Portland Nanny

What Portland Nanny does

Portland Nanny is a privately held childcare placement and staffing agency founded in 2016 and headquartered in Sherwood, Oregon, serving families, employers, and event hosts across the Portland metropolitan area. The company operates two primary placement models: Permanent Placements, in which families hire vetted nannies directly with agency support through the hiring process, and Complete Care Placements, in which Portland Nanny itself employs the caregivers and assumes payroll, tax, and compliance responsibilities. Around these, the firm bundles a Membership & Flexible Care subscription priced from $33 per hour with priority scheduling, a Corporate Care B2B offering positioning employer-sponsored childcare as a retention and productivity lever, an Event Childcare service for weddings and corporate functions with a $500 four-hour minimum, and gift cards in $100-$500 denominations.

The company does not own proprietary technology; its operating backbone is the enginehire.io third-party booking and family-profile portal, supported by a Squarespace website and direct email/phone sales handled by an internal Client Relations Coordinator. Sourcing and matching are described as a 10-tier screening and personalized matching process run by humans, with a stated standard of two-plus years of professional childcare experience, CPR certification, three-plus references, and national background checks for caregivers. Customer acquisition combines word-of-mouth in Portland parent networks, content marketing through the "Finding Your Village" blog, and direct response via phone, email, and online registration.

The business is founder/owner-led by Taylor Baccay (Owner and Recruiting Manager since 2023) with Kayla Shivley as Client Services and Nanny Manager; headcount is in the 11-50 range. The company is bootstrapped with no disclosed outside capital, no parent company, and no subsidiaries, and derives revenue from a mix of one-time placement fees, recurring Complete Care and Membership subscriptions, per-event transaction fees, and gift cards.

Name

Portland Nanny

Legal name

Portland Nanny

Website

https://portlandnanny.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Portland Nanny is a Portland-metro childcare placement agency founded in 2016 that matches vetted nannies with families, employers, and event hosts through permanent placements, employer-of-record care, membership subscriptions, event childcare, and corporate benefits programs.

Ownership category

akta.pro rank

Product category

Childcare Placement and Nanny Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYHSAAALAK

Nanny Share Matching & Placement Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Babysitter/Nanny Placement & Agency Services

SECONDARYHSAAABAO

Corporate / Employer-Sponsored In-Home Nanny Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny Services

SECONDARYHSAAABAF

Temporary / Short-Term Nanny (Fill-In) Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny Services

SECONDARYHSAAAFAD

Flexible / Drop-In Nanny Share (variable schedules, ad-hoc participation)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Nanny Share & Shared Childcare Arrangements

Keywords

• Childcare placement services
• Nanny matching agency
• In-home childcare
• Event childcare services
• Corporate childcare benefits

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Permanent Placements: Long-term nanny placement service where families are matched with a professional nanny who works directly for them. Families employ the nanny directly, handling payroll and taxes with guidance from Portland Nanny through the hiring process.
2. Complete Care Placements: Portland Nanny employs the caregiver directly, handling payroll, taxes, and employment logistics. Families pay for ongoing childcare services with the convenience of not being the employer of record.
3. Membership & Flexible Care: Monthly membership program providing access to reliable childcare on-demand. Benefits include 15% discount on hourly rate, no booking fees, priority scheduling, and on-call access to staff nannies. Designed for busy families, date nights, and backup care needs.
4. Event Childcare: On-site childcare services for weddings, corporate events, conferences, and private celebrations. Customized pricing based on number of children, ages, duration, and staffing requirements. Minimum 4-hour booking.
5. Gift Cards: Prepaid childcare gift cards available in denominations of $100, $200, $300, $400, and $500. Can be purchased for any occasion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Portland Nanny is a Portland, Oregon-based childcare agency that recruits, vets, and matches professional nannies with families. Its core offerings include permanent nanny placements (families hire directly), complete care placements (agency-employed caregivers with payroll handled), and flexible on-demand childcare. Complementary lines include event childcare for weddings and corporate functions, corporate care benefits programs for employers, and a monthly membership providing discounted priority access.

Product overview

Portland Nanny operates as a childcare placement and matching platform offering a portfolio of services organized around permanent and flexible care arrangements. The core offerings include Permanent Placements (long-term direct-hire nanny matching) and Complete Care Placements (agency-employed nannies), supplemented by a Membership & Flexible Care program providing discounted on-demand access. Complementary services span Event Childcare for weddings and corporate functions, Corporate Care for employer benefits programs, and standard Flexible/Part-Time/Full-Time nanny services. Gift Cards provide a separate revenue stream. The platform differentiates through a rigorous vetting process, custom family-nanny matching, and employment management options.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexible Care

Quantifiable outcome

• 60% reduction in turnover when corporate care is offered
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kinside: Kinside is a B2B platform that provides employer-sponsored childcare benefits including daycare, in-home care, and backup care as a single employee benefit. It overlaps with Portland Nanny's Corporate Care product at the employer-buyer level, while competing as a tech-enabled intermediary for caregiver supply.
• Tandem (Tandem Care): Tandem is a shared-childcare app that matches nearby families for nanny-share arrangements and provides a managed payroll and matching platform. It is comparable to Portland Nanny's matching/placement services and household-employment-of-record offerings, with a shared-care angle that complements traditional full-time nanny placements.
• Nanny Lane: Nanny Lane is a digital-first nanny and household staffing matching platform offering background-checked caregivers, agency-style placement, and household payroll. It is comparable to Portland Nanny across the placement, vetting, and payroll/employer-of-record services, with a more tech-enabled delivery model.
• Helpr: Helpr is an on-demand childcare app offering backup, date-night, and full-time nanny placements, with employer-sponsored childcare benefits as a key growth vertical. It is comparable to Portland Nanny across both the consumer-facing flexible care and Corporate Care offerings.

Direct peers

• Urbansitter: Urbansitter is a nanny and babysitter marketplace targeting urban, higher-income families, with a focus on vetted caregivers and college-pedigree sitters. It directly overlaps with Portland Nanny's urban-family customer segment and vetting-driven value proposition.
• Sittercity: Sittercity is a national online marketplace for nannies, sitters, and babysitters with background-checked caregivers. It directly competes with Portland Nanny's family-facing placement and matching services and operates with a much larger caregiver pool across multiple metros.
• The Nanny Authority: The Nanny Authority is a national full-service nanny and household staffing placement agency with personalized matching, screening, and placement fees. It is directly comparable to Portland Nanny's Permanent Placement and Complete Care Placement services at a larger multi-metro scale.
• ENR (College Nannies, Sitters and Tutors): ENR (formerly College Nannies + Sitters + Tutors) is a multi-metro nanny and tutor placement agency with a sitter-pool membership model. It is comparable to Portland Nanny's agency-style placement, vetted sitter pool, and recurring membership offerings, with similar target families and similar service mix.

Broad incumbents

• Care.com: Care.com is the largest US online marketplace for childcare, senior care, and pet care, connecting families with caregivers and offering household payroll services. It is the broadest incumbent in the category against which Portland Nanny competes for both families and caregivers, though its marketplace model differs from Portland Nanny's curated, agency-style placement.
• Bright Horizons Family Solutions: Bright Horizons is the largest US provider of employer-sponsored childcare, operating daycare centers and back-up care programs for enterprise clients. It is comparable to Portland Nanny's Corporate Care offering as a broader incumbent in the employer-sponsored childcare space, though its center-based model differs from in-home nannies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/portlandnanny
• LinkedInlinkedin.com/company/portland-nanny

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portland Nanny