Stroher
Ströher is a German ceramic manufacturer founded in 1884 and owned by Sto SE, producing frost-resistant outdoor tiles, brick slips for facades, and residential ceramics for architects, developers, dealers, and homeowners across Europe.
- Company typePrivate
- Founded1884
- HeadquartersDillenburg, Germany
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Stroher does
Ströher is a German ceramic manufacturer founded in 1884, headquartered in Dillenburg, and wholly owned by Sto SE & Co. KGaA. The company produces extruded (Stranggepresste) clay-based ceramics organized into four core product lines: Klinkerriemchen (brick slips for facades and interior walls with nine sub-series), Terrassenfliesen (frost-resistant terrace and balcony tiles with eight sub-series), Terrassenplatten (large-format outdoor slabs under the Ströher Living sub-brand), and Wohnkeramik (residential floor and wall tiles). Industrial flooring is offered via the Stalotec series.
The underlying technology is centered on natural clay processing and kiln-firing, with proprietary capability in coarse ceramics (Grobkeramik) — exemplified by the award-winning Roccia Next line (2022 Product of the Year) — and XXL large-format thin tiles such as the 100x100x2cm Absolute 20. Manufacturing and R&D are consolidated at the Dillenburg facility, where the company has held IBU (Institut Bauen und Umwelt) sustainability certification since 2011.
Revenue is generated through a one-time sale model across B2B and B2C channels: national specialist dealers, international distributors, a dedicated project-sales channel for architects and planners, a self-serve customer portal, and a physical showroom in Dillenburg. Customers span government, residential, commercial real estate, and hospitality end-markets primarily in Germany, with select DACH (Austria) and Baltic (Lithuania) projects. The company employs 251–500 people and operates two German legal entities: Ströher GmbH and Ströher Produktions GmbH & Co. KG.
Stroher firmographics
Firmographics- Name
- Stroher
- Legal name
- Ströher GmbH und Ströher Produktions GmbH & Co. KG
- Website
- https://stroeher.de
- Company type
- Private
- Founded year
- 1884
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ströher is a German ceramic manufacturer founded in 1884 and owned by Sto SE, producing frost-resistant outdoor tiles, brick slips for facades, and residential ceramics for architects, developers, dealers, and homeowners across Europe.
- Ownership category
- akta.pro rank
Stroher industry classification
Industry- Product category
- Ceramic Building Materials
- NAICS
- Clay Building Material and Refractories Manufacturing (327120), Clay Product and Refractory Manufacturing (3271)
- SIC
- Structural Clay Products (3250)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where Stroher is headquartered
LocationHeadquarters
- HQ city
- Dillenburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Stroher business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Ceramic Tile and Brick Sales: B2B and B2C sales of ceramic tiles for facades, terraces, and living spaces, including Klinkerriemchen, Terrassenfliesen, Terrassenplatten, Wohnkeramik, and Industrieboden product lines
Go-to-market motion2 records
Distribution channels5 records
Marketing channels13 records
Stroher product offering
Product offeringCore offering
Stroher manufactures and sells extruded clay-based ceramic products for the building envelope and interior, including frost-resistant outdoor terrace tiles (Terrassenfliesen), large-format terrace slabs (Terrassenplatten), brick slips for facades and walls (Klinkerriemchen), residential living-space tiles (Wohnkeramik), and industrial flooring (Industrieboden). Products are sold via specialist dealers, direct project sales to architects and planners, international partners, an online customer portal, and a company showroom.
Product overview
Ströher is a German ceramic tile manufacturer (keramikunternehmen) established in 1884, producing architectural products from clay (Ton). The company operates under the Ströher Living sub-brand for residential products and offers four main product categories: Klinkerriemchen (brick tiles for facades and walls with 9 sub-series including Nuancist, Farbklang, Wasserbrand, Kontur, Brickwerk, Riegel 50, Glanzstücke, Zeitlos, and Keravette), Terrassenfliesen (frost-resistant terrace/outdoor tiles with 8 sub-series including Roccia Next, Gravel Blend, Selected, Aera, Roccia, Terra, Retro, and Cavar), Terrassenplatten (large-format terrace/garden slabs under Ströher Living, including Absolute 20 and Origin Wood 20), and Wohnkeramik (residential floor/wall tiles under Ströher Living, including Absolute, Color Brix, and Origin Wood). The company also produces Industrieboden (industrial flooring) with the Stalotec series. Ströher provides digital room planning tools for virtual room design and emphasizes sustainability with EPD (Environmental Product Declarations) certified since 2011.
Differentiator
Problem solved
Functional benefit
Brands
- Stroeher Living: Sub-brand specializing in residential ceramics, indoor tiles, and contemporary ceramic culture for living spaces.
- Gepadi
Products and services
- Klinkerriemchen (Brick Slips) Extruded brick slips for full facade cladding or accent wall applications in residential and commercial buildings. Suitable for architects, planners, building owners, and specialist dealers.
- Terrassenfliesen (Frost-Resistant Terrace Tiles) Frost-resistant ceramic tiles for outdoor terraces, balconies, and small outdoor areas, available in formats up to 30x60 cm with matching balcony edge finishes. Targeted at renovators, private homeowners, architects, and specialist dealers.
- Terrassenplatten (Large-Format Terrace Slabs) XXL large-format ceramic garden and terrace slabs for generous outdoor areas, offered in 100x100x2cm and 40x120x2cm formats in stone and wood-look designs. Sold under the Ströher Living sub-brand.
- Wohnkeramik (Residential Living-Space Ceramics) Floor and wall ceramic tiles for residential living spaces, combining contemporary design with natural material aesthetics. Sold under the Ströher Living sub-brand for residential consumers, renovators, and planners.
- Industrieboden / Stalotec (Industrial Flooring) Heavy-duty ceramic industrial flooring systems based on the Stalotec series, targeted at commercial and industrial facility operators.
- Roccia Next Coarse Ceramic Terrace Tile Next-generation frost-resistant terrace tile with natural stone aesthetic and a unique coarse ceramic surface finish. Targeted at landscapers, architects, and end consumers specifying premium outdoor surfaces.
Quantifiable outcome
- Extended warranty coverage up to 25 years for specified ceramic products demonstrating confidence in product durability
- +1 more outcomes
Companies that use Stroher
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Stroher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stroher partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sto SE & Co. KGaAcoreSto SE & Co. KGaA is the parent company of the Ströher Group. As a member of the Sto corporate group, Ströher adheres to Sto's supplier code of conduct and compliance requirements including supply chain due diligence under the German Supply Chain Due Diligence Act (LkSG). The parent company provides oversight for whistleblower system management and compliance matters.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Stroher competitors and assessment
Company assessmentDirect peers
- ABC-Klinker: German specialty producer of Klinkerriemchen and clinker bricks, comparable to Ströher in product mix, customer base (architects, dealers, facade projects), and distribution model.
- Agrob Buchtal (Deutsche Steinzeug): German architectural ceramics producer offering facade cladding and ceramic tiles for indoor/outdoor use; overlaps with Ströher's Klinkerriemchen and tile lines in commercial and residential projects.
- Janinhoff: German Klinkerriemchen and facade brick slips manufacturer, directly comparable to Ströher on product, geography, and target customer (facade construction and renovation).
- Olfry Klinker- und Keramikwerke: German producer of clinker bricks and Klinkerriemchen for facades; comparable in scale, geography, and product mix to Ströher, often competing in the same dealer tenders.
- Röben Tonbaustoffe: One of Germany's largest brick and Klinker producers, directly comparable to Ströher on clay-based facade and building ceramics with overlapping dealer and project channels.
- Hagemeister Klinker: German Klinker and brick manufacturer with a comparable facade brick product range, serving similar architects, developers, and dealer networks in Germany and neighboring markets.
- Steuler Fliesen / Steuler Industrieller陶瓷: German manufacturer of industrial and architectural ceramics, including industrial flooring (Stalotec-equivalent category) and outdoor tiles; direct peer for Ströher's Industrieboden and outdoor tile lines.
- Feldhaus Klinker: German manufacturer of Klinkerriemchen (brick slips) and clinker facades; direct competitor to Ströher's Klinkerriemchen line with overlapping architect and dealer channels.
Broad incumbents
- Villeroy & Boch Tiles: Large German heritage brand with a substantial floor and wall tile division; broader portfolio than Ströher, but directly overlapping in residential and outdoor ceramic tiles.
- Wienerberger: Austrian-listed global incumbent in clay building products (bricks, roof tiles, pavers); significantly larger and broader than Ströher but competes in the same Klinker and facade brick category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stroher social profiles
Digital presenceStroher compliance and trust
Trust signalCompliance1 record
Stroher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stroher leadership team
Management profileNumber of profiles
Stroher subsidiaries and ownership
Company hierarchySubsidiaries2 records
Stroher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stroher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stroher
What does Stroher do?
Stroher manufactures and sells extruded clay-based ceramic products for the building envelope and interior, including frost-resistant outdoor terrace tiles (Terrassenfliesen), large-format terrace slabs (Terrassenplatten), brick slips for facades and walls (Klinkerriemchen), residential living-space tiles (Wohnkeramik), and industrial flooring (Industrieboden). Products are sold via specialist dealers, direct project sales to architects and planners, international partners, an online customer portal, and a company showroom.
Is Stroher a public or private company?
Stroher is a private company. It is classified as corporate owned and is currently operating.
When was Stroher founded?
Stroher was founded in 1884. It employs 251 to 500 people.
Where is Stroher based?
Stroher is headquartered in Dillenburg, Germany, in the Europe region.
How does Stroher make money?
One revenue line is on record: ceramic Tile and Brick Sales.
Who are Stroher's main competitors?
Direct peers on record are ABC-Klinker, Agrob Buchtal (Deutsche Steinzeug), Janinhoff, Olfry Klinker- und Keramikwerke, Röben Tonbaustoffe, Hagemeister Klinker, Steuler Fliesen / Steuler Industrieller陶瓷 and Feldhaus Klinker. Broad incumbents are Villeroy & Boch Tiles and Wienerberger.
Does Stroher have an API?
No public API is recorded for Stroher.
What industry is Stroher in?
Stroher's product category is Ceramic Building Materials. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327120 and its SIC code is 3250.