LIC Packaging
LIC Packaging Spa is an Italian vertically integrated corrugated cardboard packaging and point-of-sale display manufacturer, founded in 1952 and wholly owned by Spain's Saica Group since 2001. It produces custom sustainable, food-safe packaging and displays for enterprise customers across food/FMCG, beauty, consumer goods and e-commerce.
- Company typePrivate
- Founded1952
- HeadquartersVerolanuova, Italy
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What LIC Packaging does
LIC Packaging Spa is an Italian vertically integrated corrugated cardboard packaging manufacturer, headquartered in Verolanuova (Brescia), Italy, founded in 1952 by typographer Giovanni Bertoldo and wholly owned since 2001 by the Spanish Saica Group. The company designs, industrialises and produces custom packaging for transportation and direct food contact together with point-of-sale display solutions for sales and exposition, serving enterprise customers primarily in food/FMCG (Barilla/Mulino Bianco, Parmalat, General Mills/Old El Paso, Italpizza, Sa Pizzedda, Vitarmonyl), beauty (L'Oréal Italia), consumer goods (Energizer UK, Bolton Manitoba) and e-commerce. In the most recent disclosed year it generated €107M of revenue, produced 142.84 million m² of corrugated board and delivered 4,200 projects to 375 active customers, two-thirds of whom (250) have been on the books for more than a decade.
The technology base combines an in-house corrugator (first installed 1991) with flexographic, offset and digital printing, bioplastic coupling for compostable food-contact barrier trays, and an automated self-supporting warehouse (4 stacker-cranes, 16,000 pallets, operational since 2019) adjacent to a dedicated BRC-certified food-contact facility (since 2020). Proprietary and differentiated assets include the patented QET (Quick Easy Top) pack-to-display concept (1997), the HT Board® 700-micron PFAS-free food-contact substrate (250 g/m² virgin, 285 g/m² recycled, industrially compostable per EN 13432), HP C500 digital print on corrugated with food-safe water-based inks (first in Italy, third worldwide, 2018), HP PageWide T1190 pre-print paired with HP PageWide C500 post-print (2021), and an exclusive CreaPaper GmbH agreement for grass-fibre paper (up to 40% grass content). Certifications include BRCGS Packaging Materials Grade A (January 2025), FSC, PEFC and EN 13432.
The business model is project-based custom manufacturing sold through direct B2B sales with dedicated customer-service personnel per client, quote-based pricing (no public price list), and multi-year enterprise contracts. Distribution combines per-solution inquiry forms on a multilingual IT/EN/FR/DE website, an active trade-show calendar (TUTTOFOOD, Spielwarenmesse, SHOP! Awards, Ecomondo, Snacking D'Or), and the international Saica Display brand — under which LIC's display know-how has represented the entire Saica Group across 9 countries since 2015. Recent milestones include the SHOP! Awards 2026 Silver Medal for the Mulino Bianco (Barilla) display, the Snacking D'Or 2025 finalist status for HT Board® Plus, the Vitarmonyl Frame Display (June 2026) and a series of product and event launches running through April–June 2026.
LIC Packaging firmographics
Firmographics- Name
- LIC Packaging
- Legal name
- Lic Packaging Spa
- Website
- https://licpackaging.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LIC Packaging Spa is an Italian vertically integrated corrugated cardboard packaging and point-of-sale display manufacturer, founded in 1952 and wholly owned by Spain's Saica Group since 2001. It produces custom sustainable, food-safe packaging and displays for enterprise customers across food/FMCG, beauty, consumer goods and e-commerce.
- Ownership category
- akta.pro rank
LIC Packaging industry classification
Industry- Product category
- Corrugated Cardboard Packaging
- NAICS
- Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219), Paper Bag and Coated and Treated Paper Manufacturing (322220), Packaging and Labeling Services (561910)
- SIC
- Paperboard Containers & Boxes (2650), Papers & Allied Products (2600)
- akta.pro primary industry
- Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)
- akta.pro secondary industries
- Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA), Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Party & Entertaining Disposable Supplies (CRAJAGAL), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)
Keywords
Where LIC Packaging is headquartered
LocationHeadquarters
- HQ city
- Verolanuova
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
LIC Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom packaging manufacturing: Design, industrialization and in-house production of corrugated cardboard packaging (food, e-commerce, luxury) sold on a per-project basis. ~€107M total revenue (most recent disclosed year).
- Display / POP solutions: Custom cardboard point-of-sale displays and promotional islands sold under the Saica Display brand for in-store marketing campaigns.
- R&D, design and prototyping services: In-house creative agency, 2D/3D design, prototyping and engineering services bundled with each packaging/display project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based quotes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
LIC Packaging product offering
Product offeringCore offering
LIC Packaging designs, industrializes and produces bespoke corrugated cardboard packaging solutions and point-of-sale (POS) displays, managing the entire production process in-house from raw paper purchase to finished-product distribution. The offering is organized around five solution lines: Eco & Food packaging (food-contact substrates including the proprietary HT Board material and Grass Paper), Packaging solutions (transport packaging including luxury variants), Display solutions (cardboard displays for in-store promotion), Digital Print solutions (on-demand digital printing on corrugated board), and ECOmmerce packaging for online shipments.
Product overview
LIC Packaging Spa is an Italian corrugated-cardboard packaging manufacturer (part of the international Saica Group) that designs, industrialises and produces an integrated portfolio of packaging and display solutions, managing the entire process in-house from raw paper purchase to finished-product distribution. The offering is organised as a platform of solution lines — Eco & Food packaging (including the proprietary HT Board food-grade material and Grass Paper / Carta Erba sustainable substrates), bespoke Packaging solutions, Display solutions (encompassing self-assembly FSDUs such as Scattone, Gagliardo, Dump Bin variants, Flower Bin and Totem Easy Up, as well as the patented QET pack-to-display concept), Digital Print solutions (powered by HP PageWide C500 and T1190 presses), ECOmmerce packaging, and Luxury packaging — supported by the international Saica Display brand.
Differentiator
Problem solved
Functional benefit
Brands
- Saica Display: International reference brand for the design of displays and in-store (point-of-sale) solutions, representing LIC Packaging's display know-how at the Saica Group international level. Linked from the LIC Packaging website footer under 'Brand'.
Products and services
- Eco & Food packaging Eco-friendly packaging for direct food contact — covering communication, preservation, transport, cooking and consumption of food — built around FSC-certified cellulose papers, the proprietary HT Board® food-grade barrier material, grass paper (up to 40% grass fibre) and bioplastic couplings for industrial compostability. Targeted at food manufacturers and food-service operators requiring certified food-contact safety.
- Packaging solutions (corrugated packaging) Bespoke corrugated cardboard packaging for direct packing and transport, designed and engineered as tailor-made ("tagliato su misura") to customer specifications, including luxury packaging variants. Targets enterprise customers requiring customized transport and primary packaging.
- Display solutions (Espositori) Cardboard displays (floor displays, counter displays, promotional islands, dump bins, totems, modular displays, self-assembly FSDUs) for effective product and brand promotion in retail and point-of-sale. Targets brand owners and trade marketing teams running in-store promotional campaigns.
- Digital Print solutions Digital printing directly on corrugated cardboard using HP PageWide technology (HP C500 post-print and HP Pagewide T1190 pre-print) with water-based food-safe inks, enabling personalized, short-run, on-demand printing without printing plates. Targets customers requiring premium graphic quality and personalization for packaging and displays.
- ECOmmerce packaging Sustainable and customized packaging designed for e-commerce shipments, engineered to preserve product integrity during delivery and to deliver a distinctive unboxing experience. Targets e-commerce brands and online retailers.
- Luxury packaging Innovative, design-led luxury packaging with refined aesthetics to enhance the contained product and reinforce the customer's brand identity. Targets luxury brands and premium consumer goods companies.
- HT Board (R700 HT Board / HT Board Plus) LIC Packaging's proprietary food-contact corrugated substrate (~700 micron, ~250 g/m² in virgin fibre, ~285 g/m² in recycled fibre) coupled with compostable bioplastic to improve structural performance and barrier properties in humid/oven environments; PFAS-free and industrially compostable per EN 13432. Targets food manufacturers and food-service operators.
- Grass Paper (Carta Erba) displays and packaging Packaging and display solutions made with grass-fibre paper (up to 40% grass fibre content) supplied via the exclusive agreement with CreaPaper GmbH — biodegradable, compostable, recyclable, certified for extensive use in the paper/packaging industry and ideal for direct food contact. Targets brand owners seeking differentiated sustainable packaging.
- QET (Quick Easy Top) Patented transport packaging that transforms into a point-of-sale display — the first pack-to-display concept of its kind introduced to the market in 1997. Reduces handling complexity by combining transport and display functionality in a single engineered unit.
Quantifiable outcome
- 142.84 million sqm of corrugated cardboard produced and transformed per year
- +5 more outcomes
Companies that use LIC Packaging
Customer profileNamed customers9 records
Ideal customer profiles3 records
LIC Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
LIC Packaging partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CreaPaper GmbHcoreExclusivity agreement for use of the "Grass paper / Papier à base d'herbe" logo on LIC Packaging's packaging and display products made with CreaPaper's grass-fibre material. CreaPaper conceived and launched grass as a new raw material for the paper industry; grass paper contains up to 40% grass fibre, is recyclable, compostable and certified for food contact.
- HP (Hewlett-Packard) — HP C500, HP Pagewide T1190, HP Pagewide C500coreAdoption of HP digital printing technology on corrugated cardboard: HP C500 (first in Italy and third in the world for digital print on corrugated, 2018) with food-safe water-based inks; HP Pagewide T1190 pre-print combined with HP Pagewide C500 post-print from 2021 to enhance digital print offer.
- Barilla Group (Mulino Bianco brand)coreCo-developed and showcased the "MULINO BIANCO 50 ans de bons souvenirs" promotional display that won SHOP! Awards 2026 Silver Medal. Barilla publicly acknowledged LIC Packaging for the collaboration on this Made-in-Italy icon.
- L'Oréal Italia (Consumer Products Division)minorCo-developed a new "Treatment Bar" point-of-sale display for L'Oréal Italia's consumer products division brands (announced 3 September 2025).
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
LIC Packaging competitors and assessment
Company assessmentBroad incumbents
- Stora Enso: Nordic renewable packaging major with significant European corrugated and consumer board capacity. Comparable to LIC Packaging on renewable, fiber-based food-contact packaging innovation, but at substantially larger integrated scale with its own pulp operations.
- Mondi Group: International packaging and paper group with extensive corrugated and consumer packaging operations in Europe. Comparable to LIC Packaging across corrugated boxes, sustainable packaging innovation and POS displays, but with vertically integrated paper production.
- Smurfit Kappa: Global leader in paper-based packaging with a strong European corrugated and display offering. Comparable to LIC Packaging as a corrugated converter serving FMCG, food and e-commerce customers with sustainable packaging and POS display solutions, but at significantly larger scale and geographic footprint.
- DS Smith: Major European-focused corrugated packaging producer with a strong display and sustainable packaging business. Directly comparable to LIC Packaging on corrugated packaging, retail displays and recycled-fiber innovation, though at much greater scale across multiple countries.
- Graphic Packaging: Global fiber-based consumer packaging company with strong positions in folding cartons and food-contact packaging. Comparable to LIC Packaging in food and FMCG end markets and in sustainable, recyclable packaging innovation.
- Saica Group: Parent company of LIC Packaging since 2001 and one of Europe's largest privately owned paper and packaging groups operating in 9 countries. Saica is directly comparable as an integrated corrugated and paper-based packaging incumbent, of which LIC Packaging is the Italian display and food-contact packaging center of excellence via the Saica Display brand.
Direct peers
- Mayr-Melnhof Karton: Austrian-listed European leader in recycled folding boxboard and packaging, with a strong presence in folding cartons and POS solutions. Comparable to LIC Packaging as a European paper-based packaging specialist focused on FMCG and branded consumer goods customers.
- VPK Packaging Group: European privately held integrated corrugated packaging and recycled paper producer with a significant display and sustainable packaging offering. Closely comparable to LIC Packaging in size, vertical integration, private family/group ownership and European corrugated + display focus.
- Hinojosa Packaging Solutions: Spanish privately held corrugated packaging and POS display group with European operations. Comparable to LIC Packaging as a similarly sized European corrugated and display converter serving food, beverage and consumer goods brands.
- Palm Packaging: European family-owned corrugated packaging manufacturer with operations in several European countries. Closely comparable to LIC Packaging in ownership profile (privately held, family/group controlled), product focus on corrugated packaging and display, and FMCG/food customer mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LIC Packaging social profiles
Digital presenceLIC Packaging compliance and trust
Trust signalCompliance5 records
LIC Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIC Packaging leadership team
Management profileNumber of profiles
Profiles1 record
LIC Packaging subsidiaries and ownership
Company hierarchySubsidiaries1 record
LIC Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIC Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIC Packaging
What does LIC Packaging do?
LIC Packaging designs, industrializes and produces bespoke corrugated cardboard packaging solutions and point-of-sale (POS) displays, managing the entire production process in-house from raw paper purchase to finished-product distribution. The offering is organized around five solution lines: Eco & Food packaging (food-contact substrates including the proprietary HT Board material and Grass Paper), Packaging solutions (transport packaging including luxury variants), Display solutions (cardboard displays for in-store promotion), Digital Print solutions (on-demand digital printing on corrugated board), and ECOmmerce packaging for online shipments.
Is LIC Packaging a public or private company?
LIC Packaging is a private company. It is classified as corporate owned and is currently operating.
When was LIC Packaging founded?
LIC Packaging was founded in 1952. It employs 251 to 500 people.
Where is LIC Packaging based?
LIC Packaging is headquartered in Verolanuova, Italy, in the Europe region.
How does LIC Packaging make money?
Three revenue lines are on record. Custom packaging manufacturing is the primary driver. The others are display / POP solutions and R&D, design and prototyping services.
Who are LIC Packaging's main competitors?
Broad incumbents on record are Stora Enso, Mondi Group, Smurfit Kappa, DS Smith, Graphic Packaging and Saica Group. Direct peers are Mayr-Melnhof Karton, VPK Packaging Group, Hinojosa Packaging Solutions and Palm Packaging.
Does LIC Packaging have an API?
No public API is recorded for LIC Packaging.
What industry is LIC Packaging in?
LIC Packaging's product category is Corrugated Cardboard Packaging. Its primary akta.pro industry code is IMAMAHAA, Corrugated Packaging & Boxes (RSC, die-cut, bulk bins), with a secondary code of IMALACAA, Corrugated Packaging (Boxes, Sheets, Pads). Its NAICS code is 322211 and its SIC code is 2650.