Objectif Papillon

What Objectif Papillon does

Objectif Papillon is a B2B digital agency headquartered in Toulouse, France, founded in 2010 (per legal filings) and operating under the legal entity Associés Internet Toulousains, SAS. The firm delivers a full-service digital marketing offering organized around three core pillars — web design and development, SEO/SEA, and digital performance copiloting (branded as 'servicesPOP'') — supported by modular add-ons including social ads, marketing automation, content creation, email marketing, tracking and analytics, and web accessibility (RGAA 4.1). Underlying technology stacks include WordPress CMS, Drupal 8, HTML5/CSS, Google Tag Manager, Google Analytics, Matomo, Hotjar, Looker Studio, HubSpot, and Brevo (Sendinblue), with integration via Zapier. The agency employs a team of 14 digital marketing specialists managing more than 200 active campaigns for clients across enterprise (Sogeclair, Groupe Mounès, Oppidea-Europolia, Fonroche, Forsk, Géofoncier, Capitole Finance-Tofinso), mid-market (Azenco, Lizauto), SMB (Pierre Passion, Corsica Aventure, Benefactor, Amibois, Zelidom), and government (Odyssud) segments.

The business model is professional services revenue on a project and retainer basis, distributed through a sales-led motion combining direct outreach, website contact forms, and referral networks concentrated regionally in the Occitanie/Toulouse area, with growing national visibility through conferences, content marketing via 'Le Mag', and LinkedIn. The agency holds OPquast web quality certification and is pursuing full RGAA 4.1 accessibility compliance by end-2025. In summer 2025, Objectif Papillon was acquired by and joined the Madaré group, a brand strategy and expression agency, marking a structural shift toward an integrated brand-and-performance positioning.

Name

Objectif Papillon

Legal name

Associés Internet Toulousains, SAS

Website

https://objectifpapillon.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Objectif Papillon is a Toulouse-based B2B digital agency founded in 2010 that provides web design, SEO, SEA, marketing automation, and digital performance services to mid-market and enterprise clients across France, and joined the Madaré group in 2025.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Digital marketing services
• Web design and development
• Search engine optimization
• Marketing automation services
• Paid media management

Headquarters

HQ city

Saint Jean

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Objectif Papillon generates revenue through professional digital agency services including web design, SEO, SEA, social ads, marketing automation, content creation, and tracking/analytics services. Services are delivered to B2B clients on a project and retainer basis.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Objectif Papillon is a Toulouse-based digital agency that designs, develops, and markets websites for B2B clients across the Occitanie region and broader France. Its core services include web design and development with SEO-friendly architecture, technical and editorial SEO campaigns (often delivered through its servicesPOP' performance copiloting retainer), paid media management (Google Ads, Social Ads on Meta, LinkedIn, YouTube), marketing automation, content creation, email marketing, tracking and analytics, and RGAA web accessibility consulting. The firm primarily operates on a sales-led, retainer and project basis for mid-market and enterprise clients.

Product overview

Objectif Papillon is a digital agency based in Toulouse, France, founded in 2010 and joined the Madaré group in summer 2025. The agency operates as a full-service digital marketing provider offering a comprehensive suite of services organized around their core expertise areas: Web Design & Development, SEO (Search Engine Optimization), and Performance Marketing. Their service portfolio is delivered through integrated offerings including servicesPOP' (digital performance copiloting), supported by specialized modules for SEA/Google Ads, Social Ads, Marketing Automation, Content Creation, Email Marketing, Campaigns, Tracking & Analytics, Quality & Accessibility consulting, and Team Coaching. The agency serves diverse B2B and B2C clients including Pierre Passion, Sogeclair, Groupe Mounès, Oppidea-Europolia, Corsica Aventure, Fonroche, Forsk, Géofoncier, and Capitole Finance-Tofinso.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development Creation and redesign of B2B websites with focus on design, ergonomics, reliability, and speed, including responsive and mobile-first development optimized for SEO and conversions.
• SEO (Search Engine Optimization) Natural referencing services to improve Google visibility, including technical audits, semantic optimization, content strategy based on search intent analysis, and ongoing SEO action plans.
• servicesPOP' (Digital Performance Copiloting) Continuous digital performance management retainer covering SEO optimization, SEA & Ads campaigns, brand communication orchestration, and team coaching to sustain long-term marketing results for clients.
• SEA - Google Ads Paid search advertising management on Google Ads to capture prospects at key decision stages, with lead-quality and cost-per-acquisition optimization.
• Social Ads Paid social advertising across Facebook, Instagram, YouTube, and LinkedIn with native content creation and custom audience targeting under the PowerBlue methodology.
• Marketing Automation Automation of commercial relationships including lead magnet setup, multichannel scenario creation, engaging content delivery, and progressive lead qualification through scoring, leveraging HubSpot, Sendinblue/Brevo, Mailchimp, and Dolist.
• Content Creation Brand content and storytelling production including editorial strategy, SEO-optimized articles, email campaigns, motion design videos, and social media content.
• Email Marketing Email marketing services covering newsletters, promotional emails, sponsored emails, and B2B cold outreach campaigns.
• Campaigns Innovative digital marketing campaigns including punch campaigns, trend analysis, creative concept development, and multi-channel activation.
• Tracking & Analytics Performance tracking implementation and analysis including audit, data collection setup with Google Tag Manager, Google Analytics, Matomo, Hotjar, custom Looker Studio dashboards, and reporting services.
• Quality & Accessibility Quality audits, RGAA compliance assessment, accessibility certification (OPquast), and web accessibility implementation for client websites.
• Team Coaching Coaching sessions to develop client marketing team autonomy and skills in digital marketing practices.

Quantifiable outcome

• Azenco: +42% organic traffic and +28% conversions after website redesign with 100/100 SEO Lighthouse rating
• +5 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability1 record

Feature7 records

Partnerships

One partnership is on record.

• MadarécoreStrategic or Co-development Partner · 1 June 2025Since summer 2025, Objectif Papillon has joined the Madaré group, an agency specializing in brand strategy and expression. The rapprochement occurred naturally through shared projects and exchanges, uniting forces and competencies to further enhance client support. Madaré acts as the parent/group company of Objectif Papillon.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 1min30: 1min30 is a French digital marketing agency providing SEO, SEA, web design, and content marketing to B2B clients — overlapping closely with Objectif Papillon's service stack and mid-market positioning.
• Junto: Junto is a French digital marketing and web agency serving B2B clients with branding, web design, SEO, and performance services — a comparable size and offering profile to Objectif Papillon.
• Digimood: Digimood is a French digital performance agency specializing in SEO, SEA, and e-commerce activation for mid-market brands — directly competing with Objectif Papillon in paid acquisition and SEO execution.
• Sleeper Note: Sleeper Note is a French digital agency specialized in SEO, content production, and digital performance for mid-market accounts — closely matching Objectif Papillon's core expertise and customer segment.
• Eskimoz: Eskimoz is a French SEO and performance marketing agency offering natural referencing, SEA, and data services to mid-market and enterprise clients — directly comparable to Objectif Papillon in services, target customer, and geographic footprint.
• The Tilt: The Tilt is a French digital agency delivering web design, SEO, paid media, and content strategy to B2B clients — a direct comparable in offering mix and customer profile to Objectif Papillon.
• Yuzu Agency: Yuzu is a French digital agency offering SEO, SEA, web design, and digital strategy — directly comparable in scope of services and B2B mid-market focus to Objectif Papillon.
• Kolibu: Kolibu is a French digital agency providing web design, SEO, and digital transformation services to SMEs and mid-market clients — a close comparable in size and service scope to Objectif Papillon.

Broad incumbents

• Publicis Active: Publicis is a global advertising and digital services group offering integrated brand, creative, and performance solutions across all major markets — a broader incumbent that competes for the same enterprise B2B clients as Objectif Papillon, but with a vastly larger portfolio and geographic reach.

Others

• Madaré: Madaré is a French brand strategy and expression agency that became the parent group of Objectif Papillon in summer 2025 — directly related as the acquirer rather than a competitor, offering complementary brand capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/objectif-papillon
• Xx.com/objpapillon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Objectif Papillon