THE BORN GROUP

What THE BORN GROUP does

The Born Group is a Marseille-based direct sales, coaching, and direct marketing agency founded in 2015 that represents large international brands in the French market through a deployed network of trained brand ambassadors. The company operates a field sales model in which brand ambassadors engage consumers face-to-face at commercial locations and events, driving brand visibility, customer acquisition, and sales for partner brands.

Born Group's service offering comprises three interconnected programs: a core direct sales and brand representation service for international brand partners; an Ambassadeur de marque training program that equips collaborators with sales, communication, and personal development skills without requiring prior experience or diplomas; and an advanced Business Development (vente+coaching) program that adds coaching, financial planning, management, recruitment, and HR capabilities to develop future business leaders internally. The company maintains a GDPR-compliant data handling policy, operates from a single headquarters at 49 Avenue de Toulon in Marseille, and markets its services and recruits ambassadors through its website and social media channels.

Born Group earns revenue through sales commissions on transactions generated by its brand ambassadors on behalf of partner brands (a transaction-fee model), and reports a small headcount of 1–10 employees with no disclosed external funding. The business is privately held, bootstrapped, and geographically concentrated in France, with no disclosed brand partner names, revenue figures, or institutional investors.

Name

THE BORN GROUP

Legal name

Born Group

Website

https://borngroup.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Born Group is a Marseille-based direct sales and marketing agency founded in 2015 that represents large international brands in France through a trained network of field-based brand ambassadors, earning commission on sales generated.

Ownership category

akta.pro rank

Product category

Direct Sales and Field Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Field Sales & Brand Ambassador Programs (MPAAAJAG)

akta.pro secondary industry

Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG)

Keywords

• Direct sales agency
• Field marketing services
• Brand ambassador programs
• Brand representation
• Sales coaching

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sales Commission from Brand Representation: Born Group generates revenue by representing large international brands and selling their products/services through a network of trained brand ambassadors. The company earns commission on sales generated through field marketing activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Born Group is a Marseille-based direct sales and marketing agency that represents large international brands in the French market through a network of trained brand ambassadors. The company provides field sales, face-to-face customer engagement at commercial events and retail locations, brand representation, and internal training/coaching programs for its ambassadors. Revenue is generated via commissions on sales produced by the ambassador network.

Product overview

Born Group is a Marseille-based sales and marketing agency founded in 2015, representing international brands in the French market. The company operates three interconnected offerings: its core direct sales and brand representation services, supplemented by the Ambassadeur de marque training program for developing sales and communication skills, and the more advanced Business Development program that expands into coaching and business management capabilities. The organization emphasizes personal development alongside professional growth, positioning itself as both a sales force for partner brands and an incubator for future business leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Born Group Core Services (Brand Representation and Direct Sales) Sales agency services covering direct sales, brand representation, coaching, and direct marketing for large international brands seeking to expand their market presence in France. Delivered by trained brand ambassadors through face-to-face consumer engagement at commercial events and retail locations.
• Ambassadeur de marque (Brand Ambassador Program) Core training program that equips collaborators with sales skills, communication techniques, relationship-building abilities, personal development, and adaptability training to perform as brand ambassadors for partner brands. No prior experience or minimum diploma is required to enroll.
• Business Development Program (Sales + Coaching) Advanced program that combines brand ambassador sales training with business management skills, including financial planning, management, coaching techniques, knowledge transfer, recruitment procedures, and HR expertise, preparing participants for leadership and entrepreneurship roles.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Brands (unspecified)coreOthersBorn Group partners with large international brands to provide field sales, direct marketing, and brand ambassador services. The company represents these brands in the French market, helping them develop their visibility and increase sales revenue through human contact and professional product presentation.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• CPM Group: France-based international field marketing and brand activation agency deploying promoters and ambassadors in retail and event settings. Operates the same face-to-face brand representation model as Born Group, at much larger scale.
• Relay Network: European retail media and field marketing company delivering in-store brand activations. Comparable in deploying trained frontline staff on behalf of brands at retail locations, with similar B2B service structure.
• Globe Groupe: French field marketing and brand ambassador specialist working with major brands on in-store and event activations. Closely comparable business model — ambassador network, retail/events deployment, training programs for new entrants.
• TCC Global: International loyalty and field-marketing company operating face-to-face campaigns and brand ambassador networks for global brands. Comparable in deploying trained teams to interact with consumers on behalf of international clients.
• Stratford International: Field marketing agency providing retail and event-based brand ambassador programs. Mirrors Born Group's frontline-activation value proposition for brand clients.

Broad incumbents

• Mosaic North America: Established North American field marketing and experiential agency running brand ambassador programs in retail and event environments. Directly comparable service offering to Born Group, but with a broader multi-channel portfolio.
• MKTG (formerly Interactions Marketing): Global experiential marketing agency with a core brand ambassador and field activation practice. Overlaps with Born Group's ambassador-led model, with significantly more resources and international reach.
• Acosta: Large North American sales and marketing agency providing field sales, retail merchandising, and brand activation services. Operates a similar ambassador-style field force model but at materially greater scale and geographic breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/theborngroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE BORN GROUP