Simplex
- Company typePrivate
- Founded2014
- HeadquartersGiv'atayim, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Simplex firmographics
Firmographics- Name
- Simplex
- Legal name
- Nuvei Liquidity, UAB
- Website
- https://simplex.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Simplex industry classification
Industry- Product category
- Crypto Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
- akta.pro secondary industries
- Fiat On/Off-Ramps & Payment Rails (Exchange-Operated) (FSADAAAF), Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC)
Keywords
Where Simplex is headquartered
LocationHeadquarters
- HQ city
- Giv'atayim
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Simplex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction/Fee Processing: Simplex charges transaction fees (typically 3.5-5.5% per transaction for card purchases) when facilitating fiat-to-cryptocurrency conversions. The company acts as a licensed payment processor connecting users with crypto exchanges. Fees are disclosed prior to transactions and vary by referring site/application.
- API/Integration Services: Provides turnkey onramp solutions, coin listing services, and NFT Dir3ct solutions to partners including exchanges, wallets, brokers, and blockchain companies. Revenue generated through integration fees and per-transaction processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard card purchase fees for retail customers |
| Transaction based/ take rate | Pay-as-you-go | Turnkey Onramp Solution for enterprise partners |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Simplex product offering
Product offeringCore offering
Simplex provides fiat-to-crypto payment processing infrastructure for exchanges, wallets, brokers, and NFT platforms, enabling their end users to instantly purchase cryptocurrency using credit/debit cards, Apple Pay, Google Pay, SEPA, ACH, and 570+ alternative payment methods. The platform guarantees 100% fraudless transactions with zero chargeback risk for merchants, supports 200+ cryptocurrencies and 100+ fiat currencies, and serves 350+ partner integrations across 190+ countries. As a Nuvei company, it operates as a fully licensed EU financial institution.
Product overview
Simplex (a Nuvei company) operates as a fiat-to-crypto payment infrastructure platform offering instant cryptocurrency purchasing services. The core product is the Simplex fiat-to-crypto onramp, which enables individuals to buy 200+ cryptocurrencies with credit/debit cards and other payment methods with a 100% fraudless transaction guarantee. For business partners, Simplex provides the Turnkey Onramp Solution as a white-label integration option with customizable UI, APIs, and dynamic UX, serving 350+ exchanges, wallets, brokers, and blockchain projects. The product portfolio also includes Coin Listing for enabling tokens to be purchased with fiat globally, and NFT Dir3ct for fiat on-ramps/off-ramps specifically for NFT platforms. The ecosystem is unified around enabling seamless fiat-to-crypto conversion across multiple use cases while maintaining fraud protection and regulatory compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Turnkey Onramp Solution A white-label fiat-to-crypto integration solution for B2B partners including exchanges, wallets, brokers, coins, and NFT platforms. Enables end users to purchase cryptocurrency through customizable UI, flexible APIs, and dynamic UX. Supports debit/credit cards, Apple Pay, SEPA, SWIFT, and multiple payment methods with smart routing algorithms for high conversion rates.
- Coin Listing A service for blockchain projects to list their tokens for fiat purchases across 100+ fiat currencies globally. Connects listed tokens to Simplex's network of leading exchanges, wallets, and brokers, facilitating compliant token sales including US sales through legal opinions.
- NFT Dir3ct A payment solution specifically for NFT platforms providing fiat on-ramp and off-ramp functionality. Supports NFT purchases via initial mint, whitelist, or secondary market across 145+ cryptocurrencies. Enables split payments, payouts in crypto or fiat, with zero risk and zero chargebacks.
- Simplex Banking A crypto-friendly banking solution enabling smooth offramps and withdrawals, complementing Simplex's onramp solution to provide complete fiat-to-crypto and crypto-to-fiat infrastructure.
Quantifiable outcome
- Zero chargeback guarantee - merchants receive payment regardless of fraud disputes
- +4 more outcomes
Companies that use Simplex
Customer profileNamed customers26 records
Segments6 records
Ideal customer profiles5 records
Simplex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature8 records
Simplex partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and minor.
- WebX 2026coreSimplex serves as a title sponsor of WebX 2026, Asia's leading Web3 conference taking place July 13-14, 2026 at The Prince Park Tower Tokyo. The conference follows Japan's regulatory classification of crypto assets as financial instruments and is expected to draw 15,000+ attendees with speakers from Uniswap Labs, Bitwise, Nansen, Animoca Brands, Coinbase, Visa, and KPMG Japan.
- MyBTC.cacoreMyBTC.ca expanded crypto payment options through Banxa & Simplex integration, enabling users to purchase cryptocurrency through multiple gateway providers. Duane Seamans quote: 'Its solution extends MyBTC.ca the ability to process an unlimited number of transactions with peace of mind that we are protected from fraud and chargebacks.'
- BitbankcoreTitle sponsor of WebX 2026 conference alongside Simplex, bitFlyer, and SBI Holdings, positioning Simplex among Japan's leading crypto companies.
- bitFlyercoreTitle sponsor of WebX 2026 conference, part of Simplex's presence at major Asian Web3 industry events.
- SBI HoldingscoreTitle sponsor of WebX 2026 conference, demonstrating Simplex's strategic positioning in the Japanese and broader Asian Web3 ecosystem.
- NuveicoreNuvei acquired Simplex in September 2021, offering partners a greater suite of fintech solutions. Simplex operates as a Nuvei company, leveraging Nuvei's payment technology infrastructure including 570+ alternative payment methods, global acquiring bank relationships, and established regulatory compliance framework.
- CoinPostminorCoinPost, Japan's largest crypto media outlet, organizes WebX 2026 conference where Simplex serves as title sponsor. CoinPost provides media coverage and industry visibility for Simplex in Asian markets.
- BinancecoreMajor exchange partnership enabling credit card crypto purchases. Changpeng Zhao quote: 'Partnering with Simplex allows us to instantly bridge the gap between credit card payments and crypto for traders globally. On Binance.com, you can now buy crypto with credit cards and start trading in minutes.'
- KuCoincoreExchange partnership enabling fiat-to-digital asset transactions for newcomers. Michael Gan quote: 'Partnering with Simplex has enabled newcomers in the crypto world to easily transact from fiat to digital assets.'
- PoloniexcoreExchange partnership growing reach within ecosystem. Edward Lee VP Product: 'Working with Simplex has enabled us to grow our reach within the ecosystem and provide our users with an excellent service.'
- Trust WalletcoreIn-wallet crypto purchasing integration allowing users to buy crypto directly within Trust Wallet using Simplex's fiat gateway.
- Trezor Hardware WalletcoreHardware wallet partnership enabling buy/sell feature from interface. CEO Marek Palatinus: 'Trezor Hardware Wallet, thanks to a partnership with Simplex, can provide a reliable, easy, and safe buy and sell feature right from the interface.'
- Atomic WalletcoreWallet partnership enabling fast and safe crypto purchases. Founder/CEO Konstantin Gladych: 'Thanks to Simplex, our users can buy crypto fast and safe in Atomic Wallet! We strongly support mass adoption.'
- ChangellycoreBroker partnership providing monthly fiat-to-crypto payments for 700,000+ customers. CEO Ilya Bere: 'Thanks to Simplex's great service, our payment process is risk-free, and our users are more than happy!'
- ChangeNOWcoreNon-custodial exchange partnership. COO Pauline Shangett: 'We are very excited to give our customers a convenient, fast, and easy way to buy crypto on ChangeNOW - hope we manage to maintain this partnership for years to come.'
- CoinFlipcoreExchange partnership for debit/credit card Bitcoin purchases. CEO Daniel Polotsky: 'Being able to buy bitcoin and other cryptocurrencies with a debit or credit card is a true game changer with respect to adoption.'
- CoinGatecorePayment gateway partnership expanding products. CFO Jonas Gilys: 'Our partnership with Simplex has been nothing but pleasure from day 1. Besides helping our company expand on a variety of products.'
- MyceliumcoreWallet partnership enabling credit card crypto purchases. CRO Jerome Rousselot: 'Simplex enabled Mycelium to offer one of the most requested features to our users: credit card purchases of crypto.'
- Guarda WalletcoreWallet partnership bridging fiat-crypto gap. CEO Paul Sokolov: 'Guarda Wallet and Simplex are bridging the gap between cryptocurrency and fiat - the most important threshold that needs to be crossed for spreading adoption.'
- PaybiscoreBroker partnership for credit card crypto purchases. CEO Innokenty Isers: 'The integration with Simplex was seamless! Teaming up with Simplex has allowed us to expand our customer base and to offer our services to users worldwide!'
- BitMartcoreExchange partnership increasing user base. CEO Sheldon Xia: 'Partnering with Simplex has given us the ability to increase our user base and open up BitMart to a wider audience.'
- Bithumb GlobalcoreExchange partnership for interconnected payment system. Co-Founder Javier Sim: 'We are happy to work with Simplex to create an interconnected payment system for crypto traders.'
- CoinExcoreExchange partnership as first fiat onramp integration. CEO Haipo Yang: 'We are thrilled to be partnering with Simplex to lower the threshold for more people to enter the crypto world.'
- CoinSwitchcorePlatform partnership providing secure and efficient crypto purchasing. CBO Sharan Nair: 'Simplex provides our users with a secure and efficient way of purchasing crypto. It ensures that customers have the best experience.'
- BTCCcoreExchange partnership for fraud-prevention and payment processing. VP International Business Aaron Choi: 'Integrating with Simplex's fast and risk-free service has allowed us to significantly increase our traffic and focus on our business.'
- CROSS exchangecoreExchange partnership with swift integration. CEO Tokuro Uhara: 'Not only was the integration process with Simplex swift and seamless, the simple interface, superb customer service, and convenience has greatly contributed to our business!'
- EXMOcoreExchange partnership for efficient crypto trading. COO Sergey Zhdanov: 'Partnership with Simplex allows our users to buy and sell plenty of cryptocurrencies in an efficient way and risk-free.'
- InfinitocoreWallet partnership for credit card Bitcoin purchases. Director Jack Nguyen: 'Thanks to the strategic partnership with Simplex, our users can now purchase Bitcoin and other top cryptocurrencies using their everyday credit card at great price.'
- Invity.iocorePlatform partnership for streamlined buying process. CEO Stepan Uherik: 'When we started Invity, we knew that we could only succeed in our mission to demystify the crypto space and streamline the buying process by finding a versatile, trustworthy payment processing partner. Simplex is that partner.'
- Ivy GroupcoreGroup partnership for fast crypto purchases. CEO Marzio Panelli: 'Partnering with Simplex has allowed Ivyn users to purchase cryptocurrencies fast and safe. Super customer support and easy and efficient communication.'
- PLUTOX TECH OÜcorePlatform partnership for cryptocurrency purchases. CMO Alex Hohlov: 'Plutox has partnered with Simplex to allow the purchasing of Cryptocurrencies with debit and credit cards. We chose Simplex for the best rates, excellent speed of transactions, high security and instant support service.'
- BiKicoreExchange partnership for easy crypto access. CEO Ethan Ng: 'Our partnership with Simplex has given BiKi an extended feature to reach the masses and for users to participate in the crypto space easily.'
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Simplex competitors and assessment
Company assessmentDirect peers
- MoonPay: MoonPay is a direct competitor providing fiat-to-crypto onramp infrastructure for exchanges, wallets, and NFT platforms via API. It offers a near-identical product suite (card and bank payments, fraud prevention, global coverage) and competes head-to-head for the same partner integrations.
- Banxa: Banxa is a direct competitor operating a fiat-to-crypto payment gateway serving exchanges, wallets, and broker platforms globally. It is even integrated alongside Simplex at MyBTC.ca, demonstrating overlap in target customers and product.
- Transak: Transak provides fiat-to-crypto onramp infrastructure via API and embedded widgets to exchanges, wallets, and dApps. It competes directly for the same exchange and wallet integrations with similar coverage of cards, Apple Pay, and bank transfers.
- Ramp Network: Ramp Network (now Noah) provides a non-custodial fiat-to-crypto onramp solution targeting wallets, DeFi protocols, and exchanges. It overlaps directly with Simplex's wallet and broker segment with comparable API-based delivery.
- Onramper: Onramper aggregates multiple fiat-to-crypto onramp providers (including Simplex, MoonPay, Banxa, Transak) into a single API for exchanges and wallets. It competes for the same partner integrations by offering multi-provider redundancy.
- Alchemy Pay: Alchemy Pay is a fiat-to-crypto and crypto-to-fiat payment gateway competing in the same onramp/offramp infrastructure space. It targets exchanges, wallets, and merchants with similar card and bank-rail coverage.
- Wert: Wert provides embedded fiat-to-crypto onramp for NFT and dApp use cases via simple integrations, overlapping with Simplex's NFT Dir3ct product for NFT platforms and marketplaces.
- Guardarian: Guardarian offers fiat-to-crypto and crypto-to-fiat exchange services to brokers, wallets, and individual buyers. It competes directly for the same broker and retail onramp flow with similar fiat currency coverage.
Broad incumbents
- Coinbase Commerce: Coinbase Commerce offers crypto payment acceptance and onramp as part of Coinbase's broader exchange business. It is a competitor in onramp infrastructure but is embedded within a much larger retail exchange operation.
- Stripe (crypto onramp): Stripe's crypto onramp product for merchants and platforms is a broad-incumbent competitor leveraging Stripe's global acquiring infrastructure, similar to how Simplex leverages Nuvei's. It competes for enterprise merchants adding fiat-to-crypto capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simplex social profiles
Digital presenceSimplex compliance and trust
Trust signalCompliance2 records
Simplex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplex leadership team
Management profileNumber of profiles
Profiles7 records
Simplex funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplex M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplex
What does Simplex do?
Simplex provides fiat-to-crypto payment processing infrastructure for exchanges, wallets, brokers, and NFT platforms, enabling their end users to instantly purchase cryptocurrency using credit/debit cards, Apple Pay, Google Pay, SEPA, ACH, and 570+ alternative payment methods. The platform guarantees 100% fraudless transactions with zero chargeback risk for merchants, supports 200+ cryptocurrencies and 100+ fiat currencies, and serves 350+ partner integrations across 190+ countries. As a Nuvei company, it operates as a fully licensed EU financial institution.
Is Simplex a public or private company?
Simplex is a private company. It is classified as corporate owned and is currently operating.
When was Simplex founded?
Simplex was founded in 2014. It employs 101 to 250 people.
Where is Simplex based?
Simplex is headquartered in Giv'atayim, Israel, in the Middle East region.
How does Simplex make money?
Two revenue lines are on record. Transaction/Fee Processing is the primary driver. The others are API/Integration Services.
Who are Simplex's main competitors?
Direct peers on record are MoonPay, Banxa, Transak, Ramp Network, Onramper, Alchemy Pay, Wert and Guardarian. Broad incumbents are Coinbase Commerce and Stripe (crypto onramp).
Does Simplex have an API?
Yes. Simplex offers a developer-facing integrations portal providing multiple integration options including Buy iFrame and Wallet API. The portal enables business partners to integrate fiat-to-crypto purchasing capabilities into their platforms, allowing end users to buy cryptocurrency with credit/debit cards and other payment methods. Developer documentation is at integrations.simplex.com.
What industry is Simplex in?
Simplex's product category is Crypto Payment Processing. Its primary akta.pro industry code is BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms, with a secondary code of FSADAAAF, Fiat On/Off-Ramps & Payment Rails (Exchange-Operated). Its NAICS code is 52232 and its SIC code is 6200.