NewMark Finanzkommunikation

What NewMark Finanzkommunikation does

NewMark Finanzkommunikation GmbH is a Frankfurt-based financial communications agency founded in 1997 by Hubertus Väth. The firm operates as a German private limited company (GmbH) structured as a partner-led boutique with approximately 30 employees, including consultants, project managers, and specialist editors drawn from corporate communications, journalism, marketing, and ESG backgrounds. Since February 2026, Marc Savani has served as Managing Director alongside long-standing Managing Partner Andreas Glänzel, with founder Väth continuing as Senior Advisor; the partnership was broadened in February 2023 to include Dr. Andreas Jaensch, Marc Savani, and Dr. Ralf Witzler as equity partners.

The firm's core offering is a six-service communications suite built around financial market expertise: Public Relations, Financial Communications, Reputation Management, Public Affairs, Marketing & Sales Support, and Digital & Social Media. There is no proprietary software platform; value delivery rests on human expertise, journalist and analyst networks, and content production capabilities (podcasts, finfluencer marketing, content hubs). The technology stack is conventional marketing and CMS infrastructure (WordPress/Elementor per the cookie disclosures on newmark.de), and the firm has no patent portfolio, no API, and no disclosed AI/ML capabilities.

NewMark monetises through retainer-based and project-based professional services engagements, with multi-year mandates as the standard contract structure per its AGB documentation (EUR 25,000 advance payment threshold, 14-day net terms). The go-to-market is purely B2B and relationship-driven, anchored in industry credibility, thought leadership content, and the firm's unique institutional role as the Geschäftsstelle (office) of Frankfurt Main Finance e.V. since 2008. Customer segments are concentrated in German financial institutions — primarily asset managers (the firm's self-claimed lead vertical), banks, insurers, real estate companies, and fintechs — with the geographic footprint limited to Germany/DACH. The firm positions itself as Germany's leading PR agency for asset managers.

Name

NewMark Finanzkommunikation

Legal name

NewMark Finanzkommunikation GmbH

Website

https://newmark.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

NewMark Finanzkommunikation is a Frankfurt-based, partner-led financial communications boutique founded in 1997, serving German and European asset managers, banks, insurers, and fintechs with PR, investor relations, public affairs, and digital communications.

Ownership category

akta.pro rank

Product category

Financial Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Financial communications
• Public relations services
• Investor relations consulting
• Reputation management
• Financial public affairs

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Financial Communications & PR Services: NewMark generates revenue through retainer-based consulting and project fees for financial communications services including public relations, corporate communications, investor relations, public affairs, and marketing/sales support. Engagements are typically long-term mandates. The AGB document indicates payment terms of 14 days net, with a 50% advance payment (Akontozahlung) required for orders exceeding EUR 25,000. This is a professional services revenue model driven by expertise and reputation in the German financial communications market.
2. Content & Marketing Services: Services include the creation of marketing content, graphic design, content hubs, podcasts, and finfluencer marketing for financial market clients, typically bundled within broader client mandates.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

NewMark Finanzkommunikation is a Frankfurt-based B2B communications agency that provides public relations, financial communications, reputation management, public affairs, marketing & sales support, and digital & social media services to financial industry clients in Germany. The firm is self-described as Germany's leading PR agency for asset managers and also serves as the office of Frankfurt Main Finance e.V., supporting the positioning of Frankfurt as a financial center.

Product overview

NewMark Finanzkommunikation is a communications agency (not a software product company) offering a unified suite of financial communications services. The agency provides six interconnected service areas: Public Relations, Financial Communications, Reputation Management, Public Affairs, Marketing & Sales Support, and Digital & Social Media. These services work together to deliver comprehensive communication solutions for financial market players, from strategic consulting to concrete implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations (PR) Public relations services tailored to financial industry clients including asset managers, banks, insurance companies, real estate firms, and fintech companies. The service covers media relations, press work, and reputation positioning for the German financial market.
• Financial Communications Specialized financial communications services for financial market participants, supporting stakeholder communications, media positioning, and messaging strategies across the German financial sector.
• Reputation Management Reputation management services for financial industry clients, designed to protect and enhance brand perception among investors, regulators, media, and the public.
• Public Affairs Public affairs consulting for financial institutions and industry associations, supporting policy communication, stakeholder engagement, and regulatory dialogue.
• Marketing & Sales Support Marketing and sales support services for financial industry clients, complementing the firm's core PR and communications offerings with go-to-market communications support.
• Digital & Social Media Digital and social media communications services for financial industry clients, including content strategy, digital positioning, and social media engagement.

Quantifiable outcome

• Served the 'who's who' of the financial industry since 1997
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Frankfurt Main Finance e.V.coreStrategic or Co-development Partner · 1 January 2008Since its founding in 2008, NewMark has been the office (Geschäftsstelle) of the Frankfurt Main Finance e.V. financial centre initiative. The initiative's goal is to position Frankfurt as a first-class national and international financial centre. Frankfurt Main Finance bundles the strengths of financial centre players, markets the location, and creates high-calibre dialogue platforms. This is a strategic institutional partnership at the heart of NewMark's identity and service offering, providing privileged access to Frankfurt's financial ecosystem and serving as a key GTM and reputation mechanism for the agency.
• Frankfurt School of Finance & ManagementminorStrategic or Co-development PartnerNewMark co-organises the annual 'Junge Journalistinnen und Finanzen' (Young Female Journalists and Finance) seminar with the Frankfurt School of Finance & Management. This is a two-day free seminar providing young female journalists with a foundational understanding of financial topics, aimed at promoting diversity in financial journalism.
• Frankfurt Academy for Financial JournalismminorStrategic or Co-development PartnerThe Frankfurt Academy for Financial Journalism organises the annual Journalistinnen-Seminar supported by NewMark Communications. The academy aims to promote diversity in economic and financial reporting by supporting young female journalists.
• Deutsche BundesbankminorOthersDeutsche Bundesbank contributed to the Journalistinnen-Seminar 2024, providing expert input on the role of central banks in the current financial system. A representative (Dorit Feldbrügge, Head of Press and Media Communications) delivered a lecture as part of the seminar programme.
• Deutsche Börse GroupminorOthersSponsor of the Journalistinnen-Seminar 2024, contributing financial support and expertise. A representative (Edda Vogt) delivered a lecture on the Frankfurt Stock Exchange.
• BaFin (Federal Financial Supervisory Authority)minorOthersA BaFin representative (Dr. Sibel Kocatepe, Specialist for IT Supervision) delivered a lecture on IT supervision in the financial sector at the Journalistinnen-Seminar 2024.
• KfW CapitalminorOthersSponsor of the Journalistinnen-Seminar 2024, providing expert input on startup innovation through a presentation by Sonja Höpfner, Press Spokesperson at KfW Capital.
• comdirectminorOthersSponsor of the Journalistinnen-Seminar 2024, providing expert input on brokerage through a presentation by Björn Andersen, Head of Brokerage at comdirect.
• ODDO BHFminorOthersSponsor of the Journalistinnen-Seminar 2024, contributing expertise through Patrick Ments, Portfolio Manager at ODDO BHF, who provided a capital market outlook.
• JLL (Jones Lang LaSalle)minorOthersSponsor and venue host for the Journalistinnen-Seminar 2024. Suat Kurt, Branch Manager of JLL Frankfurt Germany headquarters, delivered a presentation on real estate market fundamentals.
• Union InvestmentminorOthersSponsor of the Journalistinnen-Seminar 2024, providing expert input on sustainable investments through Janina Bartkewitz, ESG Analyst at Union Investment.
• Ultramarin Asset ManagementminorOthersSponsor of the Journalistinnen-Seminar 2024. Executive Director Julien Florian Jensen presented on AI and its use in asset management.
• International Sustainability Standards Board (ISSB)minorStrategic or Co-development PartnerThe ISSB holds regular meetings in Frankfurt. NewMark has written about the ISSB's communications strategy, and Frankfurt is highlighted as a strategic hub for the ISSB. The ISSB has signed approximately 10 memoranda of understanding with various partners in Frankfurt. NewMark supports the ISSB's Frankfurt presence through its role with Frankfurt Main Finance and through thought leadership content on its blog.
• International Financial Reporting Standards (IFRS) FoundationminorStrategic or Co-development PartnerThe IFRS Foundation established the ISSB at COP26 in Glasgow in 2021. Frankfurt is positioned as the ISSB's European hub. NewMark's communications work and Frankfurt Main Finance platform support the IFRS/ISSB presence in Frankfurt.
• Peter T. von TresckowminorOthersCartoonist, illustrator, and author Peter von Tresckow designed NewMark's 2024 new logo. A long collaboration connects him with NewMark and a long friendship with founder Hubertus Väth. On the occasion of NewMark's 25th anniversary, NewMark presented his works in a virtual art exhibition.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Karriereförderer / Comm:Caves (or other German PR boutiques): Emerging German financial communications boutique. Comparable as a smaller financial-sector PR specialist serving asset managers, fintechs, and financial institutions in the German market — directly competing for similar niche mandates as NewMark.
• Apleona / Tils (financial comms consultancies, Germany): German corporate and financial communications consultancy with IR and public relations services. Comparable to NewMark in serving mid-market German financial sector clients with strategic communications and IR support.

Direct peers

• Brunswick Group: Global financial communications specialist advising on M&A, investor relations, ESG, and crisis. Comparable to NewMark's financial communications and IR focus but with significantly broader international coverage and scale.
• Kekst CNC: International strategic communications consultancy with strong German presence (formerly CNC). Closely comparable to NewMark in serving financial sector clients on M&A, investor relations, crisis communications, and corporate positioning across European markets.
• Finsbury Glover Hering: Global financial and corporate communications consultancy with deep German operations (originally Hering Schuppener). Directly comparable to NewMark: both serve banks, asset managers, and insurance companies with strategic communications, investor relations, and public affairs expertise.
• Klaiton Advisory: Frankfurt-based corporate and financial communications advisory. Comparable to NewMark in serving DAX/MDAX/SDAX companies and financial institutions on capital markets communications and IR.
• Instinctif Partners: European mid-market financial and corporate communications consultancy with German/DACH presence. Comparable to NewMark in serving listed and unlisted financial firms on IR, PR, and capital markets communications.

Broad incumbents

• FTI Consulting (Strategic Communications): Global advisory firm with a large Strategic Communications segment serving financial institutions on corporate communications, investor relations, and public affairs. A broader incumbent with substantially larger scale than NewMark's boutique offering.
• Edelman: Global public relations firm with a dedicated financial services and capital markets practice. A broad incumbent that competes with NewMark for asset manager and bank communications mandates, particularly on international or cross-border engagements.

Regional players

• Storz Kommunikation: German financial communications and investor relations boutique. Directly comparable as a Frankfurt-area competitor focused on financial sector PR, IR, and capital markets communications for German clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/newmark-communications
• Xx.com/newmarkfinkom

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewMark Finanzkommunikation