What Kenmay does

KENMAY ApS is a Danish founder-led leadership network company founded in October 2014 by Kennet Mayland and headquartered in Karrebæksminde, Denmark. The company operates four regional leadership networks (Næstved, Køge, Slagelse, Roskilde) on the island of Sjælland, serving approximately 285 owner-managers and executives of small and medium-sized businesses. Each network runs 7-9 annual inspiration events with prominent Danish speakers, supplemented by confidential facilitated peer groups for owner-managers (Ejerleder, 12-14 members), CFOs (max 15), and CEOs (5 meetings/year), as well as board and leadership training workshops and KENMAY+ special-interest sessions. Approximately 4 core staff (CEO, coordinator, facilitator, board chairman) run the business, with no proprietary technology platform — operations rely on standard SMB tooling (WordPress, Klaviyo, Microsoft Teams).

The business model is subscription-based recurring revenue: annual network memberships are priced between DKK 12,500 and DKK 17,950 plus VAT per participant, with add-on peer groups (DKK 14,500-19,000), AI training subscriptions (DKK 1,500/month per company), and pay-as-you-go workshops (DKK 3,950-6,500 per session). Go-to-market is community-led and referral-driven, with prospective members undergoing a screening dialogue before joining. KENMAY AI Træninger, a Microsoft Copilot training program launched in 2024, represents the company's only direct exposure to AI — delivered as a service rather than as proprietary technology. A professional board was established in 2024 with Jens Mølby (former Vækstfonden/EIFO lending director, 9 board positions) as chairman, formalizing governance for what had been a sole-founder operation.

Name

Kenmay

Legal name

KENMAY ApS

Website

https://kenmay.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

KENMAY is a Danish leadership network founded in 2014, serving approximately 285 owner-managers and executives at small and medium-sized businesses across four regional chapters on Sjælland through annual memberships, facilitated peer groups, and AI and board training programs.

Ownership category

akta.pro rank

Product category

Executive Leadership Networks

NAICS

Convention and Trade Show Organizers (56192), Professional Organizations (813920), Professional and Management Development Training (611430)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Executive networking
• Leadership peer groups
• Board training services
• AI business training
• SMB leadership development

Headquarters

HQ city

Karrebæksminde

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees for access to regional leader networks (Næstved, Køge, Slagelse, Roskilde). Membership includes 7-9 annual inspiration events, access to materials, and optional upgrades. Additional paid offerings include smaller peer groups (Ejerleder, CFO, CEO groups) and specialized training programs (leadership, board, AI).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

KENMAY ApS runs a membership-based leadership network for owner-managers and executives of small and medium-sized businesses in the Danish Sjælland region, organized across four regional chapters (Næstved, Køge, Slagelse, Roskilde). Each chapter delivers 7–9 annual inspiration events with nationally recognized Danish speakers, complemented by smaller facilitated peer groups (Ejerleder, CFO, CEO), leadership and board training workshops, KENMAY+ special-interest events, and a biweekly AI training program (KENMAY AI Træninger) on Microsoft Copilot. Membership is priced annually per participant (DKK 12,500–17,950 + VAT), with add-on fees for specialized groups and training.

Product overview

Kenmay is a leadership network organization rather than a traditional software company. The core offering is the KENMAY Ledernetværk (Leadership Network), a multi-tiered professional development platform comprising four regional chapters across Denmark (Næstved, Køge, Slagelse, Roskilde). The portfolio includes specialized peer groups for owner-managers (Ejerleder Grupper), CFOs (CFO Grupper), and CEOs (CEO Grupper) meeting in smaller confidential settings. Supporting service offerings include AI training programs focused on Microsoft Copilot, leadership training workshops led by prominent Danish leaders, board training sessions, and KENMAY+ special interest events. The company generates revenue through membership subscriptions across geographic networks and specialized group programs, with membership prices ranging from approximately 12,500 to 17,950 DKK annually plus VAT.

Differentiator

Problem solved

Functional benefit

Brands

• KENMAY+: Specialized event format focusing on specific cases, themes, or companies, launched 5 years ago. Features visits to companies like AIRTOX Professional Footwear, Novo Nordisk, Herlufsholm School and Gods, and Boozt.
• KENMAY AI Træninger

Products and services

• KENMAY Ledernetværk (Leadership Network) Professional leadership network serving owner-managers and executives of small and medium-sized businesses across four regional chapters in Denmark (Næstved, Køge, Slagelse, Roskilde). Annual membership delivers 7-9 inspiration and networking events with leading Danish speakers and specialists, plus access to a content archive and member community.
• Ejerleder Grupper (Owner-Manager Groups) Smaller facilitated peer groups of 12-14 owner-managers meeting 7 times annually for confidential discussions on leadership, ESG, AI, board composition, succession planning, and mutual inspiration. Add-on to existing KENMAY membership at DKK 14,950 + VAT per year.
• CFO Grupper (CFO Groups) Peer networks for chief financial officers of small and medium-sized companies, capped at 15 participants and meeting 5 times annually. Topics include CFO role evolution, AI in finance, ESG reporting, and strategic CFO-CEO-board partnership. Priced at DKK 14,500 + VAT (KENMAY members) and DKK 16,500 + VAT (non-members).
• CEO Grupper (CEO Groups) Peer networks for CEOs meeting 5 times annually from 08:00-12:30 (with breakfast and lunch) in confidential environments. Topics address CEO leadership, M&A, digitalization, strategy processes, risk management, and organizational development. Priced at DKK 17,500/year all-inclusive for KENMAY members and DKK 19,000 for non-members.
• KENMAY AI Træninger (AI Training) Ongoing AI education delivered biweekly via Microsoft Teams covering Microsoft Copilot capabilities across Word, Teams, Outlook, Excel, and PowerPoint, plus sessions on Notebooks, Researcher & Analyst agents, and building custom AI agents. Priced at DKK 1,500 + VAT per month per company (unlimited employees), minimum 3-month commitment, 10 initial structured sessions followed by ongoing cadence.
• KENMAY Ledertræning (Leadership Training) Full-day intensive leadership training workshops led by prominent leaders including Kim Kristensen (Årets Leder 2009), focusing on practical leadership tools, team development, and achieving organizational buy-in. Priced at DKK 4,950 + VAT for KENMAY members and DKK 6,500 + VAT for non-members (catering included).
• KENMAY Bestyrelsestræning (Board Training) Board training workshops led by industry leaders such as Tue Mantoni (former CEO of Triumph Motorcycles and Bang & Olufsen) teaching practical board governance and value creation for SMEs. Tue Mantoni sessions capped at 20 participants at DKK 5,950 + VAT (DKK 3,950 + VAT for KENMAY members); Martin Juhl board value creation training at DKK 5,950 + VAT (DKK 4,500 + VAT for members).
• KENMAY+ Special-interest event format focusing on specific cases, themes, or companies through company visits. Past sessions have featured AIRTOX Professional Footwear, Novo Nordisk, Herlufsholm School and Gods, and Boozt. Launched approximately 5 years ago as an add-on to the core membership.

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• YPO (Young Presidents' Organization): YPO is a global peer network for CEOs and presidents of large companies, organized into local chapters with forums, events, and learning programs. Closely comparable peer model for executive development and confidential peer exchange.
• Vistage Worldwide: Vistage is the world's largest CEO/executive peer advisory and coaching organization, running confidential member groups for SMB CEOs. Directly comparable to KENMAY's CEO and Ejerleder groups in structure, member profile, and value proposition.
• CEO Peer Groups of Scandinavia: Scandinavian CEO peer-group organization running facilitated monthly forums for executives. Closely aligned to KENMAY's CEO Grupper in format, pricing tier, and target member profile.
• EO (Entrepreneurs' Organization): EO is a global peer network for business owners with monthly forum groups, learning events, and member-only experiences. Operates a Danish chapter with comparable member experience to KENMAY's regional Ejerleder/CEO networks.
• VDL (Foreningen af Virksomhedsledere i Danmark): Danish association of business leaders offering peer networks, events, and executive development for top Danish executives. Directly comparable member-based leadership development model, with overlap in the SMB owner-manager segment.

Others

• Væksthusene (Danish Growth Houses): Publicly funded Danish regional growth houses that provide advisory services, sparring, and networking events for SMBs. Adjacent ecosystem player offering free or subsidized alternatives to parts of KENMAY's value proposition.

Broad incumbents

• Industriens Hus / DI (Dansk Industri): Confederation of Danish Industry, offering member services including executive education, peer networks, board training, and events. A broader industry-association incumbent overlapping with KENMAY's leadership and board development programs.
• Dansk Erhverv: Denmark's largest business and trade association for the commercial sector, providing member services, policy advocacy, training, and networking. A broader incumbent that overlaps with KENMAY's SME leader development and training offerings.
• Børsen Executive Club: Executive networking and event programming affiliated with Børsen, Denmark's leading business newspaper. Comparable audience (senior executives and SMB owners) and event/networking offering, though not a peer-group-based model.

Emerging players

• Bestyrelsesforeningen (Danish Board Association): Danish association focused on board professionalism, board training, and member development. Directly competes with KENMAY's board training and positioning services for the same audience of SME leaders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kenmay2014
• LinkedInlinkedin.com/company/kenmay
• Instagraminstagram.com/kenmay_ledernetvaerk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenmay