What IDENTA does

IDENTA Ausweissysteme GmbH is a German privately-held full-service provider of personalized RFID identification media, headquartered in Villingen-Schwenningen and in continuous operation since 1992. The company produces and personalizes RFID cards, key fobs, wristbands, and labels, supporting all major contactless transponder technologies — MIFARE (DESFire, Plus, Ultralight, Classic), LEGIC (prime, Advant, CTC), HITAG, NFC, EM4102/EM4200, and FIDO2 — across materials including PVC, polycarbonate, and ECO/wood. Core service scope spans optical personalization (printing, numbering, holograms, kinegrams), electronic personalization and chip encoding, security features (hot stamping, UV spot varnish, magnetic stripes), and complementary fulfillment services such as Web2Print online ordering and lettershop distribution.

The product offering is anchored by the proprietary KMS IDECardWeb card management system (web-based issuance and workflow management) and EVOLIS Primacy 2 card printers, with consultancy-driven configuration enabled through an online product configurator supporting volume tiers from under 50 to over 5,000 units. The company maintains ISO 9001, ISO 14001, ISO 27001, ISO 21434, and TISAX certifications, holds NXP MIFARE Advanced Partner status, and is an official LEGIC partner with additional alignments to Thales (Gemalto), VDV eTicket, Common Smartcard, FOGRA, and the OSS Association.

Go-to-market is sales-led and consultative: direct enterprise sales via phone and online configurator, augmented by co-marketed referrals through NXP and LEGIC ecosystems and trade-show presence (notably IT-TRANS for transport). Verticals served include enterprise access control and time tracking (primary), public transport operators (e.g., HVV), hotels and tourism, sports stadiums and events, and automotive-adjacent manufacturing (Brose, Miele). A March 2026 leadership transition installed Uwe Wiest as Managing Director, coinciding with the February 2026 launches of the NXP Advanced Partnership and FIDO2 authentication media. Revenue is not publicly disclosed.

Name

IDENTA

Legal name

IDENTA Ausweissysteme GmbH

Website

https://identa.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

IDENTA is a German full-service B2B provider of personalized RFID identification media — cards, key fobs, wristbands, and labels — serving enterprise access control, public transportation, hospitality, automotive, and events customers across Europe with optical and electronic personalization, secure credentials, and management software.

Ownership category

akta.pro rank

Headquarters

HQ city

Uster

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. RFID Media Products: Sale of RFID cards, keychains, wristbands, and labels with various transponder technologies (MIFARE, LEGIC, HITAG, NFC, etc.) and material options (PVC, Polycarbonate, ECO materials, wood).
2. Card Printers and Equipment: Sale of card printers (e.g., EVOLIS Primacy 2) and badge accessories including card jojos, lanyards, and badge holders.
3. Personalization Services: Optical personalization (printing, numbering, holograms, kinegrams, photos) and electronic personalization (encoding) of RFID media.
4. Card Management System Software: KMS IDECardWeb card management system for managing ID card workflows.
5. Additional Services: Web2Print services, lettershop services, security features (holograms, hot stamping, UV printing), color edges, magnetic stripes, and barcode/QR code encoding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IDENTA is a full-service provider of personalized RFID identification media, manufacturing RFID cards, key fobs, wristbands, and labels with multiple transponder technologies (MIFARE, LEGIC, HITAG, NFC). The company offers in-house optical personalization (printing, holograms, kinegrams) and electronic personalization (encoding) services, security features, and its own KMS IDECardWeb card management system. Solutions are sold to enterprise and public-sector buyers for access control, time tracking, transport ticketing, hotel guest management, and event/stadium credentials.

Product overview

IDENTA is a full-service provider of personalized RFID identification media. The core product portfolio includes RFID cards, key fobs, wristbands, and labels, supported by card management systems (KMS IDECardWeb) and card printers. The company offers comprehensive services including Web2Print for online ordering, optical and electronic personalization, security features (holograms, kinegrams), card refinements, and lettershop fulfillment. IDENTA serves industry-specific vertical solutions for access control, public transportation, hospitality, and events. The technology stack supports multiple transponder standards including MIFARE, LEGIC, HITAG, NFC, and EM4102/EM4200.

Differentiator

Problem solved

Functional benefit

Products and services

• RFID Karten (RFID Cards) Personalized RFID cards for identification and access control applications across multiple industry sectors, supporting transponder technologies including MIFARE (DESFire, Plus, Ultralight, Classic), LEGIC, HITAG, and NFC, with material options spanning PVC, Polycarbonate, ECO, and wood.
• RFID Schlüsselanhänger (RFID Key Fobs) RFID key fobs for contactless identification and access control applications, available with the same multi-standard transponder support as IDENTA's card products.
• RFID Armbänder (RFID Wristbands) RFID wristbands designed for event management, access control, and cashless payment applications.
• RFID Labels RFID labels for asset tracking and identification purposes across enterprise and industrial use cases.
• Kartendrucker (Card Printers, including EVOLIS Primacy 2) Card printers such as the EVOLIS Primacy 2 for on-demand card production and personalization in customer environments.
• Kartenmanagementsystem KMS IDECardWeb Web-based card management system for managing RFID identification media, personalization, and encoding workflows centrally.
• Ausweiszubehör (ID Card Accessories) ID card accessories including card reels (Kartenjojos), lanyards, and badge holders in various colors and logo prints.
• Web2Print Online printing service for personalized identification media with automated workflow integration connecting customer design inputs with print production.
• Lettershop Mailing and fulfillment service for personalized correspondence and ID card distribution.
• Optische Personalisierung (Optical Personalization) Optical personalization services including printing, numbering, holograms, and kinegrams applied to identification cards and media.
• Elektronische Personalisierung (Electronic Personalization) Electronic personalization and encoding services for RFID transponders and smart cards, covering MIFARE, LEGIC, HITAG, and other technologies.
• Veredelungen (Card Refinement) Card refinement services including hot stamping, silk-screen printing, UV spot varnish, color edges, magnetic stripes, and specialty finishes.
• Sicherheitsmerkmale (Security Features) Security features including holograms, kinegrams, and other anti-counterfeiting measures applied to identification cards.
• FIDO2 Authentication Solutions Phishing-resistant authentication media using FIDO2 standards for enterprise-grade secure authentication.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NXP SemiconductorscoreTechnology or Integration · 5 February 2026IDENTA is an Advanced Partner in the NXP MIFARE Partner Program. As a MIFARE Partner with pronounced regional expertise, IDENTA provides MIFARE-based RFID identification solutions including cards, keychains, and wristbands with MIFARE chip technologies (DESFire, Plus, Ultralight, Classic).
• LEGIC IdentsystemscoreTechnology or IntegrationOfficial LEGIC partner providing LEGIC-based RFID identification media including LEGIC prime, LEGIC Advant, and LEGIC CTC chip technologies for secure access applications.
• FOGRAminorOthersMembership and certification alignment with FOGRA research association for print and media industry standards.
• OSS AssociationminorOthersMembership in Open Source Software association for relevant open standards.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HID Global: Global leader (ASSA ABLOY subsidiary) in physical access credentials, readers, and identity solutions. Operates across IDENTA's same verticals (enterprise, government, transit) at much greater scale and with bundled software offerings like IDENTA's KMS IDECardWeb.
• Idemia: Major global identity and security solutions provider producing smart cards, secure credentials, and identity verification for government, payment, and enterprise markets. Directly comparable on credential manufacturing and personalization services at significantly greater scale.
• Thales (Gemalto): Thales (absorbing Gemalto) provides secure card issuance, chip technology, and personalization services. Already named as an IDENTA partner for chip integration; overlaps broadly on secure credential manufacturing and competes on enterprise personalization.
• ASSA ABLOY: Parent of HID Global, ASSA ABLOY is a global leader in access solutions with deep RFID credential manufacturing and ecosystem partnerships. Overlaps with IDENTA across enterprise access control and shared technology standards (MIFARE, LEGIC).

Regional players

• Bundesdruckerei: German state-affiliated secure printing and identity company producing passports, ID cards, and secure credentials. Comparable manufacturing capability to IDENTA but focused on government-issued secure credentials within the same DACH market.

Direct peers

• Zebra Technologies: Manufactures card printers (competing with the EVOLIS Primacy 2 that IDENTA distributes) and a broad portfolio of RFID labels for asset tracking. Overlaps with IDENTA in printer-related accessory resale and RFID label product lines.
• Identiv: US-based provider of RFID cards, smart card readers, and physical identity credentials. Closely comparable to IDENTA's core business of manufacturing personalized RFID identification media for access control, IoT, and authentication across enterprise and government.
• ELATEC: German manufacturer of RFID readers/writers and smartcard readers with associated credential offerings. Comparable to IDENTA's transponder technology ecosystem and German Mittelstand positioning with overlapping access-control channels.

Others

• LEGIC Identsystems: Swiss manufacturer of LEGIC transponder chips used across IDENTA's RFID media portfolio. Strategic partner and chip technology enabler for IDENTA's secure identification solutions, not a direct credential competitor.
• NXP Semiconductors: Manufacturer of MIFARE chip technology that IDENTA integrates into its RFID cards. Strategic partner (MIFARE Advanced Partner) and core component supplier; not a direct competitor but adjacent value-chain participant.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/identa-ausweissysteme-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDENTA