I&J

What I&J does

I&J (legal entity: I&J Holding Company (Pty) Limited; formerly Irvin & Johnson) is a South African vertically integrated seafood company founded in 1910 in Cape Town by George Irvin and Carl Johnson. It operates a modern fleet of 11 deep-sea trawlers (4 freezer and 7 wet-fish vessels) supported by dedicated quay facilities at Cape Town harbour, primary wet-fish processing in Woodstock, and a value-added processing (VAP) plant in Paarden Eiland, Cape Town. The company pursues a flash-freezing-at-sea model (freezing catch within approximately 2 hours) and is a co-founding participant in the Marine Stewardship Council certification of the South African Hake trawl fishery achieved in 2004 — the world's first such certification.

The company's product portfolio spans three merchandising divisions: Family Favourites (Cape Hake fillets, medallions, Fish Fingers, Light & Crispy, Battercrisp, Fish Bakes, Fish Cakes, Fish in Sauce, air-fryer-positioned Air-Fri'kn Amazing products, plus chicken and beef extensions), Foodservice (industrial portions such as battered/crumbed fish portions, Snoek, Horse Mackerel, Kingklip fillets, catering burgers), and Wholefish (Cape Hake, Kingklip, Monkfish, Snoek, Mackerel, Octopus, Squid and other species). The vertically integrated Cape Abalone operation at Danger Point produces live, dried and canned abalone for export and holds ASC, HACCP and FDA accreditations.

I&J generates revenue through branded consumer packaged goods across South African retail chains (Woolworths, Pick n Pay, Shoprite, Checkers), through food service distributors supplying QSR, fast food, caterers, delis and institutional buyers, and through direct exports to more than 25 countries. The company operates as a wholly-owned subsidiary of AVI Limited (formerly Anglo-Transvaal Consolidated Investment Company), which has controlled I&J since 1949. With 1,800–2,000+ employees, B-BBEE Level 1 status, and an extensive multi-stakeholder sustainability partnership ecosystem, I&J holds a market-leading branded position in South African frozen seafood anchored on heritage, sustainability credentials, and integrated catch-to-shelf control.

Name

I&J

Legal name

I&J Holding Company (Pty) Limited

Website

https://ij.co.za

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

I&J is a South African vertically integrated seafood company, founded 1910, that catches, processes and distributes branded Cape Hake, value-added fish products, abalone, and select chicken and beef items to retail supermarkets, food service distributors and export markets across 25+ countries.

Ownership category

akta.pro rank

Product category

Frozen Seafood

NAICS

Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

akta.pro secondary industries

Frozen Prepared Meat & Seafood Meals (AFANAFAC), Seafood Wholesale (Fresh & Frozen) (AFAIADAD), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Frozen seafood products
• Wild caught hake
• Value-added fish
• Foodservice distribution
• Abalone farming

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Frozen Fish Products: I&J generates revenue through the sale of frozen fish products including Cape Hake fillets, fish fingers, coated fish products, and value-added seafood products sold through retail supermarkets and foodservice channels in South Africa and exported to over 25 countries.
2. Cape Abalone Products: I&J farms and exports premium quality live, dried, and canned Cape Abalone to customers around the globe, representing one of the largest abalone farms in Africa.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

I&J is a vertically integrated South African seafood company that catches, processes, and distributes chilled and frozen fish products (primarily Cape Hake) and farmed Cape Abalone. The company operates a modern fleet of 11 trawlers, processing facilities in the Western Cape, and sells through four main product lines: Family Favourites (consumer retail), Foodservice (B2B catering), Wholefish (sustainable wild-caught species), and Cape Abalone, reaching customers via South African retail chains, foodservice distributors, and exports to 25+ countries.

Product overview

I&J is a South African frozen seafood and prepared foods company offering a diverse portfolio organized into three main categories: Family Favourites (consumer retail products), Foodservice products (B2B catering solutions), and Whole Fish (sustainable wild-caught species). The core products center around Cape Hake (Merluccius capensis/paradoxus), a mild-flavoured white fish certified sustainable by MSC, offered as fresh frozen fillets, medallions, and a wide range of value-added coated products including Fish Fingers, Light & Crispy, Battercrisp, Out O' The Oven, Fish Bakes, and Fish Cakes. Beyond hake-based products, the portfolio extends to smoked Haddock medallions, fish in sauce (cheese and curry), and the Air-Fri'kn Amazing air-fryer range. I&J has diversified into chicken products (Burgers with and without Cheese, Nuggets, Golden Chickeroos, Chicksters) and beef products (Beefers, FGB's Flame-grill Burgers, Catering Burgers). The company also operates a Cape Abalone farm producing live, dried, and canned abalone products (ASC certified). Foodservice offerings include species like Snoek, Horse Mackerel, Kingklip, and other whole fish varieties. The Wholefish division offers over a dozen species including Monkfish, Angelfish, John Dory, Mackerel, Red Mullet, Jacopever, Octopus, and Squid. I&J exports to over 25 countries and operates a vertically integrated business from trawling to processing and distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Favourites (Consumer Retail Range)
• Foodservice Range (B2B) A B2B product range of bulk frozen seafood and meat products designed for commercial food preparation, including whole fish, battered and crumbed portions, and catering-grade burgers. Sold through foodservice distributors to QSR customers, fast food outlets, caterers, delis, and institutions in South Africa.
• Wholefish Range A range of sustainably wild-caught whole fish species including Cape Hake (MSC certified), Kingklip, Monkfish, Snoek, Mackerel, John Dory, Octopus, and Squid. Sold frozen at sea or land frozen, available for retail fish counters, foodservice operators, and international export markets.
• Cape Abalone

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Responsible Fisheries Alliance (RFA)coreStrategic or Co-development PartnerIn 2009, I&J co-founded the Responsible Fisheries Alliance with WWF, BirdLife South Africa, and other local fishing companies. This voluntary initiative is dedicated to promoting and implementing responsible fishing practices in the South African fishing industry. Key achievements include introduction of Tori lines reducing seabird mortality by more than 90%, improvement of by-catch management, and skills development for fishers.
• South African Deep-Sea Trawling Industry Association (SADSTIA)coreStrategic or Co-development PartnerI&J is a member of SADSTIA. In 2006, I&J and other SADSTIA members agreed to 'ring fence' trawl grounds to prevent damage to lightly trawled areas and preserve natural refuges for hake and other fish species.
• Two Oceans AquariumminorStrategic or Co-development PartnerI&J is a founding member of the Two Oceans Aquarium, helping feed more than 6,000 animals monthly. Via the Two Oceans Aquarium Education Foundation, I&J sponsors educational programmes for young learners and the Marine Sciences curriculum for high school learners.
• WWF-SASSIminorStrategic or Co-development PartnerI&J has partnered with WWF-SASSI for many years, recently funding a campaign raising awareness about eating sustainably-caught seafood and the link between sustainable consumption, responsible fishing, and human and environmental health.
• National Sea Rescue Institute (NSRI)minorStrategic or Co-development PartnerI&J is a long-standing platinum member of the NSRI, donating rescue craft, building a state-of-the-art rescue station in Cape Town harbour, and supporting the NSRI's School Drowning Prevention and Survival Swimming Programmes.
• Marine Stewardship Council (MSC)coreOthersI&J played a pivotal role in the MSC certification of the South African Hake trawl fishery in 2004 - the world's first MSC-certified hake fishery. I&J has been part of the MSC programme from the beginning.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sea Harvest Group: South African vertically integrated seafood company with its own trawling fleet, processing facilities, and branded frozen seafood portfolio. Direct overlap with I&J in Cape Hake, hake fillets, and value-added frozen fish products sold to South African retailers and export markets.
• Pacific Seafood: US family-owned vertically integrated seafood company operating harvesting, processing, and distribution of wild-caught and farmed seafood. Comparable full value-chain ownership and foodservice/retail distribution.
• Premier Fishing: South African diversified fishing and aquaculture operator with wild-caught and farmed seafood. Similar exposure to South African fisheries and global seafood markets, making it a direct regional comparable.
• Clearwater Seafoods: Canadian shellfish-focused seafood company with vertically integrated harvesting and processing of clams, scallops, lobster, and crab. Similar model of premium wild-caught seafood with global export distribution.
• Trident Seafoods: US vertically integrated seafood company with its own fleet, processing plants, and branded frozen seafood products. Similar model of wild-caught whitefish processed into frozen consumer and foodservice products.
• Oceana Group: Largest fishing company in South Africa, operating across pelagic and demersal fisheries with branded consumer seafood products (including Lucky Star). Comparable vertically integrated model from catching through branded retail products.
• High Liner Foods: North American frozen seafood manufacturer and marketer producing value-added fish portions, breaded products, and branded retail seafood. Direct comparable in frozen value-added fish products for retail and foodservice.

Broad incumbents

• Maruha Nichiro: Japanese global seafood conglomerate with operations across fishing, aquaculture, processing, and frozen food manufacturing. Comparable scale and vertical integration from ocean to branded products.
• Thai Union Group: One of the world's largest seafood companies, producing canned tuna, frozen seafood, and value-added products (Chicken of the Sea, John West, King Oscar). Comparable global reach and value-added frozen seafood portfolio.
• Nomad Foods: European frozen food company (Birds Eye, Iglo, Findus brands) with a strong frozen seafood category. Comparable in branded frozen seafood meals and value-added fish products sold through major retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reel/DZ_4AY6iZVq
• Xx.com/ijltd
• LinkedInlinkedin.com/company/i-j-frozen-fish

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I&J