The Toro
The Toro Company is a 100+ year-old public manufacturer (NYSE: TTC) of outdoor power equipment, precision irrigation systems, and underground construction machinery, serving homeowners, golf courses, professional contractors, sports fields, agriculture, rental, and government customers via dealer networks, major retailers, and direct e-commerce.
- Company typePublic
- Founded1914
- HeadquartersMinneapolis, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Toro does
The Toro Company (NYSE: TTC) is a 100+ year-old, publicly traded manufacturer of outdoor equipment, turf maintenance machinery, precision irrigation systems, and underground construction equipment headquartered in Bloomington, Minnesota. The company operates across seven primary customer verticals: Homeowner, Golf, Professional Contractor, Sports Fields & Grounds, Agriculture, Rental, and Government. Its product portfolio spans residential battery-powered mowers (60V line, Revolution series), commercial-grade turf maintenance equipment (Greensmaster, Workman utility vehicles), precision irrigation systems (Lynx, DXi, SitePro, Oasis, and PSN+ nozzles), compact utility loaders (Dingo, eDingo), and underground construction equipment (Ditch Witch, HammerHead Trenchless, Tornado Infrastructure).
The underlying technology combines proprietary hardware with embedded control systems and software platforms. Core technical assets include the GeoLink autonomous fairway mower, the HyperCell Power System for battery-powered commercial mowers, Intelli360 digital fleet management software, NSN-certified irrigation control systems, and the Lynx/Sentinel/Rain Master central control software stack. The company has invested in electrification (GreensPro e1700, eDingo 500), autonomy (GeoLink, SmartYard), and digital fleet management (Intelli360 with integrated parts ordering). NSN (National Support Network), founded in 1991, provides 24/7 certified irrigation support across the U.S., Europe, and Asia Pacific.
Toro generates revenue primarily through hardware sales distributed via authorized dealers, major retail chains (Lowe's, Tractor Supply, Ace Hardware), and direct e-commerce (shop.toro.com), supplemented by recurring service agreements (NSN plans including Ultimate, Classic 36, and Lynx Smart Tower) and subscription-based irrigation support. Q1 2026 revenue reached $1.42 billion, up 8.1% year-over-year. GTM motion is multi-channel: dealer/distributor network for professional equipment, enterprise field sales for golf/municipal/agricultural accounts, and direct-to-consumer e-commerce for homeowner products. The company maintains a global footprint across North America, Europe, Asia Pacific, the Middle East, Africa, and Latin America.
The Toro firmographics
Firmographics- Name
- The Toro
- Legal name
- The Toro Company
- Website
- https://toro.com
- Company type
- Public
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Toro Company is a 100+ year-old public manufacturer (NYSE: TTC) of outdoor power equipment, precision irrigation systems, and underground construction machinery, serving homeowners, golf courses, professional contractors, sports fields, agriculture, rental, and government customers via dealer networks, major retailers, and direct e-commerce.
- Ownership category
- akta.pro rank
The Toro industry classification
Industry- Product category
- Outdoor Power Equipment & Irrigation Systems
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Agricultural Implement Manufacturing (33311), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH)
- akta.pro secondary industries
- Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)
Keywords
Where The Toro is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
The Toro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sale of outdoor power equipment including lawn mowers, golf course equipment, compact utility loaders, and professional contractor equipment. Revenue generated through dealer network, retail partners, and direct e-commerce.
- Irrigation Systems: Precision irrigation systems including controllers, rotors, sprinklers, valves, and central control systems for golf, sports fields, agriculture, and residential/commercial applications
- Parts and Accessories: Genuine Toro parts, controller repair services, and accessories through NSN support network
- Professional Services: NSN service agreements, training programs, and technical support services for irrigation systems
- Service Agreements: Extended support plans including Ultimate Plan, Classic 36 Plan, and Lynx Smart Tower Plan with multi-year coverage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | NSN Service Plans |
| Unit Pricing | Pay-as-you-go | Equipment Products |
| Other | Pay-as-you-go | Controller Repair Services |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
The Toro product offering
Product offeringCore offering
The Toro Company designs, manufactures, and sells outdoor turf maintenance equipment, precision irrigation systems, and compact utility loaders for residential, commercial, golf, agricultural, sports field, and construction markets. Its portfolio spans walk-behind and riding lawn mowers, snow removal equipment, professional golf course mowers and sprayers, central control irrigation software and hardware, drip irrigation components, and Dingo compact utility loaders. The company serves distinct homeowner, professional contractor, golf course, sports field, agricultural, rental, and government customer segments through dealers, retail partners, and direct e-commerce.
Product overview
The Toro Company offers a comprehensive portfolio of outdoor equipment and irrigation solutions across multiple segments. The core product categories include professional turf maintenance equipment (mowers, aerators, top dressers, sprayers) for golf, sports fields, and grounds maintenance; residential lawn equipment (mowers, snow blowers, yard tools, 60V battery products); irrigation systems (controllers, rotors, sprays, valves, central control systems like DXi, Lynx, and SitePro); compact utility loaders (Dingo line); and construction equipment. Key product brands include the GeoLink autonomous mowing system, Greensmaster mowers, Workman utility vehicles, Revolution battery-powered equipment, and Intelli360 fleet management software. The irrigation division provides complete solutions including NSN 24/7 technical support, Lynx mobile apps, and cloud-based management through Oasis software. Products span from residential homeowner equipment to professional-grade commercial machinery, with notable technology investments in autonomous mowing, electric/battery-powered equipment, and precision irrigation management.
Differentiator
Problem solved
Functional benefit
Brands
- GeoLink: Autonomous turf products and fairway mowers for golf courses
- NSN (National Support Network)
- Lynx
- SitePro
- Sentinel
- Dingo
- Greensmaster
- Workman
- Revolution
- eDingo
- Intelli360
- RXC Controller
- Oasis
- Ditch Witch
- HammerHead Trenchless
- ProKASRO Services
- DXi
- WaterSmart
- Irritrol
- Unique Lighting
- Turf Guard
Products and services
- NSN (National Support Network)
- Intelli360 Digital Fleet Management Software
- Oasis Irrigation Management Software
- RXC Controller
- Lynx Drive Central Control System
- DXi Central Control System
- Greensmaster eTriFlex 3360
- GreensPro e1700
- GeoLink Solutions Autonomous Fairway Mower
- Revolution Series
- 60V Max Battery Products
- eDingo 500
- Dingo TX 1000 TURBO
- Dingo TX 450
- Workman LTX Series Utility Vehicles
- Residential Lawn Mowers
- Commercial Mowers
- Golf Mowers
- Golf Course Irrigation Systems
- Golf Turf Maintenance Equipment
- Sports Field Mowers
- Infield Groomers
- Walk Behind Trenchers
- Vibratory Plows
- Tree Care Equipment
- Material Buggies
- Snow Removal Equipment
- Twilight Golf Lighting
- Vista People Mover
- Outcross Utility Vehicles
- Drip Irrigation Products
- 17MM Drip-In Dripline
- Agricultural Irrigation Controllers and Valves
- Filtration Systems
- PSN+ Series Nozzles
- Autonomous Turf Products
- Greenhouse Irrigation Systems
Quantifiable outcome
- 18,000+ tons of waste diverted from landfill in fiscal 2025
- +2 more outcomes
Companies that use The Toro
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles6 records
The Toro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
The Toro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, divestiture, minor and core.
- Tornado InfrastructuremajorToro acquired Tornado Infrastructure for $200 million, expanding presence in the construction industry and establishing manufacturing footprint into Canada. Tornado Infrastructure makes vacuum excavation trucks.
- Ditch WitchdivestitureToro completed sale of Trencor business and auger boring product line of American Augers under Ditch Witch division, streamlining operations to focus on horizontal directional drilling (HDD).
- ProKASRO ServicesminorHammerHead Trenchless, a division of Toro Company, acquired ProKASRO Services to strengthen market position in the trenchless technology sector.
- The Battery NetworkcorePartnership strengthened to enable battery collection and recycling at Lowe's locations across 48 U.S. states, supporting sustainability goals and responsible disposal of battery-powered equipment.
- Lowe'scoreLowe's serves as retail partner for Toro homeowner products across 48 U.S. states, including battery collection and recycling services through The Battery Network partnership.
- Yamabiko EuropeminorCollaboration with Yamabiko Europe for distribution and partnership in the European market, part of sector-wide shift toward automation and sustainability in lawn care equipment.
- City Parks AllianceminorPartnership for The Toro Company Urban Park Innovation Award presented at Greater & Greener 2026 international urban parks conference, recognizing excellence in urban park management.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
The Toro competitors and assessment
Company assessmentDirect peers
- Deere & Company (John Deere): John Deere is the leading manufacturer of agricultural, turf, and construction equipment. It directly competes with Toro across professional landscape equipment, golf/sports turf machinery, and precision irrigation-adjacent solutions, serving overlapping contractor and municipal customers.
- Husqvarna Group: Husqvarna manufactures outdoor power equipment including robotic/autonomous mowers (Automower), professional turf care, and irrigation-adjacent products. It is one of Toro's closest competitors in both the homeowner and professional contractor segments.
- Kubota Corporation: Kubota produces compact tractors, utility equipment, and turf-care machinery for residential, agricultural, and contractor customers. It directly competes with Toro's professional contractor line, compact utility loaders, and agricultural irrigation offerings.
- Honda Power Equipment: Honda Power Equipment produces mowers, trimmers, generators, and other outdoor power equipment for residential and commercial users. It directly competes with Toro's homeowner and professional contractor segments including the YANMAR/Yamabiko diesel integrations Toro already partners with.
- STIHL Group: STIHL manufactures handheld outdoor power equipment including trimmers, blowers, and chainsaws for homeowner and professional users. It is a direct competitor in Toro's commercial handheld and professional contractor product lines.
- Ariens Company: Ariens produces snow blowers, zero-turn mowers (Ariens, Gravely), and turf-care equipment through its subsidiary brands. It directly competes with Toro in the residential and commercial mowing and snow-removal categories.
- Rain Bird Corporation: Rain Bird designs and manufactures irrigation products for agriculture, golf, commercial, and residential applications. It directly competes with Toro's Lynx/DXi golf irrigation systems and the broader Toro Ag irrigation portfolio.
- Hunter Industries: Hunter Industries manufactures residential, commercial, and golf irrigation equipment including controllers, rotors, and central-control systems. It competes with Toro across residential and professional irrigation segments, including smart/connected controllers.
Broad incumbents
- Textron (Jacobsen, E-Z-GO): Through Jacobsen, Textron manufactures professional turf-maintenance equipment including golf-course mowers and specialty turf products. It is a direct competitor in Toro's golf segment and a broader industrial conglomerate with aviation and other businesses.
- Caterpillar Inc. Caterpillar is the global leader in construction and mining equipment with adjacent turf/grounds offerings. While not a direct golf-mower competitor, it is a broad incumbent whose construction equipment competes with Toro's Ditch Witch and HammerHead underground-construction divisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
The Toro social profiles
Digital presenceThe Toro compliance and trust
Trust signalCompliance1 record
The Toro financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Toro leadership team
Management profileNumber of profiles
Profiles9 records
The Toro subsidiaries and ownership
Company hierarchySubsidiaries6 records
The Toro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Toro M&A and investment
M&A and investmentM&A22 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Toro
What does The Toro do?
The Toro Company designs, manufactures, and sells outdoor turf maintenance equipment, precision irrigation systems, and compact utility loaders for residential, commercial, golf, agricultural, sports field, and construction markets. Its portfolio spans walk-behind and riding lawn mowers, snow removal equipment, professional golf course mowers and sprayers, central control irrigation software and hardware, drip irrigation components, and Dingo compact utility loaders. The company serves distinct homeowner, professional contractor, golf course, sports field, agricultural, rental, and government customer segments through dealers, retail partners, and direct e-commerce.
Is The Toro a public or private company?
The Toro is a public company. It is classified as public and is currently operating.
When was The Toro founded?
The Toro was founded in 1914. It employs 5,001 to 10,000 people.
Where is The Toro based?
The Toro is headquartered in Minneapolis, United States, in the North America region.
How does The Toro make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are irrigation Systems, parts and Accessories, professional Services and service Agreements.
Who are The Toro's main competitors?
Direct peers on record are Deere & Company (John Deere), Husqvarna Group, Kubota Corporation, Honda Power Equipment, STIHL Group, Ariens Company, Rain Bird Corporation and Hunter Industries. Broad incumbents are Textron (Jacobsen, E-Z-GO) and Caterpillar Inc..
Does The Toro have an API?
No public API is recorded for The Toro.
What industry is The Toro in?
The Toro's product category is Outdoor Power Equipment & Irrigation Systems. Its primary akta.pro industry code is IMAIAIAH, Athletic Field & Golf Course Groundskeeping, with a secondary code of HSAIAEAJ, Commercial & HOA Irrigation Services (Large-Scale Systems). Its NAICS code is 333112 and its SIC code is 3524.