What Villeroy & Boch does

Villeroy & Boch AG is a publicly listed German ceramics manufacturer founded in 1748 and headquartered in Mettlach, Germany, operating in bathroom fixtures, kitchen products, tableware, tiles, and home décor. The company builds its product portfolio around ceramic manufacturing expertise and modern industrial design, with collections spanning Artis (washbasins and vanity cabinets including the 2026-launched Artis Sense and Artis Frame designed with Christian Haas), Skyla bathroom fittings, Antao freestanding bathtubs, Siluet ceramic kitchen sinks, and tableware lines such as NewMoon, La Boule Miami, and the licensed Disney Stitch collection. Technical differentiators highlighted in marketing materials include rimless toilet designs, ceramic kitchen sinks, and proprietary textured-surface treatments on washbasins.

Villeroy & Boch generates revenue primarily through unit sales of physical goods across bathroom, kitchen, and dining categories. It reaches end customers through a tri-channel go-to-market: direct e-commerce on company-operated storefronts with regional variants such as villeroy-boch.at, an authorized retail dealer network accessed via a dealer search tool, and a dedicated B2B Professional Portal (pro.villeroy-boch.com) serving bathroom planners, contractors, architects, and interior designers. Pricing is unit-based and varies by collection, material, and size, supplemented by promotional discounts (e.g., 20% off Outdoor Selection) and a My Club loyalty program. Digital services such as an online bathroom planner, bathroom designer application, faucet finder, and online video consultation support both consumer and professional purchase journeys.

The company serves two primary customer segments: consumer homeowners undertaking bathroom renovations, kitchen upgrades, and premium gifting; and professional partners who specify and install Villeroy & Boch products in client projects. A licensing partnership with Disney broadens family-oriented reach into tableware, while a group-level affiliation with Ideal Standard extends coverage across adjacent bathroom-fixtures price tiers and customer segments. The company maintains an Investor Relations function, confirming its status as a publicly traded German AG (ticker VIB) within the Villeroy & Boch Group.

Name

Villeroy & Boch

Legal name

Villeroy & Boch AG

Website

https://villeroy-boch.at

Company type

Public

Founded year

1748

Operating status

Operating

Short description

Villeroy & Boch AG is a publicly listed German ceramics manufacturer founded in 1748 that designs, produces, and sells bathroom fixtures, kitchen sinks, tableware, tiles, and home décor through direct e-commerce, a dealer network, and a B2B Professional Portal serving homeowners, gift buyers, and trade contractors.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Tableware

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Home Furnishings Retailers (44912)

SIC

Pottery & Related Products (3260), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industries

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Ceramic bathroom fixtures
• Bathroom sanitaryware
• Ceramic kitchen sinks
• Premium tableware
• Home decor products

Headquarters

HQ city

Mondsee

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom Products Sales: Sale of bathroom ceramics including washbasins, toilets, showers, bathtubs, bathroom furniture, and fixtures. Revenue from both consumer direct purchases and professional/contractor channels.
2. Kitchen Products Sales: Sale of ceramic kitchen sinks, kitchen faucets, and kitchen utensils and storage solutions.
3. Dining & Living Products Sales: Sale of tableware (dishes), glasses, cutlery, and decorative items for dining and living spaces. Includes premium collections and licensed collaborations.
4. Professional Services: Services for professional partners including bathroom planning tools, video consultation, and support for contractors and bathroom planners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Villeroy & Boch designs, manufactures, and sells ceramic bathroom fixtures (washbasins, toilets, bathtubs, shower trays), ceramic kitchen sinks, premium tableware, glassware, tiles, and home décor textiles. Products are sold through a direct e-commerce channel, an authorized dealer network, and a dedicated professional partner portal for bathroom planners, architects, and tradespeople.

Product overview

Villeroy & Boch is a German ceramics manufacturer founded in 1748, offering a diverse portfolio of bathroom ceramics, kitchen products, and tableware. The product range includes bathroom fixtures (washbasins, toilets, bathtubs, shower areas, bathroom furniture, and taps), kitchen products (ceramic sinks, kitchen taps, and tiles), and dining items (tableware, glasses, cutlery, and decoration). Key bathroom collections include Artis (with Artis Sense textured washbasin and Artis Frame cabinet), Skyla, and Antao freestanding bathtubs. Tableware lines feature NewMoon, La Boule Miami, and the licensed Disney Stitch collection. The company also provides digital services including an online bathroom planner, video consultation, and professional B2B portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Artis Collection A premium ceramic washbasin and bathroom ceramics collection featuring the proprietary Artis textured surface finish, targeted at consumers and trade professionals seeking distinctive bathroom design.
• Artis Sense washbasin A premium ceramic washbasin designed in collaboration with designer Christian Haas, inspired by the tactile form of a hand-shaped bowl. Targeted at design-conscious consumers and trade specifiers of premium bathrooms.
• Artis Frame washbasin cabinet A washbasin cabinet designed to complement the Artis Sense washbasin within the Artis collection, providing coordinated storage for premium bathroom installations.
• Skyla bathroom collection

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Christian HaascoreStrategic or Co-development Partner · 24 August 2026Industrial designer Christian Haas designed two new bathroom products for Villeroy & Boch: Artis Sense (textured washbasin) and Artis Frame (lightweight washbasin cabinet). Both extend the Artis collection, available in matt colors including Nightfall and Teal, and various metal, wood, and colored finishes.
• DisneycoreStrategic or Co-development PartnerLicensed collaboration producing Disney Stitch-themed tableware collections. The collection includes placemat sets, cups, bowls, and gift boxes featuring the Disney Stitch character, marketed as 'Für kleine Wirbelwinde mit großem Herzen' (For little whirlwinds with big hearts).
• Ideal StandardminorStrategic or Co-development PartnerListed as part of Villeroy & Boch Group family under 'Ideal Standard'. Ideal Standard is a separate bathroom fixtures brand within the corporate group, operating its own website (idealstandard.de).
• Professional Partners (Fachpartner)coreChannel Partner/ Reseller/ DistributorNetwork of professional partners including bathroom planners, contractors, and architects who specify and install Villeroy & Boch products. Supported through dedicated pro.villeroy-boch.com professional portal with planning tools and technical support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TOTO Ltd. Japanese manufacturer of smart toilets and sanitaryware. Directly competes with V&B in premium bathroom fixtures and is named alongside V&B as a key participant in the global smart toilet market.
• Kohler Co. American premium bathroom and kitchen fixtures manufacturer. Competes directly with V&B in sanitaryware, faucets, and bathtubs for the premium residential and hospitality markets.
• Duravit AG: German premium bathroom ceramics manufacturer. Closely comparable to V&B in ceramic washbasins, bathtubs, and design-led sanitaryware for residential and project markets.
• Lixil Group: Global building products and bathroom fixtures company owning Grohe and American Standard. Named alongside V&B as a key participant in the global smart toilet and sanitaryware market.
• Hansgrohe SE: German premium bathroom and kitchen faucet and shower specialist. Overlaps with V&B's bathroom fittings portfolio, particularly in mixer taps and shower systems sold through professional channels.
• Ideal Standard: European bathroom fixtures brand operating within the Villeroy & Boch Group corporate family. Direct peer offering washbasins, toilets, and bathtubs to the same European professional and consumer channels.
• Geberit AG: Swiss bathroom installation systems and sanitary technology company. Overlaps with V&B in concealed cisterns, installation systems, and premium bathroom solutions for professional installers.
• Roca Sanitario: Spanish global bathroom fixtures manufacturer. Directly competes with V&B in ceramic sanitaryware, bathtubs, and bathroom furniture across European and international markets.
• American Standard Brands: North American bathroom and kitchen fixtures brand owned by Lixil. Comparable to V&B across toilets, faucets, and bathtubs, though with stronger North American channel presence.

Broad incumbents

• IKEA (Bathroom division): Mass-market home furnishings retailer with bathroom furniture and fixture offerings. Competes in the broader bathroom furnishings space, though at a much lower price point than V&B's premium positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villeroy & Boch