What Makedonski Telekom does

Makedonski Telekom AD Skopje is the incumbent telecommunications operator of North Macedonia and a publicly listed company on the Macedonian Stock Exchange, operating as part of the Deutsche Telekom Group. The company delivers a full-stack portfolio spanning mobile voice and data (postpaid, prepaid, eSIM, VoLTE), fixed internet, digital television (MagentaTV), and an expanding suite of ICT and managed services for business and government customers. Its underlying technology base includes national 5G mobile infrastructure, fibre optic access, and — as of 2026 — the first submarine fibre optic cable installed in Macedonia, alongside cloud, cybersecurity (SafeNet, AntiDDoS, SOC), fleet management, smart city IoT, and telemedicine platforms.

The company monetises primarily through recurring monthly subscriptions across consumer and business segments, supplemented by hardware sales (including the proprietary T Phone), wholesale network access and MVNO services, and enterprise ICT projects. Distribution is omnichannel: physical Telekom shops nationwide, an e-commerce platform, the Telekom MK mobile application, dedicated contact centres, and a direct enterprise field-sales organisation. Customer segments are clearly stratified into Consumer/Residential, Business/Enterprise (SMB through large corporates), Government/Institutional, and Wholesale/Operator Partners.

Makedonski Telekom's strategic posture in 2025–2026 emphasises network leadership, vertical extension into healthcare (telemedicine) and municipal infrastructure (smart city), and ecosystem deepening through the Magenta brand family — including Magenta 1 converged bundles, Magenta Moments loyalty, Magenta AI personalisation, and Magenta Home. The company reports strong growth across all business segments alongside material infrastructure investment, supported by ESG recognition (National Sustainable Development Award 2026) and employer-brand strength (Most Desired Employer in telecom, 2024).

Name

Makedonski Telekom

Legal name

Makedonski Telekom AD Skopje

Website

https://telekom.mk

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Makedonski Telekom is North Macedonia's incumbent telecommunications operator, delivering mobile, fixed internet, TV, and managed ICT services to consumers, businesses, and government as part of the Deutsche Telekom Group.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Telephone Call Centers (56142)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise & B2B Mobile Network Operators (HDAIAAAB)

akta.pro secondary industries

Telco Cloud & Edge for NaaS (Distributed Cloud, MEC, Edge CNFs) (HDAIAIAE), Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)

Keywords

• Mobile telecommunications
• Fixed broadband internet
• Digital television
• Enterprise ICT services
• Cloud managed services

Headquarters

HQ city

Skopje

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Mobile Services Revenue: Monthly subscription revenue from mobile postpaid and prepaid services including voice, SMS, and data packages. Offers Magenta 1 Unlimited converged packages combining mobile with fixed services.
2. Fixed Internet and TV Services: Revenue from internet packages, TV services (MagentaTV, MaxTV), and bundled Unlimited Internet & TV packages for both residential and business customers.
3. Business ICT Solutions: Enterprise revenue from managed services, cloud solutions, data centre services, cybersecurity (SafeNet), fleet management, and custom ICT solutions including smart city implementations.
4. Device and Hardware Sales: Sales of mobile phones (T Phone), tablets, smart watches, e-scooters, TVs, laptops, and other consumer electronics through retail and e-shop channels.
5. Wholesale Services: Revenue from network access services, interconnection, MVNO services, and wholesale leased lines for other telecom operators and service providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Makedonski Telekom is an integrated telecommunications operator providing mobile, fixed-line telephony, broadband internet, and digital television services to residential and business customers in North Macedonia under the Magenta brand. It also offers enterprise ICT solutions including cybersecurity, cloud, IoT, smart city, telemedicine, and managed services for corporate and government clients. The company operates its own 5G mobile network, fiber optic access infrastructure, and a submarine cable landing point, and is part of the Deutsche Telekom Group.

Product overview

Makedonski Telekom is a telecommunications company offering a comprehensive portfolio of products and services for both private consumers and business customers. The offering is structured as a platform-plus-modules architecture centered around the Magenta brand family. Core offerings include mobile services (Magenta 1 Unlimited, Mobile Unlimited, Business Unlimited), fixed internet (Business Office Unlimited), and television (MagentaTV). The product ecosystem extends through add-on modules including security services (SafeNet Office, SafeNet Mobile, AntiDDoS, Security Operations Center), smart solutions (Fleet Management, Smart City, Telemedicine), productivity tools (Digital Certificates, Cloud Managed Network, Business Collaboration Services), and consumer devices/lifestyle products (T Phone, Pet Tracker, M-TAG). Additional brand extensions include Magenta Moments loyalty program and Magenta AI personalization features. The company also provides wholesale network access, MVNO services, and ICT solutions for enterprise customers.

Differentiator

Problem solved

Functional benefit

Brands

• Magenta TV: Digital television service offering TV channels and streaming content
• Magenta 1 Unlimited
• Magenta Moments
• Magenta AI
• Magenta Home
• M-TAG
• Pet Tracker
• T Phone
• Telekom MK App
• SafeNet
• Fleet Management
• Smart City
• Telemedicina

Products and services

• Magenta 1 Unlimited Converged consumer bundle combining mobile, fixed broadband, and TV into a single contract with unlimited elements and shared data, targeted at residential households for one-stop connectivity.
• Mobile Unlimited Postpaid mobile plan offering unlimited minutes, SMS, and data on the Makedonski Telekom network, targeted at individual consumers and households.
• Business Unlimited Mobile and fixed connectivity bundle for business customers offering unlimited voice, SMS, and data elements with business-grade support, targeted at SMB and enterprise clients.
• Business Office Unlimited Office-grade business bundle combining mobile lines with fixed internet and voice services for small and medium businesses, targeted at SMB customers needing a single office connectivity solution.
• MagentaTV Digital television service delivering linear channels, on-demand content, and interactive features over the operator's fixed network, targeted at residential subscribers, often bundled with Magenta 1 offers.
• 5G Network Service Mobile network service delivered over the company's own 5G infrastructure, targeted at consumer and business subscribers seeking high-speed mobile data and low-latency connectivity.
• SafeNet Managed cybersecurity service providing protection against online threats, targeted at consumer and business customers, often bundled with mobile or fixed services.
• AntiDDoS Distributed denial-of-service protection service that detects and mitigates volumetric and application-layer DDoS attacks, targeted at enterprise and government customers with mission-critical internet-facing infrastructure.
• Security Operations Center (SOC) Managed Security Operations Center service providing 24/7 monitoring, detection, and response to cybersecurity incidents, targeted at enterprise and government customers needing outsourced security operations.
• Cloud Managed Network Cloud-managed WAN and LAN networking service that centralizes configuration, monitoring, and policy across customer sites, targeted at enterprise customers with multi-site operations.
• Business Collaboration Services Unified communications and collaboration service for businesses including voice, messaging, and meeting functionality, targeted at SMB and enterprise customers modernizing workplace communication.
• Smart City IoT-based smart city solution covering connected lighting, environmental monitoring, parking, and city infrastructure sensors, targeted at municipalities and public sector customers.
• Telemedicine Telemedicine platform enabling remote consultations and connected health services between healthcare providers and patients, targeted at healthcare institutions and end patients.
• Fleet Management IoT-based fleet management service providing vehicle tracking, route optimization, and operational analytics, targeted at businesses and municipalities managing vehicle fleets.
• Digital Certificates Digital certificate issuance service for electronic signatures, authentication, and qualified certificates, targeted at individuals, businesses, and government users needing legally compliant digital identity.
• M-TAG IoT-based asset and vehicle tracking service using mobile network connectivity, targeted at consumers and businesses needing location tracking for pets, vehicles, or other assets.
• Pet Tracker IoT-based pet tracking service using a connected device and mobile network to locate pets, targeted at consumer pet owners.
• T Phone Branded smartphone device sold by Makedonski Telekom, typically paired with a mobile plan, targeted at consumer subscribers seeking a value-priced handset.
• Magenta AI AI-powered digital assistant and services feature integrated into Makedonski Telekom's mobile and digital channels, targeted at consumer and business customers seeking conversational self-service and AI-enabled support.
• Magenta Moments Customer loyalty and rewards program offering discounts, content, and partner benefits to subscribers, targeted at consumer and business customers of the Magenta brand.

Quantifiable outcome

• Ended 2025 with growth across all business segments and continued infrastructure investments

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Foundation Telekom for MacedoniacoreStrategic or Co-development Partner · 1 January 2002Corporate foundation established in 2002 as one of the first corporate foundations in Macedonia. Pioneer in social responsibility with focus on reducing digital gap and creating equal digital society. Operates 'Net Without Hate' initiative and emergency button project with Red Cross.
• UNICEFflagshipStrategic or Co-development PartnerPartnership for 'Net Without Hate' initiative - international youth movement for safe internet free from cyberbullying and hate speech. Co-created with children and young people.
• Red Cross of North MacedoniaminorStrategic or Co-development PartnerPartnership on 'Emergency Button' project providing assistance to elderly people through life-saving technology.
• Deutsche Telekom GroupflagshipStrategic or Co-development PartnerParent company and part of European footprint of Deutsche Telekom. Provides global expertise, brand, and technology standards. Included in 'A Summer to Remember' youth music experiences program across European subsidiaries.
• Google Ireland Ltd.coreTechnology or IntegrationTechnology integrations including Google Tag Manager, Google Analytics (web analytics), Google Ads (advertising), Google Maps (store/network coverage maps), Google reCAPTCHA (security), and YouTube video embedding.
• Meta Platforms Ireland LimitedcoreGTM or Marketing PartnerFacebook Pixel integration for advertising tracking, conversion measurement, and retargeting campaigns on Facebook platform.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Application Load Balancer (AWSALB, AWSALBCORS) for ensuring session consistency and optimal traffic distribution across servers.
• Cisco SystemscoreTechnology or IntegrationCisco Webex for video conference and collaboration solutions as part of digital and media solutions for business customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BH Telecom: Incumbent operator in Bosnia & Herzegovina offering mobile, fixed, internet, and TV. Comparable Balkan incumbent with similar product portfolio and market structure.
• A1 Macedonia: Direct mobile and fixed competitor in North Macedonia. Closest head-to-head rival for consumer mobile, broadband, and TV customers in the same domestic market.
• Yettel (North Macedonia): Competing mobile operator in North Macedonia offering mobile, internet, and TV. Direct contestant for Magenta 1-style converged bundles and enterprise contracts.
• Crnogorski Telekom: Montenegro's incumbent telecom and direct Deutsche Telekom subsidiary. Highly comparable in scale, ownership structure, Magenta branding, and converged mobile/fixed/TV/ICT offering in a small Balkan market.

Broad incumbents

• Telekom Srbija: Serbian state-linked incumbent operator with mobile, fixed, TV, and ICT portfolio. Comparable scope and Western Balkans regional positioning, though not DT-owned.
• Magyar Telekom: Sister Deutsche Telekom subsidiary in Hungary with consumer mobile, fixed, TV, and enterprise ICT. Same DT playbook, Magenta branding, and converged bundle strategy; larger scale.
• Hrvatski Telekom: Croatian Deutsche Telekom subsidiary offering mobile, fixed, TV, and ICT services. Closest DT peer in the region in terms of portfolio breadth and enterprise solutions.
• Telekom Slovenije: Incumbent integrated telecom in neighbouring Slovenia with comparable mobile/fixed/TV/ICT portfolio. Larger market but similar converged operator profile and Deutsche Telekom-adjacent competitive positioning.

Others

• Deutsche Telekom AG: Parent company and ultimate brand licensor. Provides technology, capital, Magenta brand standards, and group-level enterprise capabilities that shape Makedonski Telekom's roadmap and product set.

Regional players

• HT Eronet: Croatian-owned telecom in Bosnia with mobile, fixed, and TV services. Regional Balkan operator with overlapping product set but primarily serving a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/telekommk
• YouTubeyoutube.com/user/TMobileMK
• Facebookfacebook.com/TelekomMK
• Instagraminstagram.com/telekom_mk/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makedonski Telekom