Brocton Hall Golf Club

What Brocton Hall Golf Club does

Brocton Hall Golf Club is a traditional member-owned private golf club operating a single 18-hole parkland course on the edge of Cannock Chase in Staffordshire, England. The course was designed by Harry Vardon in 1923 and remains largely as originally planned, with mature trees and water features, served by a Grade II listed Georgian mansion clubhouse that houses bar, restaurant (open seven days a week), and function rooms. The legal entity is Cannock Chase Golf Club Estates Ltd, a private limited company registered in England and Wales, and the club is owned and run by its members with a capped general playing membership of 525.

The operating model is a hybrid of subscription membership and transactional revenue. Subscription income is generated from multiple membership tiers — full playing (men, ladies, juniors, seniors, with free junior membership for under-14s of full members), social membership (with complimentary access for Brocton village residents), and a formal proposer/seconder application process. Transactional revenue comes from visitor green fees (approximately £80 per player for 18 holes), society and corporate group bookings, wedding and event hire (packages from £1,500 to £3,000 for up to 150 guests), conference and meeting hire, restaurant and bar spend, Pro Shop retail, PGA coaching, custom club fitting, and open competition entry fees. The club also runs structured development programmes (Get into Golf Rookies, Ladies Academy, Bridge Club) and a competitive open events calendar.

Technology and partnerships are conventional rather than differentiated. Operations run on the Intelligentgolf platform for online tee time booking, handicap management under the World Handicap System, competitions, and website. The Pro Shop operates a custom club fitting lab using GC2 Quad Launch Monitors, Flightscope, TOMI putting monitor, high-speed video, MOI machine and spine finder, with over 15,000 head and shaft combinations. The club participates in reciprocal arrangements with five named clubs and the Association of 1894 Clubs network of 20 partner clubs, and holds SafeGolf certification (2025), R&A Women in Golf Charter signatory status (2023), England Golf affiliation, and PCI DSS and GDPR compliance. Headcount is 11-50 employees under a General Manager.

Name

Brocton Hall Golf Club

Legal name

Cannock Chase Golf Club Estates Ltd

Website

https://broctonhall.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Brocton Hall Golf Club is a member-owned private golf club in Staffordshire operating an 18-hole Harry Vardon-designed course, dining, weddings, events, and coaching for members, visitors, societies, and corporate groups.

Ownership category

akta.pro rank

Product category

Golf Club & Hospitality Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Golf club memberships
• Parkland golf course
• Wedding venue hire
• Golf coaching services
• Country club hospitality

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Golf Membership Subscriptions: Annual memberships for playing members (men, ladies, seniors, juniors), social members, and family memberships. Maximum capacity of 525 general playing members. Includes unlimited golf course access, clubhouse facilities, and member discounts.
2. Visitor Green Fees: Visitors can book tee times online. Green fees are charged per player with pricing varying by time slot. Example: £80 per player for 18 holes.
3. Food and Beverage: Restaurant open 7 days a week serving lunch and dinner to members and non-members. Sunday lunches are particularly popular. Bar services with 20% member discount. Catering for events and private functions.
4. Wedding and Event Hire: Wedding packages ranging from evening-only (£1,500-£1,750) to full afternoon and evening packages (£2,250-£3,000). Civil ceremony ceremonies, wedding breakfasts, and celebration of life events. Conference and meeting venue hire.
5. Pro Shop Sales: Resident PGA professionals operate Pro Shop offering golf equipment, clothing, and accessories. Custom club fitting services. Lessons and coaching sessions.
6. Competition Entry Fees: Open competitions charged at various rates (e.g., Senior Men's Open £114 per team, Ladies Open £112, Junior Open £20). Captain's Charity events and invitation days.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Brocton Hall Golf Club operates a traditional members' 18-hole parkland golf course on the Cannock Chase estate in Staffordshire, designed by Harry Vardon in 1923. It sells golf memberships, visitor green fees, society packages, PGA coaching and custom club fitting, weddings and event venue hire, conferences, and a bar/restaurant open to members and non-members. The club is owned by its members and capped at 525 general playing members, with reciprocal play across a network of partner clubs.

Product overview

Brocton Hall Golf Club is a traditional members' golf club offering a single primary product: an 18-hole parkland golf course designed by Harry Vardon in 1923. The club supplements its core golf offering with diverse services including bar and restaurant facilities (Terrace Restaurant and club bars), wedding and event venue hire (civil ceremonies, wedding breakfasts, conference facilities), professional golf services (PGA coaching, custom fitting, pro shop), various membership tiers (golf, social, junior, ladies, seniors), and recreational programmes (Get into Golf Rookies, Ladies Academy, Bridge Club). The venue operates year-round with the course rarely closing except for extreme weather, and serves both members and non-member visitors through green fee play, society bookings, and open competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course core golf course
• Golf Membership subscription membership offering unlimited golf and clubhouse privileges
• Social Membership non-playing social subscription for clubhouse and event access
• Visitor Green Fees visitor pay-as-you-go golf access
• Golf Society Packages group golf day packages for societies
• Wedding Venue Hire wedding ceremonies, wedding breakfasts, and evening receptions in the clubhouse
• Celebration of Life (Wakes) Catering post-funeral reception catering in the clubhouse
• Conference & Meeting Facilities corporate meeting and training venue hire
• Bar & Restaurant food and beverage service in the clubhouse
• PGA Professional Coaching & Custom Club Fitting

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Fairhaven Golf ClubcoreStrategic or Co-development PartnerReciprocal golfing arrangement allowing members of both clubs to play at each other's courses. Part of a network of partner clubs offering playing opportunities to members.
• South Staffordshire Golf ClubcoreStrategic or Co-development PartnerReciprocal golfing arrangement allowing members of both clubs to play at each other's courses.
• The Leicestershire Golf ClubcoreStrategic or Co-development PartnerReciprocal golfing arrangement allowing members of both clubs to play at each other's courses.
• The Vale of Llangollen Golf ClubcoreStrategic or Co-development PartnerReciprocal golfing arrangement allowing members of both clubs to play at each other's courses.
• Kedleston Park Golf ClubcoreStrategic or Co-development PartnerReciprocal golfing arrangement allowing members of both clubs to play at each other's courses.
• Association of 1894 ClubscoreStrategic or Co-development PartnerReciprocal arrangement network of 20 golf clubs around the country offering members one free round per year at partner clubs. Brocton Hall is one of the founding member clubs.
• England GolfcoreStrategic or Co-development PartnerAffiliated club operating under England Golf governance. Uses World Handicap System administered through England Golf. Participates in county and national events. Committed to safeguarding and equity policies required by England Golf.
• The R&AcoreStrategic or Co-development PartnerSignatory to the Women in Golf Charter supported by The R&A. SafeGolf membership under The R&A partnership. Access to resources, training, and recognition programmes.
• Intelligentgolf LtdcoreTechnology or IntegrationWebsite, tee time booking, and member handicap management platform provider. External data processor for member and customer data. Competition management system.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Royal Birkdale Golf Club: An elite Open Championship links club in Lancashire with similar Harry Colt-era heritage and reciprocal play affiliations. Compares as a benchmark for heritage-anchored UK members' clubs at the upper end of the market, though at significantly larger scale and prestige.
• The Wisley Golf Club: An upscale private members' club in Surrey operated under the Royal Automobile Club umbrella. Compares on high-end member-only model with wedding/event venue and reciprocal club network, but serves a London/Surrey catchment and runs two courses at larger scale.
• Foxhills Club & Resort: A large private member's golf and leisure resort in Surrey with multiple courses, F&B, conference, and wedding facilities. Compares on event venue hire and catering diversification but is far larger, including lodging that Brocton Hall does not offer.

Direct peers

• Fairhaven Golf Club: A traditional members-only links club in Lancashire and another Brocton Hall reciprocal partner. Operates the same member-owned, capped-membership, 18-hole model with similar society/visitor play and reciprocal affiliation through the 1894 Clubs.
• Kedleston Park Golf Club: An exclusive private members' parkland club near Derby, listed as a direct reciprocal partner. Comparable in being a traditional member-owned 18-hole course with strict membership cap and member-proposer entry, serving a similar Midlands member demographic.
• The Leicestershire Golf Club: A Midlands-based private members' club with two 18-hole courses, also a Brocton Hall reciprocal partner. Comparable in being an established member-owned club with society packages, visitor tee times, clubhouse F&B, and reciprocal play arrangements under the same 1894 Clubs framework.
• The Vale of Llangollen Golf Club: A Welsh private members' club listed as a Brocton Hall reciprocal partner. Operates a comparable single-course, member-proposer model with society packages, clubhouse hospitality, and reciprocal arrangements under the 1894 Clubs network.
• South Staffordshire Golf Club: A private members' parkland club in Staffordshire, also part of the Association of 1894 Clubs reciprocal network with Brocton Hall. Operates a single 18-hole course, traditional member-owned structure, comparable visitor green-fee and society offering, and similar Midlands demographic.

Regional players

• Trentham Golf Club: A private members' parkland club near Stoke-on-Trent in Staffordshire. Direct regional competitor in the Midlands catchment for members, society golf, and wedding venue hire, with a similar member-owned, single-course scale.

Others

• intelligentgolf Ltd: Technology platform partner powering Brocton Hall's online tee-time booking, member handicap management, and competition system. An enabling vendor rather than a competitor, but its presence determines the club's digital operating capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/broctonhall
• Facebookfacebook.com/BroctonHall
• Instagraminstagram.com/broctonhall
• LinkedInlinkedin.com/company/brocton-hall-golf-club

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brocton Hall Golf Club