PhilPlans

What PhilPlans does

PhilPlans First, Inc. is a privately held Philippine pre-need company founded in 1989 and headquartered at the STI Holdings Center in Makati City. The company sells three categories of pre-need plans to individual consumers and families: Memorial Plans (including PhilPlans Memorial Fund, Memorial Fund Plus, Heritage Memorial, Nacional Memorial, and the Mortuary Alliance Program), Pension Plans (Futura and Ingat Yaman Kaban offering guaranteed cash benefits and lump-sum maturities), and Education Plans (Summa, with Prodigy and Magna also referenced). Contracts are priced from approximately Php 500,000 to Php 1,000,000 with flexible payment in spot cash, one-year, or five-year installments, and include guaranteed growth rates (e.g., 3% annual on Memorial Fund IMSB), insurance riders, and special cash programs (Lump Sum, Plan Termination, Pre-Maturity Benefit).

The company is regulated by the Philippine Insurance Commission with documented licensing through 2026 and operates a service fulfillment network of over 300 accredited mortuary and memorial chapel partners across NCR, Luzon, Visayas, and Mindanao. Distribution combines dedicated traditional and alternative sales teams with self-serve online portals (my.philplans.com.ph, philplanspay.com.ph), bank and payment center partnerships, and a 24/7 memorial service hotline. The company is controlled by the Tanco family, with Monico V. Jacob serving as President & CEO and a board that includes the Chairman Emeritus, Chairman, Vice Chairman, multiple Directors, and Independent Directors.

The business model is fundamentally a long-duration insurance-adjacent financial product: customers pay recurring or upfront premiums that accumulate guaranteed benefits over multi-year horizons (memorial services triggered by death, pension payouts spanning years 10-25, education funds maturing alongside school enrollment). Revenue is generated primarily through premium inflows with secondary revenue from amendment processing fees (Php 300 per amendment), Living Cash Benefit and Immediate Cash Assistance riders, and other special cash programs. No proprietary technology stack or AI/ML capabilities are disclosed.

Name

PhilPlans

Legal name

PhilPlans First, Inc.

Website

https://philplans.com.ph

Company type

Private

Founded year

1989

Operating status

Operating

Short description

PhilPlans First, Inc. is a Philippine pre-need company founded in 1989 that sells memorial, pension, and education plans to individual consumers and families, distributing through direct sales, online portals, and 300+ accredited mortuary partners nationwide.

Ownership category

akta.pro rank

Product category

Pre-need Financial Services

NAICS

Pension Funds (525110), Health and Welfare Funds (525120), Insurance and Employee Benefit Funds (5251)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Final Expense Term Life Insurance (FSAIAAAI)

akta.pro secondary industries

Guaranteed Issue Whole Life Insurance (FSAIABAG), Guaranteed Issue Term Life Insurance (FSAIAAAG)

Keywords

• Pre-need plans
• Memorial plans
• Pension plans
• Education plans
• Funeral services

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Pre-need Plan Premiums: PhilPlans generates revenue through the sale of pre-need plans including Memorial, Pension, and Education Plans. Customers pay premiums either as spot cash (one-time), one-year installment, or five-year installment plans. Plans accumulate value over time with guaranteed growth rates (e.g., 3% annual growth on Memorial Fund IMSB).
2. Living Cash Benefit and Special Cash Programs: Additional revenue from optional benefits such as Living Cash Benefit (LCB) riders and Immediate Cash Assistance (ICA) top-ups on Memorial Fund Plus plans. Special Cash Programs (Lump Sum, Plan Termination/PTV, Pre-Maturity Benefit/PMB) provide liquidity options to planholders.
3. Amendment and Processing Fees: Revenue from plan amendments and administrative services, including Php 300.00 processing fee for plan amendments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PhilPlans sells pre-need plans — specifically Memorial, Pension, and Education plans — to Filipino individuals and families. Customers purchase contracts (paid as spot cash or via 1-year or 5-year installments) that guarantee future benefits: pre-arranged funeral and memorial services through a network of 300+ accredited chapels, retirement cash benefits with lump-sum maturity, or education funding with graduation bonuses. Optional insurance riders cover death, total permanent disability, and accidental death.

Product overview

PhilPlans is a pre-need plan provider offering three core plan categories: Memorial Plans (PhilPlans Memorial Fund, Memorial Fund Plus, Heritage Memorial, Nacional Memorial, and Mortuary Alliance Program) for funeral arrangements and financial support; Pension Plans (Futura and Ingat Yaman Kaban) for retirement income; and Education Plans (Summa, with Prodigy and Magna also referenced) for education funding. The company also offers Special Cash Programs including Lump Sum Payment, Plan Termination, and Pre-Maturity Benefit for planholder flexibility. All plans come with comprehensive insurance coverage options including waiver of premium, accidental death, and disability benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• PhilPlans Memorial Fund

Quantifiable outcome

• 3% guaranteed annual growth on Initial Memorial Service Benefit (IMSB) until time of need
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• Heritage Memorial Park / The Heritage Park Mortuary and CrematorycoreChannel Partner/ Reseller/ DistributorExclusive partnership for elevated, serene, and dignified memorial services. Provides full body wake/cremation and interment/inurnment services with guaranteed service packages protected against inflation.
• Nacional Memorial HomescoreChannel Partner/ Reseller/ DistributorExclusive partnership for Nacional Memorial Plans with predefined service packages, flexible payment options (spot cash or 5-year installments), and optional insurance benefits including disability and accidental death coverage.
• Mortuary Alliance Program (MAP) PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of trusted funeral home partners providing dignified, premium services meeting PhilPlans professional standards. Includes inflation-protected services with service fulfillment coordinated through selected mortuaries. Insurance coverage not included in MAP plans.
• STI Holdings Center (STI Holdings Inc.)coreOthersParent company relationship. PhilPlans First Inc. operates from STI Holdings Center, 6764 Ayala Avenue, Makati City. STI Holdings is the parent corporation providing corporate infrastructure and brand association.
• Insurance Commission (Philippines)coreOthersRegulatory body overseeing PhilPlans First Inc. as a pre-need company. Has district offices in Manila (UN Avenue), Cebu Business Park, and Ecoland Davao. PhilPlans maintains current IC licenses through 2026.
• NCR Accredited Memorial ChapelsmajorChannel Partner/ Reseller/ DistributorOver 40 accredited funeral homes and memorial chapels across NCR including Manila, Quezon City, Makati, Caloocan, Las Pinas, Malabon, Marikina, Muntinlupa, Paranaque, Pasay, Pasig, Taguig, and Valenzuela.
• Luzon Accredited Memorial ChapelsmajorChannel Partner/ Reseller/ DistributorExtensive network of funeral homes across Luzon provinces including Abra, Albay, Bataan, Batangas, Benguet, Bulacan, Cagayan, Camarines Norte/Sur, Catanduanes, Cavite, Ilocos Norte/Sur, Isabela, Laguna, La Union, Masbate, Nueva Ecija, Nueva Vizcaya, Palawan, Pampanga, Pangasinan, Quezon, Rizal, Sorsogon, Tarlac, and Zambales.
• Visayas Accredited Memorial ChapelsmajorChannel Partner/ Reseller/ DistributorNetwork of funeral homes across Visayas including Antique, Bohol, Capiz, Cebu, Iloilo, Leyte, Negros Occidental/Oriental, and other Visayan provinces.
• Mindanao Accredited Memorial ChapelsmajorChannel Partner/ Reseller/ DistributorNetwork of funeral homes across Mindanao including Agusan Del Norte/Sur, Basilan, Bukidnon, Davao Del Norte/Sur/Oriental, Lanao Del Norte, Maguindanao, Misamis Occidental/Oriental, North/South Cotabato, Sultan Kudarat, Surigao Del Norte, Zamboanga Del Sur/Sibugay, and General Santos.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pru Life UK Philippines: Pru Life UK is a major Philippines life insurer offering savings, investment-linked, and protection plans including education-linked products. Comparable to PhilPlans' Summa education plan and pension offerings via a bancassurance-led distribution model.
• Sun Life Philippines (Sun Life Grepa Financial): Sun Life Philippines is a major life and health insurer with savings, education, and retirement plans. Comparable to PhilPlans on the education and pension plan categories as a much larger incumbent with overlapping customer segments.
• FWD Life Philippines: FWD Life Philippines offers digital-led life and health insurance products across savings, protection, and education-funding plans. Comparable to PhilPlans on the education-plan side and as a digital-first incumbent pushing against traditional pre-need players.
• Pan Philippine Life Insurance Corporation: Pan Philippine Life is an established Philippines life insurer offering traditional life, accident and health, and pre-need-adjacent products. Comparable as a regulated life insurance incumbent serving overlapping individual Filipino customers.
• Insular Life (InLife): Insular Life is a long-established Filipino mutual life insurer offering life, savings, and pre-need-adjacent products. Comparable to PhilPlans as a heritage life insurance brand with overlapping individual and family customer segments.

Emerging players

• Globe Life Plans (Crown Asia Life Plans): Crown Asia Life Plans / Globe Life Plans offer memorial and pre-need plans tied to Crown Asia memorial properties in the Philippines. Comparable to PhilPlans on the bundled cemetery-plus-plan model, though with a smaller geographic footprint.

Direct peers

• Manila Memorial Park: Manila Memorial Park offers pre-need memorial and estate plans tied to its cemetery and columbarium facilities in the Philippines. Comparable to PhilPlans on the memorial-plan side and as a vertically integrated pre-need provider.
• Loyola Plans: Loyola Plans is a Philippines pre-need company offering memorial, education, and pension plans through its own chapel network. Comparable to PhilPlans across all three plan categories and target customer segments.
• Sanctuarium Memorial Park: Sanctuarium offers pre-need memorial plans and cemetery services across the Philippines. Directly comparable to PhilPlans on memorial pre-need product structure and the bundled-service fulfillment model.
• St. Peter Life Plans: St. Peter Life Plans is one of the largest pre-need memorial plan providers in the Philippines, offering memorial and life plans through an accredited chapel network. Directly comparable to PhilPlans in core product, distribution model, and Insurance Commission regulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/@PhilPlansFirst
• Xx.com/philplans
• LinkedInlinkedin.com/company/philplans-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhilPlans