marketgoo
marketgoo is a Madrid-based AI-powered SEO and domain intelligence platform delivered as white-label tools to 1,700+ B2B channel partners — web hosts, registrars, registries, and agencies — who resell them to SMB end customers under their own brands.
- Company typePrivate
- Founded2012
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What marketgoo does
marketgoo is an AI-powered online visibility and website growth platform built exclusively for B2B channel partners — web hosts, domain registrars, registries, and digital agencies. Founded in 2012 and headquartered in Madrid, Spain, the company operates a B2B2C model, delivering white-label SEO tools, domain intelligence, and sales intelligence solutions through an Enterprise Partner Program and a standardized Reseller Partner Program that together span 1,700+ service provider partners globally. Its portfolio comprises three core products — mSEO (AI SEO Toolkit) for white-label website auditing, keyword tracking, competitor analysis, and backlink reporting; mDI (Domain Intelligence) for AI-assisted analysis and segmentation of domain portfolios at scale; and Sales Intelligence (MSI) for AI-driven lead qualification and outreach personalization — plus add-on modules including the FLAVIO autonomous Website Growth Agent, a WordPress plugin, and a Domain Snapshot feature. The platform analyzes 100B+ links and 1B+ pages across partner domains, and is integrated into cPanel, Weebly, WordPress, and WHMCS ecosystems with a documented API for white-label customization.
Revenue is generated through subscription and per-domain revenue-share arrangements with channel partners, who resell marketgoo's white-labeled tools to SMB end customers under their own brands. Pricing is structured around a freemium SEO Starter Pack for end-customer acquisition, tiered Evolution plans with progressively enabled AI features, and quote-based Enterprise contracts for large hosting and registrar partners. Named anchor partners include Newfold Digital, DreamHost, one.com (where marketgoo has been a top-3 best-selling partner product for six consecutive years), Constant Contact, group.one, Miss Group, MijnDomein, Realtime Register, Exabytes, Movistar, and BeeDIGITAL. The company is privately held, founder-led by CEO Wences García, operates with a 1-10 person multinational team working asynchronously, and has not disclosed external funding rounds.
marketgoo firmographics
Firmographics- Name
- marketgoo
- Website
- https://marketgoo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- marketgoo is a Madrid-based AI-powered SEO and domain intelligence platform delivered as white-label tools to 1,700+ B2B channel partners — web hosts, registrars, registries, and agencies — who resell them to SMB end customers under their own brands.
- Ownership category
- akta.pro rank
marketgoo industry classification
Industry- Product category
- SEO and Marketing Technology Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where marketgoo is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
marketgoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SEO Reselling / White-label Tools: marketgoo provides white-label SEO tools that partners resell to their end customers (SMBs). Partners generate revenue through recurring subscriptions or per-customer pricing, with marketgoo taking a share or providing the underlying platform. The company enables partners to offer SEO as add-on products bundled with hosting plans, driving customer retention and increased lifetime value.
- Domain Intelligence (mDI) Subscription: Domain intelligence product sold to registrars, registries, and web hosts for analyzing and segmenting their domain portfolios, identifying upsell opportunities, and improving customer engagement. Generates additional revenue per domain through targeted upsell campaigns.
- Partner Revenue Share: Partners receive revenue share for each customer that signs up for paid plans. marketgoo enables hosters to generate new revenue streams while increasing customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free SEO Starter Pack - free tier for initial engagement |
| Subscription | Annual | Enterprise Partnership - custom pricing for large-scale partners |
| Subscription | Monthly | Reseller Partner Program - standardized SEO reselling |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
marketgoo product offering
Product offeringCore offering
marketgoo provides an AI-powered online visibility and website growth platform built for service providers (web hosts, registrars, registries, agencies). The platform consists of three core products: mSEO (AI SEO Toolkit) for white-label website optimization, mDI (Domain Intelligence) for portfolio analysis and segmentation, and Sales Intelligence for AI-powered lead qualification. Distribution is exclusively through B2B channel partnerships, where partners resell marketgoo tools under their own brand to SMB end customers, with revenue shared or sourced from recurring subscriptions.
Product overview
marketgoo is an AI-powered online visibility and website growth platform built for service providers (resellers, hosting companies, registrars, registries, and agencies). The portfolio consists of three core products: mSEO (AI SEO Toolkit) for white-label SEO tools and website optimization; mDI (Domain Intelligence) for domain analysis and portfolio insights; and Sales Intelligence for lead qualification and sales automation. The platform also includes Website Growth Agents (autonomous AI agents) and a WordPress Plugin. The architecture follows a platform-plus-modules approach where the core products can be deployed as white-label solutions with API customization available through Enterprise Partner Programs. Recent updates emphasize AI-powered features including generative AI for content optimization, recommendation engines for keywords/competitors, and autonomous agents for continuous website monitoring and improvement.
Differentiator
Problem solved
Functional benefit
Brands
- mSEO: AI-powered SEO Reselling tool offering white-label SEO tools to SMBs with easy integration, automation, and support.
- mDI
- MSI
- Badger
Products and services
- mSEO (AI SEO Toolkit) AI-powered SEO toolkit enabling service providers to offer white-label SEO tools to SMB customers. Includes website auditing, task management, keyword tracking, competitor analysis, backlink reporting, and traffic analytics with easy integration, automation, and dedicated support.
- mDI (Domain Intelligence) AI-powered domain intelligence platform that analyzes and segments domains at scale to uncover insights, identify upsell opportunities, and engage customers. Includes SEO datapoints, Technical SEO Health scores, Ranking Readiness levels, SERP Visibility metrics, and customizable recipes for automated analysis across large domain portfolios.
- Sales Intelligence (MSI) AI-powered website insights solution for qualifying leads, revealing sales angles, and personalizing outreach. Helps service-provider sales teams identify high-value prospects, detect upsell opportunities, and improve lead segmentation.
- Enterprise Partner Program Partnership program for large-scale registrars, web hosts, and service providers. Includes custom integrations, white-label AI SEO toolkit, Website Growth Agents, and dedicated support. Designed for partners needing custom solutions and API access.
- Reseller Partner Program Standardized SEO reselling solution designed for smaller service providers. Enables white-label SEO tool reselling with simplified integration and support options.
- Website Growth Agents (FLAVIO) Autonomous AI agents that understand and continuously monitor, optimize, and improve websites. The next generation of website growth technology built on AI that takes continuous action to improve online presence without requiring SEO expertise.
- WordPress Plugin SEO plugin for WordPress websites providing site auditing, task management, on-page optimization, and AI-guided content optimization directly within the WordPress editor with Lighthouse mobile-friendliness audits.
- Domain Snapshot Add-on feature for mDI providing instant domain analysis and insights for registrars and registries managing large portfolios.
- Badger SEO reporting tool spinoff focused on producing SEO reports for SMBs and agencies.
Quantifiable outcome
- A single mDI recipe generated €309k in additional revenue (€0.87 per domain) across 350k domains for a web host partner
- +4 more outcomes
Companies that use marketgoo
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
marketgoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature7 records
marketgoo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- Newfold DigitalcoreNewfold Digital (formerly Web.com/Normal) is a global enterprise partner utilizing marketgoo's SEO tools. Newfold operates multiple web hosting and online service brands serving millions of customers worldwide.
- DreamHostcoreDreamHost, a major US-based web hosting company, partners with marketgoo to provide white-label SEO tools to their hundreds of thousands of customers. DreamHost's CMO Micah Sachs has publicly praised marketgoo as a 'best-in-class service'.
- Constant ContactmajorConstant Contact, a leading email marketing and SMB solutions provider, partners with marketgoo to offer integrated SEO tools to their customer base.
- Miss GroupmajorMiss Group is a web hosting company that has seen increased conversions and reduced churn by offering marketgoo's SEO tools. They have a dedicated case study demonstrating results.
- MijnDomeinmajorMijnDomein, a Dutch domain registrar and web host, has boosted customer engagement by offering marketgoo's SEO tools as part of their service portfolio.
- Realtime RegistermajorRealtime Register is a domain registrar partner offering marketgoo SEO tools to their customers for improved online visibility.
- ExabytesmajorExabytes, an Asian web hosting company, partners with marketgoo to provide SEO tools to their customer base across the Asia-Pacific region.
- MovistarmajorMovistar, a major telecommunications company in Spain and Latin America, offers marketgoo SEO tools as part of their business services portfolio.
- group.onecoregroup.one (formerly Host Europe Group) is a major European hosting and domain company. CMO Nadya Frost has praised marketgoo's contribution to customer retention and business growth. Sister brands including Hostnet also use marketgoo.
- BeeDIGITALcoreSpain's leading digital marketing agency, BeeDIGITAL uses marketgoo's SEO tools for lead generation, client retention (doubled), and sales call improvement (35% to 65% meaningful calls). They white-label reports via API.
- one.comcoreone.com is a major European web host (1.4M customers, EUR 100M revenue) for whom marketgoo has been among the best-selling partner products for 6 consecutive years with low churn, directly contributing to customer retention and revenue growth.
- Host Europe Group (HEG)coreHost Europe Group (now part of group.one) partnered with marketgoo to deliver DIY web marketing tools for SMBs, including joint events like '#TuExitoOnline' for .es domain positioning.
- cPanelcorecPanel has certified marketgoo's APS-enabled package and plugin, available in the official cPanel App Catalog for easy deployment by hosting companies.
- Media TempleminorMedia Temple partnered with marketgoo for a summer marketing offer, providing marketgoo tools at $10/month discount for (mt) hosting customers.
- KingHostminorKingHost launched 'SEOCerto', a white-labeled SEO tool based on marketgoo technology, serving the Brazilian market.
- PapakiminorGreek domain registrar Papaki launched 'RankingNinja', website marketing tools developed in collaboration with marketgoo.
- ProfesionalHostingminorProfesionalHosting launched 'Analiza Mi Web' (free SEO tool) and 'SEO Pack' based on marketgoo technology for their Spanish-speaking customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
marketgoo competitors and assessment
Company assessmentDirect peers
- Vendasta: Vendasta operates a white-label B2B2C platform for agencies, MSPs, and broadcasters reselling marketing/SEO/CRM tools to SMBs. Very similar go-to-market, partner economics, and product breadth to marketgoo, though Vendasta serves a broader marketing+CRM stack.
- SE Ranking: SE Ranking is a closely comparable all-in-one SEO platform with a white-label program explicitly designed for agencies, web hosts, and resellers. Very similar positioning to marketgoo on product scope and partner-led GTM, primarily at SMB price points.
- Mangools: Mangools offers a suite of SEO tools (KWFinder, SERPChecker, etc.) targeted at SMBs and agencies. Comparable in SMB SEO tooling focus, though primarily DTC rather than white-label.
- Yoast: Yoast is the leading WordPress SEO plugin, directly comparable to marketgoo's WordPress plugin (v2.0). Both deliver on-page SEO guidance inside WordPress, but Yoast is a much larger installed base with freemium DTC distribution.
- BrightLocal: BrightLocal provides local SEO tools including citation management, reputation, and GBP features, overlapping heavily with marketgoo's local SEO and Google Business Profile modules. Comparable SMB/agency customer base.
- Uberall: Uberall is a location marketing platform serving multi-location businesses with listings, GBP optimization, and local SEO. Comparable to marketgoo's Google Business Profile and local SEO capabilities but targets larger multi-location brands.
Broad incumbents
- Semrush: Semrush is the dominant SaaS SEO and competitive intelligence platform serving SMBs and enterprises directly with a far larger product portfolio. Comparable on core SEO functionality but operates on a DTC SaaS model rather than B2B2C white-label.
- Ahrefs: Ahrefs is a leading SEO toolset focused on backlinks, keyword research, and site audits. Comparable to marketgoo's mSEO/mDI features in the underlying SEO functionality but targets end users directly via subscription rather than through reseller partners.
- Moz: Moz (formerly SEOmoz) offers an established SEO software suite with keyword research, link analysis, and site audits. Comparable product category but broader SMB/enterprise focus and DTC distribution.
Emerging players
- Whitespark: Whitespark offers local SEO tools (Local Falcon, citation builder) serving agencies and SMBs. Comparable on local SEO and agency channel focus but at a smaller scale than marketgoo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
marketgoo social profiles
Digital presencemarketgoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
marketgoo leadership team
Management profileNumber of profiles
Profiles4 records
marketgoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
marketgoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about marketgoo
What does marketgoo do?
marketgoo provides an AI-powered online visibility and website growth platform built for service providers (web hosts, registrars, registries, agencies). The platform consists of three core products: mSEO (AI SEO Toolkit) for white-label website optimization, mDI (Domain Intelligence) for portfolio analysis and segmentation, and Sales Intelligence for AI-powered lead qualification. Distribution is exclusively through B2B channel partnerships, where partners resell marketgoo tools under their own brand to SMB end customers, with revenue shared or sourced from recurring subscriptions.
Is marketgoo a public or private company?
marketgoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was marketgoo founded?
marketgoo was founded in 2012. It employs 1 to 10 people.
Where is marketgoo based?
marketgoo is headquartered in Madrid, Spain, in the Europe region.
How does marketgoo make money?
Three revenue lines are on record. SEO Reselling / White-label Tools are the primary driver. The others are domain Intelligence (mDI) Subscription and partner Revenue Share.
Who are marketgoo's main competitors?
Direct peers on record are Vendasta, SE Ranking, Mangools, Yoast, BrightLocal and Uberall. Broad incumbents are Semrush, Ahrefs and Moz. Whitespark is listed as an emerging player.
Does marketgoo have an API?
Yes. marketgoo offers an API that partners can use to customize and integrate their SEO reports and domain intelligence tools. Partners such as BeeDIGITAL have utilized the API to create white-labelled SEO reports and customized reporting experiences. The API allows partners to access and manipulate SEO data points, generate custom reports, and integrate marketgoo functionality into their own platforms. API access is available through the Enterprise Partner Program. Developer documentation is at www.marketgoo.com/partners.
What industry is marketgoo in?
marketgoo's product category is SEO and Marketing Technology Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541810 and its SIC code is 7310.