Color The World

What Color The World does

Color The World Lipsticks (Color The World LLC) is a privately held, direct-to-consumer beauty brand founded in 2015 and operated from Knightdale, Raleigh, and Morrisville, North Carolina. The company specializes in lip color and lip care products — including lipsticks, glosses, tinted treatments, serums, balms, masks, and multi-use lip/cheek sticks — formulated with vegan, cruelty-free, plant-based ingredients free of parabens and phthalates. Its flagship differentiator is the proprietary Fresh-Pour Micro-Batching™ manufacturing process, under which products are made in the company's own "lip lab" only after the customer places an order, paired with the Line-Lock™ Barrier Blend formulation designed to prevent color from feathering into fine lines around the mouth.

The company sells exclusively through its Shopify-hosted e-commerce storefront at colortheworldlipsticks.com, with no retail, marketplace, or wholesale distribution visible. Pricing is uniform at $14.80 per individual unit across all formulas and shades, augmented by a sitewide "Buy 2, Get 3rd Free" promotion and limited-edition bundles (e.g., Glam Pack at $35, Violet Hour Lip Kit at $63). All purchases are one-time transactions with no subscription model. The brand reports 271,506+ verified customer reviews averaging 4.7 stars, 250K+ five-star reviews, and 1M+ lips colored since founding, alongside a commitment to donate 10% of profits to charitable causes.

The target customer is primarily pro-age women (40+) who experience dry lips and lipstick feathering, with a secondary audience of clean-beauty and value-conscious consumers. The company is bootstrapped/founder-owned with no disclosed institutional capital, operates 11-50 employees, and has expanded its product portfolio with five new SKUs in 2025 (Soft-Tint Balm, Tinted Lip Serum, FlushForm Stick, Lip Wrap Overnight Mask, YGG Halo) signaling a strategic move from single-category lipstick into adjacent lip-care and multi-use face color categories.

Name

Color The World

Legal name

Color The World LLC

Website

https://colortheworldlipsticks.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Color The World is a privately held, direct-to-consumer lip-care and cosmetics brand that manufactures vegan, cruelty-free lipsticks, glosses, treatments, serums, and balms to order using its proprietary Fresh-Pour Micro-Batching™ process, serving primarily pro-age women and clean-beauty consumers through its own Shopify e-commerce storefront.

Ownership category

akta.pro rank

Product category

Lip Color and Lip Care Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

akta.pro secondary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

Keywords

• Vegan lipsticks
• Cruelty-free cosmetics
• Lip care products
• Made-to-order beauty
• Clean color cosmetics

Headquarters

HQ city

Knightdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time transaction-based sales of lip care and color products. Customers purchase individual products or bundles at fixed price points. The company also offers promotional pricing on bundles (e.g., Glam Pack at $35 vs. individual product value of $63). No subscription model currently visible.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Color The World designs, manufactures in-house, and sells direct-to-consumer a portfolio of vegan, cruelty-free lip color and lip care products — including lipsticks, lip glosses, tinted lip treatments, lip serums, lip balms, lip masks, and multi-use lip/cheek sticks. Products are made fresh after each customer order via the proprietary Fresh-Pour Micro-Batching™ process and incorporate the proprietary Line-Lock™ Barrier Blend formulation, all priced at $14.80 per unit.

Product overview

Color The World is a direct-to-consumer beauty brand specializing in lip products, offering a Fresh-Pour system where products are custom-made after the customer orders. The product portfolio centers around lipsticks and lip care across multiple formulas and shades. Core offerings include: The Glazed Lip Gloss (high-shine gloss), SoftForm Crème Lipstick and Originals Lipstick (classic lipstick formulas), HydraTint™ Tinted Lip Treatment (treatment-first tint), Tinted Lip Serum and 'Mint To Be' Lip Treatment (lip treatments and serums), Soft-Tint Balm (tinted balm), YGG Halo (multi-use glow balm for cheeks and lips), Lip Wrap Overnight Mask (lip mask), and two 'FlushForm' and standard Lip and Cheek Stick products (dual-use color products). Bundles include the Glam Pack (3 lipstick bundle) and Violet Hour Lip Kit (3-product set with gloss, lipstick, and treatment). All individual products are priced at $14.80. The company operates a 'Buy 2, Choose Your 3rd Free' promotion and donates 10% of profits to charitable causes.

Differentiator

Problem solved

Functional benefit

Products and services

• The Glazed Lip Gloss High-shine lip gloss with comfortable cushiony grip that delivers a smooth, glossy finish and stays in place without feeling heavy or overly tacky; available in 9 shades and sold at $14.80 per unit to individual consumers.
• SoftForm Crème Lipstick Modern spin on the classic lipstick, designed for smooth glide, moisturizing comfort, and buildable satin color payoff that does not settle into fine lines; available in 12 shades at $14.80 per unit.
• HydraTint™ Tinted Lip Treatment Treatment-first tinted lip treatment that conditions and softens lips while delivering a soft wash of color in a breathable, non-sticky formula; available in 10 shades at $14.80 per unit.
• Originals Lipstick Classic lipstick in the SoftForm Crème formula, offering smooth glide, moisturizing comfort, and color that builds from sheer to bold; available in 26 shades at $14.80 per unit.
• Soft-Tint Balm Classic lip balm with a soft cushiony feel that comforts and smooths dry lips while adding a sheer natural wash of color; packaged in a sleek metal tin and available in 8 shades.
• Tinted Lip Serum (Dabney Ray Bare Glow) Nourishing sheer lip serum that delivers glassy shine with a soft, cushiony feel, infused with nourishing oils for moisturized, smooth, comfortable lips; non-sticky and available in 5 shades.
• "Mint To Be" Lip Treatment Vegan, clean, natural lip treatment for lip rejuvenation with lip-smoothing hydration and a refreshing mint sensation; net weight 4.4g/0.15oz.
• 'FlushForm' Lip and Cheek Stick (Second Gloss) Fresh, lightweight color stick that glides on effortlessly for lips and cheeks, delivering a soft, buildable wash of color that feels light and smooth; available in 7 shades.
• Lip and Cheek Stick Dual-use lip and cheek stick that melts on for a fresh, lightweight wash of color; smooth, blendable, and easy to build, available in 4 shades: Does it all, Bonjour, Moody Mauve, Natural glow, and Ruby.
• YGG Halo Multi-use luminous glow balm that melts into the complexion for a fresh, radiant finish and can be used as soft-focus blush, subtle bronzer, natural highlighter, or all-over tint on cheeks, lips, and other areas; available in 7 shades at 45g/1.58oz.
• Lip Wrap Overnight Mask Plush, moisture-sealing lip mask that melts onto lips and helps seal in rich moisture, soften dry rough texture, and restore a smoother, healthier-looking finish; suitable for day and night use at 8.55g/0.30oz.
• Glam Pack Limited edition bundle featuring three Fairytale lipsticks in the shades Confident, Rose Gold, and Irresistible; priced at $35 against an individual value of $63 (currently sold out at the time of source).
• Violet Hour Lip Kit Limited edition lip kit bundling three fan favorites — one The Glazed Lip Gloss, one Velvet-Glam Crème Lipstick, and one HydraTint Tinted Lip Treatment — in coordinating purple-toned shades, priced at $63.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tower 28 Beauty: Tower 28 is a clean, sensitive-skin-friendly color brand with a popular lip franchise (LipSoftie) and strong Sephora distribution. Comparable on clean-formulation appeal and lip-color category focus.
• Merit Beauty: Merit sells minimal, clean, skincare-grade essentials including a flagship lipstick. It is a comparable DTC-first color-cosmetics brand targeting a similar clean-conscious, quality-driven consumer with a small curated assortment.
• RMS Beauty: RMS Beauty is a clean color-cosmetics brand with a meaningful lip portfolio (Legendary Lipstick, Lip Balm) sold DTC and in clean retailers. Comparable on clean, pro-age-friendly formulation philosophy and lip-first assortment.
• Saie Beauty: Saie is a clean beauty brand with strong lip and cheek tint products (Lip Dip, Glowy Lip). Comparable target consumer and emphasis on skincare-grade, non-toxic formulation in color products.
• Kosas: Kosas is a clean beauty brand built around treatment-infused color, including its popular Wet Stick and Revealer lip products. It overlaps with Color The World's HydraTint™ treatment-first positioning and clean-beasy consumer target.
• Bite Beauty: Bite Beauty pioneered the made-to-order, clean-ingredient lipstick concept with its Agave+ formulation. It is the closest direct analog to Color The World's Fresh-Pour Micro-Batching™ value proposition and shares the lip-category focus and DTC roots.
• Ilia Beauty: Ilia is a clean, vegan color-cosmetics brand with a strong lip franchise (Balmy Tint, Color Hush) sold through DTC and prestige retail. Comparable on clean-ingredient positioning, lip-centric product mix, and target consumer who values skincare-grade color.
• Jones Road Beauty: Jones Road is a founder-led, clean color-cosmetics brand built on multi-use balms and tints including The Lip Tint. It shares Color The World's entrepreneur-led, DTC, clean-ingredient DNA and reliance on a charismatic founder/brand story.

Broad incumbents

• Rare Beauty by Selena Gomez: Rare Beauty is a digitally native celebrity color-cosmetics brand with a strong lip franchise. It represents a scaled benchmark of how a clean, purpose-led brand can dominate share through community marketing — a trajectory Color The World could pursue.
• E.l.f. Cosmetics: E.l.f. is a mass-market color cosmetics leader with a broad lip portfolio and strong DTC and retail presence. It is a broad incumbent benchmark for category scale, pricing power, and distribution model that Color The World could face as it expands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/colortheworldlipstix
• TikToktiktok.com/@colortheworldlipstix
• Facebookfacebook.com/colortheworldmovement

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Color The World