2i Nova

What 2i Nova does

2i Nova is a privately held veterinary practice management software company founded in 1988 and headquartered in Lawrenceville, Georgia. The company sells two core platforms — Prime, a cloud-based PMS, and Platinum, a clinic-hosted/server-installed PMS — both offering appointment scheduling, medical records, invoicing, inventory, boarding, grooming, and time tracking. Bundled tiers (Prime+ and Platinum+) layer the VetScene client communication and retention ecosystem on top, including a patient portal, loyalty program, reputation management, mobile clinic app, two-way texting, pet ID cards, postcard reminders, VetScene TV for waiting rooms, and custom websites. The software integrates bidirectionally with all four major veterinary reference labs (Heska, Antech, Idexx, Zoetis/Abaxis), payment processing via CardConnect, pay-over-time financing via Sunbit, and QuickBooks for accounting.

The technology stack is a vertical SaaS platform differentiated by proprietary SMART Filters that automate reminder and notification logic, a Whiteboard for real-time patient flow tracking, and an integrated wellness program with doctor compensation reporting. There is no evidence of AI/ML capability in the disclosed product set; automation features appear rule-based. The company's products operate under multiple sub-brands, including V-Tech, V-Tech Platinum, VetScene Proactive Portal, and VetScene TV.

2i Nova's business model is recurring monthly SaaS subscription with tiered pricing ($145 Platinum, $155 Prime, $265 VetScene standalone, $420 Prime+), supplemented by $400 setup fees and $500 conversion fees, transaction-based revenue from payment processing and financing integrations, and add-on subscriptions for custom websites ($130/month) and VetScene TV ($149/month). Go-to-market is sales-led: the company runs an inside sales team reachable via toll-free phone and demo request landing pages, and it maintains booth presence at major U.S. veterinary conferences (VMX, WVC, AVMA, Fetch DVM 360, VHMA, SWVS, ACVC, and others). Customers are independent and small veterinary practices, with the company claiming "hundreds" of practices served primarily in the United States. There is no disclosed outside funding, no parent company, and no M&A activity.

Name

2i Nova

Legal name

2i Nova, Inc.

Website

https://2inova.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

2i Nova provides cloud-based and clinic-hosted veterinary practice management software, including Prime, Platinum, and VetScene client communication tools, serving hundreds of independent and small veterinary practices primarily in the United States.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYHLAMAGAA

Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing)

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Health Digital Platforms (Practice Mgmt, Tele-vet)

SECONDARYHLAMAGAD

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist)

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Health Digital Platforms (Practice Mgmt, Tele-vet)

SECONDARYHLAMAGAE

Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support)

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Health Digital Platforms (Practice Mgmt, Tele-vet)

SECONDARYHLAMAMAD

Veterinary Billing, Payments & Insurance Claims Software

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Health IT Solutions

Keywords

• Veterinary practice management
• Cloud-based PMS
• Veterinary client communication
• Veterinary lab integration
• Veterinary practice software

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Practice Management Software Subscription (Platinum): Monthly subscription revenue from clinic-based practice management software. Includes support, unlimited workstation setup, and updates. Additional revenue from setup fees ($400) and conversion fees ($500).
2. Practice Management Software Subscription (Prime): Monthly subscription revenue from cloud-based practice management software at $155/month including 10 users, support, unlimited devices, and updates.
3. Complete Practice Operating Solution (Prime+): Bundled monthly subscription at $420/month combining practice management, patient portal, loyalty program, reputation management, clinic app, 2-way texting, pet ID cards, and optional add-ons including custom websites ($130/month) and VetScene TV ($149/month).
4. Practice Growth Solutions (VetScene): Integrated communication and retention solutions including ProActive Patient Portal, reputation management, mobile app, and postcard reminders available as standalone or bundled offerings.
5. Payment Processing Integration: Integrated payment processing through CardConnect partnership, enabling clinics to process payments with simplified checkout flows.
6. Financing Integration (Sunbit): Pay-over-time financing integration through Sunbit, allowing clinics to offer payment plans to pet owners. Clinics receive immediate payment while Sunbit handles the financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

2i Nova develops and sells veterinary practice management software in two deployment models — cloud-based (Prime) and clinic-based/server-installed (Platinum) — covering appointment scheduling, medical records, invoicing, inventory, boarding, grooming, and lab integration. The company also bundles VetScene client communication and retention tools (patient portal, loyalty program, 2-way texting, pet ID cards, reputation management, mobile app, VetScene TV) into Prime+ and Platinum+ complete operating solutions sold as monthly subscriptions.

Product overview

2i Nova offers a comprehensive veterinary practice management ecosystem with two deployment models: cloud-based (Prime) and clinic-based/server-installed (Platinum). Both core platforms include essential features like appointment scheduling, invoicing, medical records, boarding, grooming, and lab integration. Enhanced bundles (Prime+ and Platinum+) add client communication and retention tools including the ProActive Patient Portal, VetScene TV for waiting room displays, a mobile clinic app, loyalty program, reputation management, 2-way text messaging, pet ID cards, postcard reminders, and custom websites. The portfolio spans from core practice operations software to comprehensive client engagement and marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• VetScene Proactive Portal: Client communication and compliance tools including patient portal, loyalty program, reputation management, and 2-way text messaging.
• VetScene TV
• V-Tech Platinum
• Prime
• Prime+

Products and services

• Prime Cloud-based veterinary practice management software sold as a monthly subscription at $155/month including 10 users, support, unlimited devices, and updates. Covers complete lab integration with Heska, Antech, Idexx, and Abaxis, plus invoicing, medical records, appointment book, boarding, and inventory management. Browser-based access from most devices with internet connection; best performance in Chrome and Internet Explorer.
• Platinum (V-Tech Platinum) Clinic-based (server-installed) veterinary practice management software with the most inclusive feature set, including wellness program with doctor compensation reporting, appointment book, boarding, grooming, time clock, and fully integrated online and in-house blood work support. Subscription at $145/month with $400 setup fee and optional $500 conversion fee.
• Prime+ Bundled offering combining the cloud-based Prime practice management software with the VetScene client communication and retention ecosystem (patient portal, loyalty program, reputation management, clinic app, 2-way texting, pet ID cards, postcard reminders, custom website, VetScene TV). Priced at $420/month with 10 users included, additional users at +$25/month, plus $400 setup fee and optional $500 conversion fee.
• Platinum+ Bundled offering combining the clinic-based Platinum practice management software with integrated client communication and retention solutions (VetScene ecosystem). Designed for practices preferring server-hosted deployment with the full communication suite.
• VetScene Standalone (Practice Growth Solutions) Standalone subscription for 2-way texting (unlimited) and related client communication/retention solutions including patient portal, loyalty program, reputation management, mobile app, pet ID cards, and postcard reminders. Priced at $265/month and integrates with existing practice management software from any vendor.

Quantifiable outcome

• Automated reminders and SMART filters save veterinary practices time and reduce costs on client communications
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SunbitcoreTechnology or IntegrationSunbit provides pay-over-time technology integrated into 2i Nova's practice management software, enabling veterinary clinics to offer flexible payment options to pet owners. Sunbit's application takes 30 seconds with no hard credit check, no late fees, and immediate clinic payment. Loans are made by Transportation Alliance Bank, Inc., dba TAB Bank.
• CardConnectcoreTechnology or IntegrationCardConnect partnership provides integrated payment processing for simplified and secure payment transactions. The company announced coming soon integration for payment processing capabilities.
• HeskacoreTechnology or IntegrationComplete laboratory integration with Heska for diagnostic workflow connectivity, enabling seamless transfer of lab results and test orders between the practice management software and Heska diagnostic equipment.
• AntechcoreTechnology or IntegrationComplete laboratory integration with Antech Diagnostics for diagnostic workflow connectivity, enabling seamless transfer of lab results and test orders between the practice management software and Antech reference laboratory services.
• IdexxcoreTechnology or IntegrationComplete laboratory integration with Idexx Laboratories for diagnostic workflow connectivity, enabling seamless transfer of lab results and test orders between the practice management software and Idexx reference laboratory services.
• Zoetis/AbaxiscoreTechnology or IntegrationComplete laboratory integration with Zoetis (formerly Abaxis) for diagnostic workflow connectivity, enabling seamless transfer of lab results and test orders between the practice management software and Zoetis/Abaxis diagnostic equipment and services.
• Ren-Lor StethoscopesminorGTM or Marketing PartnerRen-Lor Stethoscopes are featured as a product offering through 2i Nova, offering industry-leading sound quality combined with beautiful, hand-painted fully customizable designs for veterinary practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ALIS Veterinary Software: Veterinary practice management software with emphasis on boarding, grooming, and daycare workflows. Overlaps directly with 2i Nova's Platinum feature set including boarding/grooming modules.
• ezyVet: Cloud-native veterinary practice management software targeting small and mid-sized vet practices globally. Direct competitor to 2i Nova's Prime offering with similar PIMS, lab integration, and client communication feature scope.
• ProVet: Cloud-based veterinary practice management software serving general and specialty practices. Provides similar PMS + client communication stack to 2i Nova and is a relevant peer for benchmarking.
• ImproMed: Veterinary practice management software established in 1979 serving small animal and mixed practices. Long-tenured competitor comparable to 2i Nova in target market, feature scope, and longevity in the category.
• AVImark (Patterson Veterinary): Veterinary PIMS distributed by Patterson Companies, one of the largest US veterinary distributors. Directly competes with 2i Nova across SMB vet practices with comparable appointment, medical records, and billing functionality.
• eVetPractice: Cloud-based veterinary practice management software from Covetrus/Patterson focused on small to mid-sized vet clinics. Closely comparable cloud delivery model and target customer profile to 2i Nova's Prime.
• Hippo Manager: Cloud-based veterinary PIMS targeting independent practices with scheduling, medical records, billing, and client communication. Directly overlaps with 2i Nova's SMB-focused, cloud-first positioning.

Emerging players

• PetDesk: Client communication, online booking, and pet parent engagement platform for veterinary practices. Adjacent competitor particularly to 2i Nova's VetScene patient portal, texting, and retention solutions.

Broad incumbents

• Covetrus (Animal Health Technology): Large animal-health technology and distribution company offering PIMS, practice finance, and inventory tools. Broader incumbent competitor with overlapping veterinary software capabilities at scale 2i Nova cannot match on distribution.
• IDEXX Cornerstone: Veterinary practice management software from IDEXX, the dominant veterinary diagnostics company. Strong incumbent competitor benefiting from Idexx lab instrument placements, comparable deep lab integration dynamics to 2i Nova.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/2iVTP

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2i Nova