VISIVO

What VISIVO does

VISIVO GmbH & Co. KG is a privately held German e-commerce company headquartered in Eutingen im Gäu and founded in 2003. It operates as a small specialty retailer (1-10 employees) selling technical solutions for residential, commercial, industrial, municipal, and educational use. The go-to-market is direct-to-consumer through its online storefront at visivo.de, with shipping reaching Germany, the broader EU, Switzerland, Liechtenstein, and the United Kingdom; customers can transact online or via a technical hotline, with 24-hour shipping, 30-day money-back guarantee, and purchase-on-invoice payments supporting conversion.

The product portfolio is anchored in three categories: projection screens (motorized and fixed-frame models for education, events, and home cinema), awnings (arm, cassette, louver, folding, conservatory, and umbrella variants including custom configurations), and automation/access control (gate operators, barriers, bollards, and garage door operators sourced primarily from Portuguese partner Motorline Electrocelos S.A., whose MCONNECT Wi-Fi and MCONTROL 4G LTE control platforms VISIVO distributes). The MOOVIA automated home cinema furniture line is co-promoted as a fourth category. Smart-home integrations include Amazon Alexa, Google Assistant, and proprietary apps; accessories and spare parts are stocked for both first-party products and a broad third-party awning aftermarket (HEIM & HAUS, WAREMA, MARKILUX, and others).

The business model is one-time product transactions across a wide SKU range (€4.40 spare parts up to €2,499+ industrial automation), with volume discounts on selected accessories and no subscription or recurring revenue stream disclosed. The customer base is highly segmented, with the residential homeowner segment marked primary in the source data, complemented by industrial/commercial, municipal/government, and education/events segments. Pricing is unit-based, all published prices include 19% German VAT plus shipping, and marketing relies on Google Ads, the company's own blog, product demonstration videos, and on-site customer ratings rather than external retail partnerships. Ownership remains tightly held: the limited partnership is controlled by general partner Visivo Verwaltungs-GmbH GmbH, with Frank Dlugos as sole managing director (Geschäftsführer) and no institutional or venture investment disclosed.

Name

VISIVO

Legal name

VISIVO GmbH & Co. KG

Website

https://visivo.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

VISIVO GmbH & Co. KG is a privately held German direct-to-consumer e-commerce retailer founded in 2003 selling Motorline automation systems, projection screens, awnings, and MOOVIA home cinema furniture to residential, industrial, municipal, and educational customers across DACH, the EU, Switzerland, Liechtenstein, and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Eutingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct online sales of automation products (gates, barriers, bollards), projection screens, awnings, and accessories through visivo.de online shop. Products include both own-developed items and branded products from European manufacturers. Revenue is generated through one-time product transactions with prices ranging from approximately €4.40 for spare parts to €2,499+ for industrial automation systems.
2. Spare Parts & Accessories: Sales of replacement parts for automation systems, awnings, and projection screens including motors, controls, remote controls, safety equipment, and mounting hardware.
3. Custom Configuration Services: Individually configurable electric sun protection systems and custom-sized projection screens ordered to specification.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VISIVO is a German e-commerce retailer that sells technical solutions for home, garden, and commercial use through its online shop at visivo.de. The portfolio covers three core product categories: projection screens (motorized and fixed-frame), electric awnings (arm, cassette, louver, conservatory), and automation products (sliding/swing/garage gate operators, barriers, bollards) primarily from Motorline, with smart control via MCONNECT (Wi-Fi) and MCONTROL (4G LTE). The company also distributes MOOVIA home cinema furniture and replacement parts/accessories.

Product overview

VISIVO is a German e-commerce company specializing in technical solutions for home, garden, and commercial applications. The product portfolio consists of three core product categories: (1) Projection Screens for education, events, and leisure, including motorized screens and fixed frame screens; (2) Awnings (Markisen) including arm awnings, cassette awnings, and conservatory awnings with electric operation; and (3) Automation products centered on MOTORLINE gate operators, barriers, and bollards for residential, commercial, and industrial access control. The automation segment includes sliding gate operators (FORT, BRAVO 500, SLIDE 800, GALO, STARK), swing gate operators (LINCE, JAG, PERSA), garage door operators (ROSSO EVO, ROSSO PRO), and associated control technology. Smart control is enabled through MCONNECT (Wi-Fi) and MCONTROL (4G LTE) systems, which support voice assistants Amazon Alexa and Google Assistant. VISIVO also distributes MOOVIA automated home theater furniture and provides replacement parts and accessories for all product categories.

Differentiator

Problem solved

Functional benefit

Brands

• MOOVIA: Home cinema furniture brand sold through VISIVO, featuring automated chairs and sofas with exclusive design and exceptional comfort.

Products and services

• Projektionsleinwände (Projection Screens) Projection screens for education, events, and leisure applications. Available as motorized screens (Motorleinwände), fixed-frame screens (Rahmenbildwände), or custom configurations for wall and ceiling mounting. Sold to private customers, schools, event venues, and corporate training rooms.
• Markisen (Awnings) Electric sun protection systems for terraces, balconies, conservatories, and outdoor areas. Includes arm awnings (Gelenkarmmarkisen), cassette awnings (Kassettenmarkisen), louver awnings (Lamellenmarkisen), folding awnings (Faltmarkisen), conservatory awnings (Wintergartenmarkisen), and sun umbrellas (Sonnenschirme). Individually configurable with custom dimensions.
• Automation (Gate Operators, Barriers, Bollards) Access and entry control systems for residential, commercial, and industrial use. Includes bollards (Poller), barriers (Schranken), garage door operators (ROSSO EVO/PRO), sliding gate operators (SLIDE 800, GALO, STARK), swing gate operators (LINCE, JAG, PERSA), and associated control technology from Motorline. Heavy-duty STARK models handle gates up to 8 tonnes.
• MCONNECT Smart Control System Smart automation control system enabling Wi-Fi connectivity for Motorline products. Supports local and remote operation via smartphone, tablet, or PC through the MCONNECT app. Includes LINK (USB-C Wi-Fi retrofit module), SHUTTER, DUAL SWITCH, and BRIDGE (controls up to 60 actuators) modules. Compatible with Amazon Alexa and Google Assistant.
• MCONTROL 4G LTE Control System Automation control system operating over 4G LTE network without requiring internet. Enables remote control of gates, barriers, doors, and other devices via phone calls, SMS, app, or Bluetooth. The M200 communicator supports up to 1000 users with individual access permissions.
• MOOVIA Home Theater Furniture Automated cinema seating and sofas with exclusive design and exceptional comfort, marketed as worldwide successful automated chairs and sofas for home cinema applications. Distributed by VISIVO under a separate MOOVIA sub-brand.
• FALK Remote Controls and Accessories Programmable 4-button RF remote controls operating at 433.92 MHz or 868 MHz with up to 100m range, compatible with Motorline automation systems and Exclusiv-Home awnings. Volume discounts available for bulk purchases.
• Spare Parts and Tension Bands Replacement parts and accessories for automation systems, awnings, and projection screens including motors, controls, remote controls, safety equipment, and mounting hardware. High-strength Dyneema/aramid (Kevlar) tension bands for awnings and conservatory roof shading made in Germany with tensile strength of at least 750 daN.

Quantifiable outcome

• 24-hour shipping capability
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Motorline Electrocelos S.A.coreTechnology or IntegrationMotorline is a Portuguese manufacturer of automation products including gate operators, barriers, bollards, and accessories. VISIVO resells Motorline products in the German market and provides spare parts, accessories, and technical support for Motorline automation systems. The partnership includes compatibility between VISIVO's offerings and Motorline's MCONNECT/MCONTROL smart control platforms.
• MOOVIAminorStrategic or Co-development PartnerMOOVIA is a company producing worldwide successful automated chairs and sofas for home cinema applications. VISIVO promotes MOOVIA products on their website under the 'Heimkinomöbel' (home cinema furniture) category, offering exclusive design and extraordinary comfort. VISIVO links to moovia.de for this product line.
• Stripe Payments Europe Ltd.coreTechnology or IntegrationPayment processing partner for credit card transactions and other online payment methods. Stripe provides fraud prevention and secure payment processing for e-commerce transactions on visivo.de.
• PayPal EuropecoreTechnology or IntegrationPayment processing partner enabling PayPal payments including PayPal Checkout, Pay Later options, and local payment methods. Also provides credit assessment services for installment purchases.
• Various Shipping Partners (DHL, Deutsche Post, FedEx, Dachser, TNT, Schenker, PostNL, Cargoboard)coreChannel Partner/ Reseller/ DistributorNetwork of logistics partners for shipping products to customers. Partners include DHL, Deutsche Post, FedEx, Dachser SE, TNT, Schenker, PostNL, Österreichische Post, Post CH (Switzerland), and Cargoboard for specialized freight delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Conrad Electronic: Large German electronics and home-automation retailer serving both B2C and B2B customers. Comparable to VISIVO as a long-established specialist e-tailer carrying automation, control, and electrical components.
• Warema: Major German manufacturer of awnings, external venetian blinds, and sun-protection systems. Comparable to VISIVO because Warema's products are a direct alternative to the awning brands VISIVO distributes and supports.
• ManoMano: Pan-European online marketplace for DIY, home, and garden products with a strong DACH presence. Comparable because it competes for the same long-tail search demand in awnings, gates, projection screens, and home automation that VISIVO targets.
• Somfy: European leader in motorized blinds, awnings, and smart-home access control. Comparable because Somfy manufactures the category of products (motorized awnings and gate automation) that VISIVO distributes and competes against.
• Hornbach Baumarkt: Large German DIY/home-improvement retailer with strong online presence. Comparable to VISIVO as a multi-category home-and-garden retailer competing for the same do-it-yourself and prosumer buyer installing awnings, gates, and screens.
• Reichelt Elektronik: German online retailer of electronic components, automation, and electrical goods serving prosumer and SMB buyers. Comparable to VISIVO in its mix of consumer-facing automation products and B2B infrastructure.

Emerging players

• Becker Antriebe: German drive-system manufacturer for roller shutters, awnings, and blinds, owned by Somfy group. Comparable to VISIVO as an alternative supplier in the same drive-motor and control category that VISIVO sells through spare parts and Motorline products.
• Selve: German manufacturer of tubular drives and control systems for roller shutters, awnings, and sun protection. Comparable to VISIVO as a specialized supplier of motors/controls that overlap with VISIVO's spare-parts and automation business.

Direct peers

• Pollin Electronic: German mail-order and online retailer of electronics, automation, and components, with deep spare-parts and motorization catalogs. Comparable to VISIVO in operating model (specialist online retailer of automation, motors, and accessories) and customer base (DIY and semi-pro installers).
• ELV / ELV Elektronik: German specialist e-tailer focused on electronics, smart-home, and home-automation components. Directly comparable to VISIVO in target customer, technical-catalogue model, and emphasis on configurability and DIY installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VISIVO