HORN Sales & Leadership Development

What HORN Sales & Leadership Development does

HORN Sales & Leadership Development is a Toronto-based learning and development firm that has operated continuously since 1984, delivering customized programs to sales and leadership teams across enterprise and mid-market organizations. The company offers four integrated service areas: sales force development, leadership development, coaching solutions (one-on-one and group coaching by certified senior-level coaches), and consulting solutions (strategic planning, cultural and business transformation, competency definition, sales performance consulting, and learning strategy). Delivery is blended across virtual, digital, and classroom formats, with the combination tailored to each client engagement.

The commercial model is professional services: engagements are custom, quote-based, and typically structured as multi-year contracts, with pricing dependent on scope, delivery format, team size, and engagement duration. The go-to-market is consultative and direct-to-enterprise, leveraging phone-based contact and online consultation forms. There is no publicly disclosed pricing, no tiered product structure, and no named customer logos in the source material, though the firm claims to have helped thousands of sales and leadership teams globally.

In 2024, HORN was acquired by Arthur J. Gallagher Canada Limited (NYSE: AJG), integrating the firm into Gallagher's HR and compensation consulting division and its broader insurance, risk management, benefits, and HR consulting platform. The acquisition is positioned by both parties as a strategic combination: HORN's customized learning and coaching expertise complements Gallagher's end-to-end talent solutions, extending cross-sell potential and global reach. Following the acquisition, HORN operates as a subsidiary unit within Gallagher, retaining its consultative brand and approach.

Name

HORN Sales & Leadership Development

Legal name

HORN Sales & Leadership Development

Website

https://horn.com

Company type

Private

Founded year

1984

Operating status

Acquired

Headcount range

11–50 employees

Short description

Toronto-based learning and development firm providing customized sales force development, leadership development, coaching, and consulting services to enterprise and mid-market organizations, now operating as part of Arthur J. Gallagher Canada Limited.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Services (8741)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Sales training
• Leadership development
• Executive coaching
• Organizational consulting
• Corporate learning

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Customized Learning Solutions: Provides award-winning, customized learning solutions for sales force development and leadership development delivered in virtual, digital and classroom formats. Revenue generated through professional service engagements with organizations.
2. Coaching Services: One-on-one and group coaching services at all levels of leadership for career development, leadership growth, and sustaining learning after programs. Provided through certified coaches with senior leadership experience.
3. Consulting Solutions: Strategic planning, cultural or business transformation, competency definition, sales performance consulting, personal or team assessment, and learning strategy consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HORN Sales & Leadership Development is a learning and development firm that delivers customized sales force development, leadership development, coaching, and organizational consulting solutions. Services are delivered through blended virtual, digital, and classroom formats to help organizations transform how their sales teams and leaders think, work, and lead.

Product overview

HORN Sales & Leadership Development is a unified professional services portfolio focused on transforming how sales and leadership teams think, work, and lead. The offering consists of four integrated service areas: Sales Force Development (customized learning solutions to accelerate sales performance), Leadership Development (blended learning to develop human-centric leaders), Coaching Solutions (one-on-one and group coaching by certified coaches), and Consulting Solutions (organizational development and strategic planning). These services are delivered through virtual, digital, and classroom learning experiences, and are designed to work together to deliver lasting performance and business improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Force Development Customized learning solutions designed to accelerate sales performance and transform sales team capabilities to meet evolving buyer expectations. Delivered in virtual, digital, and/or classroom learning experiences for sales leaders and sales teams in mid-market and enterprise organizations.
• Leadership Development Blended learning solutions designed to transform leaders and unleash team capacity through human-centric leadership development. Combines emotional intelligence, business intelligence, and digital intelligence to develop leaders capable of operating in volatile, uncertain, and ambiguous environments.
• Coaching Solutions One-on-one and group coaching at all levels of leadership delivered by certified coaches with senior-level leadership experience. Supports career development, leadership growth, and sustaining learning after program participation. Accelerates leadership skill development and elevates emotional intelligence.
• Consulting Solutions Organizational development consulting covering strategic planning, cultural or business transformation, competency definition, sales performance consulting, personal or team assessment, and learning strategy. Expert consultants help organizations identify barriers and develop actionable plans to reach desired outcomes.

Quantifiable outcome

• Lasting performance and business improvements
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gallagher (Arthur J. Gallagher Canada Limited)coreStrategic or Co-development PartnerHORN Sales & Leadership Development has joined Gallagher, a global and Canadian leader in insurance, risk management, benefits and HR consulting. The acquisition enhances Gallagher's leadership advisory capabilities and leadership assessment, development, coaching, and learning workshop services. HORN's deep expertise in customized learning and organizational development complements Gallagher's end-to-end talent solutions. Together, the combined organization transforms culture, people and business results. HORN's strong market reputation and similar culture make it an ideal fit with Gallagher.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GP Strategies Corporation: Larger corporate training and performance improvement solutions provider offering leadership, sales, and workforce development services — comparable as a broader incumbent in the corporate L&D space overlapping with HORN's offerings.
• Korn Ferry: Global organizational consulting firm with leadership development, executive coaching, and talent advisory practices — comparable to HORN as a broader incumbent offering overlapping leadership development and coaching solutions to enterprise clients.

Direct peers

• Wilson Learning Worldwide: Global provider of sales training, leadership development, and customized learning solutions for enterprise clients — closely comparable to HORN's sales force development and blended learning service lines.
• DDI (Development Dimensions International): Global leadership and talent development firm offering leadership programs, assessment, and coaching for enterprise clients — directly comparable to HORN's leadership assessment, development, and coaching offerings.
• The RAIN Group: Sales training and consulting firm specializing in sales performance improvement, coaching, and customized sales programs — directly comparable to HORN's sales force development focus.
• Richardson Sales Performance: Specialist in sales training, sales coaching, and sales management development for B2B organizations — directly comparable to HORN's sales force development and sales leadership coaching offerings.
• Dale Carnegie Training: Long-established provider of sales training, leadership development, and professional development courses delivered through global licensee network — directly comparable to HORN's blended customized sales and leadership learning solutions.
• Ken Blanchard Companies: Leadership development and management training provider offering customized learning programs, coaching, and consulting — comparable to HORN's leadership development, coaching solutions, and consulting service lines.
• FranklinCovey: Global leadership and sales performance training company offering customized programs, coaching, and content for enterprise clients — directly comparable to HORN's leadership development and sales force development offerings.
• BTS Group: Consulting firm specializing in sales force effectiveness, leadership development, and strategy execution through customized experiential learning — directly comparable to HORN's sales transformation and leadership capability building offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/showcase/gallagher-canada
• Instagraminstagram.com/gallagher_canada?igsh=MWJsc3Ridzl6OHUzYg==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HORN Sales & Leadership Development