available.
5. Pet Deposit: Non-refundable pet deposit required for residents with pets, along with signing the Pets Policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aviva Pembroke is a 7-story, 153-unit senior living community offering independent living, assisted living, and memory care residences alongside communal amenities such as a dining program, indoor pool, fitness center, salon and spa, and wellness programming. Residents lease apartments on a monthly basis and receive care and services appropriate to their needs, with the ability to transition between care levels within the same community. The community is operated by Beth Sholom Village and is located at Pembroke Square in Virginia Beach, Virginia.

Product overview

Aviva Pembroke is a senior living community operated by Beth Sholom Village, offering a continuum of care through three interconnected programs: Independent Living (121 spacious apartments with luxury amenities starting at $3,500/month), Assisted Living (20 apartments providing personalized daily living assistance with 24/7 on-site care staff), and Memory Care (12 private suites offering specialized dementia care in a secure neighborhood environment). The 7-story community is located in Pembroke Square, Virginia Beach, and shares common amenities including an indoor pool, fitness center, multiple dining venues, rooftop spaces, and wellness programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Spacious, resort-style apartments for active seniors with luxury amenities including stainless steel appliances, private balconies, full-size washer/dryer, and access to community dining, fitness center, pool, and social activities. Pricing starts at $3,500/month. Includes 121 independent living apartments.
• Assisted Living Personalized care and support for seniors needing assistance with daily activities such as bathing, grooming, medication management, and escorts to meals and events. Includes 24/7 on-site care staff and tailored support plans. Includes 20 assisted living apartments with one-time community fee of $8,500.
• Memory Care Specialized, secure residential care for individuals with Alzheimer's disease and other forms of dementia. Features private rooms, certified dementia caregivers, personalized care plans, and a peaceful Memory Care neighborhood environment. Includes 12 memory support units with one-time community fee of $10,000 and three meals daily plus snacks.

Quantifiable outcome

• Complete continuum of care in one building - residents can transition between independent living, assisted living, and memory care without leaving the community
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Beth Sholom VillagecoreStrategic or Co-development Partner · 24 February 2025Beth Sholom Village is the parent organization and operator of Aviva Pembroke. With a history dating back to 1980, Beth Sholom Village has grown to become a model for senior healthcare. They bring over 40 years of expertise in senior living and healthcare to Aviva Pembroke, providing the operational excellence and Jewish values-based care philosophy.
• Pembroke Square AssociatescoreStrategic or Co-development Partner · 9 December 2022Joint developers of the Aviva Pembroke senior living community at Pembroke Square. Pembroke Square Associates is the real estate development partner that collaborated with Beth Sholom Village to bring the senior living community to the former Pembroke Mall site. The project represents a significant redevelopment of the Pembroke area in Virginia Beach.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Welltower: Welltower is a healthcare REIT that owns senior living and post-acute portfolios, including communities operated by major senior living providers; it represents the broader incumbent capital and operating ecosystem in which Aviva Pembroke competes.

Direct peers

• Five Star Senior Living: Five Star manages independent living, assisted living, and memory care communities across the U.S., providing a relevant operating-model benchmark for mid-size continuum-of-care communities like Aviva Pembroke.
• Atria Senior Living: Atria operates a large portfolio of senior living communities offering independent living, assisted living, and memory care with resort-style amenities, directly comparable to Aviva Pembroke's continuum-of-care, amenity-rich model.
• Sunrise Senior Living: Sunrise provides independent living, assisted living, and memory care services with a strong focus on personalized care and quality dining, closely mirroring Aviva Pembroke's continuum-of-care and chef-driven positioning.
• Pacifica Senior Living: Pacifica operates assisted living and memory care communities with a hospitality-driven model, providing a relevant comparison for Aviva Pembroke's premium amenity and personalized care approach.
• Life Care Services: Life Care Services manages a national portfolio of senior living communities including continuing care retirement communities (CCRCs), directly comparable to Aviva Pembroke's continuum-of-care operating model.
• Brookdale Senior Living: The largest U.S. senior living operator, offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities, providing a direct comparison point for scale, pricing, and service mix.
• Belmont Village Senior Living: Belmont Village operates upscale urban and suburban senior living communities with a strong memory care program, closely aligned with Aviva Pembroke's premium amenity positioning and dementia care specialization.
• Erickson Senior Living: Erickson operates large-scale continuing care retirement communities with multiple care levels on single campuses, comparable to Aviva Pembroke's single-building continuum-of-care model.
• Senior Lifestyle: Senior Lifestyle operates senior living communities offering independent living, assisted living, memory care, and skilled nursing, comparable in service mix and community-scale footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/avivapembroke
• LinkedInlinkedin.com/company/aviva-pembroke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviva Pembroke