Beer & Wine Hobby

What Beer & Wine Hobby does

Beer & Wine Hobby is a privately held, family-owned homebrew retailer founded in 1972 and operating from a single physical storefront at 85-87 Andover Street in Danvers, Massachusetts. The company sells beer brewing supplies (recipe kits, equipment, ingredients), winemaking equipment and kits, CO2/nitrogen/specialty gas tank swaps, hard seltzer and charcuterie supplies, and a small assortment of food and spirits items — totaling roughly 1,400+ SKUs at price points ranging from under one dollar for stoppers to $949 for can sealers. Most beer recipe kits are priced between $35 and $65, and winemaking kits run $146–$170. A Learning Center with 14 reference books and hands-on classes ($75 per person) supports customer education, and the company runs a small ancillary services business including jockey box rentals ($65/day) and event-oriented gas tank exchanges.

The business operates as a dual-channel retailer: e-commerce through beer-wine.com ships domestically within the United States (with Canada and most international destinations excluded), while the Danvers store functions as showroom, pickup point, and certified gas-tank exchange location. Free shipping kicks in at $99, with tiered "Super Saver" shipping below 20 lb. Revenue is generated almost entirely through one-time retail product sales and ancillary services; no subscription, licensing, or recurring revenue model is disclosed. The company is self-funded with no reported external investors, parent entity, or M&A activity, and no headcount or financial figures are publicly available.

Distribution is highly concentrated: a single retail site plus a national e-commerce footprint, with marketing driven by the website's SEO, an email newsletter, educational content, and community/learning-center engagement rather than paid acquisition channels. The customer base consists of individual hobbyist brewers and winemakers, gift purchasers, and a niche of small-event/semi-commercial buyers using jockey box rentals and tank swaps. The company explicitly positions itself on 50+ years of brand heritage, expert staff, and fresh-ingredient preparation, with daily recipe kit assembly cited as a functional differentiator.

Name

Beer & Wine Hobby

Legal name

Beer & Wine Hobby

Website

https://beer-wine.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Beer & Wine Hobby is a family-owned homebrew and winemaking retailer, founded 1972, operating a Danvers, MA storefront and beer-wine.com e-commerce site selling 1,400+ SKUs of brewing and winemaking supplies, equipment, ingredients, and gas tank swaps to individual hobbyists across the United States.

Ownership category

akta.pro rank

Product category

Home Brewing & Winemaking Supplies

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

akta.pro secondary industry

Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)

Keywords

• Homebrew supplies
• Winemaking equipment
• Craft brewing ingredients
• Home brewing kits
• Homebrew shop

Headquarters

HQ city

Danvers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of beer brewing supplies, winemaking equipment, ingredients, and accessories through e-commerce and physical retail store. Products include beer recipe kits, brewing equipment, winemaking supplies, tanks, stoppers, accessories, and educational books/classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Beer & Wine Hobby is a family-owned homebrew retail business that sells craft beer brewing supplies, winemaking equipment, ingredients, and accessories through an e-commerce storefront and physical store in Danvers, Massachusetts. The company also offers homebrewing classes, CO2/nitrogen gas tank swap services, and jockey box rentals for events.

Product overview

Beer & Wine Hobby is America's oldest family-owned homebrew shop (since 1972) operating as a single unified e-commerce platform with multiple product categories. The company offers a comprehensive portfolio of 1,400+ products across beer brewing (recipe kits, equipment), winemaking (supplies, kits, equipment), tank swap services, educational classes, and specialty items like hard seltzer, charcuterie, and food & spirits. Core offerings include 228 beer recipe kits (extract and all-grain), 477 winemaking products including Winexpert Reserve wine kits, 402 beer equipment items, tank exchanges, and 14 learning center products including hands-on classes. The product portfolio is organized by category (Beer Recipe Kits, Winemaking, Beer Equipment, Tanks & Swaps, Learning Center) with individual product pages for specific items like the Spike TC100 temperature control bundle and Jockey Box rental service.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer Recipe Kits
• Beer Equipment
• Winemaking Supplies
• Tank Swap Service
• Jockey Box Rental
• Learning Center / Homebrewing Classes
• Hard Seltzer Supplies
• Charcuterie Supplies
• Food & Spirits

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Homebrew Heaven: Homebrew Heaven is a smaller online and storefront homebrew retailer selling beer kits, equipment, and ingredients. It competes in the same niche hobbyist segment as Beer & Wine Hobby, though at a smaller catalog and scale.
• Northern Brewer: Northern Brewer is one of the largest online and catalog homebrew supply retailers in the U.S., offering beer recipe kits, equipment, ingredients, and winemaking supplies. It is the closest direct competitor to Beer & Wine Hobby in product breadth, target customer (home brewers and winemakers), and omnichannel e-commerce-plus-physical-store model.
• Label Peelers: Label Peelers is an online homebrew supply retailer offering beer and winemaking kits, equipment, hops, and ingredients. It is a direct e-commerce competitor to Beer & Wine Hobby in the hobbyist homebrew category.
• Austin Homebrew Supply: Austin Homebrew Supply is a regional homebrew shop with strong e-commerce distribution offering beer recipe kits, equipment, and ingredients. It targets the same hobbyist segment as Beer & Wine Hobby, with comparable product breadth in extract and all-grain brewing supplies.
• MoreBeer: MoreBeer is a large online homebrew retailer with an extensive catalog of brewing equipment, ingredients, and recipe kits, plus physical superstores. It directly competes with Beer & Wine Hobby on beer-brewing supplies and pricing, serving the same hobbyist customer base nationwide.
• EC Kraus: EC Kraus is a long-established family-owned home winemaking and brewing supply retailer offering wine kits, equipment, and ingredients online. It overlaps directly with Beer & Wine Hobby's winemaking category, especially Winexpert-style kit lines and beginner-friendly hobbyist education.
• Adventures in Homebrewing: Adventures in Homebrewing is a multi-store homebrew retailer selling beer equipment, ingredients, kegs, and winemaking supplies, plus in-store classes. It mirrors Beer & Wine Hobby's combination of retail storefront, brewing classes, and equipment/tank swap services for hobbyist customers.
• Midwest Homebrewing and Winemaking Supplies (Midwest Supplies): Midwest Supplies is a long-standing homebrew and winemaking retailer offering beer kits, winemaking kits, equipment, and ingredients online. It competes head-to-head with Beer & Wine Hobby across both beer and wine product categories, with a similar e-commerce-led, hobbyist-focused positioning.

Emerging players

• WineMaker Magazine / Winexpert: Winexpert is a major manufacturer of wine kits and concentrates (e.g., Winexpert Reserve), which Beer & Wine Hobby explicitly resells. While not a direct store competitor, Winexpert is a key upstream supplier and ecosystem participant that shapes the winemaking hobby market Beer & Wine Hobby serves.
• Brewers Best: Brewers Best is a homebrew brand (sold through homebrew retailers and direct) specializing in ingredient kits and equipment for beginners. While not a direct store-to-store competitor, its kit-format products compete for the same beginner homebrewer shelf space that Beer & Wine Hobby stocks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BeerWineHobby
• Facebookfacebook.com/beerwinehobby

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beer & Wine Hobby