Imnoko

What Imnoko does

Imnoko S.r.l. is an Italian digital marketing and affiliate commerce company headquartered in Arezzo, Italy. The company operates two consumer-facing products: BuyOn, positioned as Italy's first cashback platform that rewards shoppers for online purchases, and CodiceSconto, an Italian portal aggregating discount codes and promotional coupons. Together these products drive traffic to more than 2,000 partner stores, processing over 550,000 annual transactions and more than €60M in annual purchase volume. Imnoko's revenue model is performance-based — the company earns affiliate commissions and transaction-based take rates on sales facilitated through BuyOn and CodiceSconto.

The company operates a self-serve advertiser platform at adv.imnoko.com that serves as the B2B onboarding interface, with separate registration tracks for direct merchants and agencies, supporting a dual-track distribution model that combines SMB self-service acquisition with mid-market agency/reseller relationships. The underlying technology stack is a standard web application: AWS for hosting and backend infrastructure, Cloudflare for traffic optimization and analytics, Stripe for payment processing, Google Tag Manager and Google Analytics 4 for analytics, Google Ads and Meta Pixel for conversion tracking and remarketing, MagNews for email/newsletter distribution, and OAuth via Facebook, Google, and Apple for authentication.

Imnoko's primary customer segment is Italian online retailers and e-commerce brands seeking performance-based customer acquisition channels. The platforms address customer acquisition cost, conversion, and loyalty challenges by offering cashback rewards (BuyOn) and discount codes (CodiceSconto) to incentivize purchases, with transparent transaction and campaign-level tracking. No AI/ML capabilities, patents, proprietary technology, or external funding are disclosed; the company operates as an independent, privately held Italian limited liability company with 11-50 employees.

Name

Imnoko

Legal name

Imnoko S.r.l.

Website

https://adv.imnoko.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Imnoko S.r.l. is an Italian affiliate commerce company operating BuyOn, Italy's first cashback platform, and CodiceSconto, a discount code portal, collectively serving 2,000+ online merchants and processing 550,000+ annual transactions worth €60M+.

Ownership category

akta.pro rank

Product category

Affiliate Marketing & Cashback Platform

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Cashback platform
• Affiliate marketing
• Discount codes
• Performance marketing
• E-commerce marketing

Headquarters

HQ city

Arezzo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Affiliate/Performance Marketing: Imnoko operates performance-based marketing platforms (BuyOn cashback and CodiceSconto discount codes) that drive sales transactions for merchants. The company generates revenue through affiliate commissions and transaction-based take rates on the purchases facilitated through its platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Imnoko operates an Italian affiliate commerce and performance marketing network through two consumer-facing platforms — BuyOn (cashback) and CodiceSconto (discount codes) — alongside an advertiser platform (adv.imnoko.com) where merchants and agencies register to participate in the network. The company earns revenue from affiliate commissions and transaction-based take rates on purchases facilitated through its platforms.

Product overview

Imnoko is an Italian digital marketing and affiliate commerce platform operated by Imnoko S.r.l. The company offers two core products: BuyOn, an online cashback platform that rewards users for shopping at partner retailers, and CodiceSconto, a coupon code portal offering discount codes and promotional offers. The Imnoko Advertiser platform (adv.imnoko.com) serves as the interface for merchants and agencies to partner with these cashback and coupon services, which collectively drive over 2,000 partner stores, 550k+ annual transactions, and 60M+ euro in annual purchase volume.

Differentiator

Problem solved

Functional benefit

Brands

• BuyOn: The first Italian cashback site that pays anyone who shops online. Supported sites number in the hundreds and cover every category type.
• CodiceSconto

Products and services

• BuyOn

Quantifiable outcome

• 2000+ merchants use the platforms for customer acquisition
• +2 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Rakuten (formerly Ebates): Global cashback and affiliate marketing network operating across multiple geographies including Europe. Directly comparable to BuyOn as a multi-merchant cashback platform monetizing consumer purchase intent via affiliate commissions.
• Honey (PayPal): Browser-based coupon and cashback extension owned by PayPal. Overlaps with CodiceSconto's discount-code discovery use case and increasingly with BuyOn's cashback flow, with significantly larger distribution.
• Widilo: European cashback and rewards platform active across multiple countries. Closely mirrors Imnoko's two-sided merchant/user model with performance-based commission economics.
• iGraal: European cashback and coupon platform active in Italy, France, Spain, Germany and Brazil. Closely overlaps with Imnoko's BuyOn + CodiceSconto dual cashback/discount-code proposition and competes head-to-head in the Italian market.
• Cashback.de: Leading German cashback and deals portal. Comparable affiliate-driven performance marketing model with a regional (DACH) focus, useful as a regional peer benchmark for European cashback economics.
• Pepper Media Holding (Pepper.pl / Pepper.it): Operator of Pepper coupon and cashback portals across multiple European markets including Italy. Directly comparable cashback + deals offering and a like-for-like competitor to BuyOn/CodiceSconto.

Broad incumbents

• Awin: Global affiliate marketing network powering merchant partner programs. Comparable underlying affiliate/commission revenue model and B2B advertiser onboarding, though serving a much larger advertiser base.
• TradeDoubler: European affiliate and performance marketing network with strong presence in Italy. Closely comparable network operator monetizing merchant sales via affiliate commissions.
• Kelkoo Group: Established European shopping comparison and affiliate network. Overlaps with Imnoko on performance-based merchant acquisition and price-driven commerce traffic, though at a broader category level.

Regional players

• Shoop: German cashback platform with European ambitions. Comparable affiliate cashback model; useful as a regional peer benchmark given Imnoko's Italy-only geographic scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imnoko