What Expert Business Solutions does

Expert Business Solutions is a Kuwait-based enterprise software provider operating under the Enfinity brand, delivering cloud-based business applications to small, mid-market, and multinational clients across the MENA region for over two decades. The company sells a horizontal-plus-vertical SaaS suite comprising seven integrated product lines: Enfinity HRMS (hire-to-retire modules including payroll, attendance, performance, learning, recruitment, onboarding, succession and workforce planning), Enfinity ERP (accounting, sales, purchase, inventory, fixed assets), Enfinity CRM, Enfinity Retail POS, Enfinity Restaurant POS, Enfinity Subscription billing, and Enfinity Real Estate management. All products are hosted on Microsoft Azure, share a bilingual Arabic/English user interface, and are localized for MENA labor-law and regulatory requirements.

The underlying platform is a unified, multi-tenant cloud architecture built on Microsoft Azure data centers, supporting 24/7 access, automatic updates, real-time analytics, and integration across modules so that customers can manage HR, finance, operations, and vertical workflows (retail, restaurant, subscription, real estate) from a single system. Differentiators cited by the company include native MENA regional presence, bilingual support, MENA-specific compliance, responsive local support, and 20+ years of accumulated customer trust across 500+ clients in industries ranging from insurance/Takaful, industrial, and trading to retail, facilities, and conglomerates.

The business model is subscription-based recurring SaaS revenue, sold through a hybrid go-to-market combining direct enterprise field sales, inside sales (phone/remote, +965 6671 2752), and self-serve free trials with no installation or credit card requirement. Pricing is not publicly disclosed; prospects are directed to request demos and contact sales for customized quotes. The company reports no public listing, no parent company, no disclosed funding, no acquisitions, and no leadership changes on record, consistent with a privately held, founder-led operator that has grown organically over the past 20+ years.

Name

Expert Business Solutions

Legal name

Expert Business Solutions

Website

https://expert-bs.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Expert Business Solutions, operating as Enfinity, is a Kuwait-based SaaS provider selling bilingual (Arabic/English), Azure-hosted HRMS, ERP, CRM, retail, restaurant, subscription, and real-estate software to 500+ small, mid-market, and enterprise clients across the MENA region.

Ownership category

akta.pro rank

Product category

Cloud Business Management Software (Cloud ERP / HRMS / POS)

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Cloud HRMS software
• Cloud ERP software
• Retail POS solutions
• Restaurant POS systems
• Subscription billing software

Headquarters

HQ city

Salmiya

HQ country

Kuwait

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based HRMS, ERP, and business software solutions offered as subscription services. The platform is accessible 24/7 from any location with scalable pricing based on modules and user counts.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Expert Business Solutions (brand: Enfinity) develops and sells a cloud-based, bilingual (Arabic/English) business management SaaS suite hosted on Microsoft Azure. The platform bundles HRMS, ERP, CRM, Retail POS, Restaurant POS, Subscription billing, and Real Estate management modules, with MENA-regional localization for payroll, labor, and tax compliance. It targets organizations across Kuwait, UAE, Bahrain, Qatar, and Saudi Arabia seeking a unified, continuously updated alternative to fragmented on-premise tools.

Product overview

Expert Business Solutions offers the Enfinity cloud-based business software suite, a unified platform-plus-modules architecture serving the MENA region. The portfolio consists of seven integrated product lines: Enfinity HRMS (with 10 sub-modules covering hire-to-retire HR processes), Enfinity ERP (with 5 sub-modules for financial and operational management), Enfinity CRM, Enfinity Retail POS, Enfinity Restaurant POS, Enfinity Subscription billing, and Enfinity Real Estate management. These products share a common cloud infrastructure on Microsoft Azure, offer bilingual Arabic/English interfaces, and are marketed together as an integrated enterprise solution enabling businesses to manage HR, finance, operations, and specialized verticals from a single platform.

Differentiator

Problem solved

Functional benefit

Brands

• Enfinity HRMS: Cloud-based Human Resource Management System covering hire-to-retire processes with modules for HR Core, Payroll, Employee Self Service, Attendance, Performance, Learning, Recruitment, Onboarding, Succession Planning, and Workforce Planning.
• Enfinity ERP
• Enfinity CRM
• Enfinity Retail
• Enfinity Restaurant
• Enfinity Subscription
• Enfinity Real Estate

Products and services

• Enfinity HRMS Cloud-based Human Resource Management System offering Arabic/English bilingual HR and payroll management with MENA-specific labor law compliance, designed for mid-market and enterprise organizations in the GCC.
• Enfinity ERP Cloud-based Enterprise Resource Planning platform covering finance, procurement, inventory, and operations for MENA-based businesses.
• Enfinity CRM Cloud-based Customer Relationship Management module for managing sales pipelines, customer interactions, and lifecycle across the MENA region.
• Enfinity Retail POS Cloud-based point-of-sale solution for retail stores, with Arabic/English interfaces, inventory management, and back-office integration.
• Enfinity Restaurant POS Cloud-based point-of-sale system built for restaurants, cafés, and F&B outlets, with menu, inventory, and front-of-house integration.
• Enfinity Subscription Cloud-based recurring billing and subscription management module for businesses with membership, subscription, or recurring-revenue models.
• Enfinity Real Estate Cloud-based real estate and property management module for managing properties, tenants, contracts, and related operations.

Quantifiable outcome

• 500+ clients across MENA ranging from small enterprises to multinational corporations
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Microsoft AzurecoreTechnology or IntegrationEnfinity leverages Microsoft Azure data centers for its cloud infrastructure, guaranteeing robust infrastructure and advanced data security. This partnership provides the foundational cloud computing capabilities for hosting all Enfinity software solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Odoo: Open-source/cloud ERP and HR suite with broad modules including HR, accounting, CRM, POS, and subscription management. Directly competes with Enfinity across the same horizontal product set targeting SMB and mid-market businesses.
• Zoho: Cloud-based suite covering Zoho Books (ERP/finance), Zoho People (HRMS), Zoho CRM, and Zoho Inventory. Competes head-to-head with Enfinity in the affordable cloud business suite category for SMBs.

Broad incumbents

• Workday: Cloud-native HCM and financials platform expanding into MENA for enterprise HRMS deals. Represents the upper-end competitive threat to Enfinity HRMS as customers scale.
• Sage: Global accounting, ERP, and HR/payroll vendor with strong MENA footprint (Sage X3, Sage 300, Sage HR). Direct overlap with Enfinity's ERP and HRMS modules in the mid-market segment.
• Oracle NetSuite: Cloud-native ERP/CRM/HCM suite with MENA distribution. Competes with Enfinity for growth-stage and mid-market enterprises seeking scalable, multi-country financials and HR.
• SAP Business One / S/4HANA Cloud: Global ERP and HCM leader with explicit MENA presence in Saudi Arabia, UAE, and Qatar. Competes for enterprise and upper mid-market deployments where Enfinity's regional customers may graduate.
• Microsoft Dynamics 365: Microsoft's cloud ERP and CRM suite (Business Central, Finance, HR) running on Azure. Competes with Enfinity in the MENA mid-market and increasingly supports Arabic localization, leveraging the same Azure infrastructure.

Emerging players

• Darwinbox: Newer-generation cloud HRMS suite with mobile-first design and AI features, expanding across emerging markets. Competitive analog for the modern HRMS experience Enfinity must match to retain accounts.
• BambooHR: Cloud HRMS focused on SMB and mid-market with employee self-service, payroll integrations, and people analytics. Comparable to Enfinity HRMS on module breadth and target customer size.

Regional players

• Bayan (Nitaq / Bayan HRMS): Saudi-based HR and payroll platforms with MENA labor-law compliance. Closest direct regional competitor to Enfinity's localized HRMS and competing head-to-head for GCC enterprise HR contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/enfinityerp
• YouTubeyoutube.com/channel/UCw81SfqlEXqSUj8r_mB4bAg
• Facebookfacebook.com/Enfinity
• LinkedInlinkedin.com/company/OnEnfinity
• Instagraminstagram.com/OnEnfinity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Business Solutions