Oakridge
Oakridge Wines is a Yarra Valley winery producing premium single-vineyard and single-block wines from six estate vineyards, served through DTC e-commerce, a cellar door, wine club subscriptions, and curated restaurant events for wine enthusiasts and collectors.
- Company typePrivate
- Founded1978
- HeadquartersColdstream, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oakridge does
Oakridge Wines is a premium Yarra Valley winery based in Coldstream, Victoria, Australia, producing single-vineyard and single-block wines from six estate vineyards across distinct sub-regions including Funder & Diamond, Henk, Willowlake, Hazeldene, Hyde Park, and Oakridge. The company operates a portfolio spanning the flagship 864 Single Block Release (premium wines released only in exceptional vintages), Vineyard Series (single-vineyard wines), Oakridge Specialty Wines (experimental blends and alternate varieties), the Yarra Valley Range (entry-level), and ultra-premium exclusives such as The Apex Twin single-barrel chardonnay. Winemaking relies on traditional methods—wild fermentation, whole bunch pressing, French oak puncheon maturation, extended lees aging, and unirrigated estate viticulture—certified by Sustainable Winegrowing Australia.
The business model is direct-to-consumer, combining an e-commerce storefront, a cellar door at the Coldstream estate, a subscription wine club with recurring billing and member discounts (10% on 12+ bottles), and curated event dinners at partnership restaurants including Lucia Melbourne, Bentley Sydney, Agnes Brisbane, and Ursula's Sydney. Premium bottles range from $30 for entry-level wines to $516 for large formats, with The Apex Twin at $300 per bottle. Pricing is unit-based for one-off purchases and subscription-based for wine club members. Distribution is domestic-only across Australia, with delivery restrictions to certain remote postcodes.
Oakridge operates as part of Paragon Wine Estates within Pinnacle Drinks, the premium wine portfolio of Endeavour Group Limited (Australia's largest drinks retailer and hospitality operator, owner of Dan Murphy's, BWS, and ALH Group). The winery is led by Chief Winemaker David Bicknell ('the godfather of modern Australian chardonnay,' with the winery since 2002) and Senior Viticulturist Steve Faulkner (ASVO 2025 Viticulturist of the Year). The company holds 17 consecutive years of Halliday 5-Star Winery rating, #1 ranking in Halliday Wine Companion Top 100 Wineries 2023, and three Champion Victorian Winery titles in four years. The on-site Oakridge Restaurant was closed in 2024 as part of a refocus on core wine operations.
Oakridge firmographics
Firmographics- Name
- Oakridge
- Legal name
- Endeavour Group Limited trading as Oakridge Wines
- Website
- https://oakridgewines.com.au
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oakridge Wines is a Yarra Valley winery producing premium single-vineyard and single-block wines from six estate vineyards, served through DTC e-commerce, a cellar door, wine club subscriptions, and curated restaurant events for wine enthusiasts and collectors.
- Ownership category
- akta.pro rank
Oakridge industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)
Keywords
Where Oakridge is headquartered
LocationHeadquarters
- HQ city
- Coldstream
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Oakridge business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct Wine Sales: Direct-to-consumer sales through e-commerce website and cellar door. Wines sold in standard formats (750ml, 1.5L magnum, 3L jeroboam) and multi-packs.
- Wine Club Subscription: Ongoing subscription service with regular deliveries of wines, automatic billing based on chosen billing cycle. Members receive discounts (10% off 12+ bottles) and exclusive access to limited releases.
- Gift Cards: Gift cards for cellar door experiences and wine purchases, with 36-month expiry period. Physical and digital formats available.
- Event Hosting: Revenue from hosted wine dinners, tasting events, and private functions at the cellar door and restaurant venue
- Cellar Door Tastings: Wine tasting experiences available at the cellar door location in Coldstream, Victoria
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 864 Single Block Release - Premium tier wines from select single vineyard blocks |
| Unit Pricing | Pay-as-you-go | The Apex Twin - Pinnacle single-barrel chardonnay release |
| Unit Pricing | Pay-as-you-go | Vineyard Series - Single vineyard wines from Yarra Valley sub-regions |
| Unit Pricing | Pay-as-you-go | Horst Riesling - Single vineyard from original 1978 plantings |
| Unit Pricing | Pay-as-you-go | Yarra Valley Range - Entry-level regional wines |
| Unit Pricing | Pay-as-you-go | Blanc de Blancs - Traditional method sparkling |
| Subscription | Monthly | Wine Club Membership - Subscription with member benefits |
| Unit Pricing | Pay-as-you-go | Wine Packs - Multi-bottle curated selections |
| Subscription | Monthly | Wine Club Terms - Subscription service terms |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Oakridge product offering
Product offeringCore offering
Oakridge is a Yarra Valley winery that produces premium single-vineyard wines from estate-owned and managed vineyards across distinct sub-regions. The company sells direct-to-consumer via its own e-commerce store, cellar door tastings, and a recurring wine club subscription, supplemented by hosted wine dinners at partner restaurants in Melbourne, Sydney, and Brisbane.
Product overview
Oakridge Wines is a Yarra Valley winery producing premium single-vineyard wines across multiple ranges. The core product portfolio includes the flagship 864 Single Block Release (terroir-driven wines from specific vineyard blocks), The Apex Twin (exclusive single-barrel chardonnay), Vineyard Series (single vineyard wines), Oakridge Specialty Wines (alternate varieties and experimental blends), and the Yarra Valley Range (entry-level vineyard selections). Supporting services include a Wine Club subscription, Gift Cards, and Cellar Door tastings. The winery operates under Paragon Wine Estates, part of Endeavour Group Limited, and has earned recognition as a multiple-time Champion Victorian Winery and winner of Wine of the Year at the Halliday Wine Companion Awards.
Differentiator
Problem solved
Functional benefit
Brands
- 864 Single Block Release: Premium single vineyard wines from specific blocks, produced in small quantities and released in only the best years.
- Vineyard Series
- Oakridge Specialty Wines
- Yarra Valley Range
- The Apex Twin
Products and services
- 864 Single Block Release Premium single-block wines produced in small quantities from exceptional vineyard sites, released only in the best years. Features wines from Funder & Diamond, Henk Aqueduct, Hazeldene Block 1, Oakridge Close Planted, and Oakridge Winery blocks.
- The Apex Twin Exclusive single-barrel chardonnay release representing the pinnacle of Oakridge winemaking philosophy. Captures the essence of the land, precision of craftsmanship, and purity of expression.
- Vineyard Series Outstanding expressions of single vineyards within the Yarra Valley. Features varietals matched to selected sites including Henk, Willowlake, Hazeldene, Hyde Park, Barkala, and Oakridge vineyards.
- Oakridge Specialty Wines A playful series of non-core vineyards, alternate varieties, and experimental blends including Meunier, Horst Riesling, Sauvignon, Baton Rouge, Original Vineyard Cabernet Sauvignon, and Semillon.
- Yarra Valley Range Showcases the best of vineyard selections with emphasis on Upper Yarra Valley sites. Includes Yarra Valley Rosé and Yarra Valley Light Dry Red.
- Wine Club Subscription A subscription wine club providing regular deliveries of wines with exclusive member perks including 10% discount on 12+ bottles and access to limited releases.
- Gift Cards Gift cards redeemable on wine tasting experiences and wine purchases at the Cellar Door. Valid for 36 months.
- Cellar Door Tastings Cellar door tasting experience at the Oakridge winery in Yarra Valley, offering tastings and wine purchases with vineyard views.
Quantifiable outcome
- 95+ point ratings from Halliday Wine Companion for 16 wines in 2026, with 9 wines scoring 97+
- +3 more outcomes
Companies that use Oakridge
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Oakridge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oakridge partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered parent company, core and minor.
- Endeavour Group Limitedparent companyEndeavour Group Limited (ABN 77 159 767 843) is the parent company that owns and operates Oakridge Wines. Oakridge is part of Pinnacle Drinks and Paragon Wine Estates, the premium wine portfolio of Endeavour Group.
- Pinnacle Drinksparent companyOakridge is part of Pinnacle Drinks, a registered business of Endeavour Group Limited, representing the premium tier of Endeavour's wine portfolio.
- Sustainable Winegrowing AustraliacoreOakridge is certified by Sustainable Winegrowing Australia, demonstrating commitment to sustainable viticulture practices.
- Wine Yarra ValleyminorRegional wine industry association; Steve Faulkner serves as board member for Wine Yarra Valley.
- Lucia RestaurantminorMelbourne restaurant hosting annual 864 Vintage Release dinner events featuring Oakridge wines paired with restaurant menu.
- Bentley Restaurant + BarminorSydney fine dining restaurant hosting annual 864 Vintage Release dinner events with winemaker David Bicknell.
- Agnes RestaurantminorBrisbane restaurant (Gourmet Traveller's 2023 Restaurant of the Year) hosting 864 Vintage Release dinner with Senior Winemaker Tim Dexter.
- Ursula's RestaurantminorTwo-hatted Sydney restaurant (Good Food Guide 2024) hosting 864 Vintage Release dinner events.
- Viticulture AustraliaminorFounded by Steve Faulkner, Oakridge's Senior Viticulturist; industry community for sharing viticultural knowledge.
Scale indicators13 records
Recent moves7 records
Expansion highlights4 records
Oakridge competitors and assessment
Company assessmentDirect peers
- Tarrawarra Estate: Yarra Valley premium producer with cellar door and vineyard restaurant. Comparable in geography, DTC model, and single-vineyard premium positioning, though with a more limited direct-distribution footprint.
- Coldstream Hills: Yarra Valley winery producing premium estate wines including flagship single-block releases. Comparable as a same-region premium producer, also benefiting from parent-company distribution infrastructure (Treasury Wine Estates).
- Yarra Yering: Yarra Valley producer of premium single-vineyard wines with strong Halliday recognition. Closely comparable as a same-region producer of terroir-driven, award-winning wines of similar portfolio structure and price points.
- Mount Mary: Iconic Yarra Valley winery producing ultra-premium single-vineyard wines with strong cult following and auction presence. Comparable in positioning, DTC focus, scarcity-driven release model, and trophy-driven brand reputation.
Broad incumbents
- Leeuwin Estate: Margaret River premium producer known for ultra-premium Chardonnay and Art Series releases. Comparable in premium single-vineyard positioning, trophy accumulation, and DTC-driven event programming.
- De Bortoli: Large Australian family-owned wine producer with Yarra Valley operations and broader portfolio across regions. Comparable as a multi-tier Australian producer with Yarra Valley premium offerings and significant national distribution.
- Penfolds: Australia's most prestigious wine brand with ultra-premium single-vineyard and bin releases. Comparable in award-driven brand leadership and ultra-premium pricing, though at significantly greater scale and global distribution.
- Henschke: Premium South Australian producer of single-vineyard wines with strong cult following and trophy record. Comparable as a premium Australian estate with generational winemaking expertise and ultra-premium positioning.
- Cullen Wines: Margaret River biodynamic premium producer with strong trophy record and Chardonnay focus. Comparable in sustainability leadership, premium single-vineyard focus, and Halliday Five Star recognition.
Emerging players
- Giant Steps: Yarra Valley producer of premium single-vineyard wines, particularly known for Chardonnay and Pinot Noir. Comparable as a same-region single-block focused producer with strong critical reception and DTC emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Oakridge social profiles
Digital presenceOakridge compliance and trust
Trust signalCompliance1 record
Oakridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oakridge leadership team
Management profileNumber of profiles
Profiles3 records
Oakridge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oakridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oakridge
What does Oakridge do?
Oakridge is a Yarra Valley winery that produces premium single-vineyard wines from estate-owned and managed vineyards across distinct sub-regions. The company sells direct-to-consumer via its own e-commerce store, cellar door tastings, and a recurring wine club subscription, supplemented by hosted wine dinners at partner restaurants in Melbourne, Sydney, and Brisbane.
Is Oakridge a public or private company?
Oakridge is a private company. It is classified as corporate owned and is currently operating.
When was Oakridge founded?
Oakridge was founded in 1978. It employs 51 to 100 people.
Where is Oakridge based?
Oakridge is headquartered in Coldstream, Australia, in the Oceania region.
How does Oakridge make money?
Five revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscription, gift Cards, event Hosting and cellar Door Tastings.
Who are Oakridge's main competitors?
Direct peers on record are Tarrawarra Estate, Coldstream Hills, Yarra Yering and Mount Mary. Broad incumbents are Leeuwin Estate, De Bortoli, Penfolds, Henschke and Cullen Wines. Giant Steps is listed as an emerging player.
Does Oakridge have an API?
No public API is recorded for Oakridge.
What industry is Oakridge in?
Oakridge's product category is Premium Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 312130.