The Leicestershire Golf Club

What The Leicestershire Golf Club does

The Leicestershire Golf Club is a private members golf club operating a single 18-hole parkland course on Evington Lane, Leicester, two miles from the city centre. Founded in 1890 and incorporated as The Leicestershire Golf Club Limited in 1920, it is owned by its members and governed by an elected General Committee. The course was designed and improved by renowned golf architects James Braid (1910-1912), H.S. Colt (1922), and Major Charles MacKenzie (1935), and was redesigned in 2017 to a 6,456-yard Par 70 layout with USGA sand-based greens and historic ridge and furrow fairways. The club holds England Golf Championship Venue status, having hosted the Logan Trophy (2019) and the English Men's Senior Amateur (2022).

The club operates a multi-stream revenue model anchored on annual membership subscriptions (Full Playing £565-£1,600+, Country £510, Junior £105-£265, with Capital Projects Contributions and a 15% family discount), supplemented by visitor green fees (£28-£40), society and corporate golf packages (green fees £28-£42 plus catering), equipment hire, and a three-stage Golf Development Pathway (£200 → £350 → £1,000) designed to convert beginners into full members. Food and beverage operations are outsourced to the IDOL Group under a 10-year lease of the clubhouse (Bar Santé, 2024), with a multi-year refurbishment underway. Member value is materially enhanced by reciprocal arrangements with 300+ clubs through the Association of James Braid Courses and the 1890 Club, plus direct reciprocals with six named regional clubs. Day-to-day operations run on the Club V1 members hub and booking platform, integrated with HowDidiDo.com for World Handicap System management, with a team of approximately 10 employees led by General Manager Alice Marston and Head Professional Mark Whittle (both appointed 2024).

Name

The Leicestershire Golf Club

Legal name

The Leicestershire Golf Club Limited

Website

https://theleicestershiregolfclub.co.uk

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

1–10 employees

Short description

The Leicestershire Golf Club is a private members' golf club founded in 1890 in Leicester, UK, operating an 18-hole James Braid-designed championship course with annual subscriptions, visitor green fees, society packages, and a 300+ club reciprocal network serving individual members, corporate groups, and junior golfers.

Ownership category

akta.pro rank

Product category

Private Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private golf club
• Membership subscriptions
• Parkland golf course
• Society golf days
• Golf coaching services

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership subscriptions with tiered pricing based on handicap range. Categories include Full Playing (£565-£1,600), Country membership (£510), and Junior memberships (£105-£265). Family discount of 15% available. Subscription year runs from 1st May with pro-rated joining fees. Capital Projects Contribution added to all categories.
2. Visitor Green Fees: Green fee revenue from visiting golfers. Summer rates from £35-£40 (weekday/weekend), winter rates from £28-£30. Additional revenue from equipment hire including buggies, trolleys, and electric trolleys.
3. Society and Corporate Golf Days: Package revenue from organised group bookings including green fees, food and beverage options. Society packages include shotgun starts available on limited first-come basis. Menu options range from coffee and bacon rolls (£7.50) to 3-course meals (£25).
4. Food and Beverage: Clubhouse catering and bar service operated by Bar Santè. The IDOL group operates the clubhouse under a 10-year lease agreement from 2024. Revenue from bar sales, restaurant meals, and event catering.
5. Golf Development Pathway Packages: Introductory coaching packages: New to Golf (£200 for 6 months), Pathway Membership (£350 for 6 months), and Transition Membership (£1,000 for 1 year). Designed to convert beginners to full members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Leicestershire Golf Club operates a private members golf club centred on a James Braid-designed 18-hole parkland championship course. Revenue-generating offerings include annual membership subscriptions across Full Playing, Country, and Junior categories, visitor green fees, customisable society and corporate golf day packages, a three-stage Golf Development Pathway for new golfers, open competitions, and Bar Santé food and beverage operated by the IDOL group.

Product overview

The Leicestershire Golf Club operates as a members' golf club offering a unified portfolio of golfing services built around its James Braid-designed 18-hole parkland course. The core offering combines club membership (Full Playing, Country, and Junior categories), tee time booking via Club V1 platform, and handicap management through the World Handicap System. Supporting services include reciprocal arrangements with 300+ clubs, Bar Santè food & beverage, practice facilities (driving range, short game area), and competitive sections for Seniors, Ladies, and Juniors. Golf Development Pathway programs guide beginners through three progression stages from coaching to full membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Annual membership subscriptions with Full Playing, Country, and Junior categories priced by handicap range (Full Playing from £565 to £1,600+), with a 15% family discount and Capital Projects Contribution. Subscription year runs from 1st May with pro-rated joining fees and instalment options.
• Visitor Green Fees Pay-as-you-go green fee rounds for visiting non-member golfers. Summer rates £35 weekday / £40 weekend; winter rates £28 weekday / £30 weekend. Junior £10 all day; County Card £30 weekday / £35 weekend; members' guest rates £27 weekday / £32 weekend.
• Societies and Corporate Golf Day Packages Customisable packages for society outings, corporate golf days, and charity events. Summer green fees from £37 weekday / £42 Sunday; winter from £28 weekday / £30 Sunday. Shotgun starts available on a limited first-come basis. Catering options from coffee and bacon rolls (£7.50) to three-course meals (£25).
• Golf Development Pathway Three-stage structured program for new golfers: Stage 1 New to Golf Coaching (£200 for 6 months, 6 lessons and driving range); Stage 2 Pathway Membership (£350 for 6 months, course access); Stage 3 Transition Membership (£1,000 for 1 year, unlimited tee times and competition entry). Designed to convert beginners to full members.
• Open Competitions Open tournament entries including The Leicestershire Open (Mixed Singles Stableford), iGOLF Open, and Seniors Autumn Open, advertised on HowDidiDo.com and held throughout the golfing season.
• Bar Santé Food and Beverage Clubhouse restaurant and bar service offering breakfast, small plates, and hearty classics with views of the golf course, operated by the IDOL group under a 10-year lease from 2024. Includes refresh of the clubhouse exterior and a new members' spike bar.

Quantifiable outcome

• 90+ junior members actively developing to county and tour level golf
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• IDOL GroupflagshipStrategic or Co-development Partner · 1 January 2024Following catering struggles post-Covid, the club agreed to a 10-year lease of the clubhouse with the IDOL group in 2024. IDOL group took over bar and catering operations, opening Bar Santè. Partnership includes significant clubhouse refurbishment with refreshed external appearance and new members' spike bar.
• 1890 ClubflagshipStrategic or Co-development Partner · 1 January 2015Established in 2015 for the club's 125th anniversary to celebrate connections with over 20 other golf clubs also founded in 1890. Provides reciprocal playing opportunities at historic and prestigious courses across the country.
• Association of James Braid CoursesflagshipChannel Partner/ Reseller/ Distributor · 1 January 2009Founded in 2009, now includes over 300 member clubs across England, Scotland, Wales, Ireland, and one club in New York. Members enjoy preferential green fee rates at all Association clubs by booking in advance. Celebrates James Braid's legacy as course designer.
• Millennium ClubscoreStrategic or Co-development Partner · 1 January 2000Northants County, Stratford-on-Avon, Brocton Hall, and Kedleston Park golf clubs. Annual Millennium Bowl competition determines winning team by best aggregate score from top 10 scores out of 12 players. Members entitled to play at members' guest rate.
• Trentham Park Golf ClubcoreChannel Partner/ Reseller/ DistributorReciprocal golf arrangement providing reduced green fees for members of The Leicestershire Golf Club. Part of the reciprocal scheme alongside Moor Hall, Glen Gorse, Wollaton Park, Radcliffe on Trent, and Coventry Golf Club.
• Moor Hall Golf ClubcoreChannel Partner/ Reseller/ DistributorReciprocal golf arrangement providing reduced green fees for members. Available Monday to Friday with weekend rates at club discretion.
• Glen Gorse Golf ClubcoreChannel Partner/ Reseller/ DistributorReciprocal golf arrangement providing reduced green fees for members.
• Wollaton Park Golf ClubcoreChannel Partner/ Reseller/ DistributorReciprocal golf arrangement providing reduced green fees for members. Also part of seniors interclub fixtures.
• Radcliffe on Trent Golf ClubcoreChannel Partner/ Reseller/ DistributorReciprocal golf arrangement providing reduced green fees for members.
• Coventry Golf ClubcoreChannel Partner/ Reseller/ DistributorReciprocal golf arrangement providing reduced green fees for members.
• Leicester TigersminorOthersRugby union club offering season tickets to members as an added membership benefit.
• Leicestershire County Cricket ClubminorOthersCounty cricket club offering season tickets to members as an added membership benefit.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Saunton Golf Club: Devon-based championship members club with East and West courses. Comparable as a UK private members club with a championship pedigree, reciprocal-style ecosystem, and strong visitor/society commercial streams.
• Woodhall Spa Golf Club: England Golf national championship centre with Hotchkin and Bracken courses. Comparable as a UK championship members club hosting top-tier amateur events with a similar competitive positioning in the English amateur golf ecosystem.
• Moor Hall Golf Club: West Midlands members golf club with parkland course. Explicit reciprocal partner of TLGC — directly comparable in scale, member-club model, and regional UK championship positioning.
• Coventry Golf Club: Established Midlands members golf club. Explicit reciprocal partner of TLGC — comparable as a UK private members parkland club serving a similar Midlands demographic with comparable green-fee and society-day pricing.
• Royal Birkdale Golf Club: A prestigious UK private members links club and Open Championship rota venue. Comparable as an established members-only championship golf club with strong national event hosting pedigree and similar governance structure.
• Ganton Golf Club: A top-ranked English inland members golf club historically used for major amateur championships. Comparable as a private members club with championship hosting credentials, heritage architecture, and a national reputation for course quality.
• Royal Lytham & St Annes Golf Club: Open Championship rota members club on the Lancashire coast. Comparable as a long-established, members-governed championship venue with national tournament hosting and a similar heritage-led brand positioning.

Broad incumbents

• Wentworth Club: Iconic Surrey members club and country club with three courses and a broader luxury hospitality proposition. Comparable as a premium UK members golf club and championship venue, but significantly larger and commercially diversified.
• The Belfry: UK's largest golf resort with hotel, spa, and multiple courses. Overlaps with TLGC as a championship venue (hosted Ryder Cup) and golf-leisure destination, but operates at a much larger scale with hotel and resort revenue streams TLGC does not have.
• Foxhills Club & Resort: Surrey-based members club and resort combining golf with tennis, leisure, and hotel. Comparable to TLGC in offering a members parkland course and reciprocal-style value, but operates at a broader leisure-hospitality scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theleicestershiregolfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Leicestershire Golf Club