Lafayette Shooters

What Lafayette Shooters does

Lafayette Shooters Inc. is a privately held, single-location specialty retailer of firearms, ammunition, optics, archery equipment, apparel, and outdoor gear founded in 1967 and headquartered at 3520 Ambassador Caffery Parkway in Lafayette, Louisiana. The company operates a full-service brick-and-mortar store serving the Acadiana region, paired with a BigCommerce-hosted e-commerce storefront that ships to more than 20 U.S. states. Its product catalog spans handguns, rifles, shotguns, suppressors, short-barreled rifles, firearm accessories, ammunition, optics (including night vision and thermal), archery equipment, hunting and lifestyle apparel, and gear/storage.

The business generates revenue through three primary streams: (i) retail product sales of firearms, ammunition, optics, archery, apparel, and outdoor lifestyle goods at unit prices ranging from roughly $14 (ammunition) to $3,299 (premium rifles), available via in-store and online channels with same pricing; (ii) professional services including gunsmithing, rifle sight-in/mount and boresight services ($30-$150 per job), and custom AR-15 builds; and (iii) transaction-based FFL services, charging $50 per standard firearm transfer and $95 per NFA item transfer. It supplements these revenue streams with third-party interest-free financing through Credova and 1st Franklin Financial.

The company serves individual sportsmen, hunters, shooting enthusiasts, and southern lifestyle consumers across Louisiana and the broader Southeast, relying on a workforce of 11-50 employees. Customer-facing infrastructure includes an in-store state-of-the-art archery range, gunsmithing shop, NFA processing area, and an active social and content presence on YouTube, Instagram, Facebook, and TikTok. The company has no external investors, no disclosed parent, no subsidiaries, and no M&A or fundraising activity on record.

Name

Lafayette Shooters

Legal name

Lafayette Shooters Inc.

Website

https://lafayetteshooters.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Lafayette Shooters Inc. is a privately held, single-location firearms and outdoor gear retailer founded in 1967 in Lafayette, Louisiana, selling firearms, ammunition, optics, archery equipment, apparel, and providing gunsmithing, FFL transfers, and AR-15 build services to individual sportsmen and hunters in the Acadiana region and via e-commerce to 20+ states.

Ownership category

akta.pro rank

Product category

Firearms and Outdoor Sporting Goods Retail

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC), Archery Equipment & Accessories Retail (CRAMAKAB), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Reloading & Gunsmithing Supplies Retail (CRAMAKAF)

Keywords

• Firearms retail
• Gunsmithing services
• Outdoor sporting goods
• Archery equipment
• Hunting accessories

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Direct retail sales of firearms, ammunition, optics, archery equipment, hunting accessories, apparel, and outdoor lifestyle products through physical retail store and e-commerce website.
2. Gunsmithing and Sight-In Services: Professional services including rifle sight-in/mount and boresight services, and other gunsmithing work performed in-store.
3. Firearm Transfer Services: FFL transfer services including private party firearm transfers and NFA transfers with associated processing fees. Fees include $50 for standard firearm transfers and $95 for NFA item transfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lafayette Shooters is a single-location retail store that sells firearms, ammunition, optics, archery equipment, apparel, and outdoor gear. In addition to retail, the company provides professional services including gunsmithing, FFL and NFA firearm transfers, AR-15 custom builds, rifle sight-in/mount and boresight services, and archery department services. The business operates both a brick-and-mortar showroom in Lafayette, Louisiana and an online storefront on the BigCommerce platform.

Product overview

Lafayette Shooters is a premier firearms and outdoor lifestyle retail store operating as a single-location brick-and-mortar business rather than a unified software platform. The company offers a comprehensive product portfolio organized into firearms (handguns, rifles, shotguns, actions, suppressors, short barreled rifles), firearm accessories, ammunition, optics, archery equipment, apparel, and gear & storage. Complementary services include rifle sight-in/mount and boresight services, firearms transfer services, AR-15 build services, gunsmithing, archery services, and interest-free financing options. The store serves serious sportsmen and women seeking high-quality outdoor gear and hunting equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms Retail selection of firearms including handguns, rifles, shotguns, actions, suppressors, and short barreled rifles from brands such as Weatherby, CVA, and FN, sold to individual sportsmen and shooters.
• Firearm Accessories Comprehensive range of firearm accessories including chokes, firearm lights, gun cleaning kits, holsters, magazines, slings, and suppressor accessories/muzzle devices sold to individual firearm owners.
• Ammunition Wide selection of ammunition for handgun, rifle, rimfire, and shotgun applications from brands including Sellier & Bellot, Fiocchi, Winchester, and Federal Premium, sold to individual shooters and hunters.
• Optics Optical equipment including binoculars, magnifiers, night vision, rangefinders, red dots, rifle scopes, spotting scopes, and thermal optics from brands like Vortex, sold to individual hunters and shooters.
• Archery Equipment Full-service archery department offering compound bows, broadheads, sights, accessories, targets, and used bows, including brands like Dialed Archery, sold to individual archery and hunting customers.
• Apparel Hunting and casual lifestyle clothing and footwear for men, women, youth, and accessories, plus branded merch, featuring brands like Sitka Gear, Fieldstone, Local Boy Outfitters, and Burlebo.
• Gear & Storage Outdoor gear including backpacks/bags, game calls, ice chests, knives, gun safes, speakers, and miscellaneous accessories sold to outdoor enthusiasts.
• Rifle Sight-In / Mount and Boresight Services

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cabela's: Heritage hunting, fishing, and firearms retailer now under Bass Pro; directly comparable assortment (firearms, optics, archery, apparel) and experiential store concept compete with Lafayette Shooters on destination-shopper occasions.
• Academy Sports + Outdoors: Public multi-category sporting goods retailer with strong firearms, ammunition, hunting, and outdoor apparel assortments across 200+ stores, with a significant Texas/Louisiana/Gulf Coast footprint overlapping Lafayette Shooters' regional market.
• Bass Pro Shops: Largest U.S. outdoor sporting goods retailer offering firearms, ammunition, optics, archery, apparel, and in-store services (gunsmithing, ranges). Directly competes with Lafayette Shooters on assortment breadth and category depth, but operates at national scale and now includes Cabela's.
• Scheels: Employee-owned sporting goods chain with large-format stores featuring extensive firearms, optics, and archery departments plus in-store services; comparable breadth and service-led differentiation, though concentrated in Midwest/Mountain states.

Emerging players

• Guns.com: Online firearms marketplace and dealer network that routes buyers to local FFLs for transfer; operates as both a competitor and a potential partner channel for Lafayette Shooters' transfer services.

Direct peers

• Rural King: Rural lifestyle retailer combining firearms, ammunition, hunting gear, workwear, and outdoor equipment at value pricing; comparable multi-category mix and rural/southern customer overlap with Lafayette Shooters' Acadiana hunter persona.
• Midway USA: Long-established catalog and online retailer of firearms, reloading supplies, ammunition, and gunsmithing tools; comparable to Lafayette Shooters across product breadth and service-oriented customer base, with deeper reloading category.
• Sportsman's Warehouse: Specialty firearms-and-hunting-focused sporting goods retailer with deep firearms, optics, and ammunition assortments plus in-store services like transfers and scope mounting; closely matches Lafayette Shooters' core product mix and service-led positioning.
• Cheaper Than Dirt: Online-led firearms, ammunition, and shooting accessories retailer with broad catalog and aggressive pricing; competes with Lafayette Shooters' e-commerce channel on selection and digital customer acquisition.
• Palmetto State Armory: Large direct-to-consumer firearms and accessories retailer with proprietary AR-15 platform and aggressive pricing; competes with Lafayette Shooters on firearms and accessories pricing/access, particularly in their overlapping 20+ state shipping footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LafayetteShooters
• Facebookfacebook.com/LafayetteShooters
• Instagraminstagram.com/lafayetteshooters
• TikToktiktok.com/@lafayetteshooters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lafayette Shooters