Donkey Mobile

What Donkey Mobile does

Donkey Mobile B.V. is a Dutch software company founded in 2018 in Bodegraven, Netherlands, that builds white-label mobile applications for churches and religious congregations. Its core product is a customizable native iOS and Android church app, complemented by a web application (Donkey Web), an administrative back-end (Donkey Stable), NFC-based contactless giving hardware (Donkey Touch stickers), secure in-app messaging (Donkey Chat, independently audited by Bureau Veritas), a faith-based content distribution platform (Donkey Inspire) with a Partner Portal, and a curated community hub (#DonkeyDelen). In 2025 the company acquired Kerkdienstgemist, a leading Dutch church streaming platform, extending the product into live and on-demand service broadcasting, and launched Donkey Echo, a generative AI sermon summarizer.

The business operates on a tiered monthly SaaS subscription priced by active app user count (entry tier €82.50/month for up to 200 users, scaling to 2,500+ users), supplemented by one-time onboarding fees (€450), app store license pass-throughs (Apple €99/year, Google Play €40 one-time), and low-ticket hardware sales. Distribution combines a self-serve website funnel with monthly demo webinars (over 2,500 participants, 9/10 rating) and an inside-sales motion staffed by dedicated Church Success Managers. The company is the official technology partner of the Protestantse Kerk in Nederland (PKN) and serves 600+ church apps with 180,000+ end users; combined with Kerkdienstgemist the platform reaches 2,100+ churches and 1.2 million users across the Netherlands, DACH, and Belgium. Donkey Mobile is a private, founder-led company (Henrik Wienen) with no disclosed external funding, a team of approximately 11-50 employees, and ongoing hiring across engineering, sales, and DACH market development.

Name

Donkey Mobile

Legal name

Donkey Mobile B.V.

Website

https://donkeymobile.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Donkey Mobile is a Dutch SaaS company founded in 2018 that provides white-label mobile apps, streaming, contactless giving, secure messaging, and AI sermon summaries to churches and religious congregations, primarily in the Netherlands, DACH, and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Bodegraven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. App Subscription (SaaS): Monthly subscription pricing based on number of active app users. All features and updates included - no hidden costs. Tiers: up to 200 users (€82.50/month), 201-500 users, 501-1000 users, 1001-2500 users, 2500+ users. Billed monthly or annually.
2. Donkey Touch Hardware: Sale of Donkey Touch NFC stickers (round and square versions at €2.07 each) and promotional materials (posters, banners) for contactless giving in church pews.
3. App Store Licenses: Apple iOS store license at €99/year and Google Play store license at €40 one-time fee for publishing church apps.
4. Onboarding Services: One-time onboarding costs of €450 for new church customers, including personal introduction and guided implementation process.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Donkey Mobile provides a white-label mobile app platform that enables churches to launch and operate their own branded iOS, Android, and web applications. The platform supports personalized content timelines, group communication, member directories, event calendars, and integrated digital giving with no transaction fees. Supporting sub-products include NFC-based contactless donation stickers (Donkey Touch), secure in-app messaging (Donkey Chat), an AI-powered sermon summarizer (Donkey Echo), a devotional content library (Donkey Inspire), and the acquired Kerkdienstgemist church streaming platform.

Product overview

Donkey Mobile is a church technology platform providing a white-label mobile app ecosystem for churches. The core product is the Donkey Mobile Church App, which is available as native iOS and Android apps as well as a browser-accessible version (Donkey Web). Supporting the app is Donkey Stable, an administrative portal for managing members, groups, calendars, and finances. The platform includes multiple integrated sub-products: Donkey Touch (NFC-based contactless giving hardware), Donkey Chat (in-app private messaging with Bureau Veritas security audit), Donkey Inspire (a faith-based content distribution platform), Donkey Delen (a church inspiration and use-case sharing community), and a Partner Portal for content distribution. The platform also offers digital giving integrated with iDEAL, PayPal, credit cards, and Buckaroo. Donkey Mobile acquired Kerkdienstgemist, a streaming platform, which is now integrated via RSS feed into the app and supplemented by Donkey Echo, an AI-powered sermon summarization feature. Pricing starts at €82.50/month based on active user count, with additional fees for app store licenses and onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• Donkey Touch: NFC-based contactless donation sticker system allowing church members and guests to give via mobile phone
• Donkey Stable
• Donkey Inspire
• Donkey Echo
• Donkey Chat
• Kerkdienstgemist
• Donkey Web

Products and services

• Donkey Mobile Church App A white-label mobile app platform that enables each church to have its own branded app in the Apple App Store and Google Play Store. Supports personalized timelines, group communication, event agendas, a member directory, and integrated digital giving for church congregations.
• Donkey Web A browser-based version of the church app accessible on desktop, laptop, and tablet devices, allowing members without smartphones to participate and enabling longer message composition.
• Donkey Stable The administrative back-end portal for church app administrators to manage groups, members, event calendars, collection schedules, financial reports, and user permissions.
• Donkey Touch An NFC-based contactless giving hardware solution consisting of NFC stickers placed on church pews. Tapping a phone on the sticker opens the church app's giving section (for members) or a web donation page (for guests).
• Kerkdienstgemist A video and audio streaming platform for churches, acquired by Donkey Mobile. Enables live and on-demand broadcasting of church services with privacy-friendly, ad-free, tracking-free streaming and RSS feed integration into the Donkey Mobile app.
• Donkey Chat An in-app private messaging feature enabling 1-on-1 conversations between church members without exchanging phone numbers. Includes rich media sharing, message request filtering, pastoral safety controls, and was independently security-audited by Bureau Veritas Cyber Security.
• Donkey Inspire A curated platform of faith-based content including daily devotionals, Bible studies, reading plans, podcasts, theology articles, and youth content. Churches and partners can distribute content to app users through the Donkey Mobile platform.
• Donkey Echo An AI-powered automatic sermon summarization tool that extracts the core message of a church service and posts a structured summary with key points, reflection questions, and personal application prompts into the church app within minutes after the service.
• Partner Portal A portal for content partners to distribute faith-based content (devotionals, Bible studies, podcasts) to all Donkey Mobile church apps through the Inspire platform.

Quantifiable outcome

• Over €25 million in donations processed through the platform
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature12 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• KerkdienstgemistflagshipStrategic or Co-development Partner · 1 October 2025Acquired Kerkdienstgemist streaming platform. Makes Donkey Mobile the largest Christian tech company in the Netherlands. Combined platform connects 1.2 million users with over 2,100 churches. Immediate launch of Donkey Echo sermon summarizer feature.
• Protestantse Kerk in NederlandflagshipStrategic or Co-development PartnerOfficial partner of the Protestantse Kerk in Nederland. They want to provide their congregations with the best digital tools and work together with Donkey Mobile to offer inspiring content for church communities. Churches benefit from integrations and connections through this partnership.
• Kerk & RaadcoreImplementation/ SI/ Consulting PartnerChurch organizational consulting firm that advises churches on (digital) developments, mergers, and more.
• Stout & Boele ConsultancyminorImplementation/ SI/ Consulting PartnerConsultancy that advises and supports church communities and church bureaus in administrative services.
• Chillandtalk.nlminorImplementation/ SI/ Consulting PartnerSupport for churches in youth work and Samen Jong, both strategically and in execution.
• Kerk&ceteraminorImplementation/ SI/ Consulting PartnerSupport for volunteers, well-organized decision-making, and properly handling all administrative tasks.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tithe.ly: Church giving, mobile app, and church management platform serving tens of thousands of churches globally with text-to-give, branded apps, and online giving. Comparable core offering to Donkey Mobile's app + payment + giving combination.
• Pushpay: Public-church giving and engagement platform serving thousands of US and Canadian churches with digital giving, mobile apps, and donor management. Overlaps with Donkey Mobile's digital giving and app offering, and competes for church IT budgets at the same decision-maker level.
• Subsplash: US-based church engagement platform offering branded mobile apps, giving, media, and messaging tools to ~40,000+ churches. Directly comparable to Donkey Mobile as a white-label mobile-first church app platform with donation and streaming integrations.
• Planning Center (Church Center): Church management software suite including Church Center, a consumer-facing mobile app used by tens of thousands of churches for events, check-ins, groups, and giving. Closest pure-play competitor to Donkey Mobile's app-centric, integration-heavy strategy.
• Breeze ChMS: Church management system with people, groups, events, giving, and member-facing app capabilities serving thousands of small-to-mid-sized churches. Comparable as a combined ChMS + app + giving stack for SMB and mid-market churches.
• Church Online Platform: Free church streaming platform now part of Subsplash, the closest US analog to the Kerkdienstgemist streaming offering Donkey Mobile acquired in 2025. Direct overlap on the streaming side of the church tech stack.

Regional players

• Churchsuite: UK-based church management and engagement platform serving UK and European churches with giving, events, small groups, and member-facing apps. Comparable product shape to Donkey Mobile, with similar European SMB church focus.

Emerging players

• PowerApps for Churches (Custom Microsoft solutions): Configuration partner Fjellet builds Microsoft 365 + Power Apps-based church solutions. Listed as an integration partner of Donkey Mobile, indicating overlap and substituting competition for low-end church digitisation work.

Broad incumbents

• Subsplash (Realm / Realm Connect): Realm church management system now part of Subsplash, offering member directories, groups, giving, and events. Overlaps with Donkey Mobile's Donkey Stable admin portal and member directory features but with broader ChMS scope.
• Faithlife / Logos: Faith-based software company behind Logos Bible Software and church engagement/streaming tools serving evangelical and Reformed congregations. Comparable audience overlap, especially in Reformed/Protestant segments where Donkey Mobile has strong penetration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSwacK8meGpY4dRIhZIg81Q
• LinkedInlinkedin.com/company/donkey-mobile
• Instagraminstagram.com/donkeymobile
• Xx.com/donkey_mobile
• Facebookfacebook.com/donkeymobile

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donkey Mobile