Roja dove haute parfumerie

What Roja dove haute parfumerie does

Roja Dove Haute Parfumerie is a UK-based, privately held luxury fragrance retailer founded in 2011, operating from Brighton with a flagship retail salon at Harrods' Salon de Parfums (Sixth Floor, London). The company curates and sells an exclusive portfolio that combines its own branded creations — including the Roja Parfums Exclusives line (RDHP20, RDHP15, Lakmé, Turandot at £495) and the numbered Semi Bespoke collection (No. 1, No. 3, No. 21 EID at £750 per 50ml) — with the Pierre de Velay by Roja Dove sub-brand and a selective range of heritage and niche houses such as Parfums Houbigant Paris, Grossmith London, Jean-Charles Brosseau, Parfums MDCI, Atelier des Ors, Electimuss London, Lorenzo Villoresi, and the recently added APHORISMES by Dominique Ropion.

The business monetises through three revenue streams: one-off fragrance sales across price points from £125 (10ml atomisers) to £750 (full-size Semi Bespoke), in-person personal fragrance consultations at Harrods, and virtual fragrance consultations that extend reach to international customers. The e-commerce storefront, rojadoveperfumery.com, runs on Shopify with multiple payment integrations (Visa, Mastercard, American Express, Apple Pay, Google Pay, Shop Pay, Klarna, PayPal, Maestro) and offers complimentary global shipping on orders over £350. A Members Club loyalty programme provides a 10% first-order discount and ongoing rewards.

Go-to-market blends enterprise-style flagship retail at Harrods with direct-to-consumer e-commerce and curated digital marketing across Instagram, Facebook, and email newsletter. Target customers are affluent individuals — luxury fragrance connoisseurs, niche fragrance collectors, and luxury gift buyers — seeking personalised service and exclusive products unavailable through mainstream retailers. Pricing tiers, complimentary gift packaging on orders over £250, and limited-edition anniversary releases (e.g., Quelques Fleurs 250th Anniversary Edition) reinforce the premium positioning.

Name

Roja dove haute parfumerie

Legal name

Roja Dove Perfumery

Website

https://rojadovehauteparfumerie.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Roja Dove Haute Parfumerie is a UK-based luxury fragrance retailer curating exclusive own-brand and heritage perfumery at a Harrods flagship salon and a global Shopify e-commerce site, serving affluent fragrance connoisseurs, niche collectors, and luxury gift buyers.

Ownership category

akta.pro rank

Product category

Luxury Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

Keywords

• Luxury perfumes
• Niche fragrances
• Bespoke perfumery
• Fragrance consultations
• Haute parfumerie

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fragrance Sales: Sale of exclusive and bespoke perfumes including Roja Parfums exclusives, Semi Bespoke fragrances, and Pierre de Velay by Roja Dove line. Products sold at price points from £145 to £750 per item.
2. Personal Consultation Services: In-person and virtual private fragrance consultation sessions offered as standalone services.
3. Brand Partnerships (Third-party Brand Sales): Acts as exclusive stockist for heritage and niche fragrance brands including Parfums Houbigant Paris, Grossmith London, Jean-Charles Brosseau, Lorenzo Villoresi, Parfums MDCI, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Roja Dove Haute Parfumerie is a luxury fragrance retailer and creator that designs, produces, and sells exclusive perfumes under its own brands (Roja Parfums, Roja Dove Semi Bespoke, Pierre de Velay by Roja Dove) while also serving as an exclusive stockist for heritage and niche fragrance houses such as Parfums Houbigant Paris, Grossmith London, and Parfums MDCI. The company operates a flagship retail salon at Harrods in London and a global e-commerce storefront, offering personal and virtual fragrance consultation services alongside its curated product portfolio.

Product overview

Roja Dove Perfumery operates as a luxury fragrance boutique offering a curated portfolio of exclusive perfumes and personalized services. The core offering includes Roja Dove's own semi-bespoke fragrance service (numbered editions like No. 1, No. 3, No. 21) and Roja Parfums Exclusives collection (RDHP20, RDHP15, Lakmé, Turandot). The portfolio is extended through the Pierre de Velay by Roja Dove sub-brand and exclusive partnerships with historic houses including Parfums Houbigant Paris ( Quelques Fleurs 250th Anniversary), GROSSMITH London, PARFUMS MDCI, and newly launched APHORISMES by Dominique Ropion. Services include Personal and Virtual Fragrance Consultations at Harrods, Salon de Parfums, plus E-Gift Cards. All products are available through the Shopify-powered e-commerce platform with multiple payment integrations.

Differentiator

Problem solved

Functional benefit

Brands

• ROJA: Brand of fragrances sold exclusively at Roja Dove Perfumery.
• Roja Dove Semi Bespoke
• Pierre de Velay by Roja Dove

Products and services

• Roja Dove Semi Bespoke A semi-bespoke personalised fragrance collection created by Roja Dove, featuring numbered editions such as Semi Bespoke No. 1, No. 3, and No. 21 EID Edition priced at £750 per 50ml parfum, with 10ml atomisers at £125. Targeted at affluent customers seeking personalised luxury fragrances.
• Pierre de Velay by Roja Dove An exclusive fragrance sub-brand collaboration between Roja Dove and Pierre de Velay, featuring signature scents such as the No. 25 Summer Essentials Collection at £495. Targeted at luxury fragrance enthusiasts seeking exclusive collaborative creations.
• Roja Parfums Exclusives A collection of exclusive perfumes created by Roja Dove, including numbered fragrances RDHP20, RDHP15, Lakmé, and Turandot, each priced at £495. Targeted at collectors of exclusive haute parfumerie creations.
• Personal Fragrance Consultation An in-person luxury fragrance consultation service delivered at the Harrods Salon de Parfums (Sixth Floor, London), allowing customers to discover and select personalised perfumes with expert guidance from Roja Dove fragrance specialists.
• Virtual Fragrance Consultation A private virtual fragrance consultation service for remote international customers seeking personalised perfume recommendations from Roja Dove experts via online channels.
• E-Gift Card A digital gift card available in variable denominations for purchasing luxury perfumes and consultations at Roja Dove Perfumery, with complimentary gift wrapping available on qualifying orders.
• APHORISMES by Dominique Ropion An exclusive fragrance collection by renowned perfumer Dominique Ropion, newly added to Roja Dove Perfumery's curated portfolio of niche brands. Targeted at luxury fragrance connoisseurs.
• ATELIER DES ORS A luxury fragrance brand stocked exclusively at Roja Dove Perfumery, available to customers seeking high-end niche perfume offerings.
• ELECTIMUSS LONDON A British luxury fragrance house stocked at Roja Dove Perfumery as part of its curated selection of niche perfume brands.
• GROSSMITH LONDON A historic British perfume house that has been restored and is stocked at Roja Dove Perfumery, offering heritage fragrance creations to luxury buyers.
• PARFUMS HOUBIGANT PARIS A historic French perfume house with 250 years of heritage, stocked at Roja Dove Perfumery including the iconic Quelques Fleurs 250th Anniversary Edition exclusive at £175.
• PARFUMS MDCI A prestigious French fragrance house stocked at Roja Dove Perfumery, providing luxury buyers access to premium niche perfume creations.
• Fleurs d'Ombre - Jasmin-Lilas (Jean-Charles Brosseau Exclusive) An exclusive fragrance to Roja Dove Perfumery by Jean-Charles Brosseau featuring jasmine and lilac notes, priced at £145, available only through this retailer.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• HarrodscoreChannel Partner/ Reseller/ DistributorFlagship retail partnership at Harrods Salon de Parfums, Sixth Floor. Provides luxury retail presence in London for Roja Dove Perfumery products and services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Memo Paris: Paris-based niche fragrance house distributed selectively via luxury doors worldwide. Comparable as a curated niche fragrance brand stocked in premium retail environments and via DTC.
• Floris London: Heritage British perfumery (founded 1730) with bespoke fragrance services and a flagship on London's Jermyn Street. Directly comparable as a UK heritage fragrance house combining own-brand, bespoke service, and curated assortment.
• Penhaligon's: Historic British perfumery house with heritage positioning, multiple exclusive own-brand fragrances, and a flagship London presence. Closely comparable as a UK-based luxury fragrance retailer with curated own-brand and niche assortment.
• Clive Christian: British luxury fragrance house positioned at the ultra-premium end with high price points and heritage aesthetic. Directly comparable pricing tier and brand-led positioning to Roja Dove Haute Parfumerie.
• Miller Harris: London-based niche perfumery offering a curated portfolio of fine fragrances with bespoke consultation-style services. Comparable business model: own-brand luxury fragrance retailer with personalisation layer and DTC focus.
• Amouage: Luxury Omani fragrance house with high-end positioning, selective department-store distribution (including Harrods), and bespoke fragrance offerings. Comparable distribution model and premium positioning.

Broad incumbents

• Creed: Established ultra-premium fragrance house with broad global distribution in luxury department stores. Comparable pricing and heritage positioning, but significantly larger scale and broader distribution than a niche perfumery.

Others

• Harrods (Beauty Hall): Channel partner and host of the Roja Dove flagship. Comparable as the broader luxury beauty retail context in which Roja Dove operates its Salon de Parfums.
• Parfums Houbigant Paris: 250-year-old heritage French fragrance house stocked exclusively at Roja Dove Perfumery in the UK. Comparable as a niche heritage fragrance brand whose exclusivities drive traffic to Roja Dove.
• Grossmith London: Historic restored British perfume house stocked exclusively at Roja Dove Perfumery. Comparable as a heritage niche fragrance brand in the same curated assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheRojaDoveHauteParfumerie
• Instagraminstagram.com/ROJADOVEPERFUMERY
• Xx.com/rojadovehp
• LinkedInlinkedin.com/company/roja-dove-haute-parfumerie-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roja dove haute parfumerie