EcoFuel
- Company typePrivate
- Founded2014
- HeadquartersGalway, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
EcoFuel firmographics
Firmographics- Name
- EcoFuel
- Legal name
- ECOFUEL™
- Website
- https://ecofuel.ie
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EcoFuel industry classification
Industry- Product category
- Sustainable Solid Biomass Fuel
- NAICS
- Fuel Dealers (4572)
- akta.pro primary industry
- Solid Biomass Fuel Wholesale & Retail Distribution (Bulk, Bagged, Residential Heating) (EUAAAJAJ)
- akta.pro secondary industries
- Biomass Pellets, Briquettes & Solid Bioenergy Products (industrial/residential) (IMAMALAJ), Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass) (EUABAJAD)
Keywords
Where EcoFuel is headquartered
LocationHeadquarters
- HQ city
- Galway
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
EcoFuel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: E-commerce sales of firewood, charcoal, briquettes, firepits, and accessories directly to consumers across Ireland and Northern Ireland. Products sold in various pack sizes with bulk discounts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ECOFUEL Organic Alder Lumpwood Charcoal 2.5kg: 1 bag €12, 3 bags €33 (save €3), 6 bags €60 (save €12) |
| Unit Pricing | Pay-as-you-go | ECOFUEL Organic Alder Lumpwood Charcoal 6kg: 1 bag €25, 3 bags €70 (save €5), 25 bags €460 (save €165), 50 bags €790 (save €460) |
| Unit Pricing | Pay-as-you-go | Marienburg Organic Oak Lumpwood Charcoal 8.5kg: 1 bag €35, 3 bags €95 (save €10), 25 bags €750 (save €125), 50 bags €1,300 (save €450) |
| Unit Pricing | Pay-as-you-go | ECOFUEL Kiln Dried Kindling: 1 box €8, 6 boxes €42 (save €6), 12 boxes €78 (save €18) |
| Unit Pricing | Pay-as-you-go | Waxies Firelighters: 1 bag (30x) €10, 3 bags €27 (save €3), 6 bags €48 (save €12) |
| Unit Pricing | Pay-as-you-go | Phoenix Firepit - The Devil's Bit: €125 |
| Unit Pricing | Pay-as-you-go | Phoenix Firepit - The Hellfire: €269 |
| Unit Pricing | Pay-as-you-go | ECOFUEL e-Gift Card: €100, €150, €200, €300, €500 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
EcoFuel product offering
Product offeringCore offering
EcoFuel produces and sells sustainably sourced solid biomass fuels — including kiln-dried firewood, lumpwood charcoal, charcoal briquettes, and firelighters — primarily to Irish households and small commercial buyers. The business operates a direct e-commerce storefront complemented by physical pickup locations around Galway, Ireland, allowing customers to order online and collect locally rather than rely on long-distance delivery of imported fuel.
Product overview
EcoFuel is an Irish sustainable fuel company offering a comprehensive range of heating and grilling products. The core product portfolio includes: Lumpwood Charcoal in three wood types (Alder, Oak, Birch) sold in various bag sizes (2.5kg-10kg); Kiln-Dried Firewood in multiple packaging formats (BundleBox®, City Bag®, Single Deck®, Double Deck® pallets) in oak, birch, and ash; Wood Briquettes including EcoBriquettes and PiniKay heat logs; Pizza Oven products under Forno1889® and Normandy brands; Fuel Bundles combining multiple products for convenience; Fire-Starting products including Kiln Dried Kindling and Waxies firelighters; Outdoor Fire Gear under Firra® brand (Instant BBQ Grill, Swedish Torch); Phoenix Firepits (Devil's Bit and Hellfire models); and Gift Cards. The company operates an EcoFamily™ loyalty program and sells through both direct online channels and retail partners including B&Q Ireland stores, with physical pickup available at two Ware+Store® locations in Galway and Dublin.
Differentiator
Problem solved
Functional benefit
Brands
- EcoFamily™: Community rewards program that rewards customers with EcoCoins for purchases, reviews, and photos. Referrals earn €25 for both referrer and referee.
- EcoBriquettes™
- BundleBox®
- CityBag®
- Single Deck®
- Double Deck®
- Firra®
- Forno1889®
- Ware+Store®
- The Final 40FT®
Products and services
- Kiln-Dried Firewood Seasoned, kiln-dried firewood sold by bag or bulk volume for use in domestic stoves, fireplaces, ranges, and outdoor fire pits; marketed to Irish homeowners as a low-moisture, sustainable alternative to imported or unseasoned timber.
- Lumpwood Charcoal Hardwood lumpwood charcoal packaged for barbecue grilling, smoking, and commercial kitchen use; positioned for households and small hospitality buyers seeking a high-heat, sustainable cooking fuel.
- Charcoal Briquettes Compressed charcoal briquettes offering longer, more uniform burn times for grilling and heating applications; aimed at value-oriented household and small-commercial buyers within EcoFuel's Irish customer base.
- Firelighters Solid-fuel firelighting products sold alongside firewood and charcoal to provide a single-purchase ignition solution for stoves, fireplaces, and barbecue users.
Quantifiable outcome
- Moisture content under 18% for all kiln-dried products
- +3 more outcomes
Companies that use EcoFuel
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
EcoFuel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
EcoFuel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- HometreecoreEcological partner for the Wild Atlantic Rainforest Project. ECOFUEL adopted their first acres of rainforest restoration through the 1% for the Planet initiative. Supporting Irish native forest restoration 'one acre at a time'.
- SedexcoreEthical and sustainable sourcing membership since 2021. Sedex provides tools, resources, and connections for driving positive change throughout the supply chain.
- B&Q IrelandmajorRetail distribution partnership. Products sold at B&Q stores nationwide including Oak Wood BundleBox, EcoBriquettes, Pinikay Heat Logs, Kiln-Dried Kindling, Organic Lumpwood Charcoal, and Forno1889 Beechwood Pizza Briquettes.
- DPDminorCourier partner for order delivery throughout Ireland and Northern Ireland alongside in-house delivery team.
- FSC (Forest Stewardship Council)coreJoined FSC as an organisation member. ECOFUEL FSC certificate number is SGSCH-COC-140013. All lumpwood charcoal made from 100% FSC certified materials.
Scale indicators8 records
Recent moves6 records
Expansion highlights3 records
EcoFuel competitors and assessment
Company assessmentBroad incumbents
- Weber: Global BBQ grill and accessory giant with its own charcoal and briquette lines. A broad incumbent in outdoor cooking whose fuel products compete for the same end-customer wallet share as EcoFuel's BBQ-focused SKUs.
- B&Q: UK and Ireland's largest home improvement retailer, currently a distribution partner for EcoFuel. Also stocks competing own-brand and third-party firewood, charcoal, and briquette products — a channel both enabling and competitive.
Direct peers
- Oxford Charcoal Company: UK-based restaurant-grade lumpwood charcoal supplier with a premium BBQ and professional kitchen focus. Comparable product portfolio (oak and hardwood lumpwood) and similar fixed-carbon performance claims.
- Logs Direct: UK-based online retailer of kiln-dried firewood, briquettes, and kindling with nationwide delivery. Closest direct competitor to EcoFuel by business model (D2C e-commerce, kiln-dried logs, eco briquettes) and overlapping customer base across Ireland/UK.
- Certainly Wood: UK kiln-dried hardwood firewood supplier selling direct to consumers and restaurants. Comparable on premium positioning, kiln-drying technology, and restaurant-grade charcoal/briquette offerings similar to ECOFUEL's Marienburg and Forno1889 lines.
- Big K Charcoal: UK manufacturer and retailer of restaurant-grade lumpwood charcoal and briquettes. Direct overlap with EcoFuel's BBQ charcoal and pizza oven fuel product lines, including commercial-grade SKUs.
- The Original Charcoal Company: Ireland/UK specialist in sustainable lumpwood charcoal and BBQ fuel. Competes with EcoFuel on premium charcoal for home and professional kitchen segments in the same geographic footprint.
Emerging players
- Traeger: US-based BBQ pellet grill and hardwood pellet fuel brand. Represents an emerging wood-fuel category (pellet grilling) that intersects with EcoFuel's outdoor cooking franchise and could compete for share of BBQ enthusiast spend.
Others
- Woodsure-accredited Irish firewood suppliers: Woodsure is the UK accreditation body that issues the Ready To Burn standard EcoFuel itself holds. The directory of Woodsure-certified suppliers represents the broader peer set of compliant Irish and UK firewood retailers competing for the same certified-fuel customer.
Regional players
- Turfcutters.ie / Firewood Ireland: Irish-focused firewood and turf suppliers selling seasonal solid fuels to Irish consumers. Direct overlap in the Irish home heating category though typically less certified/sustainable positioning than EcoFuel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EcoFuel social profiles
Digital presenceEcoFuel compliance and trust
Trust signalCompliance7 records
EcoFuel financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoFuel leadership team
Management profileNumber of profiles
EcoFuel subsidiaries and ownership
Company hierarchySubsidiaries2 records
EcoFuel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoFuel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoFuel
What does EcoFuel do?
EcoFuel produces and sells sustainably sourced solid biomass fuels — including kiln-dried firewood, lumpwood charcoal, charcoal briquettes, and firelighters — primarily to Irish households and small commercial buyers. The business operates a direct e-commerce storefront complemented by physical pickup locations around Galway, Ireland, allowing customers to order online and collect locally rather than rely on long-distance delivery of imported fuel.
Is EcoFuel a public or private company?
EcoFuel is a private company. It is classified as unknown and is currently operating.
When was EcoFuel founded?
EcoFuel was founded in 2014. It employs 11 to 50 people.
Where is EcoFuel based?
EcoFuel is headquartered in Galway, Ireland, in the Europe region.
How does EcoFuel make money?
One revenue line is on record: direct Product Sales.
Who are EcoFuel's main competitors?
Broad incumbents on record are Weber and B&Q. Direct peers are Oxford Charcoal Company, Logs Direct, Certainly Wood, Big K Charcoal and The Original Charcoal Company. Traeger is listed as an emerging player. Woodsure-accredited Irish firewood suppliers is listed as an others. Turfcutters.ie / Firewood Ireland is listed as a regional player.
Does EcoFuel have an API?
No public API is recorded for EcoFuel.
What industry is EcoFuel in?
EcoFuel's product category is Sustainable Solid Biomass Fuel. Its primary akta.pro industry code is EUAAAJAJ, Solid Biomass Fuel Wholesale & Retail Distribution (Bulk, Bagged, Residential Heating), with a secondary code of IMAMALAJ, Biomass Pellets, Briquettes & Solid Bioenergy Products (industrial/residential). Its NAICS code is 4572.