Vision Care

What Vision Care does

Vision Care PSC is a single-location, family-owned optometry practice operating from 78 Barnes Dr., Monticello, Kentucky, founded when Dr. Matt Hesse purchased the practice in August 2001. The firm provides comprehensive eye examinations, management of ocular disease and conditions (cataracts, glaucoma, macular degeneration, diabetic eye disease, dry eye), red eye and injury treatment, pediatric eye care, vision therapy for children and adults, contact lens fitting including specialty lenses, and retail optical products. Its clinical technology centers on digital retinal photography for non-invasive systemic disease detection and an on-site optical laboratory that supports same-day lens processing, free adjustments, cleaning, and emergency repairs. The product portfolio includes prescription frames, sunglasses with UV and anti-glare coatings, and premium lens brands sourced through Essilor (Crizal, Transitions, Airwear, Varilux S Series, Eyezen).

The business model combines professional service fees (exams, vision therapy, disease management) with retail optical sales of frames, lenses, and contact lens products. Pricing is not publicly disclosed; patients contact the office directly for quotes and the practice accepts insurance with in-house verification. Distribution is exclusively through the Monticello storefront, with no e-commerce or online sales channel. Marketing is limited to a Facebook page, an informational website, and word-of-mouth referrals within the local catchment area. Extended evening hours three nights per week (Tuesday and Thursday until 6pm) and a kid-friendly clinical environment are the primary patient-acquisition differentiators.

The practice operates with approximately 12 staff across clinical, optical retail, insurance billing, lab, and patient scheduling functions, including the owner-OD and his wife as office manager. An Albany, Kentucky satellite office was closed on December 28, 2018 to consolidate operations. The firm is privately held with no institutional investors, no funding history, and no M&A activity, and it serves only the South Central Kentucky region.

Name

Vision Care

Legal name

Vision Care PSC

Website

https://visioncarepsc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Vision Care PSC is a family-owned, single-location optometry practice in Monticello, Kentucky, offering comprehensive eye exams, vision therapy, disease management, contact lens fitting, and retail optical products to individual consumers in the surrounding rural catchment area.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (621320), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)

Keywords

• Optometry services
• Comprehensive eye exams
• Vision therapy
• Eyewear products
• Contact lens fittings

Headquarters

HQ city

Monticello

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Eye Care Services: One-time professional services including comprehensive eye exams, management of eye diseases and conditions, red eyes and injuries treatment, and vision therapy sessions
2. Optical Products: Retail sales of prescription frames, lenses (including specialty lenses like Essilor, Crizal, Transitions, Varilux), and sunglasses with UV protection and anti-glare coatings
3. Contact Lens Services: Contact lens fitting services and specialty contact lenses for challenging fits, along with contact lens products

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vision Care PSC operates a single-location optometry practice delivering comprehensive eye exams, management of ocular diseases and conditions (including cataracts, glaucoma, macular degeneration, diabetic eye disease, and dry eye), red eye and injury treatment, vision therapy for children and adults, and contact lens fitting services. The practice also retails optical products including prescription frames, specialty lenses (Essilor, Crizal, Transitions, Varilux, Eyezen), sunglasses with UV protection and anti-glare coatings, and contact lenses, supported by an on-site optical lab for repairs and adjustments.

Product overview

Vision Care PSC is a single-location optometry practice in Monticello, KY offering comprehensive eye care services and optical products. The practice provides a vertically integrated offering centered on Frames, Types of Lenses, Sunglasses, and Contact Lenses, supported by clinical services including Comprehensive Exams, Eye Disease & Condition Management, Red Eyes & Injuries care, Vision Therapy, and Optical Services. The product portfolio is built around Essilor lens technology (including Crizal, Transitions, Varilux, and Eyezen brands) and includes a wide selection of prescription frames and sunglasses with features like UV protection and anti-glare coatings.

Differentiator

Problem solved

Functional benefit

Products and services

• Frames A wide selection of high-quality prescription eyeglass frames including options for sports, work, and reading glasses, featuring famous brands and designer frames, dispensed to individual patients at the Monticello office.
• Types of Lenses Eyeglass lenses available in multiple specialty variants including Essilor, Crizal non-glare lenses, Transitions photochromic lenses, Airwear, Varilux S Series progressive lenses, and Eyezen computer glasses, dispensed to patients requiring vision correction.
• Sunglasses Top name-brand sunglasses with 100% UV protection, anti-glare coatings, and scratch-resistant coatings, sold to patients seeking prescription or non-prescription sun protection.
• Contact Lenses Various types of contact lenses fitted to nearly every individual need and lifestyle, including specialty contact lenses for challenging fits, with professional fitting services provided to patients at the Monticello office.
• Comprehensive Eye Exams Comprehensive eye examinations for patients of all ages, incorporating digital retinal photography to examine nerve, artery, and vein structures for early detection of systemic diseases, delivered at the Monticello office.
• Management of Eye Disease & Conditions Ongoing management and treatment of ocular diseases and conditions including cataracts, glaucoma, macular degeneration, diabetic eye disease, and dry eye syndrome, with coordination to specialists for surgical cases, delivered to patients in the Monticello service area.
• Red Eyes & Injuries Treatment Acute care for red eye conditions and eye injuries, including after-hours emergency consultation availability, provided to walk-in and scheduled patients.
• Vision Therapy Customized vision therapy treatment plans for children and adults with functional vision disorders including lazy eye (amblyopia), crossed eyes (strabismus), focusing problems, eye teaming issues, and vision-related reading or learning problems.
• Optical Services In-office optical services including same-day repairs, free frame adjustments, and free cleanings, performed at the on-site optical lab staffed by a dedicated lab technician.

Quantifiable outcome

• Eyes can reveal systemic disease or problems - optometrists examine nerve, artery and vein without cutting

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Colombo Fashion WeekcoreGTM or Marketing Partner · 17 March 2026Vision Care (Sri Lanka) has extended its partnership with Colombo Fashion Week as the Official Eyewear Partner for the 13th consecutive year. The partnership supports the Summer Edition scheduled for April 1-4 at City of Dreams, featuring over 30 designers from India, Pakistan, Bangladesh, South Africa, China, and Russia alongside Sri Lankan designers.
• PersolminorGTM or Marketing Partner · 17 March 2026Vision Care (Sri Lanka) will spotlight Persol eyewear brand at the Colombo Fashion Week Summer Edition 2026, showcasing luxury eyewear to fashion industry participants and attendees.
• Michael KorsminorGTM or Marketing Partner · 17 March 2026Vision Care (Sri Lanka) will spotlight Michael Kors eyewear brand at the Colombo Fashion Week Summer Edition 2026, showcasing designer eyewear to fashion week participants.
• EssilorcoreTechnology or IntegrationVision Care PSC proudly carries Essilor lenses and related products including Crizal non-glare lenses, Transitions adaptive lenses, Airwear lenses, and Varilux S Series progressive lenses. These are premium lens products used in the optical practice.

Scale indicators3 records

Recent moves6 records

Emerging players

• Warby Parker: DTC eyewear brand with both online sales and growing physical retail footprint offering eye exams. Comparable product overlap (frames, lenses, prescription eyewear) but very different GTM focused on direct-to-consumer rather than a single rural practice.
• 1-800 Contacts: Online contact lens retailer offering direct-to-consumer fulfillment. Comparable specifically on the contact lens product line, exerting pricing pressure on Vision Care PSC's contact lens revenue stream.
• MyEyeDr. Growing PE-backed optometry network with hundreds of offices across the eastern and central US. Comparable as a multi-location optometry practice operator offering comprehensive exams and eyewear, though larger and corporate-backed.
• Zenni Optical: Online-only prescription eyewear retailer competing on price and convenience. Comparable as a competitor for the optical products portion of Vision Care PSC's revenue, particularly price-sensitive patients, though it does not offer clinical services.

Broad incumbents

• National Vision (America's Best Contacts & Eyeglasses / Visionworks): Operates value-oriented optical retail chains America's Best Contacts & Eyeglasses and Visionworks. Comparable in providing comprehensive eye exams alongside affordable eyewear, though focused on mass-market positioning versus Vision Care PSC's small-town model.
• For Eyes (by GrandVision): National optical retailer combining eye exams with eyewear and contact lens sales. Comparable bundled-service offering though operating at multi-state chain scale.
• EyeCare Partners: Large PE-backed optometry and ophthalmology platform with hundreds of locations across the US. Comparable as a scaled, multi-service optometry operator, though dramatically larger and corporate-owned rather than independent.
• Luxottica Retail (LensCrafters / Pearle Vision / Target Optical): Operates major US optical retail chains including LensCrafters and Pearle Vision. Comparable in selling prescription eyewear, lenses, and contact lenses with on-site optometrists, though at vastly greater scale and as a corporate chain.
• Costco Optical: In-store optical departments at Costco warehouse clubs offering eye exams, frames, lenses, and contact lenses. Comparable product/service mix but membership-club model with significantly larger purchasing power and lower price positioning.

Regional players

• Local independent optometry practices: The population of small, owner-operated optometry offices in rural Kentucky and similar markets represents the most direct competitive set—matching the service mix (exams, glasses, contacts) at a comparable community scale but without Vision Care's on-site lab and vision therapy emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Vision-Care-PSC-184407045867

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Care