What DotRoll does

DotRoll Kft. is a privately held Hungarian domain registrar and web hosting provider founded in 2007 and headquartered in Budapest. The company holds direct registry accreditations from ISZT (.hu), EURid (.eu), and ICANN (.com/.net/.org), and manages more than 140,000 domain names, positioning it as one of the larger registrars in Hungary. Its core business is a horizontal web presence platform: domain registration, multiple web hosting tiers (DirectAdmin SSD, cPanel SSD, cPanel NVMe SSD, WordPress-optimized), KVM and Premium VPS, email hosting, and a stack of security and value-added products resold under its brand.

The technical stack is operated on owned infrastructure using SuperMicro servers with SSD and NVMe SSD storage, Apache, MariaDB, and isolation at the file-system level per account, with ModSecurity, CXS/CSF intrusion detection, automated weekly backups, and a proprietary domain management system exposed via API. The product portfolio is broadened by reseller agreements with Sectigo (SSL), Bitdefender (consumer and business endpoint security, including AI/ML-based threat detection), SiteLock (website malware scanning and WAF), Marketgoo (SEO tooling), and integrations with Let’s Encrypt and CloudFlare. DotRoll also offers website and webshop creation, bulk email, domain monitoring/backorder/resale, and a reseller hosting program (VE5–VE50) enabling white-label distribution.

The business model is predominantly self-serve and subscription-based, with monthly or annual recurring revenue across domain renewals, hosting plans, VPS, email, SSL, and security products, supplemented by one-time professional services fees for website creation and small add-on fees for support and monitoring. Customers are served directly through the dotroll.com storefront and admin.dotroll.com client portal, with multi-currency billing in HUF (Hungary only), EUR (EU excluding Hungary), and USD (non-EU), and through a channel of resellers and digital agencies. Pricing is competitive and tiered across six hosting tiers, six VPS tiers, and six email tiers, with 99% standard / 99.9% reseller uptime SLAs.

Name

DotRoll

Legal name

DotRoll Kft.

Website

https://dotroll.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

DotRoll Kft. is a Budapest-based, privately held Hungarian domain registrar and web hosting provider founded in 2007, operating direct ISZT, EURid, and ICANN accreditations to serve SMBs, consumers, and resellers across the EU with domains, hosting, VPS, email, and resold security products.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Domain Registration: Domain name registration and management across hundreds of TLDs including .hu, .eu, .com, .net, .org and many international extensions. Revenue generated from registration fees, renewal fees, and transfer fees. The company has direct registry accreditations for .hu (ISZT), .eu (EURid), and .com/.net/.org (ICANN).
2. Web Hosting Services: SSD and NVMe SSD web hosting packages under DirectAdmin and cPanel platforms, including shared hosting, WordPress hosting, and reseller hosting. Revenue from recurring monthly/annual hosting fees across multiple tiered plans.
3. VPS (Virtual Private Servers): KVM-based VPS and Premium VPS packages providing virtualized server resources. Revenue from recurring server rental fees with configurable CPU, RAM, storage, and bandwidth options.
4. Email Hosting: Email hosting packages providing mailbox storage, POP3/IMAP access, webmail, spam filtering, and custom domain email addresses.
5. SSL Certificates: Resale of Sectigo SSL certificates including DV, OV, and EV certificates with wildcard options. Revenue from certificate issuance and annual renewal fees.
6. Security Products (Bitdefender, SiteLock): Resale of Bitdefender antivirus (consumer and business endpoints, mobile security) and SiteLock website security products. Revenue from annual subscription fees.
7. Website and Webshop Creation: Professional services for creating WordPress-based websites and webshops, including template licensing, technical setup, content population, and SEO configuration. One-time professional services fee plus optional ongoing maintenance.
8. SEO and Marketing Tools (Marketgoo): Resale of Marketgoo SEO tools and bulk email sending services, providing SEO reporting and email marketing capabilities to customers.
9. Support and Monitoring Services: 0-24 technical support availability, bank holiday support, and domain name monitoring services. Revenue from premium support subscription fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DotRoll is a Hungarian domain registrar and web hosting provider that sells domain registration across hundreds of TLDs (with direct ICANN, EURid, and ISZT accreditations), SSD and NVMe SSD web hosting on DirectAdmin and cPanel platforms, KVM and Premium VPS, professional email hosting, Sectigo SSL certificates, Bitdefender and SiteLock security products, and a WordPress-based website and webshop creation service. The company operates its own SuperMicro-based server infrastructure in Budapest with multi-currency HUF/EUR/USD billing and serves Hungarian, EU, and international customers primarily through a self-serve online storefront and a white-label reseller program.

Product overview

DotRoll is a Hungarian domain registrar and web hosting provider offering a comprehensive suite of services centered around domain management and web hosting infrastructure. The core offerings include domain registration (with direct accreditations for .hu, .eu, .com, .net, .org), multiple web hosting platforms (DirectAdmin SSD, cPanel SSD, cPanel NVMe SSD, WordPress-specific hosting), VPS solutions (KVM and Premium VPS), and professional email hosting. Security is a major product pillar through Bitdefender antivirus and security products (for home, business, and enterprise), SSL certificates (via Sectigo), and SiteLock website security. The company also provides value-added services including website and webshop creation, SEO tools (Marketgoo integration), domain name monitoring/backorder services, reseller hosting, bulk email services, and 24/7 technical support options. The product portfolio is structured around scalable tiers suitable for individual users, small businesses, resellers, and enterprise customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Registration Domain name registration and management services across hundreds of TLDs including .hu, .eu, .com, .net, .org, and many international extensions, with direct registry access for fast and authoritative operations.
• DirectAdmin SSD Web Hosting SSD-based shared web hosting on the DirectAdmin control panel, offered in tiered plans (WordPress, Mini, Basic, Plus, Ultra, Pro) with weekly backups, isolated file system security, and resource protection.
• cPanel SSD Web Hosting Traditional SSD shared web hosting on the cPanel control panel, with tiered plans (Mini, Basic, Plus, Ultra, Pro) offering varying storage, mailbox, and database capacities.
• cPanel NVMe SSD Web Hosting High-performance NVMe SSD shared web hosting on cPanel with WordPress NVMe, Mini NVMe, Basic NVMe, and Plus NVMe tiers offering higher IOPS and read/write speeds than standard SSD hosting.
• WordPress SSD Hosting WordPress-optimized SSD hosting with pre-installed WordPress, automatic updates, and WordPress-specific tuning for blogs and small business sites.
• KVM VPS KVM-based Virtual Private Servers with configurable CPU, RAM, SSD, and bandwidth resources across six tiers (KVM 512M to KVM 8G), supporting multiple Linux distributions.
• Premium VPS Premium VPS hosting with enhanced performance tiers (Small, Medium, Large, X-Large, XX-Large) offering up to 8 vCore, 32 GB RAM, and 360 GB SSD.
• Email Hosting Professional email hosting with scalable tiers (Mail-5 to Mail-500) providing mailbox capacity, POP3/IMAP access, webmail, spam filtering, and 99% uptime.
• Reseller Web Hosting Reseller hosting packages (VE5 to VE50) with WHM/cPanel, custom nameservers, configurable plans, and 99.9% uptime for partners reselling hosting to their own clients.
• SSL Certificates (Sectigo) Resold Sectigo SSL certificates including Domain Validation (DV), Organization Validation (OV), and Extended Validation (EV) tiers, with wildcard options and unlimited server usage.
• Bitdefender Consumer Antivirus Resold Bitdefender consumer antivirus products including Antivirus Plus, Internet Security, Total Security, and Family Pack for Windows, macOS, Android, and iOS devices.
• Bitdefender Business Endpoint Security Resold Bitdefender business endpoint protection in Standard, Premium, and Enterprise tiers with risk analytics, patch management, full-disk encryption, machine learning threat detection, and SIEM integration.
• SiteLock Website Security Resold SiteLock website security packages (Find, Fix, Defend) providing daily malware scanning, automatic malware removal, Web Application Firewall, TrueShield, and CDN acceleration.
• DotRoll Website Creation Professional WordPress-based website creation service including template license, technical setup, 5 pages, contact form, basic SEO, Google Analytics, and mobile-friendly design.
• DotRoll Webshop Creation Professional WordPress-based webshop creation with 5 pages, 5 product uploads, contact form, basic SEO, privacy policy, payment and shipping pages, and courier integrations.
• Domain Name Watch Domain monitoring service tracking availability and changes for selected keywords, with +20 keyword and +100 keyword package options.
• Domain Backorder Service that attempts to capture and register desired domain names when they become available after expiration.
• Domain Resale Domain name resale service that enables customers to sell domain names through DotRoll's platform.
• Marketgoo SEO Tool Resold Marketgoo SEO platform with Lite and Pro plans offering keyword tracking, competitor analysis, and step-by-step SEO guidance.
• 0-24 Technical Support Premium subscription providing 24/7/365 technical support availability for domain and hosting issues, free for customers with 100+ active domains.
• Holiday Support Subscription for technical support availability during weekends and Hungarian public holidays between 10:00-16:00 via the support ticket system.
• Website and Email Transfer Migration service for transferring existing websites and email accounts to DotRoll hosting infrastructure.
• Sitebuilder Online drag-and-drop website builder tool for creating websites without programming knowledge.
• Website Maintenance Monthly website maintenance service covering WordPress core, theme, and plugin updates, virus scanning, security monitoring, hack recovery, access management, and small edits.
• Bulk Email Sending Usage-based bulk email sending service with monthly tiers of 60,000, 120,000, or 200,000 emails per month.

Quantifiable outcome

• 99% annual uptime for standard web hosting plans; 99.9% annual uptime for reseller hosting plans
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BitdefendercoreChannel Partner/ Reseller/ DistributorDotRoll serves as a certified reseller of Bitdefender cybersecurity products including consumer antivirus (Antivirus Plus, Internet Security, Total Security, Family Pack), mobile security for Android and iOS, and business endpoint protection solutions (Business Security, Business Security Premium, Business Security Enterprise). Bitdefender provides award-winning endpoint detection technology with AI and machine learning capabilities, and the network processes 11 billion requests without system slowdown.
• SectigocoreChannel Partner/ Reseller/ DistributorDotRoll resells Sectigo SSL certificates including Domain Validation (DV), Organization Validation (OV), and Extended Validation (EV) certificates with wildcard options. Sectigo is a certificate authority with over 20 years of professional background, and their certificates are supported by all common browsers, applications, and devices. Certificates can be used on unlimited servers.
• SiteLockcoreChannel Partner/ Reseller/ DistributorDotRoll resells SiteLock website security products including SiteLock Find (malware scanning), SiteLock Fix (automatic malware removal), and SiteLock Defend (web application firewall with CDN). SiteLock is a global leader in website security protecting over 12 million websites worldwide.
• MarketgoominorChannel Partner/ Reseller/ DistributorDotRoll resells Marketgoo SEO tools including Lite and Pro plans, providing customers with SEO reporting, keyword tracking, competitor analysis, and step-by-step optimization guidance. Marketgoo provides an easy-to-use SEO platform targeting non-technical users.
• Let's EncryptcoreTechnology or IntegrationLet's Encrypt free DV SSL certificates are included with DotRoll's DirectAdmin and cPanel web hosting packages (Basic tier and above), providing automated SSL certificate issuance and renewal for customer websites at no additional cost.
• ISZT (Internet Szolgáltatók Tanácsa)coreTechnology or IntegrationDotRoll holds direct .hu domain registry accreditation through ISZT (Internet Service Providers' Council), providing direct access to the Hungarian national domain registry database for .hu domain registrations, transfers, and management.
• EURidcoreTechnology or IntegrationDotRoll holds direct .eu domain registry accreditation through EURid, the official registry operator for the .eu top-level domain, providing direct access to the European domain registry database.
• ICANNcoreTechnology or IntegrationDotRoll is an ICANN-accredited registrar for .com, .net, and .org domain registrations, providing direct registry access for these major global TLDs. The company operates under ICANN Registrar Accreditation Agreement terms.
• SuperMicrocoreTechnology or IntegrationDotRoll uses SuperMicro servers for its hosting infrastructure, described as world-class for reliability and performance, providing customers with unparalleled speed and availability.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hostinger: Hostinger is a major Lithuanian-rooted global hosting provider offering domain registration, shared hosting (hPanel), VPS, email, and website builder services at aggressive price points. It directly competes with DotRoll in budget hosting tiers and is comparable in bundled domain-plus-hosting customer acquisition model.
• SiteGround: SiteGround is a managed hosting provider specializing in WordPress, shared, and cloud hosting with proprietary security and performance tooling. It is directly comparable to DotRoll's WordPress hosting and cPanel offering, serving similar SMB and professional website owner segments.
• Namecheap: Namecheap is an ICANN-accredited domain registrar and hosting provider offering domain registration, shared hosting (cPanel/WHM-based), VPS, email, and SSL services across hundreds of TLDs. It competes head-on with DotRoll's bundled offering of domains, hosting, and security products at price-competitive tiers for SMB and individual customers.
• GoDaddy: GoDaddy is the world's largest domain registrar and a major web hosting provider, offering an integrated bundle of domain registration, shared hosting, VPS, email, SSL, and website builder services similar to DotRoll. Both companies operate self-serve e-commerce platforms and compete directly in domain registration and SMB hosting, though GoDaddy operates at vastly greater scale.
• OVHcloud: OVHcloud is a large European cloud and hosting provider offering dedicated servers, VPS, shared hosting, and domain registration with strong presence across the EU. It competes with DotRoll in VPS and hosting tiers, particularly for European SMB customers.
• Hetzner: Hetzner is a German hosting provider known for high-performance VPS and dedicated servers with strong price-performance positioning, plus domain registration. It is a direct peer to DotRoll in VPS and web hosting, particularly competitive in the EU market where DotRoll operates.

Broad incumbents

• 1&1 IONOS: 1&1 IONOS is a major German hosting and cloud provider offering a broad portfolio that includes domain registration, shared hosting, VPS, dedicated servers, email, SSL, and website builders under its own registrar brand. As a large EU-based incumbent with overlapping capabilities, it represents a broader competitive threat to DotRoll in the same customer segment.
• Cloudflare: Cloudflare has expanded from CDN/security into a broader platform with domain registrar services, Workers/Pages hosting, and integrated security (WAF, DDoS protection) that overlaps with DotRoll's hosting and SiteLock/Bitdefender security offerings. Cloudflare is a broad incumbent that pressures traditional hosting economics across multiple DotRoll product lines.

Regional players

• Rackforest: Rackforest is a Hungarian hosting and data center provider offering shared hosting, VPS, dedicated servers, and colocation services within Hungary. As a domestic peer operating in the same market, it competes directly with DotRoll for Hungarian-language, local-compliance-focused SMB hosting customers.

Emerging players

• EuroDNS: EuroDNS is a European domain registrar and SSL reseller with EURid and other registry accreditations, serving resellers and SMBs across the EU. Comparable to DotRoll in registry-level domain access and European market focus, it represents an emerging peer in cross-border domain registration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dotroll

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DotRoll