What HempAge does

HempAge AG is a privately held German sustainable fashion company founded in 1999 and headquartered in Adelsdorf, Germany. The company designs, produces, and sells clothing and accessories made primarily from hemp fibers blended with certified organic cotton, with product lines spanning men's and women's apparel (T-shirts, long-sleeve shirts, jeans, pants, shirts, jackets, dresses, skirts, blouses), yoga wear, nightwear, socks, and accessories (belts). Material inputs are positioned around hemp's environmental profile — requiring no pesticides, less water than conventional cotton, and delivering natural UV protection, breathability, and antibacterial properties — and are validated through third-party certifications including Organic Content Standard (OCS Blended via Ecocert Greenlife License No. 151752) and Öko-Tex 100.

The company operates a hybrid go-to-market: a direct-to-consumer e-commerce storefront (hempage.de) with free shipping within Germany and paid EU-wide shipping to 13+ countries, supplemented by a dedicated B2B wholesale portal (b2b.hempage.de), a physical outlet at the Adelsdorf headquarters, and distribution through approximately 120 fair-trade world shops (~30 in Germany via Weltladen-Dachverband, ~90 in Austria via ARGE Weltläden Österreich). Pricing is unit-based across product categories, with a 10% verified-student discount, a 14-day return window, and a recurring seasonal collection cadence (e.g., Summer 2026). Unit prices range from approximately €10 (socks) to €178 (high-rise jeans), with flagship items such as the 100% hemp T-shirt at €115 and 100% hemp jeans at €167.

HempAge monetizes through one-time purchases across B2C and B2B channels; no subscription or recurring revenue model is indicated. The customer base spans sustainability-conscious individual consumers across Europe, fair-trade specialty retailers in the German-speaking market, fashion retailers via the B2B portal, and price-sensitive students. The company is led by founder and CEO/Vorstand Robert Hertel, with Stefan Mörtel as Chairman of the Supervisory Board (Aufsichtsrat), and operates with a sub-10-employee team — a structure consistent with a mission-driven niche operator rather than a venture-backed growth company.

Name

HempAge

Legal name

HempAge AG

Website

https://hempage.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

HempAge AG is a German sustainable fashion company that designs, produces, and sells hemp and organic cotton clothing, accessories, yoga, and nightwear through DTC e-commerce (hempage.de) and B2B wholesale to roughly 120 fair-trade world shops across Germany and Austria.

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (42435), Cut and Sew Apparel Manufacturing (3152)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

akta.pro secondary industries

Denim & Casualwear Brands (CRAAAAAE), Activewear & Athleisure Cut & Sew (IMAOAEAA)

Keywords

• Sustainable hemp clothing
• Organic cotton apparel
• Fair trade fashion
• Eco-friendly textiles
• Hemp fashion brand

Headquarters

HQ city

Adelsdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales (B2C): Online retail sales through hempage.de directly to end consumers. Products include T-shirts (€24-115), pants (€148-178), shirts (€134-142.50), accessories (€26), and socks (€10-17). Free shipping within Germany, €10 to Austria, €15 to other EU countries.
2. B2B Wholesale: Wholesale supply to world shops (Weltläden) in Germany and Austria. HempAge supplies approximately 30 German world shops and is expanding through ARGE Weltläden Österreich network (~90 Austrian shops). Also operates B2B portal at b2b.hempage.de for retailers.
3. Outlet Sales: Physical outlet at headquarters offering reduced sample items and 10% immediate discount on warehouse stock. Open Monday-Friday 09:00-16:00.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

HempAge designs, produces, and sells sustainable clothing made primarily from hemp fibers blended with certified organic cotton, sold directly to consumers via its e-commerce platform and wholesale to fair-trade retailers through its B2B portal and a network of world shops across Germany and Austria.

Product overview

HempAge is a German fashion company specializing in sustainable clothing made primarily from hemp and organic cotton. Its product portfolio consists of several interconnected offerings: a core B2C e-commerce platform (hempage.de) selling clothing across women's (Damen) and men's (Herren) collections, organized by category (T-shirts, long-sleeve shirts, pants, jeans, jackets, dresses, blouses, socks, accessories, nightwear, yoga wear); a B2B wholesale portal (b2b.hempage.de) for retailers; a branded sub-line called THC Exklusiv featuring hemp/organic-cotton apparel with distinctive prints; seasonal collections such as the Summer 2026 collection; and a Sale section for discounted end-of-season and remaining-size items. Individual products are named and priced on dedicated product pages, with flagship items including the 100% Hanf T-Shirt (DH299, €115), Reine 100% Hanfjeans (DH511, €167), THC Exklusiv T-Shirts (DH826, €29), Casual Langarmshirt (DH827, €84), and Highrise Jeans (BN550, €178). All products share a common focus on hemp and organic cotton materials, sustainability, and fair production. HempAge also operates an outlet for reduced-price sample and warehouse items.

Differentiator

Problem solved

Functional benefit

Products and services

• HempAge Online Shop (B2C e-commerce) E-commerce storefront (hempage.de) selling sustainable hemp and organic cotton clothing, accessories, nightwear, yoga wear, and sale items directly to end consumers in Germany, Austria, and 12 other EU countries. Features account management, order tracking, newsletter subscription, and student discount verification.
• B2B Online Shop (Händlershop) Dedicated B2B wholesale portal (b2b.hempage.de) for fashion retailers and world shops to purchase HempAge's hemp/organic cotton clothing lines for in-store resale.
• THC Exklusiv sub-brand line Exclusive branded sub-line featuring hemp and organic cotton apparel with distinctive THC-themed prints, available across men's and women's collections (e.g., DH665 Damen T-Shirt, DH826 Herren T-Shirt at €29).
• Summer 2026 Collection Seasonal summer clothing collection for men and women featuring hemp-based garments for warm weather, including T-shirts, dresses, shirts, pants, and yoga wear.
• Women's Collection (Damensortiment) Women's apparel line made from hemp and organic cotton, including T-shirts, long-sleeve shirts, dresses, skirts, pants, jackets, blouses, tops, yoga wear, socks, and pullover/cardigans.
• Men's Collection (Herrensortiment) Men's apparel line made from hemp and organic cotton, including pants, shirts, jackets, long-sleeve shirts, T-shirts, socks, pullover, yoga wear, and the THC Exklusiv sub-line.
• Yoga Collection Yoga apparel line made from hemp and organic cotton blends (e.g., 53% hemp / 42% organic cotton / 5% elastane for joggers), designed for comfort, breathability, and freedom of movement.
• Nightwear / Wäsche Collection Nightwear and underwear collection made from natural hemp fibers for comfort during sleep, leveraging hemp's temperature-regulating and antibacterial properties.
• Accessoires (Accessories) Accessories made from hemp and organic cotton including belts (€26), scarves, and other complementary items.
• Socks (Socken) Socks made from hemp and organic cotton blends, available for men and women (€10–€17). Note: socks are excluded from exchange/return.
• 100% Hanf T-Shirt (DH299) Men's 100% hemp T-shirt in Normal Fit, 180 g/m² fabric weight, vegan quality, featuring natural breathability and moisture regulation. Priced at €115.
• Reine 100% Hanfjeans (DH511) Unisex 100% hemp jeans with a grammage of 400 g/m², featuring a classic cut and timeless style. Priced at €167.
• THC Exklusiv Herren T-Shirt (DH826) Men's printed T-shirt from the THC Exklusiv sub-line, made from 55% hemp and 45% organic cotton in Casual Fit, featuring a distinctive THC-themed print. Priced at €29.
• Luftiges T-Shirt Damen (DH216) Lightweight women's T-shirt made from hemp and organic cotton in Normal Fit, 175 g/m², designed for warm weather with breathable properties. Priced at €48.50.
• Highrise Jeans (BN550) Women's high-rise jeans made from hemp and organic cotton, featuring a modern high waist for a defined silhouette. Priced at €178.
• Sale Section Reduced-price sale section offering discontinued models, single pieces, end-of-season items, and remaining sizes for both men and women.

Quantifiable outcome

• UV protection up to 90% with hemp fabrics
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• ARGE Weltläden ÖsterreichcoreChannel Partner/ Reseller/ Distributor · 1 February 2024Since February 2024, HempAge is a recognized supplier of ARGE Weltläden Österreich (Austrian World Shop Association) with approximately 90 member shops. Meets ARGE criteria for fair trade products and responsible trading relationships in the network of stores promoting fair global trade, ecological materials, and sustainable production.
• Weltladen-DachverbandcoreChannel Partner/ Reseller/ Distributor · 1 January 2022HempAge is an approved supplier of the German World Shop Association since 2022. Supplies approximately 30 world shops in Germany. HempAge undergoes regular social criteria audits (last August 2025) verifying fair working conditions, responsible production, and long-term producer partnerships. Participates in Weltladen specialist conferences in Bad Hersfeld.
• Fair BandflagshipStrategic or Co-development Partner · 1 January 2020Member since 2020 of Fair Band, a consortium of 21 small and medium-sized companies and importers for fair trade. HempAge is actively involved in the board and monitoring working group, implementing and verifying fair working conditions throughout the supply chain. Focus areas include fair wages, safe working conditions, long-term producer partnerships, and transparent purchasing structures.
• DHL GoGreencoreStrategic or Co-development PartnerDHL GoGreen is the shipping partner for HempAge, providing climate-friendly delivery with CO₂ emissions offset through certified climate protection projects. Offers reliable delivery with tracking, delivery to packstations within Germany, and 2-3 business days delivery time domestically.
• Textile ExchangecoreOthersInternational organization dedicated to sustainable textile production. OCS (Organic Content Standard) was initiated by Textile Exchange (originally Organic Exchange). Supports organic material claims verification through unannounced on-site visits and ingredient testing.
• Öko-TexcoreOthersInternational certification system for textile health and safety. All non-hemp materials in HempAge clothing are Öko-Tex 100 certified, ensuring products are free from harmful substances.
• Ecocert GreenlifecoreOthersCertification body (License No. 151752) providing independent verification of sustainable textile production standards. Part of HempAge's certification portfolio.
• Bundesverband Nachhaltige Wirtschaft e.V. (BNW)minorOthersGerman Federal Association for Sustainable Business. HempAge is a member, demonstrating commitment to sustainable business practices.
• GermanFashion Modeverband Deutschland e.V.minorOthersGerman Fashion Mode Association. HempAge is a member, participating in the German fashion industry association.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Thought Clothing: UK-based sustainable fashion brand using organic cotton, hemp, and bamboo. Comparable to HempAge on natural-fiber materials (especially hemp) and casualwear positioning, but primarily serves UK/European markets distinct from HempAge's DACH core.

Broad incumbents

• Patagonia: Global leader in sustainable outdoor apparel, with extensive use of organic cotton and hemp blends. Comparable on hemp material usage and sustainability ethos, but operates globally at vastly larger scale and is not a direct competitor for HempAge's casual/basics DACH customer.
• hessnatur: Pioneering German sustainable fashion brand offering broad assortment of natural-fiber apparel. Comparable on DACH fair-trade positioning and organic/natural materials, but operates at much larger scale and broader portfolio beyond HempAge's hemp specialization.

Direct peers

• Knowledge Cotton Apparel: Danish-origin sustainable apparel brand with strong DACH presence, offering GOTS-certified organic cotton basics. Overlaps with HempAge on organic cotton content, sustainable basics category, and multi-channel distribution through fair-trade and concept stores.
• Lanius: Cologne-based sustainable womenswear brand using organic cotton, linen, and responsible wool. Comparable to HempAge on certified materials, DACH wholesale and DTC distribution, and mid-premium price points.
• Armedangels: Cologne-based sustainable fashion brand offering organic and fair-trade apparel across men's and women's categories. Directly comparable to HempAge in DACH market positioning, DTC + wholesale model, and use of certified natural fibers, though at significantly larger scale.
• Recolution: German sustainable fashion label producing organic and fair-trade casualwear with strong hemp, linen, and organic cotton content. Closest peer to HempAge on materials (especially hemp), category overlap, and DACH fair-trade retail positioning.
• Wunderwerk: German sustainable fashion brand producing organic cotton and recycled-fabric apparel. Comparable on sustainability certification, DACH retail footprint, and casualwear assortment — competes with HempAge for shelf space in fair-trade boutiques.

Emerging players

• Lonika Hemp Clothing: German hemp-textile specialist selling hemp-based clothing and home textiles. Directly competes with HempAge on hemp-only material positioning within the DACH market, though with smaller assortment and less certification depth.
• Jungmaven: US-based hemp apparel specialist focused on hemp T-shirts, fleece, and basics. Closest hemp-only comparable on material specialization and brand positioning, but geographically focused on North America and operating at small brand scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HempAge