George R. Smalley Company

What George R. Smalley Company does

George R. Smalley Co., Inc. is a family-owned, full-service electrical contractor founded in 1956 by George R. Smalley Sr. after returning from Korean War service. The company is headquartered in Hopwood, Pennsylvania (Uniontown mailing address), with additional branch locations in Lemoyne, Pennsylvania and Glen Burnie, Maryland, serving the southwestern Pennsylvania, eastern Ohio, Maryland, and West Virginia tri-state region across residential, commercial, and industrial end markets. Service offerings span the full electrical lifecycle — testing, repair, maintenance, design/build estimating using BIM techniques, emergency 24/7 response, lighting installation, LED retrofits, energy management and HVAC controls integration, networking infrastructure (Cat 5e/6, fiber optic, VoIP), fire alarm and security systems, access control, generator installation, smart home automation, and EV charger installation. The company also operates a specialized banking equipment installation practice serving major manufacturers including Diebold, Honeywell, and Simplex, a capability that originated from an early-1980s bank remodel project and evolved into multi-state ATM and security system deployment work.

The business model is project-based professional services revenue, executed through direct sales and field crews rather than resellers or distributors. Pricing is quote-based and project-specific with no publicly disclosed rate cards; the firm uses ROI-focused case studies (Marina Tower, Faris Carpet, Washington Ford) and complimentary lighting audits to win energy management engagements. GTM is sales-led, relying on local and toll-free phone lines, website quote forms, Google Reviews reputation, and on-site consultations. Customer segments include residential homeowners, commercial/industrial facility owners, government buildings (VA medical centers, SSA offices, GSA facilities), healthcare/hospital, hospitality, banking and financial institutions, and educational facilities. A notable strategic partnership with Constellation Energy enabled a zero-upfront-capital LED retrofit at Marina Tower through utility rebates and on-bill financing.

The company maintains no public capital structure, no funding rounds, no disclosed revenue, and no AI/ML or software platform development. Leadership is family-led with founder George R. Smalley Sr.'s son Rusty Smalley (Penn State electrical engineering graduate) as Owner/Operator, supported by an Operations Manager, Energy Division Manager (BPI certified), Office Manager, Estimator, and dedicated field staff. Strategic priorities visible in the data include service-line diversification (EV chargers, smart homes, access control), talent pipeline development via the Laurel Business Institute partnership, and incremental geographic expansion into West Virginia.

Name

George R. Smalley Company

Legal name

George R. Smalley Co., Inc.

Website

https://grsmalley.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

George R. Smalley Co., Inc. is a family-owned, full-service electrical contractor founded in 1956, headquartered in Hopwood, Pennsylvania, serving residential, commercial, industrial, banking, government, healthcare, and education clients across Pennsylvania, Ohio, Maryland, and West Virginia with electrical contracting, LED retrofit, networking, fire/security, and banking equipment installation services.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro industry

PRIMARYIMAFALAF

Low-Voltage & Security Systems Contracting (Access Control, CCTV, Intrusion)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Specialty Trade Contractors (MEP, HVAC, Plumbing, Electrical)

SECONDARYHSAOAEAC

Electrical Short Circuit & Fault Finding

Home & Personal Services/Plumbing, Electrical & HVAC Services/Electrical Repair, Troubleshooting & Emergency Service

SECONDARYHSAIAHAB

Low-Voltage Outdoor Lighting Installation

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Outdoor Lighting Installation & Maintenance

Keywords

• Electrical contracting services
• Commercial electrical services
• Industrial electrical services
• LED lighting retrofit
• Energy management systems

Headquarters

HQ city

Uniontown

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Contracting Services: Project-based revenue from electrical installation, repair, and maintenance services for commercial, industrial, and residential clients. Includes new construction, renovations, and system upgrades. Revenue generated through service calls, project bids, and maintenance contracts.
2. Energy Management Services: Energy consulting, lighting upgrades, and retrofit services with potential rebate processing assistance. Revenue from analysis, installation, and ongoing monitoring services.
3. Banking Equipment Installation: ATM installation, security equipment, and banking technology deployment services for financial institutions. Specialized installation revenue from equipment vendors like Diebold, Honeywell, and Simplex.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

George R. Smalley Company is a family-owned, full-service electrical contractor founded in 1956, providing testing, repair, installation, and maintenance of electrical systems across residential, commercial, and industrial clients in the PA/OH/MD tri-state area. Offerings span electrical contracting, lighting installation, LED retrofit, emergency services, energy management, networking infrastructure, fire alarm and security systems, banking equipment installation (ATM, drive-throughs), generators, smart home automation, and EV charger installation.

Product overview

George R. Smalley Company is a family-owned, full-service electrical contractor founded in 1956, serving Pennsylvania, Ohio, Maryland, and West Virginia. The company offers a comprehensive portfolio of electrical services organized across residential, commercial, and industrial divisions. Core service offerings include electrical contracting (testing, repair, and maintenance), lighting installation and LED retrofit, emergency electrical services, energy management and retrofit, and design/build estimating services. Commercial specializations encompass fire alarm and security systems, access control, networking infrastructure (cabling, fiber optics, VoIP, CCTV), and banking equipment installation. Industrial services cover high-voltage work, motor controls, and equipment power connections. Residential offerings include electrical repairs, panel upgrades, generators, and smart home automation systems. The company structures its business through dedicated divisions for these service areas, with recent additions including EV charger installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Contracting Services Full-service electrical contracting including testing, repairing, and maintaining electrical equipment for residential, commercial, and industrial clients.
• Commercial & Industrial Electrical Electrical design, installation, and repair services for commercial buildings, industrial facilities, and manufacturing operations including high-voltage work.
• Lighting Installation Professional lighting design and installation services for residential homes, commercial facilities, and industrial spaces including ambient, task, and accent lighting.
• Emergency Services 24/7 emergency electrical response for loss of power, critical system failures, storm damage, and urgent repairs for homes, businesses, and industrial facilities.
• Energy Management & Retrofit Energy consulting, custom-designed energy management panels, HVAC control integration, and turnkey lighting upgrades for commercial and industrial facilities to reduce energy costs.
• Estimating and Design/Build Services Electrical design and build services using Building Information Management (BIM) techniques, load calculations, and energy management system specification.
• LED Installation and Retrofit Commercial LED lighting installation and retrofit services for warehouses, parking lots, manufacturing spaces, and office buildings to improve energy efficiency and reduce costs.
• Fire Alarm and Security Systems Commercial fire detection system design, installation, monitoring, service, and testing along with comprehensive security system solutions.
• Access Control Commercial and government access control system installation and repair including visitor management systems and cloud-based security controls.
• Networking Infrastructure Network cabling and infrastructure services including Cat 5e, Cat 6, fiber optic installation, VoIP systems, CCTV, and point of sale installation.
• Banking Equipment Installation Specialized banking equipment installation including ATM machines, drive-through windows, VAT systems, card access, alarm systems, and CCTV for financial institutions.
• Residential Electrical Services Home electrical repairs, panel replacements, surge protection, arc fault protection, ground fault protection, lighting installation, and switch/receptacle replacements.
• Generator Installation and Service Home and business standby generator installation, replacement, and repair services to maintain power during outages.
• Smart Home Automation Residential smart home automation including smart thermostats, smart switches, security cameras, and mobile-controlled lighting and door locks.
• EV Charger Installation Electric vehicle charging station installation services for commercial and residential properties.

Quantifiable outcome

• LED upgrades reduce lighting energy consumption by up to 80% compared to traditional lighting (DOE studies referenced)
• +5 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Constellation EnergycoreStrategic or Co-development PartnerWorked with Constellation Energy's 'Energy Made Easy' program to fund Marina Tower LED retrofit project. Constellation helped facilitate utility rebates and on-bill financing, enabling customer to complete project with no upfront capital expense.
• Laurel Business InstitutecoreStrategic or Co-development PartnerPremier Employer Partnership providing internship opportunities for Electrical Technician and Computer Network Security Technician students. Established George R. Smalley scholarship for program students. Potential career placement pathway for graduates.
• DieboldcoreChannel Partner/ Reseller/ DistributorInstallation partner for banking equipment including ATM machines, security systems, and branch transformation solutions. Crews trained with manufacturer specifications.
• HoneywellcoreChannel Partner/ Reseller/ DistributorInstallation partner for security systems, fire alarms, and building automation equipment. Factory-trained technicians on staff.
• SimplexcoreChannel Partner/ Reseller/ DistributorInstallation partner for fire alarm and life safety systems. Licensed technicians trained on Simplex products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Qmerit: National EV charger and electrification installation specialist network with a certified contractor program. Comparable to Smalley's EV charger installation service line and potentially a competitor in the EV charging segment of its commercial customer base.

Direct peers

• Faith Technologies: Large national electrical contractor and engineering firm serving commercial, industrial, and mission-critical customers with design-build electrical, energy management, and low-voltage services. Comparable full-service electrical contractor with similar cross-sell verticals.
• Rosendin Electric: Employee-owned national electrical contractor providing commercial, industrial, and multi-family residential electrical construction plus data center, renewable, and building automation. Directly comparable full-service electrical contractor with broader geographic reach.
• Helix Electric: National electrical contractor serving commercial, industrial, institutional, and multi-family residential markets across the US. Direct peer offering general electrical contracting, low-voltage, and design-build services with comparable project-based delivery model.
• IES Holdings: National electrical and low-voltage solutions provider offering commercial, industrial, and residential electrical contracting plus communications, security, and data infrastructure. Directly comparable in scope to Smalley across electrical contracting and integrated low-voltage services.
• Limbach Holdings: Specialty contractor delivering integrated electrical, mechanical, and building automation services for commercial and institutional customers. Comparable scope across electrical contracting, low-voltage systems, and energy management project delivery.

Broad incumbents

• Comfort Systems USA: National mechanical and electrical contractor serving commercial, industrial, and institutional customers with HVAC, plumbing, and electrical services. Comparable multi-discipline service delivery model with broader geographic and capability footprint.
• EMCOR Group: Large publicly traded facilities services and electrical contractor delivering commercial, industrial, and utility electrical plus mechanical and building services. Comparable broad electrical and low-voltage capabilities though operating at much larger scale across multiple geographies.
• MYR Group: Publicly traded electrical construction services provider serving commercial, industrial, and utility customers across the US and Canada. Comparable electrical contractor scale with broader geographic reach and significant transmission/distribution capabilities.

Regional players

• Hatzel & Buehler: Mid-Atlantic regional electrical contractor headquartered in Pittsburgh, Pennsylvania serving commercial, industrial, and institutional customers. Direct regional competitor in Smalley's core PA/OH/MD geography with comparable full-service electrical contracting offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grsmalley
• Facebookfacebook.com/grsmalley
• LinkedInlinkedin.com/company/george-r-smalley-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George R. Smalley Company