Midwest Professional Insurance
Midwest Professional Insurance Services is an independently owned insurance brokerage in Kansas City, Missouri, distributing personal and commercial lines (home, auto, life, general liability, professional liability, workers' comp, commercial property) through 17 carrier partners to individuals and businesses across four states.
- Company typePrivate
- Founded2009
- HeadquartersKansas City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Midwest Professional Insurance does
Midwest Professional Insurance Services is an independently owned insurance brokerage founded in 2009 and headquartered in Kansas City, Missouri, serving individuals and businesses across Missouri, Kansas, South Carolina, and Texas through four physical offices. The agency distributes personal lines (home, auto, individual life) and commercial lines (general liability, professional and management liability including E&O, D&O, and EPLI, business auto, workers' compensation, commercial property) by representing 17 partner carriers including Chubb, Liberty Mutual, MetLife, Nationwide, Progressive, Travelers, and The Hartford.
Revenue is generated through standard insurance carrier commissions on policies sold and renewed, with premiums varying by coverage type, customer profile, location, and carrier; the agency does not publicly disclose pricing and instead provides quote-based coverage assessment through an online compare-quotes tool and direct agent outreach via phone, text, and email.
The operating model is sales-led and relationship-driven, relying on a small team of approximately 6-10 employees (owner/risk advisor, independent agent, operations/project manager, personal and commercial line CSRs, and IT support) supported by the EZLynx agency management platform for workflow, customer service center, and online quoting. Owner Felisha McDougald holds CIC, CPRM, and MLIS designations and instructs Aviation Risk Transference through the National Alliance, positioning the agency to handle specialty commercial risks alongside standard personal and commercial policies.
Midwest Professional Insurance firmographics
Firmographics- Name
- Midwest Professional Insurance
- Legal name
- Midwest Professional Insurance
- Website
- https://mwpins.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Midwest Professional Insurance Services is an independently owned insurance brokerage in Kansas City, Missouri, distributing personal and commercial lines (home, auto, life, general liability, professional liability, workers' comp, commercial property) through 17 carrier partners to individuals and businesses across four states.
- Ownership category
- akta.pro rank
Midwest Professional Insurance industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Commercial Property Insurance (FSAJACAE)
Keywords
Where Midwest Professional Insurance is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Midwest Professional Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, Midwest Professional Insurance earns revenue through commissions from insurance carriers when policies are sold and renewed. The agency represents multiple partner carriers including Ace, American Modern, Bristol West, Chubb, Condon Skelly, Encompass, Foremost, Hagerty, Kemper, Liberty Mutual, Markel, MetLife, Nationwide, Progressive, Safeco, The Hartford, and Travelers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing through partner carriers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Midwest Professional Insurance product offering
Product offeringCore offering
Midwest Professional Insurance is an independent insurance agency and brokerage that sells personal lines (home, auto, individual life) and commercial lines (general liability, professional and management liability, business auto, workers' compensation, commercial property) insurance products. The agency represents 17 partner carriers and matches customers to carrier policies through licensed agents, online quote tools, and direct sales across Missouri, Kansas, South Carolina, and Texas.
Product overview
Midwest Professional Insurance Services is an independent insurance agency offering a comprehensive portfolio of insurance products. The core offerings include General Liability and Professional and Management Liability insurance for businesses, along with personal lines products including Home Insurance, Auto Insurance, and Individual Life Insurance. Business-oriented products include Business Auto, Workers' Compensation, and Commercial Property insurance. All products are distributed through a network of partner carrier relationships including Ace, American Modern, Bristol West, Chubb, Encompass, Foremost, Hagerty, Kemper, Liberty Mutual, Markel, MetLife, Nationwide, Progressive, Safeco, The Hartford, and Travelers, enabling the agency to tailor policies to individual and business customer needs across the Midwest region.
Differentiator
Problem solved
Functional benefit
Products and services
- General Liability Insurance Comprehensive general liability insurance for mid-sized to large businesses covering bodily injury, property damage, personal and advertising injury, products and completed operations, and contractual liability. Distributed through partner carriers including Chubb, Liberty Mutual, Nationwide, and Travelers.
- Professional and Management Liability Insurance Specialized liability coverage including Professional Liability (E&O), Directors and Officers (D&O), and Employment Practices Liability Insurance (EPLI) for businesses and their leaders. Sourced through partner carriers.
- Home Insurance Homeowners insurance policies covering damages from fire, theft, and storms; protection for dwellings, personal belongings, and personal liability for homeowners in Missouri and surrounding states. Distributed through multiple partner carriers.
- Auto Insurance Personal auto insurance including liability, collision, comprehensive, uninsured/underinsured motorist protection, and medical payments coverage. Quoted online and through agents, sourced through carriers such as Progressive, Bristol West, and others.
- Business Auto Insurance Commercial vehicle insurance covering liability, collision, comprehensive, uninsured/underinsured motorist, and medical payments coverage for company fleets and work vehicles.
- Workers' Compensation Insurance Workers' compensation insurance for Missouri businesses covering medical expenses, lost wages, disability benefits, and legal protection for workplace injuries or illnesses.
- Commercial Property Insurance Insurance protecting commercial buildings and physical assets including equipment, inventory, furniture, electronics, and loss of income coverage for Missouri businesses.
- Individual Life Insurance Life insurance options including Term Life, Whole Life, and Universal Life Insurance providing financial security and protection for individuals and families. Distributed through carriers such as MetLife.
Companies that use Midwest Professional Insurance
Customer profileSegments3 records
Ideal customer profiles3 records
Midwest Professional Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Midwest Professional Insurance partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- AceminorAce is a partner insurance carrier represented by Midwest Professional Insurance, offering various insurance products through the agency.
- American ModernminorAmerican Modern is a partner insurance carrier represented by Midwest Professional Insurance for specialty insurance products.
- Bristol WestminorBristol West is a partner insurance carrier providing auto insurance products through Midwest Professional Insurance.
- ChubbcoreChubb is a premier partner insurance carrier represented by Midwest Professional Insurance, offering comprehensive commercial and personal insurance products.
- Condon SkellyminorCondon Skelly is a partner insurance carrier represented by Midwest Professional Insurance.
- EncompassminorEncompass is a partner insurance carrier offering personal insurance products through Midwest Professional Insurance.
- ForemostminorForemost is a partner insurance carrier represented by Midwest Professional Insurance for specialty insurance products.
- HagertyminorHagerty is a partner insurance carrier specializing in classic car and collector vehicle insurance through Midwest Professional Insurance.
- KemperminorKemper is a partner insurance carrier represented by Midwest Professional Insurance offering auto and property insurance.
- Liberty MutualcoreLiberty Mutual is a major partner insurance carrier represented by Midwest Professional Insurance, offering a wide range of personal and commercial insurance products.
- MarkelminorMarkel is a partner insurance carrier represented by Midwest Professional Insurance offering specialty insurance products.
- MetLifecoreMetLife is a premier partner insurance carrier represented by Midwest Professional Insurance, offering comprehensive life, auto, home, and business insurance products.
- NationwidecoreNationwide is a major partner insurance carrier represented by Midwest Professional Insurance offering a full spectrum of insurance products.
- ProgressivecoreProgressive is a prominent partner insurance carrier represented by Midwest Professional Insurance, known for auto insurance products.
- SafecominorSafeco is a partner insurance carrier represented by Midwest Professional Insurance offering personal insurance products.
- The HartfordcoreThe Hartford is a premier partner insurance carrier represented by Midwest Professional Insurance, specializing in business and commercial insurance products.
- TravelerscoreTravelers is a major partner insurance carrier represented by Midwest Professional Insurance offering commercial and personal insurance products.
- EZLynxcoreEZLynx provides agency management software platform powering the company's website development, customer service center, and insurance quoting tools. The platform enables workflow automation and improved productivity for Midwest Professional Insurance.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Midwest Professional Insurance competitors and assessment
Company assessmentDirect peers
- IMA Financial Group: Denver-based independent insurance brokerage serving commercial and personal clients across the U.S. Comparable model with multi-line offerings and carrier-diversified placements.
- Higginbotham: Large independent Texas-based insurance brokerage offering personal and commercial lines across multiple states. Highly comparable model as a regional independent agency representing multiple carriers — Midwest Professional Insurance even shares the Austin, TX footprint.
- Cottingham & Butler: Midwest-based independent insurance brokerage offering commercial and personal lines. Comparable independent multi-carrier structure focused on regional and niche markets.
- The Liberty Company Insurance Brokers: Independent insurance brokerage placing commercial and personal lines through multiple carriers. Comparable as a multi-state, multi-line independent agency with a similar commission-driven business model.
- Heffernan Insurance Brokers: Independent brokerage serving businesses and individuals with comprehensive personal and commercial products. Comparable in carrying multiple carrier appointments and offering credentialed advisory for commercial risks.
- TrueNorth Companies: Midwest-rooted independent insurance and risk management firm serving commercial and personal clients. Comparable as a regionally focused brokerage with multi-carrier access and similar commercial emphasis.
Broad incumbents
- RPS (Risk Placement Services): National wholesale brokerage and binding authority placing specialty commercial lines. Comparable in representing multiple carriers and serving commercial clients, though operates at broader scale in wholesale/specialty placements.
- Aon: Global professional services firm with a large insurance brokerage operation. Comparable in providing commercial and personal insurance brokerage across many geographies, though operates as a multinational incumbent.
- Marsh McLennan: Global insurance brokerage and risk advisory firm. Operates broadly in the same insurance intermediation space as Midwest Professional Insurance, though at vastly larger scale and with deeper specializations.
Others
- EZLynx (Applied Systems): Agency management and quoting technology provider used by Midwest Professional Insurance. Adjacent rather than competitive — the firm is a key technology supplier enabling the agency's workflow.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Midwest Professional Insurance social profiles
Digital presenceMidwest Professional Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Professional Insurance leadership team
Management profileNumber of profiles
Profiles6 records
Midwest Professional Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Professional Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Professional Insurance
What does Midwest Professional Insurance do?
Midwest Professional Insurance is an independent insurance agency and brokerage that sells personal lines (home, auto, individual life) and commercial lines (general liability, professional and management liability, business auto, workers' compensation, commercial property) insurance products. The agency represents 17 partner carriers and matches customers to carrier policies through licensed agents, online quote tools, and direct sales across Missouri, Kansas, South Carolina, and Texas.
Is Midwest Professional Insurance a public or private company?
Midwest Professional Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midwest Professional Insurance founded?
Midwest Professional Insurance was founded in 2009. It employs 1 to 10 people.
Where is Midwest Professional Insurance based?
Midwest Professional Insurance is headquartered in Kansas City, United States, in the North America region.
How does Midwest Professional Insurance make money?
One revenue line is on record: insurance Commission Revenue.
Who are Midwest Professional Insurance's main competitors?
Direct peers on record are IMA Financial Group, Higginbotham, Cottingham & Butler, The Liberty Company Insurance Brokers, Heffernan Insurance Brokers and TrueNorth Companies. Broad incumbents are RPS (Risk Placement Services), Aon and Marsh McLennan. EZLynx (Applied Systems) is listed as an others.
Does Midwest Professional Insurance have an API?
No public API is recorded for Midwest Professional Insurance.
What industry is Midwest Professional Insurance in?
Midwest Professional Insurance's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.