What Endeavour Group does

Endeavour Group Limited (ASX: EDV) is an Australian integrated drinks and hospitality company that operates Australia's largest liquor retail network through 1,675 BWS stores and 273 Dan Murphy's stores, alongside 344 licensed hotels under ALH (Australian Leisure and Hospitality). The group serves Australian consumers across New South Wales, Victoria, Queensland, Western Australia, South Australia, Tasmania, and the ACT, employing approximately 30,000 team members, and reports H1 FY26 group sales of A$6.7 billion with underlying EBIT of A$563 million.

The company's core technology stack centers on AI-driven retail operations: demand forecasting has been in production for over a decade, generative AI now powers catalogue and creative production at Dan Murphy's (compressing a 12-week process into minutes and saving approximately A$1.3 million), and electronic shelf labels installed across all 273 Dan Murphy's stores enable dynamic pricing. Supporting the core retail and hotels business, Endeavour operates Pinnacle Drinks (wine production and brands including Chapel Hill, Riddoch Coonawarra, and Krondorf Barossa), Langtons (premium wine auction and brokerage), MixIn Media (in-house retail media network), FULFILLED by endeavour (B2B wholesale fulfillment), DELIVERY by endeavour (alcohol delivery consolidated through the Milkrun partnership), and endeavourX (innovation and digital transformation unit).

The business model is overwhelmingly transaction-based retail and hospitality revenue from B2C consumers, supplemented by an advertising revenue stream from MixIn Media (now amplified by a News Corp Australia retail media partnership covering the BWS network). Group sales grew only 0.9% in H1 FY26 with declining EBIT and net profit, prompting a 2026 strategic review under refreshed leadership that has already produced the Pinnacle Drinks vineyard exit, leadership changes at chairman and Dan Murphy's MD level, and an evolution of the merchandise model ahead of the May 2026 Investor Day.

Name

Endeavour Group

Legal name

Endeavour Group Limited

Website

https://edgpartners.com.au

Company type

Public

Founded year

2020

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Alcoholic Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410), Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Alcohol Delivery & On-Demand Off-Premise (CRANAAAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Alcohol & Beverage E-Commerce Delivery (AFAIAMAI)

Keywords

• Liquor retail
• Packaged alcohol
• Licensed hotels
• Hospitality services
• Wine production

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain

Revenue model

1. Retail Liquor Sales: Retail liquor sales through BWS (1,675 stores) and Dan Murphy's (273 stores) chains, generating the majority of group sales. H1 FY26 retail sales of $6.7 billion group sales with flat retail division performance.
2. ALH Hotels: ALH operates 344 licensed hotels across Australia, delivering 5% EBIT growth in H1 FY26, offsetting retail margin pressures.
3. Wine Production (Pinnacle Drinks): Wine production and brand portfolio including Chapel Hill, Riddoch Coonawarra, and Krondorf Barossa. Company announced strategic restructuring to exit production at some vineyards while retaining key brands.
4. Retail Media Advertising: In-house retail media operation enabling non-endemic advertising across store network. Partnership with News Corp Australia to sell advertisements across BWS store network.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Endeavour Group operates Australia's largest liquor retail network through Dan Murphy's (273 stores) and BWS (1,675 stores), a portfolio of 344 licensed hotels under ALH, wine production and brands via Pinnacle Drinks, premium wine auctions through Langtons, an in-house retail media network (MixIn), and alcohol delivery (DELIVERY by endeavour) plus B2B wholesale fulfillment (FULFILLED by endeavour). The company serves Australian consumers across all states and territories, combining physical retail, on-premise hospitality, online commerce, and rapid delivery under a single integrated platform.

Product overview

Endeavour Group operates as an integrated liquor retail and hospitality company with a multi-brand portfolio strategy. The company operates across two main segments: Retail (liquor retail through Dan Murphy's, BWS, and delivery services) and Hotels (licensed pubs through ALH). Supporting operations include Pinnacle Drinks (wine production), Langtons (premium wine auction), MixIn (retail media network), and enabling services like FULFILLED by endeavour (B2B fulfillment) and DELIVERY by endeavour (alcohol delivery). The portfolio also includes innovation unit endeavourX. The company employs approximately 30,000 team members across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• MixIn Media: In-house retail media operation of Endeavour Group
• Sparkling Wine
• Prosecco
• Spritz

Products and services

• Dan Murphy's Australia's largest liquor retailer offering a wide range of wines, beers, and spirits across 273+ stores nationwide, with electronic shelf labels installed across the network in 2024.
• BWS Beer, wine and spirits retailer operating 1,675 stores across Australia, offering convenient neighborhood liquor shopping.
• ALH (Australian Leisure and Hospitality) Hotels National portfolio of 344 licensed hotels providing hospitality, accommodation, gaming, and dining services across Australia.
• Pinnacle Drinks Wine production and distribution business encompassing owned vineyards, wineries, and wine brands including Chapel Hill, Riddoch Coonawarra, and Krondorf Barossa.
• Langtons Premium wine auction and brokerage service specializing in fine and rare Australian wines.
• MixIn In-house retail media network enabling non-endemic advertising across Endeavour Group's retail store network, with sales amplified through a News Corp Australia partnership.
• DELIVERY by endeavour Alcohol delivery service consolidating previous Jimmy Brings operations, now partnered with Milkrun for 30-minute delivery across NSW, Victoria, Queensland, Western Australia, Tasmania, and ACT.
• FULFILLED by endeavour B2B supply chain and wholesale fulfillment service for suppliers and trade partners.

Quantifiable outcome

• $1.3 million in cost savings from AI-powered creative operating model
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• News Corp AustraliacoreGTM or Marketing Partner · 9 June 2026News Corp Australia launched a new retail media division within its content agency Suddenly, beginning with a deal to sell non-endemic advertisements across Endeavour Group's BWS store network of 1,675 stores. The partnership combines News Corp's content and commercial expertise with Endeavour Group's retail scale and existing in-house MixIn Media operation.
• Treasury Wine EstatesminorStrategic or Co-development Partner · 8 February 2026Treasury Wine Estates developed the Sorbet brand in collaboration with Endeavour Group as part of TWE's $15 million low- and no-alcohol wine production facility investment in South Australia's Barossa Valley. The facility features patent-pending dealcoholisation technology.
• MilkruncoreGTM or Marketing Partner · 29 November 2024Endeavour Group consolidated its alcohol delivery operations by partnering with Milkrun, shutting down standalone Jimmy Brings apps. Milkrun expanded its alcohol range from 500 to 2,000 products, reduced delivery fees from $8.95 to $5, and offers 30-minute delivery to consumers across NSW, Victoria, Queensland, Western Australia, Tasmania, and ACT. The combined service reaches over 18 million Australians aged 18 and above.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Coles Liquor (First Choice Liquor): Coles Group's liquor retail banner (First Choice Liquor, Vintage Cellars, Liquorland) is Endeavour's most direct Australian off-premise competitor. It runs a comparable multi-banner specialty liquor strategy targeting Australian consumers across similar geographies.
• Australian Venue Co. Australia's largest pub operator (~170+ venues). Directly comparable to Endeavour's ALH Hotels division as a managed-pubs platform competing for the same on-premise consumer occasions, gaming revenue, and hospitality talent in Australia.
• Redcape Hospitality: ASX-listed pub and hotel operator (formerly Redcape Hotel Group) running a portfolio of licensed venues. Directly comparable to ALH Hotels as a pub-led hospitality peer exposed to the same trading, gaming, and consumer-spend dynamics.

Broad incumbents

• Woolworths Group: Former parent of Endeavour Group's drinks and hospitality businesses. Now operates as a broader grocery retailer with overlapping alcohol assortment, private label exposure, and comparable supply-chain scale, making it both a strategic counterparty and a competitor for share of wallet.
• Treasury Wine Estates: Australia's largest pure-play wine producer (Penfolds, Wolf Blass, 19 Crimes) and a co-development partner with Endeavour on the Sorbet no/low-alcohol brand. Comparable as a wine-industry incumbent grappling with the same declining-consumption and oversupply dynamics Endeavour cited.
• Pernod Ricard: Global premium spirits producer (Jameson, Absolut, Jacob's Creek) supplying into Endeavour's retail and hotel channels. Comparable as a major alcohol supplier with overlapping category exposure and similar exposure to Australian wine and spirits demand trends.
• Diageo: World's largest spirits company (Johnnie Walker, Smirnoff, Bundaberg). Comparable as a global alcohol incumbent whose premium-spirits portfolio competes for shelf space and consumer spend inside Endeavour's Dan Murphy's and BWS networks.
• Carlton & United Breweries (Asahi Beverages): Australia's largest brewer (Carlton Draught, VB, Great Northern) and a key supplier into Endeavour's retail channels. Comparable as a domestic alcohol incumbent with overlapping route-to-market and exposure to the same Australian consumer demand trends.
• Lion (Kirin Holdings): Major Australian brewer and beverage company (XXXX, Hahn, James Squire, Little Creatures). Comparable as a leading Australian alcohol supplier reliant on the same Endeavour-led retail and on-premise distribution channels.

Emerging players

• Metcash: Australian wholesale distributor to independent liquor and grocery retailers (IGA, Bottle-O, Thirsty Camel). Comparable as an alternative route-to-market for alcohol in Australia, with overlapping supplier relationships and competitive pressure on Endeavour's wholesale arm (FULFILLED by endeavour).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/endeavour-drinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endeavour Group