Dr. Rodney Raanan, DDS MMSc

What Dr. Rodney Raanan, DDS MMSc does

Dr. Rodney Raanan, DDS MMSc is a solo private cosmetic dentistry and prosthodontic practice headquartered in a 12th-story penthouse suite at 414 N Camden Dr #1280, Beverly Hills, CA 90210. The firm is founder-owned and bootstrapped, with 11-50 employees and no institutional investor involvement. It serves celebrity/public figures and high-net-worth individuals across Beverly Hills and adjacent Los Angeles luxury markets (Bel Air, Century City, Brentwood, Westwood, Santa Monica, Pacific Palisades), with concierge services extending reach to out-of-town VIP clients.

The practice's core technology stack centers on advanced prosthodontic techniques paired with the Atelier Aesthetic Lab — an in-house dental laboratory featuring cutting-edge equipment, 4K HD monitoring, and master ceramists producing hand-crafted restorations. Its flagship product is NuVeneers®, a proprietary trademarked alternative to traditional veneers pioneered by Dr. Raanan. The service portfolio spans cosmetic procedures (porcelain veneers, NuVeneers, smile makeovers, teeth whitening, gum contouring), restorative treatments (dental implants, crowns, bridges, inlays/onlays, full mouth reconstruction), orthodontics (Invisalign, braces), and adjunct services (TMJ treatment, sedation, laser, biological, and emergency dentistry).

Revenue is generated on a per-case, quote-based pricing model with no publicly disclosed fees. Patient acquisition is driven by digital channels (website, Google Business, Yelp, Instagram, Facebook, LinkedIn) and word-of-mouth among a celebrity/HNW network, supported by 50+ five-star reviews. The practice extends into philanthropy via the affiliated Giving a Smile Foundation, a nonprofit serving pediatric dental care in underserved communities. There are no disclosed revenue figures, no funding rounds, and no M&A activity.

Name

Dr. Rodney Raanan, DDS MMSc

Legal name

Dr. Rodney Raanan, DDS MMSc

Website

https://rodneyraanan.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr. Rodney Raanan, DDS MMSc is a founder-owned Beverly Hills cosmetic and prosthodontic dental practice serving celebrity and high-net-worth clientele with premium services including the proprietary NuVeneers® veneer system and an in-house Atelier Aesthetic Lab staffed by master ceramists.

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

akta.pro secondary industry

Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• Cosmetic dentistry
• Porcelain veneers
• Smile makeover
• Dental implants
• Prosthodontic services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Cosmetic Dental Procedures: One-time cosmetic dental procedures including porcelain veneers, dental implants, full mouth reconstruction, teeth whitening, and smile makeovers. High-value individual transactions with multi-week treatment timelines.
2. Advanced Dentistry Services: Specialized dental services including TMJ treatment, sedation dentistry, laser dentistry, emergency dentistry, orthodontics (Invisalign), and biological dentistry.
3. Concierge/VIP Services: Bespoke concierge services for out-of-town and VIP clients including travel coordination, accommodations, and discreet visit scheduling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dr. Rodney Raanan, DDS MMSc is a Beverly Hills cosmetic and prosthodontic dental practice delivering premium aesthetic and restorative dental services including porcelain veneers, the proprietary NuVeneers® system, dental implants, full mouth reconstruction, professional teeth whitening, Invisalign, and other cosmetic and specialized dental procedures. The practice pairs clinical services with an in-house Atelier Aesthetic Lab and master ceramists to design and fabricate hand-crafted custom dental restorations, and provides concierge-style VIP and out-of-town patient services. Treatment plans are quote-based, consultation-driven, and delivered in a luxury 12th-story penthouse suite near Rodeo Drive.

Product overview

Dr. Rodney Raanan, DDS MMSc is a Beverly Hills cosmetic dentistry practice offering a comprehensive portfolio of dental services. The practice operates as a single-location service business rather than a technology platform. Core offerings include cosmetic procedures (NuVeneers®, porcelain veneers, smile makeovers, teeth whitening), restorative treatments (dental implants, crowns, bridges, inlays/onlays), and specialized services (orthodontics/Invisalign, gum contouring, TMJ treatment, sedation dentistry). The practice features an in-house Atelier Aesthetic Lab with master ceramists for custom dental restorations. The flagship innovation is NuVeneers®, a proprietary veneer alternative pioneered by Dr. Raanan. Services range from preventive care to full mouth reconstruction, with an emphasis on luxury experience and natural-looking results.

Differentiator

Problem solved

Functional benefit

Brands

• NuVeneers®: A revolutionary alternative to traditional veneers, crafted for seamless, natural-looking smile enhancements
• Atelier Aesthetics
• Atelier Aesthetic Lab
• Giving a Smile Foundation

Products and services

• NuVeneers® NuVeneers® is a proprietary veneer alternative pioneered by Dr. Rodney Raanan, designed as a seamless, natural-looking smile enhancement that preserves natural tooth structure. It is sold as a branded cosmetic dental solution for patients seeking premium aesthetic results.
• Porcelain Veneers Custom porcelain dental veneers used to improve the aesthetics of smiles by addressing uneven spacing, tooth size, shape, discoloration, and chipping. Targeted at cosmetic dentistry patients in Beverly Hills.
• Full Mouth Reconstruction Comprehensive dental treatment addressing unbalanced bite, ground-down, missing, or injured teeth with customized treatment plans for each tooth. Designed for patients with complex restorative and aesthetic needs.
• Professional Teeth Whitening Professional teeth whitening combining in-office techniques with at-home bleaching using personalized custom trays for superior results versus store-bought products.
• Dental Implants Seamless and natural-looking replacement of missing teeth using dental implant technology, including surgical placement and restoration.
• Porcelain Dental Crowns Custom porcelain dental crowns for tooth restoration and aesthetic enhancement, fabricated with the in-house Atelier Aesthetic Lab.
• Smile Makeover Comprehensive smile transformation that perfects every aspect of smile aesthetics, including consultation, digital imaging, wax-ups, and temporary mock-ups. May incorporate veneers, whitening, gum contouring, and other procedures.
• Invisalign Discreet orthodontic treatment using Invisalign clear aligners for subtle smile alignment without traditional braces.
• TMJ Treatment Specialized treatment for temporomandibular joint disorders and related symptoms, leveraging prosthodontic expertise.
• Sedation Dentistry Sedation options for anxious patients to ensure comfortable dental procedures, including during cosmetic and restorative treatments.
• Emergency Dentistry Emergency dental care for urgent dental issues, with availability for existing patients needing immediate attention.
• Gum Contouring & Reshaping Surgical procedure to ensure perfect proportions between teeth and gums for improved smile aesthetics.
• Gummy Smile Correction Treatment to correct excessive gum display when smiling, balancing gum-to-tooth ratio.
• Lip Repositioning Surgical procedure to adjust lip position for improved smile aesthetics, often paired with other cosmetic dental work.
• Tooth Contouring & Reshaping Cosmetic dental procedure to reshape and contour teeth for improved aesthetics and harmony with surrounding dentition.
• Dental Inlays & Onlays Custom dental inlays and onlays for repairing damaged or decayed teeth, fabricated in the in-house Atelier Aesthetic Lab.
• Dental Bridges
• Metal-Free Dental Bonding Aesthetic dental bonding using metal-free composite materials for natural-looking tooth repair and minor cosmetic improvements.
• Tooth Extraction Professional tooth extraction services, including routine and complex extractions, with prosthodontic follow-up options.
• Wisdom Tooth Removal Wisdom tooth extraction services, including impacted wisdom tooth removal when clinically indicated.
• Root Canal Therapy Root canal treatment for infected or damaged teeth to preserve natural dentition and relieve pain.
• Orthodontics (Dental Braces) Traditional and modern orthodontic treatments including braces for comprehensive teeth alignment and bite correction.
• Biological Dentistry Holistic approach to dentistry prioritizing overall health and wellness, using biocompatible materials and minimally invasive techniques.
• Dental Fillings Composite dental fillings for cavity treatment, matched to natural tooth color for aesthetic results.
• Dental Cleaning & Prevention Preventive dental care including professional cleanings, oral health maintenance, and patient education.
• Dental X-Rays Digital dental imaging and X-ray services for diagnosis, treatment planning, and monitoring of oral health.
• Atelier Aesthetic Lab Exclusive in-practice dental laboratory featuring cutting-edge technology, 4K HD monitors, floor-to-ceiling glass walls, and master ceramists for hand-crafted custom dental restorations, providing precision, quality control, and expedited timelines.
• VIP/Concierge Services Bespoke concierge services for out-of-town and VIP clients including travel coordination, accommodations, and discreet visit scheduling in support of dental treatment plans.

Quantifiable outcome

• 50+ Five Star Reviews on Google and Yelp
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Giving a Smile FoundationcoreOthersNonprofit organization founded by Dr. Rodney Raanan committed to revolutionizing education and dental care for children across the globe. Addresses oral health problems in underserved communities, particularly children in Los Angeles where over a quarter live below the poverty line with limited access to quality dental care.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dr. Jon Marashi, DDS: Beverly Hills cosmetic dentist and co-founder of Veneer.ai, focused on aesthetic porcelain veneers and smile design for affluent and celebrity patients. Comparable high-end veneer-forward offering.
• Dr. Bill Dorfman, DDS: Beverly Hills cosmetic dentist famous for ABC's 'Extreme Makeover' and celebrity clientele. Direct competitor in the same premium veneer / smile makeover niche serving HNWs and public figures on Rodeo Drive.
• Dr. Laurence Rifkin, DDS: Beverly Hills cosmetic and aesthetic dentist offering veneers, full-mouth restoration, and facial aesthetic dentistry. Serves a similar premium, image-conscious clientele in the same geography.
• Dr. Kevin Sands, DDS: Beverly Hills cosmetic dentist specializing in porcelain veneers, dental implants, and smile makeovers for celebrity and high-net-worth patients. Closely comparable luxury-positioned practice in the same micro-market.

Broad incumbents

• Heartland Dental: Largest US dental support organization (DSO) supporting thousands of offices across general and specialty dentistry. Represents the scaled, multi-location dental business model that contrasts with the subject's boutique single-location practice.
• Aspen Dental: National DSO brand operating hundreds of dental practices across the US. Broad incumbent in general and cosmetic dentistry with a fundamentally different (high-volume, insurance-driven) model.

Emerging players

• SmileDirectClub: Direct-to-consumer clear-aligner brand that disrupted orthodontic and veneer-adjacent cosmetic dentistry via telehealth. Adjacent in the cosmetic smile-improvement category, though at the opposite (mass-market) price point.

Others

• da Vinci Dental Studios: High-end dental laboratory specializing in cosmetic restorations, veneers, and implant prosthetics. Comparable 'boutique lab' position and aesthetic restoration focus, though operating as a B2B lab supplier rather than a patient-facing practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rodney-raanan-dds-mmsc-1381875615395339
• LinkedInlinkedin.com/in/rodney-raanan-dds-mmsc-5ab87351
• Instagraminstagram.com/drrodneyraanan
• Xx.com/rodneyraanan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Rodney Raanan, DDS MMSc