Hurco Technologies
Hurco Technologies is a privately held, family-owned US manufacturer of water, sewer, and plumbing maintenance equipment, including valve exercisers, smoke testers, deflection gauges, hydro excavation vacuums, and fire flow testing systems, sold to contractors and municipalities through dealers and direct e-commerce.
- Company typePrivate
- Founded1981
- HeadquartersHarrisburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hurco Technologies does
Hurco Technologies, Inc. is a privately held, family-owned manufacturer of water, sewer, and plumbing maintenance and testing equipment, founded in 1981 by Lynn Hurley and headquartered in Harrisburg, South Dakota. The company designs and builds a diversified product portfolio spanning valve exercisers (SD400, SD800, ERB800, HH500), pipeline and plumbing smoke testers, deflection testing gauges, pipeline rerounders, water main test pumps, trench shoring pumps, hydro excavation vacuums, and the Fire Flow Pro fire flow testing system, supplemented by a replacement parts catalog. Its competitive position rests on 24 issued United States Patents and product designs developed by practitioners with direct field experience in the sewer and water utility industry.
Hurco sells through two channels: a domestic dealer network serving contractor and enterprise buyers, and a direct e-commerce storefront at hurcotech.com that ships free within the United States and serves SMB and individual customers. Its customer base is horizontally diversified across plumbing and mechanical contractors, sewer and water contractors, directional drilling contractors, utility location companies, municipalities, fire departments, and civil engineers, with geographic reach across the United States and Canada through the affiliated Hurco Pipeline Technologies service company. Pricing is unit-based across both equipment and replacement parts, with no subscription, software-as-a-service, or recurring contract model in evidence.
The business is bootstrapped and founder-controlled: Lynn Hurley retired from daily operations in January 2013 and passed the company to his children Beckie and Mike, with no external institutional investors, private equity ownership, or parent company affiliations disclosed. The operating model is a vertically integrated, low-headcount industrial manufacturer with 11-50 employees and a Wix-hosted e-commerce front end, positioned as a niche specialist rather than a scaled platform business.
Hurco Technologies firmographics
Firmographics- Name
- Hurco Technologies
- Legal name
- Hurco Technologies, Inc.
- Website
- https://hurcotech.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hurco Technologies is a privately held, family-owned US manufacturer of water, sewer, and plumbing maintenance equipment, including valve exercisers, smoke testers, deflection gauges, hydro excavation vacuums, and fire flow testing systems, sold to contractors and municipalities through dealers and direct e-commerce.
- Ownership category
- akta.pro rank
Hurco Technologies industry classification
Industry- Product category
- Water Utility Maintenance Equipment
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Drainage Inspection, Diagnostics & Water-Flow Testing (Camera/Smoke/Dye) (HSAIAKAL)
- akta.pro secondary industries
- Fire Pump, Hydrant & Water-Based Fire Protection Testing (Flow/Pressure) (BPABAHAI), Backflow Prevention Testing & Service (Fire/Water Systems) (IMAIAJAG)
Keywords
Where Hurco Technologies is headquartered
LocationHeadquarters
- HQ city
- Harrisburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hurco Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of water system maintenance and testing equipment including valve exercisers, smoke testers, hydro excavation vacs, pumps, and related products.
- Replacement Parts: Sale of replacement parts and components for Hurco equipment including diaphragms, gauges, hoses, manifolds, filters, and seals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Replacement parts with individual pricing |
| Unit Pricing | Pay-as-you-go | Smoker replacement parts |
| Unit Pricing | Pay-as-you-go | Deflection gauge products |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Hurco Technologies product offering
Product offeringCore offering
Hurco Technologies manufactures and sells water system maintenance and testing equipment for sewer, water, and plumbing infrastructure. Its product lines include pipeline smoke testers, deflection testing gauges, pipeline rerounders, water main test pumps, trench shoring pumps, valve exercisers (SD400, SD800, ERB800, HH500), hydro excavation vacuums, and the Fire Flow Pro fire flow testing system. The company also sells replacement parts and accessories supporting its equipment lines.
Product overview
Hurco Technologies is a manufacturer of water system maintenance and testing equipment for sewer, water, and plumbing applications. The product portfolio consists of a diversified line of mechanical equipment organized into underground products (smoke testers, ventilators, deflection gauges, rerounders, test pumps, and shoring pumps), valve exercising equipment (SD400, SD800, ERB800, HH500, and related accessories), hydro excavation vacuums, and the Fire Flow Pro fire flow testing system. The portfolio includes both core equipment products and associated replacement parts/accessories. Key accessories include the VSG6 Data Collection (Valve Star) software for valve exercising data management, Socket Tight for valve nut grip, and various end plate kits for deflection testing. Replacement parts support the smoker and test pump product lines. The company holds 24 United States Patents across valve exercisers, Fire Flow Pro, smokers, and deflection gauges, demonstrating significant in-house engineering capability.
Differentiator
Problem solved
Functional benefit
Products and services
- Pipeline Smoke Tester Cost-effective smoke testing equipment for detecting leaks and cracks in sewer and water pipeline systems, used by sewer and water contractors.
- Plumbing Smoke Tester Smoke testing equipment for detecting leaks in plumbing systems, designed for plumbing and mechanical contractors.
- LiquiSmoke Liquid-based smoke testing system for sewer and pipeline leak detection, providing a cost-effective, safe, and efficient leak detection solution.
- Pipeline Ventilator Manhole ventilation equipment that creates safer manhole working conditions and faster stringer operations during pipeline work.
- Deflection Testing Gauges Laser-precision gauges for accurate testing of pipeline deflection during installation, available in multi-size configurations for 8-inch to 27-inch pipe, compliant with ASTM D3034 and ASTM F679 standards.
- Pipeline Rerounder Equipment for restoring circular shape to deflected PVC sewer pipe, designed to save time and money for sewer and water contractors.
- Water Main Test Pump Long-lasting, dependable pump for testing water main integrity and pressure, used by contractors and municipalities.
- Trench Shoring Pump Dependable, safe, quick pump equipment for trench shoring applications during underground utility work.
- SD400 Valve Exerciser Dependable, tough valve exercising equipment for municipal water and wastewater systems, designed for use on utility valves.
- SD800 Valve Exerciser Dependable, tough valve exercising equipment for municipal water and wastewater systems, designed for use on utility valves.
- ERB800 Valve Exerciser Valve exercising equipment for municipal water and wastewater systems, designed for use on utility valves.
- HH500 Handheld Valve Exerciser Handheld portable valve exercising equipment designed for field operations on utility valves.
- Valve & Vac System Combined valve exercising and vacuum system for integrated utility maintenance operations.
- Hydro Excavation Vacs Powerful, affordable, customizable hydro excavation vacuum machines for non-destructive digging, used by utility location companies and contractors.
- Fire Flow Pro Accurate, time-saving fire flow testing equipment for fire departments and municipalities to measure water supply capabilities for fire suppression planning.
- Single Size Deflection Gauges Rugged steel or aluminum deflection gauges available in SDR35 and SDR26 for 6 to 18+ inch pipe at 5% or 7.5% deflection, compliant with ASTM D3034 and ASTM F679.
- Multi-Size Deflection Gauges Adjustable steel frame deflection gauges with interchangeable end plates for testing 8 to 27 inch pipe at 5% or 7.5% deflection per ASTM D3034 and ASTM F679.
Companies that use Hurco Technologies
Customer profileSegments7 records
Ideal customer profiles4 records
Hurco Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hurco Technologies partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hurco Technologies competitors and assessment
Company assessmentDirect peers
- GapVax: Manufacturer of hydro excavation, sewer cleaning, and industrial vacuum equipment. Competes with Hurco's Hydro Excavation Vacs in the same utility/contractor segment.
- CUES: Manufacturer of pipeline inspection, television, and asset assessment equipment for wastewater infrastructure. Comparable to Hurco's smoke testing and pipeline diagnostic offerings for sewer contractors.
- Radiodetection: Manufacturer of cable and pipe locators used by utility location contractors. Comparable to Hurco's utility location and non-destructive excavation equipment serving the same damage-prevention end market.
- Vactor Manufacturing: Subsidiary of Federal Signal that manufactures sewer cleaners and hydro excavation vacuum trucks. Direct overlap with Hurco's hydro excavation vacuum product line and the same municipal/contractor customer base.
- RIDGID (Emerson): Emerson's professional plumbing and drain cleaning brand, including SeeSnake inspection equipment and diagnostic tools. Closely comparable to Hurco's plumbing smoke testers and pipeline diagnostics products.
- Sewer Equipment: Manufacturer of sewer and drain cleaning equipment, including hydro excavation and vacuum units. Overlaps with Hurco in municipal wastewater maintenance hardware.
- Hach Company: Manufacturer of water quality analysis and testing instruments. Comparable to Hurco's water testing, flow testing, and field measurement instruments for municipal water utilities.
Broad incumbents
- Mueller Water Products: Large publicly traded manufacturer of water infrastructure products including valves, hydrants, and pipe fittings. Adjacent to Hurco's valve exerciser and fire flow testing business and shares the same municipal water utility customers.
- AVK Holding: Global manufacturer of valves, hydrants, and accessories for water/wastewater and gas distribution. Adjacent competitor to Hurco in the municipal water equipment ecosystem with broader geographic reach.
- Ditch Witch: Subsidiary of The Toro Company manufacturing underground construction equipment including horizontal directional drills and vacuum excavators. Overlaps with Hurco's directional drilling support and hydro excavation product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hurco Technologies social profiles
Digital presenceHurco Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hurco Technologies leadership team
Management profileNumber of profiles
Profiles2 records
Hurco Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hurco Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hurco Technologies
What does Hurco Technologies do?
Hurco Technologies manufactures and sells water system maintenance and testing equipment for sewer, water, and plumbing infrastructure. Its product lines include pipeline smoke testers, deflection testing gauges, pipeline rerounders, water main test pumps, trench shoring pumps, valve exercisers (SD400, SD800, ERB800, HH500), hydro excavation vacuums, and the Fire Flow Pro fire flow testing system. The company also sells replacement parts and accessories supporting its equipment lines.
Is Hurco Technologies a public or private company?
Hurco Technologies is a private company. It is classified as family owned and is currently operating.
When was Hurco Technologies founded?
Hurco Technologies was founded in 1981. It employs 11 to 50 people.
Where is Hurco Technologies based?
Hurco Technologies is headquartered in Harrisburg, United States, in the North America region.
How does Hurco Technologies make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are replacement Parts.
Who are Hurco Technologies's main competitors?
Direct peers on record are GapVax, CUES, Radiodetection, Vactor Manufacturing, RIDGID (Emerson), Sewer Equipment and Hach Company. Broad incumbents are Mueller Water Products, AVK Holding and Ditch Witch.
Does Hurco Technologies have an API?
No public API is recorded for Hurco Technologies.
What industry is Hurco Technologies in?
Hurco Technologies's product category is Water Utility Maintenance Equipment. Its primary akta.pro industry code is HSAIAKAL, Drainage Inspection, Diagnostics & Water-Flow Testing (Camera/Smoke/Dye), with a secondary code of BPABAHAI, Fire Pump, Hydrant & Water-Based Fire Protection Testing (Flow/Pressure). Its NAICS code is 333914 and its SIC code is 3823.