Jasmax
Jasmax is a multi-disciplinary architecture and design practice founded in 1960, operating from six studios across Aotearoa New Zealand and Australia. It delivers architecture, interior design, landscape architecture, and urban design services to government agencies, iwi, and institutional clients across the trans-Tasman region.
- Company typePrivate
- Founded1960
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Jasmax does
Jasmax is a multi-disciplinary architecture and design practice operating across Aotearoa New Zealand and Australia through six studios (Auckland headquarters, Wellington, Christchurch, Queenstown, Sydney, Melbourne) with 101–250 employees. The firm was founded in 1960 and delivers architecture, interior design, landscape architecture, and urban design services, supplemented by specialist offerings in health planning, BIM management and advisory, lead consultancy, strategic asset and portfolio assessment, and masterplanning. Its work is supported by an internal Knowledge & Innovation (K&I) Team that codifies sustainable design, lifecycle carbon assessment, BIM, and digital delivery methodologies, and by an Indigenous Design Collective comprising Māori (Waka Māia), Pasifika (Moana Practitioners), and First Nations practitioners that underpins its bicultural design capability.
The practice serves government agencies, councils, iwi, property developers, and commercial and institutional organisations across the trans-Tasman market. Notable engagements include City Rail Link stations (Auckland Transport), Tōtara Haumaru North Shore Hospital (Health New Zealand), Forsyth Barr Stadium (Carisbrook Stadium Trust), Western Springs College (Ministry of Education), University of Waikato The Pā, Eden Park 2.1, and Chelsea Primary School Community Hub (Victorian School Building Authority). Jasmax operates an enterprise field-sales go-to-market — projects are won via design competitions, competitive tenders, and direct appointments — and pairs with global partners (Populous, Arup, Jacobs, AECOM, Mott MacDonald, Boffa Miskell) when scale or specialisation demands. The practice is ISO 9001:2015, ISO 14001:2018, and ISO 45001:2018 certified via Telarc, is a Toitū carbon partner, and has set a 2030 net-zero pathway.
Revenue is generated through traditional professional services fees for architecture and design engagements; pricing is not publicly disclosed and contracts are negotiated per-project. The firm is privately held with no disclosed institutional funding or public listing, and offers incremental shareholding and profit-sharing to titled employees as part of its ownership model. In 2024 Jasmax acquired Australian practice Canvas Projects, which now operates under the Jasmax brand, extending its trans-Tasman footprint.
Jasmax firmographics
Firmographics- Name
- Jasmax
- Legal name
- Jasmax
- Website
- https://jasmax.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jasmax is a multi-disciplinary architecture and design practice founded in 1960, operating from six studios across Aotearoa New Zealand and Australia. It delivers architecture, interior design, landscape architecture, and urban design services to government agencies, iwi, and institutional clients across the trans-Tasman region.
- Ownership category
- akta.pro rank
Jasmax industry classification
Industry- Product category
- Architectural and Design Services
- NAICS
- Architectural Services (541310), Landscape Architectural Services (54132), Interior Design Services (541410), Specialized Design Services (5414)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Community Engagement & Participatory Planning (BPAHAKAO)
- akta.pro secondary industries
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK), Landscape Architecture & Site Design (BPAHAKAC)
Keywords
Where Jasmax is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices6 records
Markets served
Jasmax business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Architecture and Design Services: Professional services revenue generated through architecture, interior design, landscape architecture, and urban design engagements with government agencies, councils, property developers, and commercial and institutional organisations across New Zealand and Australia.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Jasmax product offering
Product offeringCore offering
Jasmax is a multi-disciplinary architecture and design practice delivering full-service architecture, interior design, landscape architecture, and urban design for complex projects across all sectors. Services span concept design through construction administration, supported by specialist capabilities in health planning, BIM management, lead consultancy, masterplanning, and strategic asset/portfolio assessment. The firm serves government agencies, councils, property developers, and commercial/institutional organisations across New Zealand and Australia, with particular expertise in Indigenous and sustainable design.
Product overview
Jasmax is an architecture and design practice offering a comprehensive suite of services including architecture, interior design, landscape architecture, urban design, and health planning. The practice operates across multiple specialist services including BIM Management & Advisory, Lead Consultant Services, Strategic Asset & Portfolio Assessment, and Masterplanning. All projects are supported by the firm's Knowledge & Innovation (K&I) Team, which provides technical delivery, sustainable design, carbon reduction, digital delivery, and research capabilities. The Indigenous Design Collective (including Waka Māia, Moana Practitioners, and First Nations practitioners) ensures culturally responsive design across all projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Services Full-service architecture design spanning concept, design development, documentation, and construction administration for complex projects across all sectors, serving government, commercial, institutional, healthcare, education, and transport clients.
- Interior Design
- Landscape Architecture
- Urban Design
- Health Planning
- BIM Management & Advisory
- Lead Consultant Services
- Strategic Asset & Portfolio Assessment
- Masterplanning
Quantifiable outcome
- University of Auckland's B201 building achieved highest ever 6 Green Star score from NZGBC in 2021
- +4 more outcomes
Companies that use Jasmax
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Jasmax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jasmax partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered project collaborator, project delivery partner, design consortium partner, technical partner, joint venture partner, mana whenua partner, certification partner, community partner and sustainability partner.
- Haumiproject collaboratorDesign collaborator on Tōtara Haumaru hospital project, working with Jasmax on the indoor healing garden design in collaboration with Outside In.
- Outside Inproject collaboratorDesign collaborator on Tōtara Haumaru hospital project, working with Jasmax on the indoor healing garden design in collaboration with Haumi.
- Hawkinsproject delivery partnerMain contractor for Tōtara Haumaru hospital project, working alongside project management team including Precon Project Management, RLB Rider Levett Bucknall, Jasmax, Beca and Aurecon.
- Becaproject delivery partnerEngineering consultancy partner on Tōtara Haumaru hospital project within the project management team.
- Aureconproject delivery partnerEngineering consultancy partner on Tōtara Haumaru hospital project within the project management team.
- Precon Project Managementproject delivery partnerProject management partner on Tōtara Haumaru hospital project.
- RLB Rider Levett Bucknallproject delivery partnerQuantity surveying and project management partner on Tōtara Haumaru hospital project.
- Klein and Sheppard & Routproject collaboratorAssociated architects on Burwood Hospital Christchurch project.
- STH – Health Architecture and Facility Planningproject collaboratorPartner on Specialised Rehabilitation Centre at Manukau Health Park project.
- Architectusdesign consortium partnerPart of design consortium with Jasmax, designTRIBE and Wraight & Associates on University of Waikato The Pā project.
- designTRIBEdesign consortium partnerPart of design consortium with Jasmax, Architectus and Wraight & Associates on University of Waikato The Pā project.
- Wraight & Associatesdesign consortium partnerPart of design consortium with Jasmax, Architectus and designTRIBE on University of Waikato The Pā project.
- Jackson Architectureproject collaboratorArchitecture partner on University of Auckland Grafton Campus Masterplan project.
- Populousdesign consortium partnerPartner with Jasmax on Tauranga Community Stadium project and Eden Park projects.
- Boffa Miskellproject collaboratorPartner on Tauranga Community Stadium project alongside Populous and Otamataha Trust.
- Aruptechnical partnerTechnical advisor alongside Jacobs and LandLab on Auckland Light Rail Reference Design, with Jasmax leading urban design and architectural inputs.
- Jacobstechnical partnerTechnical advisor alongside Arup and LandLab on Auckland Light Rail Reference Design.
- LandLabtechnical partnerTechnical advisor alongside Arup and Jacobs on Auckland Light Rail Reference Design.
- Aecom, Jacobs, Mott MacDonaldjoint venture partnerJoint venture partners with Jasmax as architectural lead on Te Ara Hauāuru Northwest Busway station designs.
- Aureconproject delivery partnerProject management and engineering partner on Puhinui Station project.
- Otamataha Trustmana whenua partnerRepresenting Ngāti Tapu and Ngai Tamarawaho, mana whenua partners on Tauranga Community Stadium project.
- Telarccertification partnerInternational certification body for Jasmax's Integrated Management System covering ISO 9001:2015, ISO 14001:2018, and ISO 45001:2018 standards.
- Pride Pledgecommunity partnerJasmax is a proud Gold Supporter of the Pride Pledge, fostering an inclusive environment as an equal opportunity employer.
- Toitūsustainability partnerCarbon emission certification and sustainability partner, acknowledged on Jasmax website.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Jasmax competitors and assessment
Company assessmentDirect peers
- Architectus: Trans-Tasman architecture and urban design practice with offices in Australia and New Zealand. Directly comparable scale and service offering; listed as Jasmax's consortium partner on the University of Waikato The Pā project, indicating overlapping capabilities in education and civic architecture.
- Warren and Mahoney: One of New Zealand's largest architecture and design practices with offices across NZ, Australia, and Asia. Directly comparable to Jasmax in scale, multi-disciplinary offering (architecture, interior, urban design), and government/institutional client base. Tim Melville, now at Jasmax, was formerly a Principal at Warren and Mahoney.
- Populous: World-leading sports architecture and event-venue design practice with Asia-Pacific operations. Direct competitor on stadium projects; partnered with Jasmax on Tauranga Community Stadium and Eden Park projects, indicating overlapping expertise in large-venue design.
- Boffa Miskell: NZ-headquartered landscape architecture, urban design, and environmental planning practice. Directly comparable in trans-Tasman presence and public sector focus; partnered with Jasmax on the Tauranga Community Stadium project.
- Hassell: Major international architecture and design practice with strong Australian and Asian presence. Comparable in multi-disciplinary services, scale, and focus on civic, transport, education, and workplace projects; competes with Jasmax on major Australian commissions.
- BVN (Bligh Voller Nield): Australian architecture practice with significant presence in education, health, science, and civic sectors. Comparable scale and trans-Tasman footprint; competes with Jasmax for major Australian institutional commissions.
- Crone Architects: Sydney-based architecture practice specializing in commercial, residential, and education projects across Australia and NZ. Comparable scale and trans-Tasman ambition; competes for mid-to-large institutional and commercial commissions.
Regional players
- Jackson Clements Burrows (JCB): Melbourne-based architecture and urban design practice with strong portfolio in education, residential, and public architecture. Comparable in scale and design-led approach; competes with Jasmax's Melbourne studio for Australian commissions.
Broad incumbents
- Woods Bagot: Global architecture and design practice with deep Asia-Pacific presence across Australia, NZ, and Asia. Larger and more diversified than Jasmax; competes on major commercial, hospitality, education, and transport commissions across the same trans-Tasman geography.
- Bates Smart: One of Australia's oldest and largest architecture practices, with broad portfolio across commercial, residential, health, education, and cultural sectors. Larger and more diversified than Jasmax; competes on major Australian projects in the same verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Jasmax social profiles
Digital presenceJasmax compliance and trust
Trust signalCompliance5 records
Jasmax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jasmax leadership team
Management profileNumber of profiles
Profiles15 records
Jasmax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jasmax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jasmax
What does Jasmax do?
Jasmax is a multi-disciplinary architecture and design practice delivering full-service architecture, interior design, landscape architecture, and urban design for complex projects across all sectors. Services span concept design through construction administration, supported by specialist capabilities in health planning, BIM management, lead consultancy, masterplanning, and strategic asset/portfolio assessment. The firm serves government agencies, councils, property developers, and commercial/institutional organisations across New Zealand and Australia, with particular expertise in Indigenous and sustainable design.
Is Jasmax a public or private company?
Jasmax is a private company. It is classified as management employee owned and is currently operating.
When was Jasmax founded?
Jasmax was founded in 1960. It employs 101 to 250 people.
Where is Jasmax based?
Jasmax is headquartered in Auckland, New Zealand, in the Oceania region.
How does Jasmax make money?
One revenue line is on record: architecture and Design Services.
Who are Jasmax's main competitors?
Direct peers on record are Architectus, Warren and Mahoney, Populous, Boffa Miskell, Hassell, BVN (Bligh Voller Nield) and Crone Architects. Jackson Clements Burrows (JCB) is listed as a regional player. Broad incumbents are Woods Bagot and Bates Smart.
Does Jasmax have an API?
No public API is recorded for Jasmax.
What industry is Jasmax in?
Jasmax's product category is Architectural and Design Services. Its primary akta.pro industry code is BPAHAKAO, Community Engagement & Participatory Planning, with a secondary code of BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services. Its NAICS code is 541310 and its SIC code is 8711.