Bluenox

What Bluenox does

Bluenox is a Den Haag-based, Dutch full-service online agency operating since approximately 2004 (based on the company's own "more than 20 years of experience" claim), targeting self-employed professionals (ZZP'ers) and small-to-medium businesses (MKB) across the Netherlands. The firm delivers an integrated portfolio of digital services spanning website and webshop development, webhosting, online marketing (SEO, SEA, social media), ICT and network infrastructure, and cybersecurity/hack response. Bluenox positions itself as a "No Nonsense" ICT specialist with a portfolio of approximately 15 disclosed local SMB customers across floristry, hospitality, retail, healthcare, professional services, and nonprofit segments.\n\nThe technology stack is built on mainstream open-source content management and e-commerce platforms—primarily WordPress, WooCommerce, Drupal, and Magento—rather than proprietary frameworks. Hosting is delivered through a VPS Cloud environment sourced from partner CloudVPS, but operated and branded by Bluenox exclusively for customers on maintenance contracts, supporting a 99.9% uptime guarantee, free migration, free SSL, and integrated security monitoring. Office 365 and Google Workspace integration are offered as part of ICT services, and a free online security check is positioned as a lead-generation tool.\n\nBluenox operates a hybrid revenue model combining one-time project fees with a modest recurring subscription. Website development starts at €1,999 and webshop development at €2,999 as fixed-price entry points; a €45/month maintenance and hosting subscription bundles updates, security patches, AVG/GDPR compliance, and hacker protection. Marketing and ICT services are quote-based professional engagements. All distribution is direct-sales through phone (070-7640720), WhatsApp, email, and the website contact form, with no channel partners, marketplaces, or resellers. Bluenox is registered as a sole proprietorship with the Dutch Chamber of Commerce under KvK number 81 55 34 39, with no external investors, parent company, subsidiaries, or patent/trademark portfolio identified.

Name

Bluenox

Legal name

Bluenox

Website

https://bluenox.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluenox is a Den Haag-based Dutch full-service online agency providing website/webshop development, VPS cloud webhosting, SEO/SEA/social media marketing, and ICT/network services primarily to ZZP'ers and small-to-medium businesses across the Netherlands.

Ownership category

akta.pro rank

Product category

Web Development and Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Search Engine Marketing (SEM) Media Buying (MPAAABAC), Server Management, Orchestration & BMC/Remote Admin Systems (HDACABAK)

Keywords

• Web development services
• Web hosting services
• Digital marketing agency
• ICT infrastructure services
• E-commerce development

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Website Development: One-time fees for website design and development starting at €1999 for professional WordPress websites with unlimited pages, SEO/SEA compatibility, Google Analytics, social media integration, and security features.
2. Webshop Development: One-time fees for e-commerce development starting at €2999, including payment and shipping modules, unlimited pages and products, and SEO/SEA compatibility.
3. Maintenance & Hosting Subscription: Monthly subscription at €45/month covering hosting, monthly updates, maintenance, security updates, AVG/GDPR compliance updates, and hacker protection. This is an optional recurring revenue stream attached to websites and webshops.
4. Marketing Services: SEO (Search Engine Optimization), SEA (Search Engine Advertising), and Social Media Management services. Pricing not publicly disclosed; quote-based engagement.
5. ICT & Network Services: Complete ICT infrastructure setup, network optimization, workplace configuration, hardware procurement, and security services for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bluenox is a Dutch full-service online agency that designs and develops websites and webshops using WordPress, WooCommerce, Magento, and Drupal, and operates its own VPS Cloud webhosting platform reserved for maintenance-contract customers. The company also delivers digital marketing services (SEO, SEA/Google Ads, social media management), ICT and network infrastructure setup, branding/logo design, and cybersecurity/hack-response services. Its primary customers are Dutch self-employed professionals (ZZP'ers) and small/medium businesses (MKB).

Product overview

Bluenox is a full-service online agency offering an integrated portfolio of digital services for startups and small-to-medium businesses. The core offerings include Website and Webshop Development using WordPress/WooCommerce (starting at €1999 and €2999 respectively), complemented by proprietary VPS Cloud Webhosting with 99.9% uptime exclusively for maintenance contract clients. Marketing services encompass SEO, SEA (Google Ads), and Social Media Management for Facebook and Instagram. Additional services include ICT & Network Infrastructure setup, Logo & Branding Design, Corporate Identity (Huisstijl), and Security & Hacking Response. Optional Maintenance & Updates at €45/month includes hosting, security patches, and GDPR compliance updates. All services are positioned as 'No Nonsense' solutions backed by over 20 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Professional website development using WordPress, Drupal, and other open-source CMS systems starting at €1,999. Includes unlimited pages, SEO/SEA compatibility, Google Analytics integration, social media integration, enhanced security, and spam filtering. Targeted at Dutch startups and existing businesses.
• Webshop Development (WooCommerce/Magento) E-commerce webshop development using WooCommerce and Magento, starting at €2,999. Includes payment provider integration, shipping modules, unlimited products, and SEO/SEA optimization for online sales.
• VPS Cloud Webhosting Proprietary VPS cloud web hosting exclusively for Bluenox maintenance contract clients. Features 99.9% uptime guarantee, free SSL certificate, free migration service, 30-day free trial, domain registration, and email services.
• Maintenance & Updates Subscription Monthly website/webshop maintenance subscription at €45/month including web hosting, monthly updates, security updates, AVG/GDPR compliance updates, and hacker protection.
• SEO (Search Engine Optimization) Search engine optimization services including on-page and off-page SEO, content optimization, technical SEO structure, website performance, and quality backlink building.
• SEA (Search Engine Advertising) Search engine advertising services specializing in Google Ads campaigns, including campaign setup, management, and measurable results tracking for paid search ads.
• Social Media Management Social media marketing and management on Facebook and Instagram, including targeted advertising campaigns with demographic and interest-based parameters, and content strategy for brand visibility.
• ICT & Network Infrastructure Complete ICT infrastructure service including network design, secure network implementation, business computer and laptop procurement, workplace setup, and ongoing network management.

Quantifiable outcome

• 99.9% uptime guarantee on webhosting
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Yourhosting: Established Dutch hosting provider offering web hosting, domain registration, and website builder tools for SMBs. Competes with Bluenox in hosting and basic website services, though at a much larger scale and with self-service emphasis.
• Webflow: Global no-code website builder and CMS platform targeting SMBs, agencies, and enterprises. Competes indirectly with Bluenox's bespoke WordPress/Magento development business by enabling DIY site creation at lower cost.
• TransIP: Largest Dutch web hosting, VPS, and domain provider with a broad portfolio for SMBs, developers, and consumers. Significantly larger and broader than Bluenox but directly competes in VPS hosting and SMB web services.

Direct peers

• Savvii: Dutch managed WordPress hosting and development agency serving SMBs across the Netherlands. Closely comparable to Bluenox in combining WordPress-focused development, managed hosting, and ongoing maintenance services for Dutch SMB customers.
• Hostnet: Major Dutch web hosting and domain registration provider serving SMBs, ZZP'ers, and consumers. Overlaps with Bluenox on webhosting, domain, and website services for the Dutch SMB segment.
• Vevida: Dutch web hosting and email provider with managed WordPress and shared hosting tiers for SMBs. Comparable to Bluenox on hosting infrastructure and Dutch SMB customer focus.
• Antagonist: Dutch web hosting provider offering managed hosting, WordPress, and email services to SMBs and ZZP'ers. Direct overlap with Bluenox's VPS Cloud hosting and SMB web services positioning in the Dutch market.
• MijnHost: Dutch web hosting and domain provider serving ZZP'ers and small businesses with shared, reseller, and VPS hosting. Overlaps with Bluenox's hosting and SMB-focused service model.

Others

• Lumen5: AI-powered video creation platform for social media marketing. Adjacent to Bluenox's social media management offering as an enabling tool SMBs might use, though not a direct competitor.

Emerging players

• Treehouse (now part of NBCUniversal/Stage 1): Online technology education platform that overlaps with the broader digital skills/learning space, thematically related to Bluenox's web development and digital marketing service lines though serving a different customer (learners vs. SMBs).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluenox